Incident Management & On-Call · Reviewed 26 Oct 2026

Grafana Cloud IRM

Incident response and on-call management integrated with Grafana Cloud observability.

free tier · grafana.com ↗

Paid against free › Incident Management & On-Call › Grafana Cloud IRM

Grafana Cloud IRM at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Grafana Cloud IRM is an incident response and management product that integrates on-call, alert routing, and incident management with observability data S1. It is used by engineering teams to resolve issues faster by connecting alerts to context and automating workflows S1. Its practical value lies in reducing mean time to resolution through AI investigations, structured post-incident reviews, and multi-channel notifications S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Grafana Cloud IRM, an incident response and management product by Grafana Labs S1.
  • Core purpose: Brings on-call, alert routing, and incident management into the context of observability data to resolve issues faster S1.
  • Intended users: Engineering and operations teams using Grafana Cloud S1.
  • Product scope: A component of Grafana Cloud, combining on-call scheduling, alert management, incident coordination, and post-incident reviews S1.
  • Positioning: On-call and incident response built into your Grafana Cloud stack S1.
  • Claimed distinction: Post-incident review starts from recorded facts, not memory S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
On-call engineersReceive alerts via mobile, Slack, or phone and resolve or escalate incidents without switching tools S1.
Incident respondersCoordinate response with automatic notifications and AI analysis of telemetry S1.
Engineering managersTrack incident timelines and generate structured post-incident reviews from recorded facts S1.
SRE teamsManage on-call rotations and alert routing to reduce alert fatigue S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
On-call schedulingBuild rotations in the UI or as code, trade shifts, and catch coverage gaps S1.
Alert routingConnect any alert source with built-in Grafana Alerting and 20+ integrations, routing by label or template S1.
Incident declarationDeclare incidents from dashboard panels or Explore mode, attaching panels and queries as evidence S1.
AI investigationsLaunch AI investigations when alerts fire or incidents are declared, with Grafana Assistant analyzing telemetry S1.
Post-incident reviewAutomatically convert timelines into structured post-incident reviews S1.
Mobile responseReach responders via mobile app, Slack, Teams, SMS, phone, email, with critical alerts breaking through DND S1.
ITSM integrationIntegrate with Jira, ServiceNow, GitHub, and more to automate workflows S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Grafana AlertingIntegrationConnects alerts from Grafana Cloud directly into IRM S1.
Alertmanager, Datadog, ServiceNow, webhooksIntegrationAllows importing alerts from external monitoring tools S1.
Slack, Microsoft TeamsIntegrationEnables responders to acknowledge, resolve, or silence alerts and manage shifts S1.
Mobile appMobile appProvides on-the-go incident response and management S1.
Jira, ServiceNow, GitHubIntegrationIntegrates with ITSM tools to customize incident workflows S1.
API and TerraformAPI/SDKSupports building schedules and managing IRM as code S1.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 S167Up to 3 active IRM users per month S1Community support S167
ProFrom $20 per active IRM user per month S1 S167Usage-based, plus $19/month platform fee S1 S167Automatic volume discounts S1
EnterpriseCustom, annual commit from $25,000/year S1 S167Premium support, cloud or self-hosted deployment S167Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
logicmonitor.com112alert notification template
github.com112alloy grafana
canva.com113alert notification template
docs.aws.amazon.com114alert notification template
singlewire.com115alert notification template
youtube.com115alloy grafana
prometheus.io116alert notification template
fema.gov117alert notification template
civicplus.help118alert notification template

