⚡Stack Radar

Project Management · Reviewed 27 Oct 2026

Asana

AI-native work management platform for coordinating projects, workflows, and agents.

free tier · asana.com ↗

Paid against free › Project Management › Asana

Asana at a glance
37.4MEstimated total trafficModeled monthly visits77KRanking keywordsPublic search sample96/100Technical health15 pages checked89.4KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Asana is an AI-native work management platform that helps teams coordinate projects, workflows, and AI agents in one shared space S1. It is used by cross-functional teams, agencies, and engineering organizations to solve the problem of scattered work and status updates S1 S12. The platform's practical value lies in providing a system of record for critical work, with AI features that automate tasks and improve visibility S1 S20.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Asana is a work management platform for coordinating projects, workflows, and AI agents S1.
  • Core purpose: Solves the coordination problem of teams drowning in meetings and status updates S1.
  • Intended users: Cross-functional teams, agencies, and engineering organizations S1.
  • Product scope: A platform with multiple applications, including Agentic Work Management, Service Management, Client Management, and Command S12.
  • Positioning: Positioned as the operating system for human-agent teams S1.
  • Claimed distinction: Claims to be the only work management platform built for scale S12.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Cross-functional teamsCoordinate projects and workflows across departments S1 S12.
AgenciesManage client work with a built-in client portal and AI agents S40.
Engineering teamsPlan releases, track tickets, and predict ship dates S142.
IT, HR, facilities, and legalStreamline service management with AI-native workflows S12 S150.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Project managementManage projects from start to finish with tasks, timelines, and dependencies S20 S12.
Workflow automationAutomate workflows across departments to streamline processes S12.
AI agentsAdd AI agents to workflows to collaborate, take action, and deliver faster S20.
AI-powered insightsUse AI to advise on focus areas, automate routine work, and accelerate decision-making S20.
Goal trackingConnect team work to company objectives and track progress with real-time data S20.
Client portalProvide a two-way portal for clients to see updates, actions, and deliverables S40.
Admin and security controlsManage member settings, enforce password complexity, and integrate with security tools S20 S35.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Over 200 toolsIntegrationConnect Asana to the tools teams use most S12.
AI Connectors and MCPAI interfaceConnect AI tools like ChatGPT, AI model, and AI modelto Asana's Work Graph S27.
CSV importData portabilityImport CSV files to create projects with tasks and custom fields S20.
Admin APIAPIManage Asana programmatically for enterprise governance S20.
SIEM integrationIntegrationIntegrate with security information and event management systems S35.
DLP integrationIntegrationIntegrate with data loss prevention tools S35.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Personal$0 free forever S1Unlimited tasks and projects, list/board/calendar views, 100 MB per file S1For one or two people; no timeline, reporting, or automations S1
Starter$10.99 per user/month billed annually; $13.49 billed monthly S1Timeline and Gantt, dashboards, unlimited automations, custom fields, free guests S1Not established S1
Advanced$24.99 per user/month billed annually; $30.49 billed monthly S1Portfolios, goals, resource management, approvals, time tracking S1Not established S1
EnterpriseContact sales S1SAML, SCIM, capacity planning, universal resource management S1Annual contract S1

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
umassd.edu1117 step decision making process
symondsresearch.com11110 minute team building activities
feetfirstevents.com11210 minute team building activities
lucid.co1137 step decision making process
online.csp.edu1147 step decision making process
teamazing.com11410 minute team building activities
snhu.edu1157 step decision making process
deel.com11510 minute team building activities
leaderfactor.com1167 step decision making process
bryant.edu11610 minute team building activities

