Overview
Summary
The useful answer before the supporting detail.
Xurrent IMR (formerly Zenduty) is an end-to-end incident management and response orchestration platform that unifies alerting, on-call scheduling, and response workflows with AI-powered automation S1. It is used by DevOps, SRE, and IT operations teams to reduce MTTR, eliminate alert fatigue, and keep systems reliable S17. The platform's main practical value is its ability to centralize alerts, notify the right people, and track every action across the incident lifecycle, with AI assisting in summarization and postmortem generation S60 S17.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Xurrent IMR (formerly Zenduty) is an incident management and response orchestration platform S1.
- Core purpose: It solves the problem of scattered alerting and chaotic response by unifying alerting, on-call, and response workflows S17.
- Intended users: DevOps, SRE, and IT operations teams S21.
- Product scope: It is a single platform that includes alerting, on-call management, incident response, post-incident review, and status pages S17 S61.
- Positioning: The vendor positions it as an AI-native incident management solution for the modern enterprise S17.
- Claimed distinction: It claims to reduce MTTR by up to 60% through AI-driven tools S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| DevOps teams | Use as a command and control center for incident management functions S21. |
| SRE teams | Manage on-call schedules and escalations to reduce burnout S25. |
| Ecommerce businesses | Reduce MTTA and MTTR by continuously reviewing incident response processes S26. |
| SaaS companies | Bridge the gap between incident management and customer support teams S27. |
| IT operations teams | Classify and prioritize incidents to reduce impact on SLA uptime S27. |
Traffic and search
SEO analysis
Collected Oct 23, 2026zenduty.com: an estimated 36,315 total monthly visits and about 157 monthly organic visits across 135 ranking keywords. Scout crawled 15 pages and measured a technical health score of 96/100.
Search summary
The useful answer before the supporting detail.
Resolve critical product and downtime issues before your customers are impacted. Zenduty integrates with all your monitoring tools and alerts your engineers via Phone, Slack, Push notifications, Email, SMS, and Microsoft Teams. zenduty.com: an estimated 36,315 total monthly visits and about 157 monthly organic visits across 135 ranking keywords. Scout crawled 15 pages and measured a technical health score of 96/100.
- Total traffic (modeled): 36,315 monthly visits across all channels.
- Organic search traffic (estimated): 157 monthly visits from search.
- Strongest sampled ranking: zenduty at position 1.
- Leading page in the collected evidence: https://zenduty.com/.
- Closest measured organic competitor: youtube.com, appearing 7 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 96/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Resolve critical product and downtime issues before your customers are impacted. Zenduty integrates with all your monitoring tools and alerts your engineers via Phone, Slack, Push notifications, Email, SMS, and Microsoft Teams. You can organize all your incident communications, manage your on-call, brings in all your playbooks, and analytics in one place, and resolve incidents blazingly fast. | https://zenduty.com/ |
| other | Your robust incident management and alerting platform. Organizations have experienced reduced alert fatigue with over 60% reductions in MTTA & MTTR while experiencing growth. | https://zenduty.com/ |
| other | 1000+ RELIABLE BUSINESSES ACROSS THE GLOBE | https://zenduty.com/ |
| other | Trusted by 1000+ businesses | https://zenduty.com/ |
| other | Zenduty’s AI-driven tools are designed to reduce MTTR by up to 60%, eliminate manual tasks, and provide your team with real-time insights. | https://zenduty.com/ |
| other | Zenduty offers a highly customizable alerting system. Notifications can be tailored based on severity, team, or incident type, ensuring the right people are alerted promptly. The integration with various communication channels such as SMS, email, Slack, and Microsoft Teams enhances our ability to respond quickly. | https://zenduty.com/ |