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 2.2%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherAvoid lock-in and ensure reliability with Grafana Cloud. The AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.https://grafana.com/
otherAI for observability. Observability for AI. One platform for both.https://grafana.com/
other[](#ai-for-modern-operations)AI for modern operationshttps://grafana.com/
otherUse Grafana Assistant to understand production telemetry, Investigations to accelerate root cause analysis, and Agent Observability to evaluate and improve production AI agents. All in one OpenTelemetry-native platform.https://grafana.com/
other](/products/cloud/ai-tools-for-observability/?pg=hp&plcmt=marketecture-ai-powered-observability)[https://grafana.com/
other[](#ai-week-recap-see-whats-next-for-ai-in-production)AI Week recap: See what's next for AI in productionhttps://grafana.com/
otherLearn how teams are using observability to confidently operate AI-powered systems at scale.https://grafana.com/
featuresMonitor Kubernetes, AWS, Microsoft Azure, Google Cloud, Linux hosts, NGINX servers, and more—all from one AI-powered platform.https://grafana.com/solutions/cloud-infrastructure-observability/
featuresAI-powered analysis for guidance on incident response, workload rightsizing, and cost-saving suggestionshttps://grafana.com/solutions/cloud-infrastructure-observability/
featuresUnify frontend, application, infrastructure, and database observability in Grafana Cloud, so your team and AI agents can find root causes faster without switching tools or losing context.https://grafana.com/solutions/full-stack-observability/
featuresUse Grafana Cloud for end-to-end visibility across your entire observability stack with AI-driven context:https://grafana.com/solutions/full-stack-observability/
featuresMonitor Kubernetes, AWS, Microsoft Azure, Google Cloud, Linux hosts, NGINX servers, and more—all from one AI-powered platform.https://grafana.com/solutions/cloud-infrastructure-observability/
featuresQuickly configure and troubleshoot your environment, optimize resources, and get AI-powered insights so you can move even fasterhttps://grafana.com/solutions/cloud-infrastructure-observability/
featuresLet Grafana Assistant generate dashboards with the right variables and RED/USE-style panelshttps://grafana.com/solutions/cloud-provider-observability/
featuresGrafana Assistant handles alert analysis and dashboard building and context follows you from a cloud alert to the resource that caused ithttps://grafana.com/solutions/cloud-provider-observability/
featuresUnify frontend, application, infrastructure, and database observability in Grafana Cloud, so your team and AI agents can find root causes faster without switching tools or losing context.https://grafana.com/solutions/full-stack-observability/
featuresFind issues faster with AIhttps://grafana.com/solutions/full-stack-observability/
pricingThis page is also available in Markdown, which may be easier for automated readers and AI tools to parse than HTML. The Markdown version is available at https://grafana.com/docs/grafana-cloud/platform/cost-management-and-billing/analyze-costs/reduce-costs/logs-costs.md, or by sending Accept: text/markdown to https://grafana.com/docs/grafana-cloud/platform/cost-management-and-billing/analyze-costs/reduce-costs/logs-costs/. For broader documentation discovery, the curated index is available at https://grafana.com/llms.txt and the complete index is available at https://grafana.com/llms-full.txt.https://grafana.com/docs/grafana-cloud/platform/cost-management-and-billing/analyze-costs/reduce-costs/logs-costs/
integrations📢 Registration + agenda now live Explore the latest Grafana Cloud and AI solutions, learn tips & tricks from demos and hands-on workshops, and get actionable advice to advance your observability strategy. Register now and get 50% off - limited tickets available (while they last!).https://grafana.com/docs/grafana-cloud/observe-and-act/adaptive-telemetry/
integrationsThis page is also available in Markdown, which may be easier for automated readers and AI tools to parse than HTML. The Markdown version is available at https://grafana.com/docs/grafana-cloud/observe-and-act/adaptive-telemetry.md, or by sending Accept: text/markdown to https://grafana.com/docs/grafana-cloud/observe-and-act/adaptive-telemetry/. For broader documentation discovery, the curated index is available at https://grafana.com/llms.txt and the complete index is available at https://grafana.com/llms-full.txt.https://grafana.com/docs/grafana-cloud/observe-and-act/adaptive-telemetry/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap1 first-page appearances across alert notification template

