Surveys · Reviewed 23 Oct 2026

Typeform

AI-powered form builder that collects more data and automates workflows.

from $39 · free tier · typeform.com ↗

Paid against free › Surveys › Typeform

Typeform at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Typeform is a form builder that combines interactive forms, surveys, and quizzes with AI-powered creation, analysis, and automation S1 S38. It is used by marketing, HR, and customer experience teams to build stronger connections with thoughtful check-ins and engagement surveys S100. The platform helps collect up to 3.5x more data than traditional tools and automates workflows to enrich leads and follow up S38 S100.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Typeform is a form builder with AI automation capabilities S1 S38.
  • Core purpose: It solves the problem of low-engagement forms by making them interactive and conversational S38.
  • Intended users: Marketing, human resources, and customer experience teams S100.
  • Product scope: It is a platform combining a form builder, CRM features, integrations, automations, and AI agents S100.
  • Positioning: Typeform positions itself as a tool to build AI-powered forms that get more data and trigger automated workflows S38.
  • Claimed distinction: It claims to get 3.5x more data than traditional tools S38.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Marketing teamsCapture customer stories and social proof with forms that prompt testimonials S100.
Customer experience teamsGather feedback to keep improving products and services S100.
E-commerce brandsUse product recommendation quizzes to drive sales and customer engagement S142.
HR teamsUse Typeform for HR-related forms and surveys S64.
Product teamsCollect feedback to inform product decisions S100.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Drag-and-drop builderBuild forms visually without code using an intuitive interface S113.
AI form creationGenerate entire forms from a prompt and add AI-generated follow-up questions S113.
Branding customizationChange fonts, colors, photography, and layouts to match your brand S5.
Logic and conditional pathsUse a visual logic builder to create complex, adaptive form journeys S113.
Video and audio responsesCollect rich answers with video and audio, plus AI-generated follow-ups S38.
AutomationsSet up automated workflows for follow-ups across email, SMS, and other tools S38.
Research FlowRun end-to-end research projects directly within Typeform S64.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, NotionIntegrationSend responses into your CRM, trigger workflows, take payments, or schedule meetings S100.
REST APIAPIFetch, filter, and analyze submission data programmatically S113.
WebhooksWebhookConnect with hundreds of mission-critical tools S5 S113.
WordPress pluginExtensionAdd Typeforms to your WordPress site S113.
KlaviyoIntegrationSync quiz data to create unified customer profiles and send personalized follow-ups S101.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
FreeFree S38Basic features, unlimited forms S1 S5Limited responses per month (not published) S64
Basic$39 monthly or $28 yearly (billed yearly) S64Conditional logic, AI form creation S64100 responses/month (up to 750) S64
Plus$79 monthly or $56 yearly S64Remove branding, custom subdomain S641,000 responses/month (up to 2,500) S64
Business$129 monthly or $91 yearly S64Drop-off rates, conversion tracking S6410,000 responses/month (up to 50,000) S64
Growth Flow$379 monthly or $266 yearly; 14-day trial, credit card required S5 S64Smart Insights, multi-language, SMS follow-ups S6410,000 responses/month S64
TalentFrom $119 S64Plan for HR teams S64Not established S64
EnterpriseContact sales S64SSO, HIPAA, data centre choice S64Custom S64

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
learn.microsoft.com111anonymous feedback form
business.adobe.com111best ad campaigns
makeform.ai112anonymous feedback form
informatechtarget.com112best ad campaigns
workleap.com113anonymous feedback form
upwork.com113best ad campaigns
smartsurvey.com114anonymous feedback form
creativebloq.com114best ad campaigns
freesuggestionbox.com115anonymous feedback form
reddit.com115best ad campaigns