| other | Deploy customized and data-driven on-call rotations to ensure 24x7 operational coverage for major incidents. | https://zenduty.com/ |
| other | Bring your playbooks automatically into your incidents. Log incident tasks and action items for productive postmortems and future incidents. | https://zenduty.com/ |
| other | Receive critical incident alerts on Microsoft Teams. Coordinate with your teams in real-time with the best user experience in the industry. | https://zenduty.com/ |
| other | Zenduty cuts unnecessary noise! We now receive actionable alerts and our team proactively communicates changes, further reducing unnecessary notifications. This targeted approach has reduced compared to our previous approach. | https://zenduty.com/ |
| other | Quick 60-90 second videos that highlight Zenduty's key features, helping you streamline incident management and boost team collaboration. | https://zenduty.com/ |
| other | Decentralize your Incident Management: Teams in Zenduty | https://zenduty.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Six-month trafficModeled monthly visits
Monthly visits36,315
Global rank#669,700
Top-country rankIN #64,274
Bounce rate30.7%
Pages per visit4.57
Visit duration3m 10s
| Month | Modeled visits |
|---|---|
| 2026-04 | 43,833 |
| 2026-05 | 42,369 |
| 2026-06 | 62,481 |
| 2026-07 | 51,276 |
| 2026-08 | 39,865 |
| 2026-09 | 36,315 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| IN | India | 75.3% |
| AU | Australia | 7.3% |
| US | United States | 6.4% |
| BR | Brazil | 2.9% |
| ID | Indonesia | 1.7% |
75.3%India
India75.3%Australia7.3%United States6.4%Brazil2.9%Indonesia1.7%Other6.5%
Domain identity
| Signal | Value |
|---|---|
| Registered | Dec 13, 2018 |
| Last changed | Feb 14, 2023 |
| Expires | Dec 13, 2029 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | NS-1405.AWSDNS-47.ORG, NS-1844.AWSDNS-38.CO.UK, NS-357.AWSDNS-44.COM, NS-635.AWSDNS-15.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| zenduty | 340 | $3.60 | $180 |
| sendduty | 60 | $0.00 | $50 |
| how to restart pod with out losing data | 530 | $0.00 | $40 |
| bigquery change column type | 600 | $0.00 | $10 |
| checkly | 6,310 | $15.23 | $0 |
Independent Google result page
Query: zenduty
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Zenduty | https://zenduty.com/ | Zenduty's AI-driven tools are designed to reduce MTTR by up to 60%, eliminate manual tasks, and provide your team with real-time insights. |
| 2 | Zenduty | https://in.linkedin.com/company/zenduty | Xurrent IMR (Formerly Zenduty) is a distributed, end-to-end major incident management platform for production engineering teams, that helps you minimize ... |
| 3 | Introduction | Xurrent IMR Docs | https://www.xurrent.com/imr-help/introduction | Discover Zenduty's quick support, bidirectional integrations with Jira and Slack, and more cohesive incident response capabilities compared to Opsgenie. |
| 4 | Xurrent IMR (formerly Zenduty) - App Store - Apple | https://apps.apple.com/us/app/xurrent-imr-formerly-zenduty/id1471353749 | Xurrent IMR is an AI-powered incident management and response platform that helps SRE, DevOps, and IT teams detect, triage, and resolve incidents faster. |
| 5 | Zenduty - Platform tooling | https://platformengineering.org/tools/zenduty | Zenduty is a modern collaborative incident management platform providing end-to-end incident alerting, on-call management and response orchestration, hoping to ... |
| 6 | Zenduty | https://medium.com/zenduty | An end-to-end incident management platform. Making a dent in the SRE/DevOps/Support/ITOps universe and helping companies institutionalize reliability. |
| 7 | Xurrent IMR (Formerly Zenduty) | https://www.youtube.com/@zenduty | Zenduty is an incident management solution that provides cross-channel (Email, Phone, SMS, Slack) alerts to your team whenever critical incidents occur. |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | End-to-end Incident Management and Response Orchestration \ | static | 670 | new |
| pricing | Xurrent IMR (Formerly Zenduty) Pricing Plans: Starter, Growth & Enterprise | 1,089 | new | https://zenduty.com/pricing/ |
| other | Incident Management and Response (IMR) \ | static | 3,542 | new |
| other | AI-Powered Incident Management \ | static | 2,963 | new |
