Overview
Summary
The useful answer before the supporting detail.
incident.io is a software reliability platform that unifies on-call, incident response, agentic root cause analysis, and status pages, helping teams resolve issues faster S18. It is used by engineering teams to investigate, respond to, and prevent incidents, with AI that understands the organization S18. The platform aims to support humans and an agent working together from alert to resolution, reducing downtime and coordination overhead S18.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: incident.io is a software reliability platform for incident management S18.
- Core purpose: It helps teams investigate, respond to, and prevent incidents S18.
- Intended users: Engineering teams and incident responders S18.
- Product scope: A unified platform including on-call, investigations, response, and status pages S18.
- Positioning: Built for teams where downtime isn't an option S18.
- Claimed distinction: AI-powered platform that deeply understands your organization S18.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Engineering teams | Resolve incidents faster with unified on-call and response S18. |
| Incident responders | Coordinate response directly from Slack or Teams S18. |
| On-call engineers | Manage schedules and escalations efficiently S18. |
| Customer-facing teams | Keep customers informed via status pages S18. |
Traffic and search
SEO analysis
Collected Oct 23, 2026incident.io: an estimated 428,422 total monthly visits and about 62,868 monthly organic visits across 2,199 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
Search summary
The useful answer before the supporting detail.
incident. io is a software reliability platform unifying on-call, agentic root cause analysis, incident response, and status pages – helping teams resolve issues faster. incident.io: an estimated 428,422 total monthly visits and about 62,868 monthly organic visits across 2,199 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
- Total traffic (modeled): 428,422 monthly visits across all channels.
- Organic search traffic (estimated): 62,868 monthly visits from search.
- Strongest sampled ranking: incident io at position 1.
- Leading page in the collected evidence: https://incident.io/.
- Closest measured organic competitor: docs.incident.io, appearing 6 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 97/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| features | incident.io is a software reliability platform unifying on-call, agentic root cause analysis, incident response, and status pages – helping teams resolve issues faster. | https://incident.io/ |
| features | The software reliability platform built to investigate, respond and prevent incidents, powered by AI that deeply understands your organization. | https://incident.io/ |
| features | Get a demoGet started for free | https://incident.io/ |
| features | [](/customers/netflix)[](/customers)[](/customers/etsy)[](/customers)[](/customers/fin)[](/customers)[](/customers)[](/customers)[](/customers/zendesk)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers) | https://incident.io/ |
| features | Read their story | https://incident.io/ |
| features | The real cost of an incident isn't just the downtime. It's the engineers who dropped everything, the customers who were impacted, and the product roadmap that keeps slipping. The teams that win break the cycle. | https://incident.io/ |
| features | Meet the platform keeping the world's software running | https://incident.io/ |
| features | Platform interfaces | https://incident.io/ |
| features | incident.io agentDesktopSlack | https://incident.io/ |
| features | MobileTeams | https://incident.io/ |
| features | Teams](/incident-response-microsoft-teams)[ | https://incident.io/ |
| features | Desktop](/changelog/incident-io-for-mac)[ | https://incident.io/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Six-month trafficModeled monthly visits
Monthly visits428,422
Global rank#83,012
Top-country rankUS #44,211
Bounce rate32.2%
Pages per visit5.93
Visit duration2m 58s
| Month | Modeled visits |