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://play.google.com/store/apps/details?id=com.asana.app&referrer=utm_campaign=namer_us_en_awm_plg_signup_search_search_google_b_lowfunnel&utm_source=google&utm_medium=pd_cpc_br&utm_content=namer_us_en_mlti_mlti_search_search_google_mix_3p_asana_business_all_broad&utm_term=&gad_source=7&gad_campaignid=1659435818&gclid=CI2q77iu0JcDFbLXcwQdUeEjWg
Googlediscovered_not_scrapedhttps://play.google.com/store/apps/details?id=com.asana.app
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.6%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherWork management software for teams and AI agents. Plan, automate, and execute critical workflows together.https://asana.com/
otherReady-to-go AI agents for every teamhttps://asana.com/
otherReady-to-go AI agents for every teamhttps://asana.com/uses/resource-planning
featuresReady-to-go AI agents for every teamhttps://asana.com/features
featuresReady-to-go AI agents for every teamhttps://asana.com/product
featuresReady-to-go AI agents for every teamhttps://asana.com/features/admin-security
features](/product/ai)https://asana.com/features
featuresAI Teammateshttps://asana.com/features
featuresReady-to-go AI agents for every teamhttps://asana.com/features
features](/product/ai/ai-teammates)https://asana.com/features
features](/product/ai/ai-studio)https://asana.com/features
featuresYour AI Chief of Staffhttps://asana.com/features
features](/product/ai/dash)https://asana.com/features
features](/product/ai)https://asana.com/product
featuresAI Teammateshttps://asana.com/product
featuresReady-to-go AI agents for every teamhttps://asana.com/product
features](/product/ai/ai-teammates)https://asana.com/product
features](/product/ai/ai-studio)https://asana.com/product
featuresYour AI Chief of Staffhttps://asana.com/product
features](/product/ai/dash)https://asana.com/product

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where umassd.edu appears.1 first-page appearances across 7 step decision making process

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Asana Products / Read 13878 Reviews on G2Grounded web search# Asana 4.4 out of 5 stars 5 star 65% 4 star 27% 3 star 5% 2 star 0% 1 star 0% 13,878 reviews ... Asana is very intuitive and easy to use. I especially love all the integrations allowed to make work easier and accessible from one platform. The
Software AdviceAsana User ReviewsGrounded web search## Overall Rating ... 4.5 ... "Only con I have found is duplication of update emails, i.e., You can receive an update on a task, but also receive the same update if someone is assigning a specific task to you." ... "The notification system is bit overwhelming when the number of active projects gets higher and the resource management is not so robust as it should be." ... "Some features and permissions can also be difficult to understand at first, especially in larger organizations with different
G2Compare Asana and monday Work ManagementGrounded web searchAsana(11,424)4.4 out of 5Asana By Asana Try for free Optimized for quick ... Asana Star Rating (11,424) 4.4 out of 5 Market Segments Small-Business (56.3% of reviews) Entry-Level Pricing Free ... edge in ease of use, scoring 9.1 compared to
G2Asana Reviews & Product Details / G2 AIGrounded web search- ✗ Reviewers experienced issues with customer support, missing features, and difficulties with certain functionalities such as multiple assignees and subtasks, as well as some reporting inaccuracies and occasional slow loading times.
checkthat.aiAsana Reviews 2026: What 27K+ Users ThinkGrounded web searchVerified business reviewers rate Asana 4.4 to 4.5 out of 5 ... praise the core work-management experience. Users most often criticize pricing, scale complexity, notification volume, and ... where Ease of Use is the most-mentioned pro tag with 1,525
G2I Tested Trello vs. Asana: Which Is Better in 2026Grounded web search### Satisfaction ratings - Trello showed a 91% rating for ease of use, 92% for ease of setup, and 90% for ease of doing business with. - Asana ranked 89% for ease of use, 89% for ease of setup, and 90% for ease of doing business with.

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyG2customer case study — Now the marketing team organizes, tracks, and manages everything in Asana—strategic planning, program plans, and every campaign and activity— so they know how they’re performing and tracking towards their top three me… (Asana case study - G2)
Case studyasana.comcustomer case study — Adam’s team has now centralized all of their event plans—vendor contracts, day-of checklists, creative production, and more—in Asana so everyone has visibility, and they’ve also created project templates with detailed… (Asana case study - G2 - Event management)

Independent mentions

  • Customers who use Asana — #### Asana serves 169,000+ companies in over 200+ countries and territories* : ... , Time Inc, Comcast NBC Universal , SophosSpotify, HelloFresh, Amazon, Danone, Google, Slack, Paypal, ... #### G2's marketing team hits annual goals 2X faster with Asana