| other | Intelligent Incident Alerting \ | static | 2,837 | new |
| other | AI-Powered Incident Response \ | static | 2,877 | new |
| other | AI-Powered On-Call Management \ | static | 2,722 | new |
| reviews | AI-Powered Post-Incident Management \ | static | 2,674 | new |
| trust | IMR Status Pages - Incident Communication \ | Xurrent | static | 2,983 |
| features | Best Incident Management Solution for Ecommerce \ | static | 1,127 | new |
| features | Best Incident Management Solution for SaaS \ | static | 1,035 | new |
| integrations | Introduction \ | static | 1,763 | new |
| integrations | 150 + Xurrent IMR (Formerly Zenduty) Integrations \ | static | 457 | new |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | [Skip to main content](#main-content) | https://zenduty.com/solutions/ecomm/ |
| features | Sign Up Navigation Menu | https://zenduty.com/solutions/ecomm/ |
| features | Login Sign Up | https://zenduty.com/solutions/ecomm/ |
| features | Keep your store up and running | https://zenduty.com/solutions/ecomm/ |
| features | Revolutionize Your E-commerce Operations and Cut down MTTA by 80% and MTTR by 60% with Zenduty | https://zenduty.com/solutions/ecomm/ |
| features | Find Out How Start your Free Trial | https://zenduty.com/solutions/ecomm/ |
| features | Free 14 Day trial \ | static |
| features | The Zenduty Team helped me recognise how to best implement on-call rotations in detail and were receptive towards feature improvements as well. | https://zenduty.com/solutions/ecomm/ |
| features | Devops Manager, IndiaMart | https://zenduty.com/solutions/ecomm/ |
| features | 4.6 out of 5 on G2 | https://zenduty.com/solutions/ecomm/ |
| features | ](https://www.g2.com/products/zenduty/reviews) | https://zenduty.com/solutions/ecomm/ |
| features | Trusted by 1000+ businesses | https://zenduty.com/solutions/ecomm/ |
| features | Are you losing customers due to downtime? | https://zenduty.com/solutions/ecomm/ |
| features | Zenduty can help you get back to business faster, so you can focus on what matters the most. | https://zenduty.com/solutions/ecomm/ |
| features | Resolve Issues Faster than Usain Bolt. | https://zenduty.com/solutions/ecomm/ |
| features | With inbuilt features for handling e-commerce specific scenarios | https://zenduty.com/solutions/ecomm/ |
| features | Start your Free Trial | https://zenduty.com/solutions/ecomm/ |
| features | No more data silos | https://zenduty.com/solutions/ecomm/ |
| features | Team members can collaborate in real-time on a centralized platform to diagnose issues, share information, and discuss potential solutions. | https://zenduty.com/solutions/ecomm/ |
| features | Supply chain | https://zenduty.com/solutions/ecomm/ |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | FREE 14 DAY TRIALFOR ALL PLANSNO CREDIT CARD REQUIRED | https://zenduty.com/pricing/ |
| pricing | Pricing that scales with your team | https://zenduty.com/pricing/ |
| pricing | PER USER \ | static |
| pricing | 100/user/month for USA, Canada, and India. 25/user/month for rest of the world | https://zenduty.com/pricing/ |
| pricing | Optional add-on ($10k/year) | https://zenduty.com/pricing/ |
| pricing | Included in plan | https://zenduty.com/pricing/ |
| pricing | Enterprise-grade reliability, built into every plan | https://zenduty.com/pricing/ |
| pricing | From Starter to Enterprise, every plan comes with the full toolkit your team needs to respond faster, reduce noise, and keep systems reliable. | https://zenduty.com/pricing/ |
| pricing | SIGNUP TODAY FOR FREE | https://zenduty.com/pricing/ |
Integrations and supported platforms
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-23T06:37:10.241Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| AI-powered incident management | Uses AI to automate workflows, filter noise, and generate summaries and postmortems S56 S17. |
| On-call scheduling | Create customized, data-driven on-call rotations for 24x7 coverage S1. |
| Intelligent alerting | Reduces alert fatigue by routing alerts from multiple sources via a single webhook S20. |
| Incident response | Provides war rooms, conference bridges, and live updates to keep teams aligned S50. |
| Post-incident management | Automates postmortems and RCA with AI-generated summaries S86. |