|---|---|
| 2026-04 | 360,359 |
| 2026-05 | 388,125 |
| 2026-06 | 472,487 |
| 2026-07 | 473,035 |
| 2026-08 | 412,840 |
| 2026-09 | 428,422 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 32.2% |
| GB | United Kingdom | 19.3% |
| DE | Germany | 8.1% |
| IN | India | 7.0% |
| BR | Brazil | 5.4% |
32.2%United States
United States32.2%United Kingdom19.3%Germany8.1%India7.0%Brazil5.4%Other28.0%
Domain identity
| Signal | Value |
|---|---|
| Registered | Mar 24, 2018 |
| Last changed | Aug 12, 2026 |
| Expires | Mar 24, 2028 |
| WHOIS server | whois.nic.io |
| DNSSEC | — |
| Nameservers | ns-cloud-e1.googledomains.com, ns-cloud-e2.googledomains.com, ns-cloud-e3.googledomains.com, ns-cloud-e4.googledomains.com, daisy.ns.cloudflare.com, chase.ns.cloudflare.com |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| incident io | 3,170 | $12.10 | $2,260 |
| pagerduty | 31,150 | $12.24 | $830 |
| incident.io | 910 | $0.00 | $640 |
| incident | 33,150 | $4.04 | $620 |
| google meets | 1,005,380 | $0.67 | $350 |
Independent Google result page
Query: incident io
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | AI software reliability platform | incident.io | https://incident.io/ | The software reliability platform built to investigate, respond and prevent incidents, powered by AI that deeply understands your organization. |
| 2 | incident.io | https://www.linkedin.com/company/incident-io | incident.io is the software reliability platform trusted by engineering teams at Netflix, Etsy, and 2,000+ companies who can't afford downtime. |
| 3 | incident.io - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/incident-io | Incident.io provides incident management software that helps teams detect, manage, and resolve issues through Slack and Teams. |
| 4 | Has anyone used Incident.io? Does ... | https://www.reddit.com/r/it/comments/1ihjerm/has_anyone_used_incidentio_does_anyone_has_any/ | Please give me any feedback as I want to see which one we should implement for incident management |
| 5 | incident.io - App Store | https://apps.apple.com/us/app/incident-io/id6471268530 | incident.io helps tech-led businesses navigate incidents from detection to post-mortem and beyond. eliminates anxiety, uncertainty, and chaos experienced by ... |
| 6 | incident.io - Apps on Google Play | https://play.google.com/store/apps/details?id=com.incidentio.incidentio&hl=en_US | Incidents can be stressful, but they don't have to be. incident.io helps tech-led businesses navigate incidents from detection to post-mortem and beyond. |
| 7 | Incident.io raises $62M at a $400M valuation to help IT ... | https://techcrunch.com/2025/04/10/incident-io-raises-62m-at-a-400m-valuation-to-help-it-teams-move-fast-when-things-break/ | Incident.io has raised $62 million at a $400 million valuation for its products that help IT teams move fast when things break. |
Important pages
Pages earning the most estimated search traffic in the sample.
| URL | Ranking keywords | Estimated traffic | Best position |
|---|---|---|---|
| https://incident.io/ | 4 | 490.7 | 1 |
| https://docs.incident.io/integrations/api-overview | 1 | 51.7 | 1 |
| https://incident.io/investigations | 1 | 42.6 | 1 |
| https://incident.io/pricing | 1 | 42.6 | 1 |
| https://incident.io/careers | 1 | 33.4 | 1 |
| https://incident.io/blog/incident.io-raises-62m | 2 | 30.4 | 1 |
| https://incident.io/brand | 1 | 27.4 | 1 |
| https://docs.incident.io/ | 2 | 24.3 | 1 |
| https://incident.io/alternatives | 2 | 18.2 | 1 |
| https://statuspage.incident.io/depop/incidents/01JJ5WPRV6B6F218NBGEHMN6NA | 1 | 15.2 | 1 |
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| features | AI software reliability platform \ | playwright | 1,101 | new |
| pricing | Pricing \ | static | 737 | new |
| integrations | Integrations \ | static | 1,302 | new |
| integrations | Upgrades to the mobile app \ | incident.io | static | 789 |
| customers | Customers \ | static | 310 | new |
| customers | How incident.io has helped Accurx to improve incident visibility \ | static | 1,228 | new |
| customers | How AudioStack democratized incident management \ | static | 1,859 | new |
