⚡Stack Radar

Incident Management & On-Call · Reviewed 26 Oct 2026

Rootly

AI-native incident management and on-call platform for fast-moving engineering teams.

· rootly.com ↗

Paid against free › Incident Management & On-Call › Rootly

180.4KEstimated total trafficModeled monthly visits1.6KRanking keywordsPublic search sample98/100Technical health15 pages checked3.7KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Rootly is an AI-native incident management platform that helps engineering teams detect, manage, resolve, and learn from incidents faster S21. It is used by fast-moving engineering teams, including SRE and platform teams, to reduce downtime and improve reliability S1. The platform provides AI-powered automation, on-call scheduling, and status pages, enabling teams to resolve incidents more efficiently and maintain high availability S21.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Rootly is an AI-native incident management and on-call platform S21.
  • Core purpose: It solves the problem of chaotic incident management by automating workflows and providing AI-driven insights S1 S21.
  • Intended users: Fast-moving engineering teams, including SRE and platform teams, that cannot afford downtime S1.
  • Product scope: A platform that includes Incident Response, On-Call, Status Pages, and AI SRE products S67.
  • Positioning: Rootly positions itself as the all-in-one AI incident management platform for modern engineering teams S21.
  • Claimed distinction: It claims to be built for modern incident management, codified from millions of real-world incidents, and designed for teams that can't afford downtime S21.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
SRE teamsMaintain 99.99% availability by using Rootly AI to get to resolutions faster S21.
Engineering teamsAutomate incident response and on-call to reduce downtime and improve reliability S21.
Platform engineering teamsStreamline incident management and migrate from legacy tools like Opsgenie S142.
Fast-moving startupsBuild incident management from scratch while scaling engineering teams S21.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
AI Incident ManagementAutomates incident workflows, provides real-time scribe, summaries, and proactive suggestions S21.
On-Call SchedulingSimplifies paging, scheduling, and requesting coverage with AI-powered on-call S21.
Automated Root Cause AnalysisIdentifies probable root cause with supporting evidence and suggests fixes S21.
Status PagesProvides beautiful, automated status pages to keep customers informed S21.
Workflow AutomationAutomates incident workflows in seconds with best-practice templates or tailored options S21.
Collaboration ToolsGenerates structured incident docs and tracks action items with bi-directional sync to Jira S21.
AI Agent APIAllows AI agents to execute workflows and manage configurations autonomously S76.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Slack, Google Chat, TeamsIntegrationEnables incident response and collaboration directly in chat platforms S21.
Jira, Confluence, Zoom, BackstageIntegrationConnects incident management with development and communication tools S67.
API, CLI, Webhooks, MCPAPI/CLI/Webhook/MCPProvides programmatic access and extensibility for custom automations S67.
Terraform providerIntegrationAllows infrastructure-as-code management of Rootly resources S21.
AWS MarketplaceIntegrationFacilitates procurement with pre-approved legal and security S67.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Incident Response$20 per user / month S67AI scribe and retrospectives, status pages, Slack/Teams/Google Chat response S67Not established
On-Call$20 per user / month S6720 schedules and escalation policies, 1 live call routing number S67Not established
AI SRELet's talk (contact sales) S67Root cause with evidence, remediation and draft PRs S67Requires Incident Response S67
EnterpriseCustom (contact sales) S67SCIM, audit logs, unlimited schedules, BYO AI key S67Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
bmc.com221.5kpi and sla, kpis and slas
blog.invgate.com224kpi and sla, kpis and slas
bernardmarr.com224kpi and sla, kpis and slas
indeed.com225kpi and sla, kpis and slas
ibm.com226kpi and sla, kpis and slas
youtube.com115kpi and sla
workspend.com117kpis and slas
xurrent.com118kpi and sla
incident.io118kpis and slas

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customers[Skip to content](#main)https://rootly.com/customers
customers✕Dismiss this announcementReliability Top 50 2026: nominate someone making the world more reliable →https://rootly.com/customers
customersCustomer Storieshttps://rootly.com/customers
customersLeading companies build reliable products with Rootly.https://rootly.com/customers
customers[https://rootly.com/customers
customersFeatured customer storyhttps://rootly.com/customers
customersReplit brings structure, speed, and better decision-making to incident response with Rootly.https://rootly.com/customers
customersincident timeline capture in a structured, reusable formathttps://rootly.com/customers
customers> Because of how intelligently Rootly collects and compiles data from our incidents, it’s simple for us to get an overview of the system’s health and past incidents.https://rootly.com/customers
customers](/customers/replit)https://rootly.com/customers
customers[https://rootly.com/customers
customers> Every capability Rootly ships is one my team does not have to build.https://rootly.com/customers
customers](/customers/superhuman)https://rootly.com/customers
customers[https://rootly.com/customers
customersWealthsimple drove a culture of psychological safety for incident commanders with Rootly.https://rootly.com/customers
customersnewly trained incident commanders available across the organizationhttps://rootly.com/customers
customers](/customers/wealthsimple)https://rootly.com/customers
customersMigrated off PagerDutyhttps://rootly.com/customers
customersMigrated off Opsgeniehttps://rootly.com/customers
customersExplore customer storieshttps://rootly.com/customers