| Status pages | Create public or private status pages for different audiences, updated automatically S61. |
| Integrations | Connect with 150+ monitoring, observability, ITSM, and communication tools S56. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Jira | Integration | Two-way sync of tickets and incidents S21. |
| Slack | Integration | Respond directly from Slack with full visibility S50. |
| Microsoft Teams | Integration | Respond directly from Teams S50. |
| REST API | API | Create and manage incidents, teams, and tasks programmatically S50. |
| Webhooks | Integration | Define a single global webhook to route alerts from all tools S20. |
| Terraform | API | Extend and automate on-call workflows S25. |
| AWS CloudTrail | Integration | Auditing, security monitoring, and operational troubleshooting S152. |
| AWS GuardDuty | Integration | Continuous security monitoring for malicious activity S152. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Starter | $6 per user per month; 16% less billed yearly S21 | Full toolkit for incident response S21 | Up to 5 users; 1 team; 5 integrations per team; 100 calls/SMS per user/month in USA, Canada, India, 25 elsewhere S21 |
| Growth | $16 per user per month; 16% less billed yearly S21 | Full toolkit S21 | Up to 50 users; up to 5 teams; business-hours support S21 |
| Enterprise | Talk to us (contact sales) S21 | Full toolkit S21 | Unlimited users, teams, calls/SMS; 24x7 support S21 |
| Optional add-on | $10k/year S21 | Not established | Not established |
| Free trial | 14-day free trial, no credit card S21 | All plans S21 | Not established |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| youtube.com | 7 | 2 | 5.4 | zenduty, zenduty login |
| xurrent.com | 4 | 2 | 4 | zenduty, zenduty login |
| apps.apple.com | 3 | 2 | 4.3 | zenduty, zenduty login |
| docs.rollbar.com | 1 | 1 | 2 | zenduty login |
| status.zenduty.com | 1 | 1 | 6 | zenduty |
| spike.sh | 1 | 1 | 7 | zenduty login |
| medium.com | 1 | 1 | 8 | zenduty |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 63/100
- Backlinks: 14,221
- Referring domains: 1,897
- Dofollow backlinks: 30.0%
- Dofollow referring domains: 51.0%
| Source DR | Source title | Anchor | Source URL | Target URL |
|---|---|---|---|---|
| 71 | 11 Top Load Balancers for 2026 (Cloud, Enterprise & Open Source) \ | Xurrent | 🚀 Start Free Trial | https://www.xurrent.com/blog/top-load-balancers |
| 73 | Thanos - Highly available Prometheus setup with long term storage capabilities | Zenduty | https://thanos.io/ | https://www.zenduty.com/ |
| 97 | GitHub - meirwah/awesome-incident-response: A curated list of tools for incident response · GitHub | Zenduty | https://github.com/meirwah/awesome-incident-response | https://www.zenduty.com/ |
| 90 | Integrations & Notifications \ | UptimeRobot | Learn more | https://uptimerobot.com/integrations/ |
| 0 | Docker vs Podman : Le guide complet pour choisir \ | Taverne Tech | Podman vs Docker: Complete 2025 Comparison Guide for DevOps Teams | https://taverne-tech.com/fr/blog/docker-vs-podman-the-complete-guide-to-choosing/ |
| 70 | How to Approach Sprints in Agile Project Management: 3 Recommendations | Integrate feedback | https://www.icagile.com/resources/how-to-approach-sprints-in-agile-project-management-3-recommendations | https://zenduty.com/blog/tips-integrating-customer-feedback-in-sprint-planning/ |
| 80 | PagerDuty (and OpsGenie) alternatives - The Pragmatic Engineer | ZenDuty | https://blog.pragmaticengineer.com/pagerduty-alternatives/ | https://zenduty.com/?ref=blog.pragmaticengineer.com |
| 52 | Product catalog software: A crucial solution in the digital age - Pretius | best observability tools | https://pretius.com/blog/product-catalog-software | https://zenduty.com/blog/observability-tools/ |
| 59 | Best Incident Management Tools for DevOps & SRE Teams (2026) | Zenduty | https://spike.sh/blog/9-best-incident-response-tools/ | https://zenduty.com/ |
| 59 | 15 Best Incident Management Tools for 2026 [AI-powered] \ | Atomicwork | Zenduty | https://www.atomicwork.com/itsm/best-incident-management-tools |
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 0.1%
Scout traffic model did not return a separate AI-referral trend series for this domain.