| customers | Build or buy? For Bud, the choice to buy transformed their culture of incident response \ | static | 1,834 | new |
| customers | How Clari built a global incident management program powered by incident.io \ | static | 1,775 | new |
| customers | How incident.io’s pace of development helped Etsy turn incident response into a superpower \ | static | 2,552 | new |
| customers | How Fin migrated from PagerDuty and Atlassian Status Page to incident.io in a matter of weeks \ | static | 836 | new |
| customers | How incident.io helped Giant Swarm take the stress out of managing incidents \ | static | 768 | new |
| customers | How Groq built incident management that moves as fast as its models \ | static | 2,666 | new |
| customers | From on-call to post-mortem: How incident.io has helped Isometric run better incidents \ | static | 1,367 | new |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | Join us at our reliability conference🇺🇸 SF5d days | https://incident.io/ |
| features | ](https://www.sev0.com/?utm_source=website&utm_medium=banner&utm_campaign=FY26-EVT-SEV0-Register&utm_content=SEV0-2026-banner) | https://incident.io/ |
| features | With great product, comes great reliability | https://incident.io/ |
| features | The software reliability platform built to investigate, respond and prevent incidents, powered by AI that deeply understands your organization. | https://incident.io/ |
| features | Get a demoGet started for free | https://incident.io/ |
| features | [](/customers/netflix)[](/customers)[](/customers/etsy)[](/customers)[](/customers/fin)[](/customers)[](/customers)[](/customers)[](/customers/zendesk)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers)[](/customers) | https://incident.io/ |
| features | How Zendesk ditched 15 years of patchwork tooling, in 10 weeks | https://incident.io/ |
| features | With incident.io, Zendesk modernized incident response across 1,200+ engineers and strengthened reliability company-wide. | https://incident.io/ |
| features | > “If you took incident.io away tomorrow, we'd really struggle. It's foundational to our incident response.” | https://incident.io/ |
| features | Anna Roussanova Engineering Manager | https://incident.io/ |
| features | Read their story | https://incident.io/ |
| features | Watch video3:47 | https://incident.io/ |
| features | ProblemSolution | https://incident.io/ |
| features | Incidents are slowing you down | https://incident.io/ |
| features | The real cost of an incident isn't just the downtime. It's the engineers who dropped everything, the customers who were impacted, and the product roadmap that keeps slipping. The teams that win break the cycle. | https://incident.io/ |
| features | Humans and agents, working in lockstep. | https://incident.io/ |
| features | Our goal is to support humans and an agent working together, from the moment an alert fires all the way through to resolution. | https://incident.io/ |
| features | Meet the platform keeping the world's software running | https://incident.io/ |
| features | Platform interfaces | https://incident.io/ |
| features | Core products | https://incident.io/ |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | Annual discount | https://incident.io/pricing |
| pricing | Per user / month | https://incident.io/pricing |
| pricing | \+ $10 per user / month | https://incident.io/pricing |
| pricing | \+ $20 per user / month | https://incident.io/pricing |
| pricing | $20Per user / month | https://incident.io/pricing |
Integrations and supported platforms
| Page type | Evidence | Source |
|---|---|---|
| integrations | Join us at our reliability conference🇺🇸 SF5d days | https://incident.io/integrations |
| integrations | ](https://www.sev0.com/?utm_source=website&utm_medium=banner&utm_campaign=FY26-EVT-SEV0-Register&utm_content=SEV0-2026-banner) | https://incident.io/integrations |
| integrations | Integrations | https://incident.io/integrations |
| integrations | Use the tools you know and love | https://incident.io/integrations |
| integrations | We connect your tools into one powerful system that improves every part of incident response, from the first alert to the final follow-up. | https://incident.io/integrations |
