Overview
Summary
The useful answer before the supporting detail.
The OpenAI API is a cloud platform for developers to build AI-powered products using frontier models and APIs S1. It solves the problem of integrating advanced AI capabilities like language understanding, voice, and agent workflows into applications S1. Its practical value lies in providing scalable, enterprise-grade infrastructure with pay-as-you-go pricing and security features S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: OpenAI API, a cloud platform for building AI products S1.
- Core purpose: Provides developers with access to frontier AI models and APIs to build applications S1.
- Intended users: Developers and enterprises building AI-powered products S1.
- Product scope: A platform offering models, APIs, and tools for agents, voice, and enterprise deployment S1.
- Positioning: Positioned as an industry-leading platform for building AI products S1.
- Claimed distinction: Offers advanced intelligence and multimodal capabilities S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Customer support teams | Build models that resolve customer queries autonomously S1. |
| E-commerce businesses | Surface personalized recommendations to drive engagement and revenue S1. |
| Developers | Accelerate development cycles with models that write, review, debug, and refactor code S1. |
Traffic and search
Search summary
The useful answer before the supporting detail.
openai.com is the public website evaluated in this SEO report. openai.com: an estimated 259,461,422 total monthly visits and about 40,790,556 monthly organic visits across 323,730 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.
- Total traffic (modeled): 259,461,422 monthly visits across all channels.
- Organic search traffic (estimated): 40,790,556 monthly visits from search.
- Strongest sampled ranking: 4 o at position 1.
- Leading page in the collected evidence: <https://openai.com/index/hello-AI model/>.
- Closest measured organic competitor: reddit.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 0 pages, health score 0/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| technical | We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. | https://openai.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 195,737,812 |
| 2026-05 | 203,086,642 |
| 2026-06 | 190,390,704 |
| 2026-07 | 197,235,347 |
| 2026-08 | 204,335,158 |
| 2026-09 | 259,461,422 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 25.5% |
| IN | India | 7.7% |
| JP | Japan | 4.8% |
| KR | Korea, Republic of | 4.6% |
| BR | Brazil | 4.3% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Jan 19, 2007 |
| Last changed | Oct 17, 2024 |
| Expires | Jan 19, 2029 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | NS1-02.AZURE-DNS.COM, NS2-02.AZURE-DNS.NET, NS3-02.AZURE-DNS.ORG, NS4-02.AZURE-DNS.INFO |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| chatgpt | 185,072,310 | $0.13 | $28,570,350 |
| chat gpt | 95,290,820 | $0.12 | $11,694,070 |
| codex | 5,131,500 | $3.27 | $2,770,540 |
| gpt | 30,963,440 | $0.11 | $2,361,890 |
| openai | 3,220,600 | $0.30 | $2,316,330 |
Independent Google result page
Query: 4 o
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Hello GPT-4o | https://openai.com/index/hello-gpt-4o/ | GPT‑4o (“o” for “omni”) is a step towards much more natural human-computer interaction—it accepts as input any combination of text, audio, image ... |
| 2 | GPT-4o | https://en.wikipedia.org/wiki/GPT-4o | GPT-4o ("o" for "omni") is a multilingual, multimodal generative pre-trained transformer developed by OpenAI and released in May 2024 as part of its GPT series ... |
| 3 | Do you use GPT 4 or 4o? If so, why? : r/ChatGPT | https://www.reddit.com/r/ChatGPT/comments/1gf2ism/do_you_use_gpt_4_or_4o_if_so_why/ | I only use GPT-4, but I see a lot of people using 4o? Why is that? Which do you use the most, and why did you choose it? |
| 4 | Say hello to GPT-4o | https://www.youtube.com/watch?v=vgYi3Wr7v_g&xstg=CAMSBhUDzO3xHw%3D%3D | Say hello to GPT-4o, our new flagship model which can reason across audio, vision, and text in real time. |
| 5 | [2410.21276] GPT-4o System Card | https://arxiv.org/abs/2410.21276 | by A Hurst · 2024 · Cited by 7186 — Abstract:GPT-4o is an autoregressive omni model that accepts as input any combination of text, audio, image, and video, and generates any ... |
| 6 | Chat 4O AI | https://chat4o.ai/ | Chat 4O is an Omini AI creation platform combining image & video creation & LLM Chat AI assistant. Solve complex problems and create stunning visuals—all in ... |
| 7 | 'The "o" is for omni' and other things you should know ... | https://www.jasper.ai/blog/what-is-gpt-4o | GPT-4o (the "o" is for omni, as they say in their announcement) is an omnimodel, which means it's incredible at processing requests and responses across text, ... |
| 8 | Introducing GPT-4o and more tools to ChatGPT free users | https://openai.com/index/gpt-4o-and-more-tools-to-chatgpt-free/ | Introducing GPT-4o and more tools to ChatGPT free users We are launching our newest flagship model and making more capabilities available ... |
Important pages
Pages earning the most estimated search traffic in the sample.
