Overview
Summary
The useful answer before the supporting detail.
Jira Service Management is Atlassian's service management platform for IT, customer service, and business teams, enabling them to deliver exceptional service at scale S41. It solves the problem of fragmented service delivery by providing a unified platform for requests, incidents, changes, and problems, with AI-powered automation and assets S172. Trusted by over 65,000 teams, it offers a free tier and paid plans, making it accessible for organizations of all sizes S41.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Jira Service Management is Atlassian's service management platform for IT and business teams S41.
- Core purpose: It solves fragmented service delivery by unifying requests, incidents, changes, and problems S172.
- Intended users: IT, HR, legal, facilities, marketing, and customer service teams S42.
- Product scope: A cloud-based platform that includes Jira Service Management, Customer Service Management, Assets, and Rovo S41.
- Positioning: Atlassian positions it as a high-velocity service management solution that unlocks innovation and efficiency S41.
- Claimed distinction: It leverages AI and the Teamwork Graph to surface relationships and recommend actions based on organizational history S41.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| IT teams | Manage IT service requests, incidents, and changes to improve service delivery S172. |
| Customer service teams | Deliver multi-channel support via customer portal, email, and chat S42. |
| HR teams | Use purpose-built templates to handle employee requests and onboarding S42. |
| Facilities teams | Streamline maintenance requests and asset tracking S42. |
| Marketing teams | Manage internal service requests and approvals S42. |
Traffic and search
SEO analysis
Collected Oct 20, 2026atlassian.com: an estimated 38,365,744 total monthly visits and about 4,060,451 monthly organic visits across 193,592 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
Search summary
The useful answer before the supporting detail.
Atlassian. atlassian.com: an estimated 38,365,744 total monthly visits and about 4,060,451 monthly organic visits across 193,592 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
- Total traffic (modeled): 38,365,744 monthly visits across all channels.
- Organic search traffic (estimated): 4,060,451 monthly visits from search.
- Strongest sampled ranking: 4 l's retrospective at position 1.
- Leading page in the collected evidence: https://www.atlassian.com/team-playbook/plays/4-ls-retrospective-technique.
- Closest measured organic competitor: teamretro.com, appearing 1 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 97/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Atlassian | https://www.atlassian.com/ |
| other | Collaboration software for software, IT and business teams \ | static |
| other | See how teams know better with Atlassian | https://www.atlassian.com/ |
| other | Watch the biggest announcements from Team '26 Europe on-demand and see how high-performing teams stay on top. | https://www.atlassian.com/ |
| other | Unleash your teams and their agents | https://www.atlassian.com/ |
| other | Everyone. Working on the right things. In Jira, teams and AI agents plan, execute, and deliver outcomes together. | https://www.atlassian.com/ |
| other | Transform how your teams work | https://www.atlassian.com/ |
| other | Discover collections—curated apps and AI agents on a secure, compliant, and reliable platform. | https://www.atlassian.com/ |
| other | The teamwork platform for the AI era | https://www.atlassian.com/ |
| other | Turn scattered tools into a seamless system for AI orchestration, planning, knowledge, and delivering work at scale. | https://www.atlassian.com/ |
| other | Connect teams to elevate employee and customer experiences, improve service resilience, and deliver value fast. | https://www.atlassian.com/ |
| other | Measure and improve productivity, quality, and speed with the AI-native SDLC for every software team. | https://www.atlassian.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Six-month trafficModeled monthly visits
Monthly visits38,365,744
Global rank#1,053
Top-country rankUS #853
Bounce rate32.0%
Pages per visit4.77
Visit duration2m 30s
| Month | Modeled visits |
|---|---|
| 2026-04 | 36,501,549 |
| 2026-05 | 35,131,973 |
| 2026-06 | 35,998,828 |
| 2026-07 | 38,645,770 |
| 2026-08 | 37,728,580 |
| 2026-09 | 38,365,744 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 31.0% |
| IN | India | 9.4% |
| BR | Brazil | 5.7% |
| DE | Germany | 5.5% |
| GB | United Kingdom | 5.0% |
31.0%United States
United States31.0%India9.4%Brazil5.7%Germany5.5%United Kingdom5.0%Other43.5%
Domain identity
| Signal | Value |
|---|---|
| Registered | Mar 19, 2001 |
| Last changed | Feb 26, 2025 |
| Expires | Mar 19, 2027 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | NS-112.AWSDNS-14.COM, NS-1388.AWSDNS-45.ORG, NS-2018.AWSDNS-60.CO.UK, NS-595.AWSDNS-10.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| jira | 1,021,150 | $3.89 | $579,820 |
| loom | 886,480 | $1.57 | $145,630 |