| integrations | [Issue Tracking](#issue-tracking)[Service Catalog](#service-catalog)[Alerts and Paging](#alerts-and-paging)[Video and Documents](#video-and-docs)[HR Systems](#hr-systems)[Everything Else](#other) | https://incident.io/integrations |
| integrations | Select a categoryIssue TrackingService CatalogAlerts and PagingVideo and DocumentsHR SystemsEverything Else | https://incident.io/integrations |
| integrations | Featured configurations | https://incident.io/integrations |
| integrations | Popular configurations from software companies using Incident.io | https://incident.io/integrations |
| integrations | Featured Config | https://incident.io/integrations |
| integrations | Get more from your Atlassian tools | https://incident.io/integrations |
| integrations | ](/integrations/jira)[ | https://incident.io/integrations |
| integrations | Bring over your service catalog and workflows | https://incident.io/integrations |
| integrations | Issue Tracking8 | https://incident.io/integrations |
| integrations | Export and automatically sync your incident actions with tickets in Asana. | https://incident.io/integrations |
| integrations | ](/integrations/asana) | https://incident.io/integrations |
| integrations | Export and automatically sync your incident actions with tickets in ClickUp. | https://incident.io/integrations |
| integrations | ](/integrations/clickup) | https://incident.io/integrations |
| integrations | Connect pull requests and get updates in your incident channel. Export follow-ups as GitHub Issues and we'll sync any changes. | https://incident.io/integrations |
| integrations | ](/integrations/github) | https://incident.io/integrations |
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-23T06:36:10.989Z. Movement appears after the next fresh analysis using the same location and language.
| Keyword | Current | Previous | Movement | Volume | Ranking URL |
|---|---|---|---|---|---|
| incident io | 1 | Baseline | Baseline | 1,900 | https://incident.io/ |
| incident io api | 1 | Baseline | Baseline | 170 | https://docs.incident.io/integrations/api-overview |
| incident io ai sre | 1 | Baseline | Baseline | 140 | https://incident.io/investigations |
| incident io pricing | 1 | Baseline | Baseline | 140 | https://incident.io/pricing |
| incident alerting | 1 | Baseline | Baseline | 110 | https://incident.io/ |
| incident io careers | 1 | Baseline | Baseline | 110 | https://incident.io/careers |
| incident io logo | 1 | Baseline | Baseline | 90 | https://incident.io/brand |
| incident io funding | 1 | Baseline | Baseline | 70 | https://incident.io/blog/incident.io-raises-62m |
| depop outage | 1 | Baseline | Baseline | 50 | https://statuspage.incident.io/depop/incidents/01JJ5WPRV6B6F218NBGEHMN6NA |
| incident io docs | 1 | Baseline | Baseline | 50 | https://docs.incident.io/ |
| bolt status | 1 | Baseline | Baseline | 40 | https://statuspage.incident.io/bolt/incidents/088c8qm8 |
| hereunder legal meaning | 1 | Baseline | Baseline | 40 | https://incident.io/legal/terms-20250114 |
| incident io api docs | 1 | Baseline | Baseline | 40 | https://docs.incident.io/investigations/getting-started |
| free incident management software | 1 | Baseline | Baseline | 30 | https://incident.io/ |
| incident automation | 1 | Baseline | Baseline | 30 | https://incident.io/ |
| incident io alternatives | 1 | Baseline | Baseline | 30 | https://incident.io/alternatives |
| incident io competitors | 1 | Baseline | Baseline | 30 | https://incident.io/alternatives |
| incident io documentation | 1 | Baseline | Baseline | 30 | https://docs.incident.io/ |
| incident io integrations | 1 | Baseline | Baseline | 30 | https://incident.io/integrations |
| incident io revenue | 1 | Baseline | Baseline | 30 | https://incident.io/blog/incident.io-raises-62m |
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| On-call management | Manage schedules, escalations, and alert routing S18. |
| Incident response | Coordinate response from Slack and Microsoft Teams S18. |