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersWebinar: Integrating AI into research with UXR Kaleb Loosbrockhttps://www.typeform.com/blog-category/customer
customersSave your spothttps://www.typeform.com/blog-category/customer
customers](https://successteam.typeform.com/to/UFeIcDZH?utm_source=banner)https://www.typeform.com/blog-category/customer
customersDiscover how our best customers use Typeform to collect data, power workflows, and ultimately transform their business.https://www.typeform.com/blog-category/customer
customershttps://www.typeform.com/blog-category/customer
customers](/blog-category/customer)https://www.typeform.com/blog-category/customer
customersClay boosts form completion rates by 70% with a one-question Typeformhttps://www.typeform.com/blog-category/customer
customersSee how Clay replaced a 5-6 field qualification form with a single LinkedIn URL—and turned one input into 20+ data points without slowing anyone down.https://www.typeform.com/blog-category/customer
customers[](/blog/clay-boosts-form-completion-rates-by-70-with-typeform)https://www.typeform.com/blog-category/customer
customers](/blog/clay-boosts-form-completion-rates-by-70-with-typeform)https://www.typeform.com/blog-category/customer
customershttps://www.typeform.com/blog-category/customer
customersHow storyarb turned a hiring fix into a company-wide ops system with Typeformhttps://www.typeform.com/blog-category/customer
customersSee how this 15-person content agency solved hiring first—then applied the same system everywhere.https://www.typeform.com/blog-category/customer
customers[](/blog/how-storyarb-turned-a-hiring-fix-into-an-ops-system-with-typeform)https://www.typeform.com/blog-category/customer
customers](/blog/how-storyarb-turned-a-hiring-fix-into-an-ops-system-with-typeform)https://www.typeform.com/blog-category/customer
customers.webp)https://www.typeform.com/blog-category/customer
customersThe feedback loop powering Emily Kramer’s 80,000-subscriber newsletterhttps://www.typeform.com/blog-category/customer
customersSee how MKT1's Emily Kramer uses Typeform to drive 25% more survey completions and turn every response into content.https://www.typeform.com/blog-category/customer
customers[](/blog/the-feedback-loop-powering-emily-kramers-newsletter)https://www.typeform.com/blog-category/customer
customers](/blog/the-feedback-loop-powering-emily-kramers-newsletter)https://www.typeform.com/blog-category/customer

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.3%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherBuild AI-powered forms that get 3.5x more data — then trigger automated workflows to enrich leads, follow up, and grow revenue. No code. Start free.https://www.typeform.com/
otherConvert and keep customers with automated AI segmentation and follow-ups.https://www.typeform.com/
otherRun AI-moderated text, video, and voice interviews at survey scale and in one platform. Capture tone, hesitation, and the reasoning behind every answer.https://www.typeform.com/
featuresGet more responses with conversational, beautifully-designed forms that are easy to create, too. Start with a professional template or generate questions fast with AI.https://www.typeform.com/platform-overview
featuresYou don’t need fancy AI to create an impressive, customized experience for your online shoppers. Our forms allow you to use clever logic jumps and rulesets so that your participant receives the result you design for them. Using our image or videos features means you can make the experience feel less like a form, and drive more engagement.https://www.typeform.com/templates/product-recommendation-form-template
featuresWebinar: Integrating AI into research with UXR Kaleb Loosbrockhttps://www.typeform.com/platform-overview
featuresGet more responses with conversational, beautifully-designed forms that are easy to create, too. Start with a professional template or generate questions fast with AI.https://www.typeform.com/platform-overview
featuresWebinar: Integrating AI into research with UXR Kaleb Loosbrockhttps://www.typeform.com/templates-category/product
featuresWebinar: Integrating AI into research with UXR Kaleb Loosbrockhttps://www.typeform.com/templates/beta-product-feedback-survey-template
featuresWebinar: Integrating AI into research with UXR Kaleb Loosbrockhttps://www.typeform.com/templates/personalized-product-recommendation-quiz-template
customersWebinar: Integrating AI into research with UXR Kaleb Loosbrockhttps://www.typeform.com/blog-category/customer
customersSee how ThaCollabs refined its creator intake form into a premium onboarding experience by reducing form fatigue, personalizing the journey, and putting Typeform AI to use.https://www.typeform.com/blog-category/customer
customersWebinar: Integrating AI into research with UXR Kaleb Loosbrockhttps://www.typeform.com/blog-tag/customer-story
customersSee how ThaCollabs refined its creator intake form into a premium onboarding experience by reducing form fatigue, personalizing the journey, and putting Typeform AI to use.https://www.typeform.com/blog-tag/customer-story

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap1 first-page appearances across anonymous feedback form

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

No citation-grounded independent review links were found.