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipWhen leadership asks why your team needs another hire, show them. Portfolios and reporting dashboards roll allocation up across projects and teams, so you can point to where people are stretched and where there's room. Tsource
Contact and supportVisit our Help Center for tips and support articles that help you get the most out of Asana.source
Legal and privacyNot published on the collected pages.—
Security and complianceProtecting the data you trust to Asana is our first priority. Asana uses physical, procedural, and technical safeguards to preserve the integrity and security of your information. We regularly back up your data to prevensource
Uptime and status pageNot published on the collected pages.—
Domain registered2009-01-21—
Domain expires2027-01-21—

Not found on the collected pages: legal and privacy, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Not established in the collected sources.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Asana is a cloud-based platform S1.S1
Platforms and appsAvailable on web, iOS, and Android S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides APIs and supports integrations with over 200 tools S20 S12.S20 S12
Data ownership and exportOffers data control and export options S35.S35
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2009-01-21 — Amazon Registrar, Inc.
Domain expires2027-01-21
First archived2000-03-04 — web archive
TLS certificateLet's Encrypt, valid, expires 2027-01-10
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options
Headers not servedReferrer-Policy
Server headerNetlify
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-810.awsdns-37.net, ns-1105.awsdns-10.org

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 96/100
  • Critical issues: 0
  • Warnings: 11
  • Notices: 1

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H12https://asana.com/
warningTitle length should be reviewed71https://asana.com/pricing
warningPage should have one primary H12https://asana.com/pricing
warningPage should have one primary H10https://asana.com/sales
warningPage should have one primary H10https://asana.com/create-account
noticeLow visible word count114https://asana.com/create-account
warningPage should have one primary H13https://asana.com/product/service-management
warningTitle length should be reviewed66https://asana.com/product/command
warningPage should have one primary H13https://asana.com/product/command
warningPage should have one primary H12https://asana.com/product/ai/ai-studio
warningPage should have one primary H12https://asana.com/developers
warningTitle length should be reviewed73https://asana.com/whats-new

Crawled pages

StatusTitleH1sWordsResponseURL
200Work & Project Management for Human-Agent Teams • Asana21514208 mshttps://asana.com/
200Asana Pricing \Personal, Starter, Advanced, & Enterprise plans • Asana26552205 ms
200Contact our Sales Team • Asana0162142 mshttps://asana.com/sales
200Create Account - Try Asana for free • Asana0114172 mshttps://asana.com/create-account
200Asana AI & Agentic Work Management • Asana11461225 mshttps://asana.com/product/ai
200AI for IT, HR & More \Asana Service Management • Asana31341124 ms
200Asana Client Management for Agencies • Asana11945136 mshttps://asana.com/product/client-management
200Command by Asana \Engineering project management software • Asana31078104 ms
200AI Agents for Work \Asana AI Teammates • Asana13480163 ms
200Asana AI Studio - build workflows with AI agents • Asana21537150 mshttps://asana.com/product/ai/ai-studio
200Your AI Productivity Assistant \Asana Dash • Asana1968610 ms
200Explore Asana Admin and Security Features • Asana11622665 mshttps://asana.com/features/admin-security
200Asana Apps and Integrations • Asana171415430 mshttps://asana.com/apps
200Asana Developers - API, Documentation & Community Support • Asana268896 mshttps://asana.com/developers
200What's New & Coming Soon - Quarterly Feature Updates • Asana • Asana1736141 mshttps://asana.com/whats-new

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct76.4%
search6.3%
search organic5.4%
search paid0.9%
social4.8%
social organic4.7%
social paid0.0%
referrals5.4%
paid referrals0.4%
mail6.0%
gen ai0.6%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security certifications, uptime statistics, and specific customer testimonials. Open questions remain about the exact capabilities of AI features and the scope of the free tier.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from asana.com, including product, features, and company pages. The evidence catalog includes 180 items, with sources ranging from identity and features pages to pricing and integrations. External proof search was enabled but did not verify additional customer claims. Limitations include the absence of third-party review data and detailed technical documentation.

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