| Agentic root cause analysis | AI-driven investigation starting at incident declaration S18. |
| Status pages | Keep customers informed with automated updates S18. |
| Post-mortem documents | Automatically generate post-incident learning documents S1. |
| Integrations | Connect with Jira, Slack, and other tools S111. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Slack | Integration | Resolve incidents directly from Slack S18. |
| Microsoft Teams | Integration | Resolve incidents directly from Microsoft Teams S18. |
| Jira | Integration | Bi-directional sync of incident tickets S111. |
| Atlassian Marketplace | Integration | Connect incident.io to Jira Cloud S111. |
| API | API | Programmatic access to platform features S81. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Basic | Free forever S81 | Slack/Teams incident response, 1 on-call schedule, 1 status page S146 | 2 integrations S81 |
| Team | $15/user/month annual, $19 monthly S130 | Incident response, 2 on-call schedules S81 | On-call add-on $10/user/month S81 |
| Pro | $25/user/month S146 | Advanced automation, custom incident types, AI post-mortems S146 | On-call add-on $20/user/month S81 |
| Enterprise | Contact sales S81 | SCIM, RBAC, 99.99% uptime SLA S81 | Custom proposal S81 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| docs.incident.io | 6 | 1 | 5.3 | incident io api |
| linkedin.com | 1 | 1 | 2 | incident io |
| crunchbase.com | 1 | 1 | 3 | incident io |
| reddit.com | 1 | 1 | 4 | incident io |
| postman.com | 1 | 1 | 4 | incident io api |
| apps.apple.com | 1 | 1 | 5 | incident io |
| play.google.com | 1 | 1 | 6 | incident io |
| techcrunch.com | 1 | 1 | 7 | incident io |
| github.com | 1 | 1 | 8 | incident io api |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
| Page type | Evidence | Source |
|---|---|---|
| customers | Join us at our reliability conference🇺🇸 SF5d days | https://incident.io/customers |
| customers | ](https://www.sev0.com/?utm_source=website&utm_medium=banner&utm_campaign=FY26-EVT-SEV0-Register&utm_content=SEV0-2026-banner) | https://incident.io/customers |
| customers | Customer Stories | https://incident.io/customers |
| customers | See how the world's best engineering teams resolve incidents faster and stay reliable | https://incident.io/customers |
| customers | [See all stories](#all-stories) | https://incident.io/customers |
| customers | [](/customers/zendesk) | https://incident.io/customers |
| customers | 800+hours of annual toil eliminated | https://incident.io/customers |
| customers | $500k+first-year actualized savings | https://incident.io/customers |
| customers | Products used | https://incident.io/customers |
| customers | Read their story | https://incident.io/customers |
| customers | [](/customers/fin) | https://incident.io/customers |
| customers | 3 toolsconsolidated into 1 platform | https://incident.io/customers |
| customers | Status Pages | https://incident.io/customers |
| customers | [](/customers/netflix) | https://incident.io/customers |
| customers | 25+internal status pages | https://incident.io/customers |
| customers | [](/customers/turbopuffer) | https://incident.io/customers |
| customers | Up to 10xfaster response time | https://incident.io/customers |
| customers | Investigations | https://incident.io/customers |
| customers | [](/customers/groq) | https://incident.io/customers |
| customers | 20 mins → secondsper status page update with pre-filled templates | https://incident.io/customers |
Independent review sources discovered
| Platform | Status | Discovered source |
|---|---|---|
| G2 | discovered_not_scraped | https://www.g2.com/products/incident-io/reviews |
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 84/100
- Backlinks: 105,366
- Referring domains: 5,940
- Dofollow backlinks: 73.0%
- Dofollow referring domains: 70.0%
| Source DR | Source title | Anchor | Source URL | Target URL |
|---|---|---|---|---|
| 93 | OpenAI Status | — | https://status.openai.com/ | https://incident.io/ |
| 91 | Mintlify - The documentation platform for agents | All systems normal | https://www.mintlify.com/ | https://incident.io/status-pages?desired_slug=status.mintlify.com |