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| other | Zenduty’s AI-driven tools are designed to reduce MTTR by up to 60%, eliminate manual tasks, and provide your team with real-time insights. | https://zenduty.com/ |
| other | AI-powered ITSM for the Modern Enterprise | https://www.xurrent.com/incident-management-response |
| other | AI-native Incident Management for the Modern Enterprise | https://www.xurrent.com/incident-management-response |
| other | A connected AI fabric, woven across the Xurrent platform, Sera AI brings together signals, service data, and workflows to reduce noise, focus teams on what matters, and accelerate action across IT and the enterprise. | https://www.xurrent.com/incident-management-response |
| other | AI Virtual AgentOn-call ManagementSLA ManagementIncident Management for ITSM | https://www.xurrent.com/incident-management-response |
| other | AI-powered ITSM for the Modern Enterprise | https://www.xurrent.com/incident-management-response/ai-incident-management |
| other | AI-native Incident Management for the Modern Enterprise | https://www.xurrent.com/incident-management-response/ai-incident-management |
| other | A connected AI fabric, woven across the Xurrent platform, Sera AI brings together signals, service data, and workflows to reduce noise, focus teams on what matters, and accelerate action across IT and the enterprise. | https://www.xurrent.com/incident-management-response/ai-incident-management |
| other | AI Virtual AgentOn-call ManagementSLA ManagementIncident Management for ITSM | https://www.xurrent.com/incident-management-response/ai-incident-management |
| other | AI-powered ITSM for the Modern Enterprise | https://www.xurrent.com/incident-management-response/incident-alerting |
| other | AI-native Incident Management for the Modern Enterprise | https://www.xurrent.com/incident-management-response/incident-alerting |
| other | A connected AI fabric, woven across the Xurrent platform, Sera AI brings together signals, service data, and workflows to reduce noise, focus teams on what matters, and accelerate action across IT and the enterprise. | https://www.xurrent.com/incident-management-response/incident-alerting |
| other | AI Virtual AgentOn-call ManagementSLA ManagementIncident Management for ITSM | https://www.xurrent.com/incident-management-response/incident-alerting |
| other | AI-powered ITSM for the Modern Enterprise | https://www.xurrent.com/incident-management-response/incident-response |
| other | AI-native Incident Management for the Modern Enterprise | https://www.xurrent.com/incident-management-response/incident-response |
| other | A connected AI fabric, woven across the Xurrent platform, Sera AI brings together signals, service data, and workflows to reduce noise, focus teams on what matters, and accelerate action across IT and the enterprise. | https://www.xurrent.com/incident-management-response/incident-response |
| other | AI Virtual AgentOn-call ManagementSLA ManagementIncident Management for ITSM | https://www.xurrent.com/incident-management-response/incident-response |
| integrations | Sera is now your AI SRE teammate in Xurrent IMR. Meet Sera | https://www.xurrent.com/imr-help/introduction |
| integrations | AI SRE Teammate | https://www.xurrent.com/imr-help/introduction |
| integrations | Meet AI SRE | https://www.xurrent.com/imr-help/introduction |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Striking-distance keyword | Move “datadog workflows” from position 5 toward the top three. | Volume 110 · http://community.zenduty.com/t/how-to-reduce-cost-of-datadog-workflows-i-need-them-for-just-prototyping-and-experimenting/1141 |
| Important page | Strengthen the page already earning search visibility before creating an unrelated page. | http://community.zenduty.com/t/how-to-reduce-cost-of-datadog-workflows-i-need-them-for-just-prototyping-and-experimenting/1141 · 1 sampled keywords · best position 5 |
| Competitor gap | Review the sampled queries where youtube.com appears. | 7 first-page appearances across zenduty, zenduty login |
Website intelligence — Collected evidence
Website evidence gaps
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Zenduty Reviews | Xurrent IMR (Formerly Zenduty) Reviews: Learn Why Teams Love Our Incident Management Tool | Grounded web search | Xurrent IMR (Formerly Zenduty) Reviews: Learn Why Teams Love Our Incident Management Tool ... Zenduty is easy to use, set up, and integrate with tools. They provide excellent customer service and care, with support tickets answered immediately and feature requests quickly prioritized and added to the roadmap. As an alerting system, it sends alerts instantly, without delays or latency. The UI is clear and detailed, much clearer than those of competitors. ... PagerDuty functions like a proper mono |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Review profile | Vinay Singh | testimonial — Zenduty Team helped me recognise how to best implement on-call rotations in detail and were receptive towards ... (Best Incident Management Solution for Ecommerce / Xurrent IMR (Formerly Zenduty)) |