| confluence | 339,140 | $2.09 | $141,740 |
| atlassian | 231,280 | $0.48 | $140,380 |
| 63,790,180 | $0.27 | $60,770 |
Independent Google result page
Query: 4 l's retrospective
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | The "4 Ls" Retrospective Technique | https://www.atlassian.com/team-playbook/plays/4-ls-retrospective-technique | A 4Ls retrospective is a structured feedback technique used by teams to reflect on a completed sprint or project so they can improve future projects. |
| 2 | Four Ls Retrospective Template (Free) | https://www.teamretro.com/retrospective-templates/4ls-retrospective/ | The 4Ls retrospective asks your team four questions about the last sprint: what you Liked, what you Learned, what you Lacked and what you Longed for. |
| 3 | A Simple Guide to the 4 L's Retrospective Method | https://www.teamoclock.com/blog/a-simple-guide-to-the-4-ls-retrospective-method | The 4 L's retrospective method is a structured approach, focusing on four key aspects: Liked, Learned, Lacked, and Longed for. |
| 4 | 4Ls Retrospective | https://www.parabol.co/templates/sprint-retrospectives/4ls-liked-learned-lacked-longed/ | For retrospective, also known as a 4Ls retrospective or Four Ls, is an excellent way to gather information on a team process or agile project. |
| 5 | 4Ls Retrospective | Liked, Learned, Lacked, & Longed For | https://www.retrium.com/retrospective-techniques/4ls | 4Ls is a popular, frequently used agile retrospective technique that is simple to set up for the facilitator and easy to understand for the participants. |
| 6 | FREE 4 Ls Retrospective Template | https://miro.com/templates/4-ls-retrospective/ | The 4 L's retrospective is a team activity designed to understand what worked, what didn't, and what can be improved upon following a sprint. |
| 7 | 4Ls Retrospective | https://openpracticelibrary.com/practice/4ls-retrospective/ | The 4 Ls retrospective is a team activity upon completion of a sprint or project designed to understand what worked, what didn't, and what can ... |
| 8 | 4L Retrospective: Your Ultimate Guide To A Successful ... | https://scrum-master.org/en/4l-retrospective-scrum-guide-template/ | This guide will walk you through the 4Ls retrospective's core elements—Liked, Learned, Lacked, Longed For—outlining how to seamlessly conduct a ... |
| 9 | The 4Ls Retrospective Free Template (updated) | https://conceptboard.com/blog/4ls-retrospective-technique-free-template/ | The 4L retrospective is a technique used by teams to review and evaluate past performance. It's a simple framework wherein the team gets ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Collaboration software for software, IT and business teams \ | static | 548 | new |
| pricing | Service Collection Pricing: Free and Paid Plans \ | playwright | 4,050 | new |
| pricing | Strategy Collection Pricing \ | Atlassian | playwright | 1,359 |
| pricing | Teamwork Collection Pricing: Apps and agents to supercharge teamwork \ | playwright | 3,305 | new |
| pricing | Bitbucket Pricing: Find the Right Plan for You \ | playwright | 2,847 | new |
| pricing | Confluence Pricing: Free and Paid Plans \ | playwright | 4,081 | new |
| pricing | Jira pricing: Free, Standard, Premium, Enterprise \ | playwright | 4,149 | new |
| pricing | Bitbucket Packages | 1,061 | new | https://www.atlassian.com/software/bitbucket/features/packages |
| pricing | Service Collection Pricing: Free and Paid Plans \ | playwright | 4,050 | new |
| features | Atlassian's platform \ | static | 553 | new |
| features | Atlassian Product Collection \ | static | 445 | new |
| features | Agentic Multiplayer Protocol \ | static | 767 | new |
| features | Rovo AI Security \ | static | 413 | new |
| features | Extend Atlassian into any AI assistant using MCP \ | static | 410 | new |
| features | Extend Atlassian into any AI assistant using MCP \ | static | 410 | new |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | The intelligent teamwork platform uniting your system of work | https://www.atlassian.com/platform |
| features | The Atlassian Cloud Platform connects teams with all the curated data, context, and goals they need as they work across their favorite Atlassian and third-party applications. | https://www.atlassian.com/platform |
| features | The Atlassian Platform is the foundation of intelligent connection that empowers Atlassian's 300K+ customers to do their most impactful work. | https://www.atlassian.com/platform |
| features | From chaos to context | https://www.atlassian.com/platform |
| features | Teamwork Graph intelligently discovers, understands, and connects data to maximize collaboration and productivity across all your apps and collections. | https://www.atlassian.com/platform |
| features | Discover more | https://www.atlassian.com/platform |
| features | Unleash the power of all data | https://www.atlassian.com/platform |
| features | Effortlessly unify data across Atlassian, marketplace, and third-party apps, dissolving siloes and providing essential context right when needed. | https://www.atlassian.com/platform |