| 90 | How Uniswap Works \ | Uniswap Developers | Status | https://developers.uniswap.org/docs/get-started/concepts/how-uniswap-works |
| 69 | 25 Icebreaker Games for Kids: Build Connection on the First Day and Beyond \ | Brisk Blog | Status page | https://www.briskteaching.com/post/icebreaker-games-for-kids |
| 31 | FACEIT Status | — | https://www.faceitstatus.com/ | https://incident.io/ |
| 32 | Dex · The talent agent for senior software engineers | All systems operationalDegraded performancePartial outageMajor outageScheduled maintenanceStatus unavailableAll systems operational | https://meetdex.ai/ | https://statuspage.incident.io/meetdex |
| 70 | AI modelFable 5.5 and the VoxelBench self-report probe | Status | <https://www.orcarouter.ai/blog/AI modelfable-5-5-knowledge-cutoff-probe> | https://statuspage.incident.io/orca-router |
| 56 | Resend Status | — | https://resend-status.com/ | https://incident.io/ |
| 63 | Square Status | — | https://www.issquareup.com/ | https://incident.io/ |
| 64 | Notion Status | — | https://www.notion-status.com/ | https://incident.io/ |
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 6.3%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| features | The software reliability platform built to investigate, respond and prevent incidents, powered by AI that deeply understands your organization. | https://incident.io/ |
| features | The software reliability platform built to investigate, respond and prevent incidents, powered by AI that deeply understands your organization. | https://incident.io/ |
| customers | AudioStack is an AI-native platform that's revolutionizing how enterprises create audio content at scale. Founded on the principle that AI should augment human creativity rather than replace it, they've built proprietary models that generate thousands of audio variations from a single creative brief. | https://incident.io/customers/audiostack |
| customers | Enterprise customers weren't just buying AI audio technology, they were integrating AudioStack into their critical production workflows. When a retail chain needs 15,000 personalized audio ads updated with new pricing by tomorrow morning, platform reliability becomes paramount. | https://incident.io/customers/audiostack |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where docs.incident.io appears. | 6 first-page appearances across incident io api |
Website intelligence — Collected evidence
Website evidence gaps
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Zendikt | incident.io review, pricing, and verified intelligence / Zendikt | Grounded web search | ### Praise patterns - Slack-native workflow genuinely better than competitors 87% ↑ - AI-suggested actions actually useful 78% ↑ - Fastest product velocity in category 71% ↑ - Strong UX and onboarding |
| AWS Marketplace | incident.io Reviews - AWS Marketplace | Grounded web search | ### Ratings and reviews ... 182 external reviews ... External reviews are from G2 and PeerSpot . ... What do you like best about the product? I like incident.io for its Catalog, which acts as the source of truth by providing a centralized table for everything in R&D. This dynamic single source of truth is appreciated by various sources. I also appreciate the automated workflows as they allow us to automate tasks like assigning an Escalation Engineer to impactful incidents, enabling better coordi |
| Toolradar | Incident.io Reviews, Pricing & Alternatives (2026) - 4.8/5 | Grounded web search | ## Ratings Across the Web 4.8(232 reviews) Incident.io holds an aggregate rating of 4.8 out of 5 from 232 reviews across G2, last checked August 30, 2026. G2 232 reviews 4.8/5 Ratings aggregated from independent review platforms. Learn more |