| URL | Ranking keywords | Estimated traffic | Best position |
|---|---|---|---|
| <https://openai.com/index/hello-AI model/> | 4 | 784.3 | 1 |
| https://help.openai.com/en/articles/10193193-1-800-chatgpt-calling-and-messaging-chatgpt-with-your-phone | 2 | 106.4 | 1 |
| https://openai.com/index/introducing-chatgpt-images-2-0/ | 1 | 79 | 1 |
| https://openai.com/ | 1 | 51.7 | 1 |
| <https://developers.openai.com/api/docs/models/AI modelimage-2> | 1 | 51.7 | 1 |
| https://openai.com/index/introducing-4o-image-generation/ | 1 | 51.7 | 1 |
| https://openai.com/index/introducing-chatgpt-images-2-5/ | 1 | 42.6 | 1 |
| https://help.openai.com/en/articles/4936856-understanding-and-counting-tokens | 1 | 21.3 | 1 |
| <https://openai.com/index/AI model/> | 1 | 12.2 | 1 |
| https://platform.openai.com/tokenizer | 1 | 12.2 | 1 |
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| technical | OpenAI \ | playwright | 391 | new |
Features
No supporting public-page evidence was collected for this category.
Pricing and plans
No supporting public-page evidence was collected for this category.
Integrations and supported platforms
| Page type | Evidence | Source |
|---|---|---|
| technical | [Skip to main content](#main) | https://openai.com/ |
| technical | Log inTry ChatGPT(opens in a new window) | https://openai.com/ |
| technical | Foundation(opens in a new window) | https://openai.com/ |
| technical | Try ChatGPT(opens in a new window)Login | https://openai.com/ |
| technical | What can I help with? | https://openai.com/ |
| technical | Talk with ChatGPT(opens in a new window)ResearchAPI PlatformStoriesMore | https://openai.com/ |
| technical | GPT-6 and Intelligent UI for everyone | https://openai.com/ |
| technical | ProductOct 7, 202612 min read | https://openai.com/ |
| technical | ](/index/gpt-6-for-everyone/) | https://openai.com/ |
| technical | Sharing AI progress in mathematics | https://openai.com/ |
| technical | ResearchOct 6, 20262 min read | https://openai.com/ |
| technical | ](/index/sharing-ai-progress-in-mathematics/) | https://openai.com/ |
| technical | Introducing Dots | https://openai.com/ |
| technical | ProductSep 29, 20268 min read | https://openai.com/ |
| technical | ](/index/introducing-dots/) | https://openai.com/ |
| technical | Chip Ganassi Racing × OpenAI | https://openai.com/ |
| technical | APIOct 7, 20263 min read | https://openai.com/ |
| technical | ](/index/chip-ganassi-racing/) | https://openai.com/ |
| technical | View more | https://openai.com/ |
| technical | Introducing MentalHealthBench | https://openai.com/ |
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-17T03:42:07.132Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Frontier models | Provides access to advanced models like AI model Astra, AI model Sol, and AI model Luna for various AI tasks S1. |
| Agent workflows | Enables building agents that use context and tools to automate work across systems S1. |
| Voice experiences | Supports real-time voice interactions with AI modelLive-1 S1. |
| Enterprise security | Offers RBAC, SSO, MFA, and data encryption for secure deployments S1. |
| Billing controls | Allows setting billing and usage alerts to prevent overages S1. |
| Deployment guidance | Provides solutions architects for deployment best practices S1. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Agents SDK | SDK | Create agent workflows with the Agents SDK S1. |
| Responses API | API | Build agents that use context and tools S1. |
| AI modelLive-1 | API | Add real-time voice capabilities to applications S1. |
| Batch Processing | API | Learn more about batch processing for cost savings S1. |