| features | Quality AI starts with quality data | https://www.atlassian.com/platform |
| features | Maximize your AI investment by connecting data and relationships across all applications for consistent, accurate, and enriched AI experiences. | https://www.atlassian.com/platform |
| features | The power of AI, everywhere | https://www.atlassian.com/platform |
| features | Rovo transforms teamwork with AI-driven apps and experiences powering knowledge discovery, collaboration, and agents across Atlassian apps and collections. | https://www.atlassian.com/platform |
| features | Learn more about Rovo | https://www.atlassian.com/platform |
| features | Simplify how work unfolds | https://www.atlassian.com/platform |
| features | Pre-loaded platform apps help you map how work unfolds across your System of Work by connecting data across teams, goals, and work. | https://www.atlassian.com/platform |
| features | Meet the Platform Apps | https://www.atlassian.com/platform |
| features | Administration | https://www.atlassian.com/platform |
| features | Where ambition meets outcomes | https://www.atlassian.com/platform |
| features | The Goals app unifies and aligns individual, team, and organizational objectives with work ensuring visibility into progress at all levels for all teams. | https://www.atlassian.com/platform |
| features | Learn more about Goals | https://www.atlassian.com/platform |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | Free forever for 3 agents | https://www.atlassian.com/collections/service/pricing |
| pricing | Get it now | https://www.atlassian.com/collections/service/pricing |
| pricing | 1,250 automation steps per subscription per month | https://www.atlassian.com/collections/service/pricing |
| pricing | per agent / month | https://www.atlassian.com/collections/service/pricing |
| pricing | Try it free | https://www.atlassian.com/collections/service/pricing |
| pricing | Everything from Free plus: | https://www.atlassian.com/collections/service/pricing |
| pricing | 3,000 automation steps per user per month | https://www.atlassian.com/collections/service/pricing |
| pricing | 250 Rovo credits + 1,000 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | 250 Rovo credits + 1,000 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | Try it free | https://www.atlassian.com/collections/service/pricing |
| pricing | 6,500 automation steps per user per month | https://www.atlassian.com/collections/service/pricing |
| pricing | 700 Rovo credits + 2,500 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | 700 Rovo credits + 2,500 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | Billed annually. Switch to Annual billing above to view Enterprise pricing. | https://www.atlassian.com/collections/service/pricing |
| pricing | Contact sales | https://www.atlassian.com/collections/service/pricing |
| pricing | 9,500 automation steps per user per month | https://www.atlassian.com/collections/service/pricing |
| pricing | 1,500 Rovo credits + 6,250 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | 1,500 Rovo credits + 6,250 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | Use our pricing calculator at the top of this page to determine the price of your subscription. Simply enter how many users you have and choose a billing cycle (annual or monthly). | https://www.atlassian.com/collections/service/pricing |
| pricing | Our detailed cloud pricing tables include price ranges for our Standard or Premium plans on our purchasing and licensing site. Contact our sales team for Enterprise pricing, available only for annual subscriptions. | https://www.atlassian.com/collections/service/pricing |
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-20T16:32:02.757Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Request management | Create customizable forms, workflows, and queues to triage work S42. |
| Incident management | Log incidents manually, via automatic alerts, or via API; AI detects incidents early and groups related alerts S41 S42. |
| Change management | Assess change risk with AI-powered scoring and automate workflows from CI/CD tools S41 S42. |
| Problem management | Manage problems and conduct post-incident reviews S42. |
| Asset management | Track and manage the ownership and lifecycle of any asset or service S42. |
| Knowledge management | Create, read, update, and delete articles for self-service support S42. |
| AI-powered support | Use Rovo Agents and AI-assisted configuration to deliver 24/7 support S42 S41. |
| Status pages | Create branded, real-time public and private status pages to keep customers informed S42. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| CI/CD tools | Integration | Automate or create approval processes for deployments S42. |
| ChatOps tools | Integration | Connect tools for alerts, monitoring, and incident response S42. |
| Third-party monitoring | Integration | Integrate with hundreds of monitoring tools for alerts S42. |
| Identity providers (IdP) | Integration | Seamless integration with your IdP for SSO S42. |
| APIs | API | Rich APIs to customize your service experience S42. |