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Form Builder with AI Automation / Typeform — AI forms & automation ... ## Your favorite forms. Now with AI automation. Combine AI forms and automated workflows to drive revenue growth. Run in-depth research and manage the entire customer lifecycle. All in Typeform. ... ## Build forms at the drop of a prompt ... With over 48 million responses collected monthly, Typeform AI builds best-in-class forms proven to get 3.5x more data. Brand easily, customize everything. ... Build forms people actually fill out with beautiful design and conversati
  • Form Builder with AI Automation / Typeform — ## Your favorite forms. Now with AI automation. Combine AI forms and automated workflows to drive revenue growth. Run in-depth research and manage the entire customer lifecycle. All in Typeform. ... class forms proven to get 3.5x more data. Brand easily,
  • Form Builder with AI Automation / Typeform — ## Your favorite forms. Now with AI automation. Combine AI forms and automated workflows to drive revenue growth. Run in-depth research and manage the entire customer lifecycle. All in Typeform. ... class forms proven to get 3.5x more data. Brand easily,
  • Form Builder with AI Automation / Typeform — ## Your favorite forms. Now with AI automation. Combine AI forms and automated workflows to drive revenue growth. Run in-depth research and manage the entire customer lifecycle. All in Typeform. ... class forms proven to get 3.5x more data. Brand easily,
  • Form Builder with AI Automation / Typeform — Now with AI automation. Combine AI forms and automated workflows to drive revenue growth. Run in-depth research and manage the entire customer lifecycle. All in Typeform. ... monthly, Typeform AI builds best-in-class forms proven to get 3.5x more data.
  • Typeform Site Report — Tech Stack, Speed & Security Analysis — GoScreenAPI — ("Form Builder with AI Automation / Typeform") is well-optimized at 42 ... Meta Description Build AI-powered forms that get 3.5x more data — then trigger automated workflows to enrich leads, follow up, and grow revenue. No code. Start free.
  • Form Builder with AI Automation / Typeform — ## Your favorite forms. Now with AI automation. Combine AI forms and automated workflows to drive revenue growth. Run in-depth research and manage the entire customer lifecycle. All in Typeform. ... class forms proven to get 3.5x more data. Brand easily,
  • Form Builder with AI Automation / Typeform — Now with AI automation. Combine AI forms and automated workflows to drive revenue growth. Run in-depth research and manage the entire customer lifecycle. All in Typeform. ... monthly, Typeform AI builds best-in-class forms proven to get 3.5x more data.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipOur leadership teamsource
Contact and supportNot published on the collected pages.—
Legal and privacySSO, HIPAA, GDPR compliance, and your choice of US or EU data center.source
Security and compliance6+ users, SSO, dedicated supportsource
Uptime and status pageNot published on the collected pages.—
Domain registered2002-06-20—
Domain expires2034-06-20—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Off Script - How to run a pricing testGuideMaster the art of price testing with proven strategies from a growth team who increased conversions 5x. (source)Not dated
Best Product Feedback Tools for 2026RoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Typeform is a web-based platform S100.S100
Platforms and appsNot published on the collected pages.—
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers a REST API, webhooks, and a WordPress plugin S5 S113.S5 S113
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsClaims to collect up to 3.5x more data than traditional tools S38.S38
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2002-06-20 — Amazon Registrar, Inc.
Domain expires2034-06-20
TLS certificateAmazon, valid, expires 2027-03-01
Security headersnone served
Headers not servedHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-788.awsdns-34.net, ns-14.awsdns-01.com

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 9
  • Notices: 2

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H10https://www.typeform.com/
warningPage should have one primary H10https://www.typeform.com/
warningMissing meta description—https://www.typeform.com/platform-overview
noticeMeta description length should be reviewed248https://www.typeform.com/ai
noticeMeta description length should be reviewed179https://www.typeform.com/video
warningMissing meta description—https://www.typeform.com/reporting
warningTitle length should be reviewed88https://www.typeform.com/connect
warningDuplicate title in audit sample2https://www.typeform.com/
warningDuplicate title in audit sample2https://www.typeform.com/
warningDuplicate meta description in audit sample2https://www.typeform.com/
warningDuplicate meta description in audit sample2https://www.typeform.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Form Builder with AI Automation \Typeform0103276 ms
200Form Builder with AI Automation \Typeform0103269 ms
200Platform Overview1183487 mshttps://www.typeform.com/platform-overview
200AI Form Builder & Form Generator \Typeform184194 ms
200Typeform MCP Server \Create and Analyze Forms with AI11169103 ms
200GTM Workflow Software for Growth Teams \Typeform1157391 ms
200AI Market Research Tool: Research Flow \Typeform11220100 ms
200Manage, Segment & Engage Contacts \Typeform11308113 ms
200Create Interactive Video Forms Online \Typeform11494122 ms
200Typeform Reporting \Analyze & Visualize Your Form Data11293122 ms
200Connect beautiful, interactive forms to your favorite apps with Typeform App Integration179390 mshttps://www.typeform.com/connect
200Online Form Builder : Create Free Forms \Typeform1174464 ms
200Survey Maker: Create Free Online Surveys \Typeform1190480 ms
200Quiz Maker: Make a Free Online Quiz \Typeform11742104 ms
200Test Maker: Create an Online Test, Free \Typeform1147889 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct51.5%
search6.4%
search organic3.9%
search paid2.6%
social9.6%
social organic6.1%
social paid3.5%
referrals17.3%
paid referrals4.6%
mail9.1%
gen ai1.3%
affiliate0.2%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for the Free plan's response limits, no explicit data export options, and no uptime or status page information. Open questions remain about the full scope of the Talent plan and enterprise customizations.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 of 15 collected pages from typeform.com, including the homepage, about, pricing, features, platform overview, and blog articles. Static and browser rendering rendering were used; external proof search was enabled but no verification requests were made. Limitations include missing pages and potential outdated information.

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