Independent mentions
- End-to-end Incident Management and Response Orchestration / Xurrent IMR (Formerly Zenduty) — Your robust incident management and alerting platform. Organizations have experienced reduced alert fatigue with over 60% reductions in MTTA & MTTR while experiencing growth. ### 1000+ RELIABLE BUSINESSES ACROSS THE GLOBE Trusted by 1000+ businesses
- Best Incident Management Solution for SaaS / Xurrent IMR (Formerly Zenduty) — 4.6 out of 5 on G2 ... ## See What Our Users Have to Say ... 4.6 out of 5 on G2 ... ## Why customers love us ... Our dedicated developer support & customer success team are always available to help you setup your incident response process in no time and maximise your value from Zenduty ... ### 96.7 % Average rating based on thousands of support conversations ... ### 37s
- 150 + Xurrent IMR (Formerly Zenduty) Integrations / Zenduty — # Seamless Workflows with all the Apps You Use More than 150+ built-in integrations. See across all your systems, apps, and ... ### 1000+ RELIABLE BUSINESSES ACROSS THE GLOBE Trusted by 1000+ businesses ### 4.6 out of 5 on G2 SIGNUP TODAY FOR FREE
- Datadog Alerting with Xurrent IMR (Formerly Zenduty) — # Enterprise-grade Incident Response with Datadog ### 1000+ RELIABLE BUSINESSES ACROSS THE GLOBE Trusted by 1000+ businesses ### 4.6 out of 5 on G2 ... Datadog is a market leader in monitoring and observability and provides a comprehensive view of your
- Streamline Incident Response With Jira and Xurrent IMR (Formerly Zenduty) — ### 4.6 out of 5 on G2 Say goodbye to context switching and manual updates — synchronize comments and statuses between incidents and issues. ensuring your developers, stakeholders and on-call heroes are always on the same page.
- Grafana Alerting with Xurrent IMR (Formerly Zenduty) — # Enterprise-grade Incident Response on Top of Grafana ### 1000+ RELIABLE BUSINESSES ACROSS THE GLOBE Trusted by 1000+ businesses ### 4.6 out of 5 on G2 ## Reduce time to detection with reliable and actionable alerts Go further than just emails.
- Xurrent IMR (Formerly Zenduty) Pricing Plans: Starter, Growth & Enterprise — did not face any challenges with the onboarding, and received great support from everyone in the team - further reducing our friction while moving to Zenduty. The turnaround for most of our requests was super quick and the team was very helpful while
- New Relic Alerting with Xurrent IMR (Formerly Zenduty) — New Relic's integration with Zenduty allows you to enhance the monitoring insights and metrics from New Relic, quickly detect any performance issues, ... ### 1000+ RELIABLE BUSINESSES ACROSS THE GLOBE Trusted by 1000+ businesses ### 4.6 out of 5 on G2
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Let AI capture and summarize incident updates automatically. Generate concise overviews during or after incidents to keep leadership and responders aligned, without waiting for manual reporting. | source |
| Contact and support | Deliver critical alerts where your teams already work. Notifications are sent via phone, SMS, email, Slack, Microsoft Teams, or mobile push, ensuring complete coverage and zero missed incidents. | source |
| Legal and privacy | Not published on the collected pages. | — |
| Security and compliance | Secure, seamless login with SSO support | source |
| Uptime and status page | Let AI capture and summarize incident updates automatically. Generate concise overviews during or after incidents to keep leadership and responders aligned, without waiting for manual reporting. | source |
| Domain registered | 2018-12-13 | — |
| Domain expires | 2029-12-13 | — |
Not found on the collected pages: legal and privacy. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Introduction / Xurrent IMR Docs | Documentation | Xurrent IMR centralises alerts, notifies the right people and tracks every action across the incident lifecycle. Start here for what the platform does. (source) | Not dated |
| IMR Status Pages - Incident Communication / Xurrent / Xurrent | Status page | Create public or private status pages, send multi-channel updates, and automate incident communication with Xurrent IMR’s customizable Status Pages. (source) | Not dated |
Not found in the collected public sources: public roadmap, changelog or release notes, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based web application S1. | S1 |