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.7%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresThe all-in-one AI incident management platform for fast-moving engineering teams to detect, manage, resolve, and learn from incidents faster.https://rootly.com/
featuresAI for on-call and incident response.https://rootly.com/
featuresOn-call and incident response that’s crafted to bring AI and modern teams together to prevent and resolve incidents faster.https://rootly.com/
featuresRapid troubleshooting and suggested fixes that help you diagnose and remediate issues—before you’re fully awake. Explore AI SREhttps://rootly.com/
features> Rootly AI enables us to get to resolutions faster and maintain our 99.99% availability. It helps—a lot.https://rootly.com/
featuresAI-powered on-call that’s built for simplifying paging, scheduling, requesting coverage, and more—so you can stay focused on fixing. Explore On-Callhttps://rootly.com/
featuresAI for on-call and incident response.https://rootly.com/
featuresOn-call and incident response that’s crafted to bring AI and modern teams together to prevent and resolve incidents faster.https://rootly.com/
featuresAI SREhttps://rootly.com/
featuresRapid troubleshooting and suggested fixes that help you diagnose and remediate issues—before you’re fully awake. Explore AI SREhttps://rootly.com/
features> Rootly AI enables us to get to resolutions faster and maintain our 99.99% availability. It helps—a lot.https://rootly.com/
featuresAI-powered on-call that’s built for simplifying paging, scheduling, requesting coverage, and more—so you can stay focused on fixing. Explore On-Callhttps://rootly.com/
pricing\Incident Response$20 per user / month \
pricingPrices are additive. Incident Response is $20 per user, per month and includes Status Pages; adding On-Call is another $20, so both together is $40 per user, per month. AI SRE is an additional product that requires Incident Response, and Enterprise includes it. Talk to us about pricing.https://rootly.com/pricing
integrations0AnthropicConnect Claude to Rootly to power AI-assisted incident workflows, automate response tasks, and enhance incident management with intelligent support.View docs →https://rootly.com/integrations
integrations0Azure OpenAIConnect Azure OpenAI to Rootly to power AI-assisted incident workflows with enterprise-grade models hosted in your Azure environment, keeping data within your compliance boundary.View docs →https://rootly.com/integrations
integrations0Google GeminiConnect Google Gemini to Rootly to power AI-driven workflows, automate incident tasks, and bring Geminis multimodal intelligence into your incident response process.View docs →https://rootly.com/integrations
customersHow Prolific outgrew incident.io and built an AI-assisted reliability operating model on Rootly.https://rootly.com/customers
customersAI summarieshttps://rootly.com/customers/achievers
customers> “Having the AI Rootly summary feature allows us to quickly summarize what is happening in an incident and pass it to internal stakeholders.”https://rootly.com/customers/achievers

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where bmc.com appears.2 first-page appearances across kpi and sla, kpis and slas

Website intelligence — Collected evidence

Website evidence gaps

  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Rootly Reviews & Product DetailsGrounded web search7/1/2024 4.0 out of ... ### 48 Rootly Reviews 4.8 out of 5 ... ## Overall Review Sentiment for Rootly Time to Implement 12 months Return on Investment <6 months 48+ months Ease of Setup 0 (Difficult) 10 (Easy)
AWS MarketplaceRootly - AI Native OnCall and Incident Response Platform / AWS MarketplaceGrounded web searchWhat do you like best about the product? I really like Rootly for its seamless experience and ease of navigating through ... was extremely smooth, and the support team helped us get everything configured quickly. It also integrates seamlessly
G2Compare Rootly and Squadcast Social Share OptionsGrounded web searchRootly(52)4.8 out of 5Rootly By Rootly Try for free Squadcast(308)4.4 out of 5Squadcast By SolarWinds Worldwide LLC ... At a Glance Rootly Star Rating (52) 4.8 out of 5 Market Segments Mid-Market (67.3% of reviews) Entry-Level Pricing
G2Compare FireHydrant and Rootly Social Share OptionsGrounded web searchbased on preference data from user reviews. FireHydrant rates 4.4/5 stars with 56 reviews. By contrast, Rootly rates 4. ... /5 stars with 48 reviews. Each product's score is calculated ... two options, and decide which one is best for your business

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyPedro Espindulacustomer case study — Before Rootly, it could take most of a day for Cora’s engineers to find out that something was broken. (How Cora cut time-to-acknowledge on critical alerts to <10 minutes with Rootly.)
Case studyGeorgecustomer case study — Clay’s implementation was relatively quick, and George specifically calls out the support from the Rootly team as a differentiator. (Clay switched off Opsgenie to use Rootly to streamline incident management.)
RatingPaul Otestimonial — 31 Rootly Customer Reviews & References / FeaturedCustomers ... (31 Rootly Customer Reviews & References / FeaturedCustomers)