| Data residency controls | API | Unlock advanced data retention and residency controls S1. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| AI model Astra | $10.00 per 1M input tokens, $50.00 per 1M output tokens; usage-based S1 | Standard processing rates for context lengths under 272K S1 | Data residency +10% S1 |
| AI model Sol | $2.00 per 1M input tokens, $10.00 per 1M output tokens; usage-based S1 | Standard processing rates for context lengths under 272K S1 | Data residency +10% S1 |
| AI model Luna | $0.10 per 1M input tokens, $0.50 per 1M output tokens; usage-based S1 | Standard processing rates for context lengths under 272K S1 | Data residency +10% S1 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| reddit.com | 2 | 2 | 3 | 4 o, 2 0 image |
| chat4o.ai | 1 | 1 | 2 | 4 o |
| x.com | 1 | 1 | 2 | 2 0 image |
| techtarget.com | 1 | 1 | 4 | 4 o |
| notegpt.io | 1 | 1 | 4 | 2 0 image |
| engadget.com | 1 | 1 | 5 | 4 o |
| thesignal.substack.com | 1 | 1 | 5 | 2 0 image |
| saypi.ai | 1 | 1 | 6 | 4 o |
| openart.ai | 1 | 1 | 6 | 2 0 image |
| builtin.com | 1 | 1 | 7 | 4 o |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 93/100
- Backlinks: 79,145,582
- Referring domains: 428,469
- Dofollow backlinks: 77.0%
- Dofollow referring domains: 91.0%
| Source DR | Source title | Anchor | Source URL | Target URL |
|---|---|---|---|---|
| 93 | ChatGPT: Chat, Work, Create & Code with AI | Privacy Policy | https://chatgpt.com/ | https://openai.com/policies/eu-privacy-policy/ |
| 97 | ChatGPT | "Introducing ChatGPT Plus" | https://en.wikipedia.org/wiki/ChatGPT | https://openai.com/index/chatgpt-plus/ |
| 93 | What is ChatGPT? \ | IBM | Catastrophic Failures of ChatGPT that’s creating major problems for users | https://www.ibm.com/think/topics/chatgpt |
| 100 | ChatGPT – Apps on Google Play | shieldPrivacy Policy | https://play.google.com/store/apps/details?id=com.openai.chatgpt&hl=en_IN | https://openai.com/policies/privacy-policy/ |
| 91 | What is ChatGPT? How the world's most popular AI chatbot can benefit you \ | ZDNET | chat.openai.com | https://www.zdnet.com/article/what-is-chatgpt-how-the-worlds-most-popular-ai-chatbot-can-benefit-you/ |
| 2 | Chat AI model: che cos'è, come si usa e cosa permette di fare - Seclan | chat.openai.com | <https://www.seclan.it/news/chat-AI modelche-cose-come-si-usa-e-cosa-permette-di-fare/> | https://chat.openai.com/ |
| 81 | ChatGPT: qué es, cómo usarlo y qué puedes hacer con este chat de inteligencia artificial | https://chat.openai.com | https://www.xataka.com/basics/chatgpt-que-como-usarlo-que-puedes-hacer-este-chat-inteligencia-artificial | https://chat.openai.com/ |
| 37 | Qué es el Chat AI modely cómo usarlo en CX | OpenAI | <https://wisecx.com/blog/que-es-el-chat-AI modely-como-usarlo-en-cx> | https://openai.com/ |
| 51 | ¿Qué es ChatGPT y cómo funciona? \ | Specht GmbH | https://openai.com/blog/chatgpt-plus/! | https://www.timospecht.de/es/que-es/chatgpt/ |
| 96 | ChatGPT (Beta) - Windows’ta ücretsiz indir ve yükle \ | Microsoft Store | Gizlilik politikası | https://apps.microsoft.com/detail/9n8cj4w95tbz?hl=tr-TR&gl=MK |
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 21.5%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| technical | Sharing AI progress in mathematics | https://openai.com/ |
| technical | ](/index/sharing-ai-progress-in-mathematics/) | https://openai.com/ |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where reddit.com appears. | 2 first-page appearances across 4 o, 2 0 image |
Website intelligence — Collected evidence
Website evidence gaps
- pricing: no usable public page was collected; verify whether the site publishes this evidence.
- features: no usable public page was collected; verify whether the site publishes this evidence.