| Marketplace apps | Extension framework | 1,000+ apps to extend functionality S42. |
| Assets Data Manager | Integration | Connect, cleanse, and reconcile data from multiple sources S42. |
| Rovo Insights | AI interface | Explore service trends with connected third-party data S42. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Free | $0, free forever | Up to 3 agents, unlimited customers S42 | Alerts, on-call schedules, incident template S42 |
| Standard | $21.50 per agent per month, billed monthly at 75 agents; annual saves up to 17% S42 | 250 Rovo credits per user per month S42 | 3,000 automation steps per user per month S42 |
| Premium | $55.28 per agent per month, billed monthly at 75 agents; annual saves up to 17% S42 | 700 Rovo credits per user per month S42 | Advanced AIOps, incident and problem management S42 |
| Enterprise | Contact sales, billed annually S42 | 1,500 Rovo credits per user per month S42 | Status pages; enterprise identity and access management S42 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| teamretro.com | 1 | 1 | 2 | 4 l's retrospective |
| instituteprojectmanagement.com | 1 | 1 | 2 | 5 phases of project life cycle |
| teamoclock.com | 1 | 1 | 3 | 4 l's retrospective |
| project-management.com | 1 | 1 | 3 | 5 phases of project life cycle |
| parabol.co | 1 | 1 | 4 | 4 l's retrospective |
| coursera.org | 1 | 1 | 4 | 5 phases of project life cycle |
| retrium.com | 1 | 1 | 5 | 4 l's retrospective |
| geeksforgeeks.org | 1 | 1 | 5 | 5 phases of project life cycle |
| miro.com | 1 | 1 | 6 | 4 l's retrospective |
| 6sigma.us | 1 | 1 | 6 | 5 phases of project life cycle |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 92/100
- Backlinks: 78,851,728
- Referring domains: 122,798
- Dofollow backlinks: 88.0%
- Dofollow referring domains: 81.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 3.2%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| other | Everyone. Working on the right things. In Jira, teams and AI agents plan, execute, and deliver outcomes together. | https://www.atlassian.com/ |
| other | Discover collections—curated apps and AI agents on a secure, compliant, and reliable platform. | https://www.atlassian.com/ |
| other | The teamwork platform for the AI era | https://www.atlassian.com/ |
| other | Turn scattered tools into a seamless system for AI orchestration, planning, knowledge, and delivering work at scale. | https://www.atlassian.com/ |
| other | Measure and improve productivity, quality, and speed with the AI-native SDLC for every software team. | https://www.atlassian.com/ |
| other | Discover best practices for building unstoppable teams with AI. | https://www.atlassian.com/ |
| features | Maximize your AI investment by connecting data and relationships across all applications for consistent, accurate, and enriched AI experiences. | https://www.atlassian.com/platform |
| features | The State of Product 2027 is here. See how AI is reshaping product teams and what they build next.Read the report | https://www.atlassian.com/collections/product |
| features | Built for better product decisions in the AI era | https://www.atlassian.com/collections/product |
| features | Team up with AI across your product workflow | https://www.atlassian.com/collections/product |
| features | Capture customer input across every channel and use AI to organize, tag, and surface clear themes, so teams focus on the signals that matter, not the noise. | https://www.atlassian.com/collections/product |
| features | Guardrails for secure, scalable AI adoption | https://www.atlassian.com/platform/ai-trust |
| features | Accelerate AI-powered teamwork with security, governance, and visibility built into every app, agent, and experience. | https://www.atlassian.com/platform/ai-trust |
| features | Rovo is built on the trusted Atlassian Cloud Platform, offering a secure foundation that automatically respects your permissions and policies across AI experiences. Customize advanced security features and determine the data accessible to AI before enabling it. | https://www.atlassian.com/platform/ai-trust |
| features | Discover how Atlassian’s AI is designed, built, and deployed with teams in mind. | https://www.atlassian.com/platform/ai-trust |
| features | AI-powered teamwork, built on trust | https://www.atlassian.com/platform/ai-trust |
| features | Atlassian's MCP Server connects your AI to your team’s work and knowledge, grounding every answer and action in context. | https://www.atlassian.com/platform/rovo-mcp |
| features | Use one AI solution that benefits everyone. | https://www.atlassian.com/platform/rovo-mcp |
| features | Turn your AI into active, end-to-end business execution grounded in your company’s work and governed across every team. | https://www.atlassian.com/platform/rovo-mcp |
| features | Quality AI starts with quality data | https://www.atlassian.com/platform |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where teamretro.com appears. | 1 first-page appearances across 4 l's retrospective |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
No citation-grounded independent review links were found.