Independent mentions

  • Rootly / Customer Stories — Replit brings structure, speed, and better decision-making to incident response with Rootly. 100% incident timeline capture in a structured, reusable format ... collects and compiles data from our incidents, it’s simple for us to get an overview of
  • How Reactiv outgrew incident.io and moved to Rootly for real AI and on-call without the upsell. — , were running by Friday, kept both systems live in ... - On-call handoffs are easier and cleaner: 5 - Time to first status update improved: 4 - Stakeholder communications are more consistent: 5 - Engineering morale is higher: 5 - Customers are happier:

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipWe founded Rootly in 2021 with a simple belief: incident management shouldn’t be chaos. We set out building a category-defining on-call and incident response platform—with AI at the core bringing proactive intelligence tsource
Contact and supportUnlimited international SMS and phone callssource
Legal and privacyPlease accept all cookies or decline non-essential ones. Read Rootly's Privacy policy for more information.source
Security and compliance/ Authentication / SSO + SAML / SSO + SAML / SSO + SAML / SSO + SAML + SCIM /source
Uptime and status pageReduce inbound customer support and build confidence in your business with beautiful, automated status pages. Explore Status Pagesource
Domain registered2006-05-27—
Domain expires2027-05-22—

Every trust signal above is backed by a collected page or a registration record.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Can AI Automate Full Incident Resolution? Rootly's PlanRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Rootly is a cloud-based web application S21.S21
Platforms and appsAvailable on web, with integrations for Slack, Teams, and Google Chat S21.S21
API and extensibility (API, SDK, webhooks, MCP, plugins)Provides API, CLI, Webhooks, and MCP for extensibility S67.S67
Data ownership and exportData export is listed as a feature S67.S67
Performance and reliability claimsClaims 99.99% reliability S67.S67
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2006-05-27 — Amazon Registrar, Inc.
Domain expires2027-05-22
First archived2006-08-20 — web archive
TLS certificateGoogle Trust Services, valid, expires 2027-01-07
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversfiona.ns.cloudflare.com, clark.ns.cloudflare.com

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 0
  • Notices: 13

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text52https://rootly.com/
noticeImages are missing alt text26https://rootly.com/on-call
noticeImages are missing alt text25https://rootly.com/incident-response-slack
noticeMeta description length should be reviewed6https://rootly.com/ai-sre
noticeImages are missing alt text25https://rootly.com/ai-sre
noticeImages are missing alt text25https://rootly.com/retrospectives
noticeImages are missing alt text25https://rootly.com/catalog
noticeImages are missing alt text25https://rootly.com/insights
noticeImages are missing alt text16https://rootly.com/enterprise
noticeImages are missing alt text13https://rootly.com/startups
noticeImages are missing alt text27https://rootly.com/engineering
noticeImages are missing alt text2https://rootly.com/security
noticeImages are missing alt text39https://rootly.com/alternatives/rootly-vs-pagerduty

Crawled pages

StatusTitleH1sWordsResponseURL
200AI-native incident management platform \Rootly1118950 ms
200Modern on-call to respond to incidents faster \Rootly1194531 ms
200Incident Response with Slack \Rootly1214598 ms
200AI SRE: Automated Root Cause Analysis for Incidents1209833 mshttps://rootly.com/ai-sre
200Retrospectives \Rootly1147337 ms
200Status Pages \Rootly1145032 ms
200Service Catalog \Rootly1214190 ms
200Insights: incident and on-call analytics \Rootly11632102 ms
200Rootly Integrations: Slack, Teams, Jira, and Datadog1334023 mshttps://rootly.com/integrations
200On-Call Paging in Microsoft Teams. \Rootly Changelog1122520 ms
200Enterprise Incident Management \Rootly199989 ms
200Rootly for Startups192025 mshttps://rootly.com/startups
200Rootly for Engineering Teams1121791 mshttps://rootly.com/engineering
200Rootly for Security Teams195420 mshttps://rootly.com/security
200Rootly vs. PagerDuty: AI incident management, half the cost1267325 mshttps://rootly.com/alternatives/rootly-vs-pagerduty

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct67.6%
search9.3%
search organic7.5%
search paid1.8%
social4.0%
social organic4.0%
social paid0.1%
referrals16.4%
paid referrals0.0%
mail2.0%
gen ai0.7%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name, except for PagerDuty in a blog post comparing pricing S157. Evidence gaps include lack of detailed customer testimonials with named individuals, specific integration documentation, and independent review ratings. Open questions remain about the full capabilities of AI SRE and the extent of automation in incident resolution S76.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from rootly.com, including the homepage, about, pricing, and blog pages. The evidence catalog includes static and rendered page content, with external proof search for customer reviews. Limitations include potential marketing bias in product descriptions and lack of independent verification of claims. Source tokens S1-S178 were used, with a focus on primary product pages.

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