| G2 | Compare Rootly and incident.io Social Share Options | Grounded web search | based on preference data from user reviews. Rootly rates 4.8/5 stars with 48 reviews. By contrast, incident.io rates 4.8/5 stars with 147 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs. ... When assessing the two solutions, reviewers found incident.io easier to use, set up, and administer. However, reviewers preferred doing business with Ro |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | Balaji Narayanan | customer case study — # Incident.io Case Studies - #### How Clari built a global incident management program, powered by incident.io Balaji Narayanan Senior Director of Engineering - #### AudioStack democratizes incident management in 8 we… (38 Incident.io Case Studies, Success Stories, & Customer Stories / FeaturedCustomers) |
Independent mentions
- Incident.io · Enterprise Fit: Security & Scale (2026) — 1 reviews / / RFP.wiki Score / 4.3 / Review Sites Score Average: 4.3 Features Scores Average: 4. ... to value. - G2 users highlight responsive support and intuitive setup for on-call and response ... - Customers value AI-assisted triage, retrospectives,
- Incident.io vs PagerDuty After Opsgenie: Which Platform Delivers Faster MTTR? — > "The onboarding experience was outstanding — we have a small engineering team (~15 people) and the integration with our existing tools (Linear, Google, New Relic, Notion) was seamless and fast less than 20 days to rollout." - Verified user
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Ready to put AI to work on your incidents? Book a call with our team today. | source |
| Contact and support | / Phone trees (IVR) | source |
| Legal and privacy | GDPR and data residency | source |
| Security and compliance | / SOC2 Report / / / / / | source |
| Uptime and status page | On-call, investigations, incident response, and status pages, built to work together from first alert to final fix. | source |
Every trust signal above is backed by a collected page or a registration record.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Better learning from incidents: A guide to incident post-mortem documents / incident.io | Guide | Post-mortem documents are a great way to facilitate learning after incidents are resolved. (source) | Not dated |
| Incident response software pricing 2026: complete guide to costs, models, and total cost of ownership / Blog / incident.io | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
| AI software reliability platform / incident.io | Roadmap | Public product roadmap. (source) | Not dated |
| Pricing / incident.io | Product update | Product update is publicly available. (source) | Not dated |
Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Cloud-based platform with desktop app for Mac S18. | S18 |
| Platforms and apps | Web app, Mac desktop app, Slack and Teams integrations S18. | S18 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | API and webhooks included in plans S81. | S81 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | 99.99% uptime SLA on Enterprise plan S81. | S81 |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| First archived | 2018-07-04 — web archive |
| TLS certificate | Let's Encrypt, valid, expires 2026-12-18 |
| Security headers | HSTS, CSP, X-Content-Type-Options, Referrer-Policy |
| Headers not served | X-Frame-Options |
| Server header | Vercel |
| Mail handled by | aspmx.l.google.com, alt1.aspmx.l.google.com |
| Nameservers | ns-cloud-e1.googledomains.com, ns-cloud-e4.googledomains.com |
Not measurable: rdap: no RDAP server published for .io. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 97/100
- Critical issues: 0
- Warnings: 4
- Notices: 9
Issues
| Severity | Issue | Value | Affected URL |
|---|---|---|---|
| notice | Meta description length should be reviewed | 28 | https://incident.io/brand |
| notice | Meta description length should be reviewed | 46 | https://incident.io/pricing |
| notice | Images are missing alt text | 1 | https://incident.io/careers |
| notice | Meta description length should be reviewed | 24 | https://incident.io/free-trial |
| warning | Title length should be reviewed | 112 | https://incident.io/customers/netflix |
| notice | Meta description length should be reviewed | 191 | https://incident.io/customers |
| warning | Title length should be reviewed | 104 | https://incident.io/customers/etsy |
| notice | Meta description length should be reviewed | 186 | https://incident.io/customers/etsy |
| warning | Title length should be reviewed | 107 | https://incident.io/customers/fin |