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- Collaboration software for software, IT and business teams / Atlassian — , IT and business teams / Atlassian # Unleash your teams and their agents Everyone. Working on the right things. In Jira, teams and AI agents plan, execute, and deliver outcomes together. Discover collections—curated apps and AI agents on a secure,
- Atlassian - Investor Relations — # Atlassian is a global software company on a mission to unleash the potential of every team. We build tools that help teams collaborate, build, and create together. We are a recognized leader in the software development, work management, and service management markets, building AI-powered team collaboration tools to help all teams work better together. Our system of work, with powerful AI capabilities at its core, helps teams push the boundaries of innovation. From medicine and space travel, to
- Products / Atlassian — your work, create documents, and discuss everything in one place. Help every team work smarter and faster with AI-powered Search, Chat and Agents - ... Jira Service Management Unite teams on a single AI-powered platform to deliver service at scale.
- About Us / Atlassian — Behind every great human achievement, there is a team. From medicine and space travel, to disaster response and pizza deliveries, our products help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team through open work. ... Armed with a credit card and a dream, two college friends, Mike Cannon-Brookes and Scott Farquhar set out to create Atlassian. In 2002, they didn't know what kind of company Atlassian was going to
- Atlassian's platform / Atlassian — # The intelligent teamwork platform uniting your system of work The Atlassian Cloud Platform connects teams with all the curated data, context, and goals they need as they work across their favorite Atlassian and third-party applications.
- Get started for free / Atlassian — ## Get started with our most popular cloud apps 72% of our customers combine our apps Plan, track, and release with the #1 software development tool used by agile teams. Organize your work, create documents, and discuss everything in one place.
- Jira / Project Management for the AI Era / Atlassian — # Turn plans into agent-ready tasks Then build. Orchestrate work across your team and agents, with complete context. 85% of Fortune 500 companies use Atlassian products ... , and engineering into one shared place to plan work, track progress, and move
- Confluence / AI Workspace for Knowledge & Collaboration — # The AI workspace that works with you Confluence is the one place for all your ideas, docs, knowledge, and human+AI teammates. ## Powering every stage of work ... the blank page with AI creation and ready-to-use templates. Draft PRDs, social briefs,
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | The virtual agent is like a global, 24/7 helping hand. When you're in a leadership position, it helps you rest easy knowing that some resolutions can be handled even when we're not available.” | source |
| Contact and support | Turn phone calls and voicemails into alerts and route them using your on-call schedule. | source |
| Legal and privacy | This site uses cookies to improve your browsing experience and perform analytics and research. We may also disclose information about your use of our site (including through the use of third-party cookies) to third parti | source |
| Security and compliance | Audit logs and multi-region data residency | source |
| Uptime and status page | Audience What they need How Jira Service Management helps Employees and customers A simple way to get help and stay informed Self-service portal, virtual agent, searchable knowledge, and request tracking Service agents C | source |
| Domain registered | 2001-03-19 | — |
| Domain expires | 2027-03-19 | — |
Every trust signal above is backed by a collected page or a registration record.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Contact and support | Support | Public contact and support channel. (source) | Not dated |
| IT Service Management (ITSM) Guide / Atlassian | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
| About Us / Atlassian | Product update | Product update is publicly available. (source) | Not dated |
| Home - Inside Atlassian | Product update | Product update is publicly available. (source) | Not dated |
Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based service management platform S1. | S1 |
| Platforms and apps | Web application S41. | S41 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Rich APIs and 1,000+ Marketplace apps S42. | S42 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | No complex deployments here S41. | S41 |