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Product Hunt | [OpenAI Reviews (2026) / Product Hunt](https://www.producthunt.com/products/AI model) | Grounded web search | Reviewers largely see OpenAI as a strong, practical tool for everyday work: fast, reliable, easy to integrate, and useful across coding, writing, research, image generation, and automation. Users often praise response quality and broad capabilities, though some say replies have grown generic, miss intent, or lose context in longer chats. Pricing, usage limits, and update transparency come up as recurring concerns. Founders behind Wispr Flow, Lovable, and Databox also highlight speed, instruction |
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- I canceled my OpenAI subscription last night, as did many many others. There wer... / Hacker News — I canceled my OpenAI subscription last night, as did many many others. There were some threads in reddit with everyone chiming in they all just canceled too. imo OpenAI is done, and will go through massive cuts and probably acquired by the end of the year for a very tiny fraction of its current value.
- Practical report: the OpenAI API is a bad joke. If you think you can build a pro... / Hacker News — Practical report: the OpenAI API is a bad joke. If you think you can build a production app against it, think again. I've been trying to use it for the past 6 weeks or so. If you use tiny prompts, you'll generally be fine (that's why you always get people commenting that it works for them), but just try to get closer to the limits, especially with AI model. ... The API will make you wait up to 10 minutes, and then time out. What's worse, it will time out between their edge servers (cloudflare) and
- Tell HN: OpenAI now requires ID verification and won't refund API credits / Hacker News — credits, and then it turns out I have to go through some verification process to actually use the API, which involves disclosing personal data to some third-party vendor, which I ... do. So I asked for a refund and am told that that refunds are against
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Not published on the collected pages. | — |
| Contact and support | Not published on the collected pages. | — |
| Legal and privacy | Not published on the collected pages. | — |
| Security and compliance | Business Associate Agreements (BAA) for HIPAA compliance | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 2007-01-19 | — |
| Domain expires | 2029-01-19 | — |
Not found on the collected pages: company and ownership, contact and support, legal and privacy, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
Not established in the collected sources.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based API platform S1. | S1 |
| Platforms and apps | Web-based platform S1. | S1 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Offers APIs and SDKs for building agents and voice experiences S1. | S1 |
| Data ownership and export | Data residency controls available S1. | S1 |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2007-01-19 — MarkMonitor Inc. |
| Domain expires | 2029-01-19 |
| TLS certificate | Google Trust Services, valid, expires 2026-12-15 |
| Security headers | HSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Headers not served | CSP |
| Server header | cloudflare |
| Mail handled by | aspmx.l.google.com, alt1.aspmx.l.google.com |
| Nameservers | ns3-02.azure-dns.org, ns4-02.azure-dns.info |
Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 0 of 15 maximum
- Technical health: 0/100
- Critical issues: 0
- Warnings: 0
- Notices: 0
Issues
The bounded crawl did not detect title, description, H1, canonical, indexing, thin-content, image-alt, response-time, or duplicate-metadata issues.
Crawled pages
The website did not return crawlable HTML pages.
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 43.0% |
| search | 21.3% |
| search organic | 21.1% |
| search paid | 0.3% |
| social | 3.7% |
| social organic | 3.6% |
| social paid | 0.1% |
| referrals | 8.8% |
| paid referrals | 0.1% |
| 1.5% | |
| gen ai | 21.5% |
| affiliate | 0.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention any competitors. Evidence gaps include lack of detailed customer testimonials, specific performance metrics, and release history. Open questions remain about the exact capabilities of AI model models beyond pricing and general features.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 4 collected pages from openai.com/api, including the main API page and pricing page. The evidence catalog includes 42 items from these pages. External proof search was enabled but no additional verification was performed. Limitations include incomplete coverage of the site (4 of 15 pages) and lack of first-party customer reviews or detailed documentation.
- Documentationhttps://openai.com/api/Verified
- Official Websitehttps://openai.com/sitemap.xml/product/Verified
- Documentationhttps://openai.com/sitemap.xml/api/Verified
- Documentationhttps://openai.com/sitemap.xml/brand-stories-api/Verified
- Review Sitehttps://www.producthunt.com/products/openai/reviewsVerified
- Documentationhttps://news.ycombinator.com/item?id=42501597Verified
- Articlehttps://news.ycombinator.com/item?id=42851675Verified
- Articlehttps://news.ycombinator.com/item?id=36622020Verified
- Articlehttps://news.ycombinator.com/item?id=45702363Verified