| notice | Meta description length should be reviewed | 214 | https://incident.io/customers/fin |
| warning | Title length should be reviewed | 76 | https://incident.io/customers/zendesk |
| notice | Meta description length should be reviewed | 209 | https://incident.io/agent |
| notice | Meta description length should be reviewed | 208 | https://incident.io/incident-response-slack |
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | AI software reliability platform \ | incident.io | 1 | 1048 | 51 ms |
| 200 | Brand Center \ | incident.io | 1 | 643 | 46 ms |
| 200 | Pricing \ | incident.io | 1 | 883 | 564 ms |
| 200 | Careers \ | incident.io | 1 | 529 | 63 ms |
| 200 | Book a demo \ | incident.io | 1 | 583 | 55 ms |
| 200 | Free trial \ | incident.io | 1 | 574 | 99 ms |
| 200 | With incident.io, Netflix has the incident management platform—and partner—it's always needed \ | incident.io | 1 | 3016 | 147 ms |
| 200 | Customers \ | incident.io | 1 | 432 | 67 ms |
| 200 | How incident.io’s pace of development helped Etsy turn incident response into a superpower \ | incident.io | 1 | 2540 | 45 ms |
| 200 | How Fin migrated from PagerDuty and Atlassian Status Page to incident.io in a matter of weeks \ | incident.io | 1 | 896 | 75 ms |
| 200 | How Zendesk ditched 15 years of patchwork tooling, in 10 weeks \ | incident.io | 1 | 1947 | 334 ms |
| 200 | Agent \ | incident.io | 1 | 782 | 22 ms |
| 200 | incident.io for Mac \ | Changelog \ | incident.io | 1 | 1304 |
| 200 | Run incidents from Slack \ | incident.io | 1 | 863 | 24 ms |
| 200 | Upgrades to the mobile app \ | Changelog \ | incident.io | 1 | 801 |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 74.7% |
| search | 5.8% |
| search organic | 5.2% |
| search paid | 0.6% |
| social | 4.4% |
| social organic | 4.1% |
| social paid | 0.3% |
| referrals | 6.2% |
| paid referrals | 0.0% |
| 2.5% | |
| gen ai | 6.3% |
| affiliate | 0.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from incident.io, including the homepage, pricing page, and blog posts. Static and browser rendering rendering were used. External proof search was performed but only verified the existence of case studies, not their content. Pricing information is from the official pricing page and blog posts, with the pricing page considered authoritative.
- Official Websitehttps://incident.io/Verified
- Official Websitehttps://incident.io/hubs/post-mortem/what-is-a-post-mortem-documentVerified
- Pricing Pagehttps://incident.io/pricingVerified
- Pricing Pagehttps://incident.io/blog/90-day-jira-slack-on-call-integration-planVerified
- Pricing Pagehttps://incident.io/blog/ditch-detailed-plansVerified
- Pricing Pagehttps://incident.io/blog/incident-io-pricing-breakdownVerified
- Pricing Pagehttps://incident.io/blog/incident-io-pricing-roi-vs-pagerduty-vs-opsgenieVerified
- Pricing Pagehttps://incident.io/blog/incident-management-pricing-comparison-2026Verified
- Pricing Pagehttps://incident.io/blog/incident-pricing-migration-costs-vs-pagerduty-and-diy-jira-slack-integrationVerified
- Pricing Pagehttps://incident.io/blog/incident-response-pricing-models-comparisonVerified
- Pricing Pagehttps://incident.io/blog/incident-response-software-pricing-2026Verified
- Pricing Pagehttps://incident.io/blog/incident-response-software-pricing-questionsVerified
- Pricing Pagehttps://incident.io/blog/jsm-opsgenie-pricing-tco-comparisonVerified
- Pricing Pagehttps://incident.io/blog/pagerduty-pricing-breakdown-2026Verified
- Pricing Pagehttps://incident.io/blog/rootly-pricing-breakdown-comparisonVerified
- Review Sitehttps://www.zendikt.com/product/incident-ioVerified
- Articlehttps://www.featuredcustomers.com/vendor/incidentio/case-studiesVerified
- Review Sitehttps://aws.amazon.com/marketplace/reviews/reviews-list/prodview-sq2kytx6ned3eVerified
- Review Sitehttps://toolradar.com/tools/incident-ioVerified
- Articlehttps://www.rfp.wiki/it-security/incident-management-software/incident-ioVerified
- Review Sitehttps://www.g2.com/compare/rootly-vs-incident-ioVerified
- Articlehttps://incident.io/blog/incident-io-vs-pagerduty-mttr-speedVerified