| Release activity | Jira Service Management launched as next generation of Jira Service Desk S1. | S1 |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2001-03-19 — MarkMonitor Inc. |
| Domain expires | 2027-03-19 |
| TLS certificate | Amazon, valid, expires 2027-02-09 |
| Security headers | HSTS, CSP, X-Content-Type-Options, X-Frame-Options |
| Headers not served | Referrer-Policy |
| Server header | AtlassianEdge |
| Mail handled by | mxa-001d9801.gslb.pphosted.com, mxb-001d9801.gslb.pphosted.com |
| Nameservers | ns-112.awsdns-14.com, ns-1388.awsdns-45.org |
Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 97/100
- Critical issues: 0
- Warnings: 7
- Notices: 4
Issues
| Severity | Issue | Value | Affected URL |
|---|---|---|---|
| warning | Title length should be reviewed | 70 | https://www.atlassian.com/ |
| notice | Meta description length should be reviewed | 9 | https://www.atlassian.com/ |
| warning | Title length should be reviewed | 70 | https://www.atlassian.com/ |
| notice | Meta description length should be reviewed | 9 | https://www.atlassian.com/ |
| warning | Title length should be reviewed | 72 | https://www.atlassian.com/software/jira/dev |
| notice | Meta description length should be reviewed | 171 | https://www.atlassian.com/software/jira/dev |
| notice | Meta description length should be reviewed | 15 | https://www.atlassian.com/software/rovo |
| warning | Duplicate title in audit sample | 2 | https://www.atlassian.com/ |
| warning | Duplicate title in audit sample | 2 | https://www.atlassian.com/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.atlassian.com/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.atlassian.com/ |
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Collaboration software for software, IT and business teams \ | Atlassian | 1 | 2002 | 816 ms |
| 200 | Collaboration software for software, IT and business teams \ | Atlassian | 1 | 2002 | 861 ms |
| 200 | Products \ | Atlassian | 1 | 2672 | 715 ms |
| 200 | Jira \ | Project Management for the AI Era \ | Atlassian | 1 | 968 |
| 200 | Confluence \ | AI Workspace for Knowledge & Collaboration | 1 | 922 | 602 ms |
| 200 | Revolutionize IT Support with Jira Service Management \ | Atlassian | 1 | 53325 | 963 ms |
| 200 | Atlassian Teamwork Collection \ | Atlassian | 1 | 1998 | 550 ms |
| 200 | Strategy Collection - Strategic Portfolio Management \ | Atlassian | 1 | 1856 | 1,677 ms |
| 200 | Atlassian Service Collection \ | Atlassian | 1 | 1741 | 572 ms |
| 200 | Jira for AI-Native Software Development \ | Plan and Orchestrate AI Agents | 1 | 816 | 552 ms |
| 200 | Atlassian Product Collection \ | Atlassian | 1 | 1792 | 532 ms |
| 200 | Rovo: Unlock organizational knowledge with GenAI \ | Atlassian | 1 | 1648 | 639 ms |
| 200 | Bitbucket Home Page | 1 | 872 | 508 ms | https://www.atlassian.com/software/bitbucket |
| 200 | Atlassian Software Collection \ | Atlassian | 1 | 1903 | 513 ms |
| 200 | Bitbucket Pipelines \ | Atlassian | 1 | 1045 | 60 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 23.4% |
| search | 15.7% |
| search organic | 12.4% |
| search paid | 3.3% |
| social | 4.5% |
| social organic | 4.1% |
| social paid | 0.4% |
| referrals | 46.6% |
| paid referrals | 1.2% |
| 4.8% | |
| gen ai | 3.2% |
| affiliate | 0.6% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed pricing for Enterprise, no explicit uptime or performance metrics, and no independent review ratings. Open questions include the exact scope of Rovo credits and the full list of integrations.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 5 collected pages from atlassian.com, including the product page, pricing page, and About Us. The catalog includes 15 requests with static and browser rendering rendering. External proof search was enabled but no verification requests were made. Limitations: not all pages were collected, and some evidence is from marketing pages.
- Official Websitehttps://www.atlassian.com/software/jira/service-managementVerified
- Official Websitehttps://www.atlassian.com/companyVerified
- Official Websitehttps://www.atlassian.com/collections/service/guides/it-service-managementVerified
- Official Websitehttps://www.atlassian.com/blogVerified
- Pricing Pagehttps://www.atlassian.com/collections/service/pricingVerified
- Articlehttps://www.atlassian.com/Verified
- Articlehttps://investors.atlassian.com/Verified
- Articlehttps://www.atlassian.com/softwareVerified
- Articlehttps://www.atlassian.com/platformVerified
- Articlehttps://www.atlassian.com/get-startedVerified
- Articlehttps://www.atlassian.com/software/jiraVerified
- Articlehttps://www.atlassian.com/software/confluenceVerified
- Articlehttps://www.atlassian.com/ecosystemVerified
- Articlehttps://jira.atlassian.com/Verified