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Compare Grafana Labs and PrometheusGrounded web searchGrafana Labs(131)4.5 out of 5Grafana Labs By Grafana Labs Prometheus(58)4.4 out of 5Prometheus ... Grafana Labs Star Rating (131) 4.5 out of 5 ... Labs has been extremely disappointing and frustrating. We briefly tested Grafana Cloud’s Prometheus
RFP.wikiGrafana Labs · Time to Value: Setup & First Wins (2026)Grounded web search/ Score & Rating / Details & Insights / / --- / --- / --- / / G2 / 4.5 / 161 reviews / / / ... / 4.6 / 73 reviews / / Gartner Peer Insights / 4.5 / 618 reviews / / RFP.wiki Score / 4.0 / Review Sites Score Average: 4.5 Features Scores Average: 4.4 /
G2Compare Grafana Labs and IBM Instana Social Share OptionsGrounded web searchGrafana Labs(131)4.5 out of 5Grafana Labs ... Our company’s experience with Grafana Labs has been extremely disappointing and frustrating. We briefly tested Grafana Cloud’s Prometheus service—at most for an hour—and encountered immediate technical limits

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyASOScustomer case study — Today, roughly 800 ASOS engineers use Grafana dashboards. (Reducing MTTR with Grafana Cloud: Inside ASOS’ observability stack / Grafana Labs)
Case studyThe Trade Deskcustomer case study — The benefits of Grafana Cloud were almost instantaneous. (The Trade Desk migrated to a modern monitoring system with Grafana Cloud / Grafana Labs)
Case studyMIT Open Learningcustomer case study — With Grafana Cloud, Adaptive Logs and Adaptive Metrics turned cost control into something the team could act on without losing signal. (How MIT Open Learning unified observability with Grafana Cloud to scale toward a billion learners)
Case studyMiQcustomer case study — Ipuvi and Ambarish recently spoke with Grafana Labs about how MiQ’s phased migration to Grafana Cloud delivered just that, cutting debugging time from nearly an hour to under 15 minutes and reducing costs by $10,000 a… (How Grafana Cloud transformed MiQ’s observability with unified logs, metrics, and traces)

Independent mentions

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipNot published on the collected pages.—
Contact and supportGo from firing alert to resolved incident with Grafana Cloud IRM. Automatically notify the right on-call responders; declare an incident from an alert; coordinate your response from Slack, Microsoft Teams, or your phone;source
Legal and privacyMeet strict standards with SOC 2, GDPR, PCI, and more. FedRAMP High and DoD IL5 authorization available with Grafana Federal Cloudsource
Security and complianceMeet strict standards with SOC 2, GDPR, PCI, and more. FedRAMP High and DoD IL5 authorization available with Grafana Federal Cloudsource
Uptime and status pageGo from firing alert to resolved incident with Grafana Cloud IRM. Automatically notify the right on-call responders; declare an incident from an alert; coordinate your response from Slack, Microsoft Teams, or your phone;source
Domain registered2014-05-27—
Domain expires2027-05-27—

Not found on the collected pages: company and ownership. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Technical documentation / Grafana LabsDocumentationTechnical documentation for Grafana Labs products and services. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Available as Public Cloud, Federal Cloud, or Bring Your Own Cloud S1.S1
Platforms and appsMobile app for incident response on the go S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Supports API and Terraform for schedules as code S1.S1
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2014-05-27 — eNom, LLC
Domain expires2027-05-27
First archived2013-07-18 — web archive
TLS certificateDigiCert Inc, valid, expires 2027-04-02
Security headersHSTS, X-Frame-Options
Headers not servedCSP, X-Content-Type-Options, Referrer-Policy
Server headernginx
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1625.awsdns-11.co.uk, ns-1007.awsdns-61.net

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 90/100
  • Critical issues: 0
  • Warnings: 25
  • Notices: 10