| Platforms and apps | Android app and wearables are available S50. | S50 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | REST APIs and Bot Tokens for programmatic access S50. | S50 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | AI-driven tools reduce MTTR by up to 60% S1. | S1 |
| Release activity | Monthly product updates are published (e.g., September, October 2026) S17. | S17 |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2018-12-13 — GoDaddy.com, LLC |
| Domain expires | 2029-12-13 |
| First archived | 2019-07-18 — web archive |
| TLS certificate | Amazon, valid, expires 2027-03-26 |
| Security headers | HSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Headers not served | CSP |
| Server header | Mr. Green |
| Mail handled by | aspmx.l.google.com, alt1.aspmx.l.google.com |
| Nameservers | ns-1405.awsdns-47.org, ns-1844.awsdns-38.co.uk |
Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 96/100
- Critical issues: 0
- Warnings: 11
- Notices: 3
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | End-to-end Incident Management and Response Orchestration \ | Xurrent IMR (Formerly Zenduty) | 1 | 1118 | 393 ms |
| 200 | Incident Management and Response (IMR) \ | Xurrent | 1 | 3834 | 45 ms |
| 200 | AI-Powered Incident Management \ | Xurrent | 1 | 3285 | 32 ms |
| 200 | Intelligent Incident Alerting \ | Xurrent | 1 | 3176 | 23 ms |
| 200 | AI-Powered On-Call Management \ | Xurrent | 1 | 3046 | 18 ms |
| 200 | AI-Powered Incident Response \ | Xurrent | 1 | 3212 | 41 ms |
| 200 | AI-Powered Post-Incident Management \ | Xurrent | 1 | 3004 | 30 ms |
| 200 | IMR Status Pages - Incident Communication \ | Xurrent \ | Xurrent | 1 | 3301 |
| 200 | Intelligent Incident Alerting \ | Xurrent | 1 | 3176 | 40 ms |
| 200 | Incident Management and Response (IMR) \ | Xurrent | 1 | 3834 | 24 ms |
| 200 | Pagerduty Alternative That's 10x Better \ | Xurrent IMR | 1 | 4157 | 87 ms |
| 200 | Xurrent IMR vs Opsgenie - The Modern and Fullstack Opsgenie Alternative | 1 | 4867 | 76 ms | https://www.xurrent.com/compare/opsgenie-alternative |
| 200 | Compare Splunk On-call (VictorOps) \ | Xurrent IMR | 1 | 3071 | 89 ms |
| 200 | Xurrent IMR (Formerly Zenduty) Pricing Plans: Starter, Growth & Enterprise | 1 | 1487 | 135 ms | https://zenduty.com/pricing/ |
| 200 | Razorpay \ | Xurrent Success Story | 1 | 2463 | 65 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 88.4% |
| search | 4.4% |
| search organic | 4.4% |
| search paid | 0.0% |
| social | 1.6% |
| social organic | 1.6% |
| social paid | 0.0% |
| referrals | 4.4% |
| paid referrals | 0.7% |
| 0.4% | |
| gen ai | 0.1% |
| affiliate | 0.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors, but they do reference being locked into PagerDuty or Opsgenie S17. Evidence gaps include lack of detailed security certifications, data ownership policies, and specific customer success metrics beyond a few testimonials. Open questions remain about the optional add-on pricing and the exact scope of the free trial.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 13 of 15 collected pages from zenduty.com and xurrent.com, including pricing, features, integrations, and documentation pages. The evidence catalog includes 180 entries, with sources ranging from product pages to pricing tables. External proof search was used to verify the G2 rating, but the rating content was not collected. Limitations include incomplete coverage of some pages and reliance on vendor-provided information.
- Official Websitehttps://zenduty.com/Verified
- Official Websitehttps://www.xurrent.com/incident-management-responseVerified
- Official Websitehttps://www.xurrent.com/incident-management-response/incident-alertingVerified
- Official Websitehttps://www.xurrent.com/incident-management-response/incident-responseVerified
- Documentationhttps://www.xurrent.com/imr-help/introductionVerified
- Pricing Pagehttps://zenduty.com/pricing/Verified
- Official Websitehttps://www.xurrent.com/incident-management-response/ai-incident-managementVerified
- Official Websitehttps://www.xurrent.com/incident-management-response/on-call-managementVerified
- Official Websitehttps://www.xurrent.com/incident-management-response/post-incident-reviewVerified
- Official Websitehttps://www.xurrent.com/incident-management-response/status-pageVerified
- Official Websitehttps://zenduty.com/solutions/ecomm/Verified
- Official Websitehttps://zenduty.com/solutions/saas/Verified
- Documentationhttps://zenduty.com/integrations/Verified
- Review Sitehttps://zenduty.com/reviews/Verified
- Articlehttps://zenduty.com/integrations/datadog-alerting-zenduty/Verified
- Articlehttps://zenduty.com/integrations/jira-slack-zenduty/Verified
- Articlehttps://zenduty.com/integrations/grafana-alerting-zenduty/Verified
- Articlehttps://zenduty.com/integrations/newrelic-alerting-zenduty/Verified