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed72https://grafana.com/analyst-reports/gartner-magic-quadrant-observability-platforms/
warningMissing meta description—https://grafana.com/get/
warningMissing canonical URL—https://grafana.com/get/
noticeImages are missing alt text32https://grafana.com/get/
warningMissing meta description—https://grafana.com/contact/
warningMissing canonical URL—https://grafana.com/contact/
noticeImages are missing alt text13https://grafana.com/contact/
warningMissing meta description—https://grafana.com/docs/
warningMissing canonical URL—https://grafana.com/docs/
noticeImages are missing alt text11https://grafana.com/docs/
noticeMeta description length should be reviewed24https://grafana.com/auth/sign-in/
warningPage should have one primary H10https://grafana.com/auth/sign-in/
warningMissing canonical URL—https://grafana.com/auth/sign-in/
noticeLow visible word count9https://grafana.com/auth/sign-in/
noticeMeta description length should be reviewed24https://grafana.com/auth/sign-up/create-user/
warningPage should have one primary H10https://grafana.com/auth/sign-up/create-user/
warningMissing canonical URL—https://grafana.com/auth/sign-up/create-user/
noticeLow visible word count9https://grafana.com/auth/sign-up/create-user/
warningTitle length should be reviewed76https://grafana.com/products/cloud/ai-assistant/
warningTitle length should be reviewed69https://grafana.com/products/cloud/investigations/
warningTitle length should be reviewed83https://grafana.com/products/cloud/agent-observability/
warningTitle length should be reviewed76https://grafana.com/products/cloud/ai-assistant/
noticeMeta description length should be reviewed188https://grafana.com/products/cloud/adaptive-telemetry/
noticeMeta description length should be reviewed222https://grafana.com/solutions/full-stack-observability/
warningMissing meta description—https://grafana.com/integrations/
warningMissing canonical URL—https://grafana.com/integrations/
noticeImages are missing alt text100https://grafana.com/integrations/
warningDuplicate title in audit sample2https://grafana.com/auth/sign-in/
warningDuplicate title in audit sample2https://grafana.com/auth/sign-up/create-user/
warningDuplicate title in audit sample2https://grafana.com/products/cloud/ai-assistant/
warningDuplicate title in audit sample2https://grafana.com/products/cloud/ai-assistant/
warningDuplicate meta description in audit sample2https://grafana.com/auth/sign-in/
warningDuplicate meta description in audit sample2https://grafana.com/auth/sign-up/create-user/
warningDuplicate meta description in audit sample2https://grafana.com/products/cloud/ai-assistant/
warningDuplicate meta description in audit sample2https://grafana.com/products/cloud/ai-assistant/

Crawled pages

StatusTitleH1sWordsResponseURL
200Full-stack observability for the agentic era \Grafana Labs1917133 ms
2002026 Gartner® Magic Quadrant™ for Observability Platforms \Grafana Labs1544532 ms
200Grafana get started \Cloud, Self-managed, Enterprise1627265 ms
200Contact us \Grafana Labs1467246 ms
200Grafana Pricing \Free, Pro, Enterprise \Grafana Labs13530
200Technical documentation \Grafana Labs195592 ms
200Grafana Cloud0950 mshttps://grafana.com/auth/sign-in/
200Grafana Cloud0954 mshttps://grafana.com/auth/sign-up/create-user/
200Grafana Assistant \AI-Powered Observability in Grafana Cloud \Grafana Labs11294
200Grafana Cloud Investigations: faster incident response \Grafana Labs180895 ms
200Agent Observability \Observe & Improve AI Agents with Grafana Cloud \Grafana Labs1764
200Grafana Assistant \AI-Powered Observability in Grafana Cloud \Grafana Labs11294
200Adaptive Telemetry \Grafana Cloud \Grafana Labs11034
200Full-Stack Observability Platform \Grafana Cloud \Grafana Labs1943
200Visualization and monitoring integrations \Grafana Labs1680245 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct35.0%
search49.7%
search organic46.0%
search paid3.7%
social2.2%
social organic2.0%
social paid0.2%
referrals8.4%
paid referrals0.2%
mail1.3%
gen ai2.2%
affiliate1.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security certifications, uptime guarantees, and independent customer reviews. Open questions remain about data export capabilities and specific performance metrics.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from grafana.com, including product pages for IRM, Grafana Cloud, SLO, and pricing, plus technical documentation. Static and browser rendering rendering were used; external proof search was performed but no third-party reviews were collected. Limitations: no independent verification of claims, and some sections rely on vendor-provided information.

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