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Surveys · Reviewed 23 Oct 2026

SurveyMonkey

Create, send, and analyze surveys and forms with AI and templates.

from $149 · free tier · surveymonkey.com ↗

Paid against free › Surveys › SurveyMonkey

SurveyMonkey at a glance
38.4MEstimated total trafficModeled monthly visits40.7KRanking keywordsPublic search sample99/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

SurveyMonkey is an online platform for creating surveys, forms, and market research, used by organizations to collect feedback and insights S1. It helps users build surveys quickly with AI and templates, distribute them across channels, and analyze results with built-in tools S13 S1. The platform serves customer, employee, and market research needs, with integrations and enterprise features for larger teams S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: SurveyMonkey is an online survey and form platform S1.
  • Core purpose: It helps users create, distribute, and analyze surveys and forms to gather feedback and market insights S1.
  • Intended users: Individual users, growing businesses, and large organizations S1.
  • Product scope: A unified platform for surveys, forms, and market research, with AI features and integrations S1.
  • Positioning: Positioned as an always-on platform for connecting insights across touchpoints S1.
  • Claimed distinction: Claims to be the world's most popular survey platform, trusted by 260K+ organizations S118.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Customer feedback teamsMeasure customer satisfaction with CSAT surveys and track sentiment over time S37.
Employee experience teamsGather employee feedback to improve engagement, benefits, and inclusion S118.
Market researchersConduct concept testing, MaxDiff analysis, and price optimization with built-in methodologies S1.
Event managersCreate registration forms and collect RSVPs and payments S8.
Product teamsCollect product feedback and insights to inform development S118.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
AI-powered survey creationBuild surveys in under a minute using AI prompts or 500+ expert templates S1 S13.
Advanced survey logicUse branching, piping, skip logic, and randomization to create personalized survey journeys S13 S1.
Multi-channel distributionShare surveys via email, web links, SMS, QR codes, social media, and website embeds S1 S13.
Analysis and reportingAnalyze results with sentiment analysis, statistical tools, and custom dashboards S1 S13.
Form buildingCreate customizable online forms for contact info, payments, file uploads, and applications S8.
Audience panel accessTap into a global panel of 335M+ respondents in 130+ countries for market research S13.
Enterprise controlsProvide IT administration, SSO, user permissions, and HIPAA compliance for organizations S8.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
200+ app integrationsIntegrationConnect with tools like Mailchimp, Google Sheets, and CRMs to automate workflows S8 S13.
ZapierIntegrationSend form submissions to thousands of apps like Zendesk and Trello S8.
Scalable APIsAPIBuild custom integrations and automate survey data flows S1.
BI app integrationsIntegrationImport survey responses into business intelligence tools for deeper analysis S13.
Microsoft TeamsIntegrationCollaborate with teams by sharing survey data S13.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
BasicFree S13Unlimited surveys, AI creation, web link sharing, social media, embed, Zapier connect S1310 questions per survey S13
Standard Monthly$149 per month, billed monthly S1711,000 responses per month S171$0.15 per extra response S171
Advantage Annual$39 per month, billed annually ($468/year) S17115,000 responses per year S171$0.15 per extra response S171
Premier Annual$139 per month, billed annually ($1,668/year) S17140,000 responses per year S171$0.15 per extra response S171
Team Advantage$30 per user/month, billed annually, min 3 users S17150,000 responses per year, statistical significance, Analyze with AI S171Not established
Team Premier$92 per user/month, billed annually, min 3 users S171100,000 responses per year, advanced logic, multilingual, crosstabs S171Not established
EnterpriseContact sales S171Custom response limit, SSO, data centre choice, governance S171Min 5 users S171

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
researchgate.net315.71-10 scale survey
en.wikipedia.org1111 10 scale survey
reddit.com1111-10 scale survey
zonkafeedback.com1121 10 scale survey
heysurvey.io1121-10 scale survey
formhug.ai1131 10 scale survey
theicg.co.uk1131-10 scale survey
cleverx.com1141 10 scale survey
freeonlinesurveys.com1151 10 scale survey
smartsurvey.com1151-10 scale survey

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

First-party claims:

  • SurveyMonkey positions itself as the "world's most popular survey platform" W1.
  • It offers a comprehensive suite including surveys, forms, and market research W221.
  • Pricing tiers cater to individuals, teams, and educational institutions W34W111W136.

Scout inference:

  • The evidence does not provide direct comparisons with competitors. However, the emphasis on "260K+ organizations" and "335M+ people worldwide" for audience targeting suggests a scale advantage W3W218.
  • The inclusion of AI-powered features and original research may differentiate SurveyMonkey from simpler survey tools W193W4.
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.3%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresEasily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.https://www.surveymonkey.com/
featuresLearn how SurveyMonkey combines AI and human expertise for confident decision-making.https://www.surveymonkey.com/
featuresAI is great at helping people find patterns and move faster. But it can't tell you why customers or employees are frustrated, excited, or ready for change. Those answers come from people.https://www.surveymonkey.com/
featuresFor more than 25 years, SurveyMonkey has helped organizations collect feedback, understand it, and act on it with confidence. We use AI to make that process faster and easier to understand, while keeping trust, privacy, and real human perspectives at the center.https://www.surveymonkey.com/
featuresStart with one of our 500+ survey templates, write a short prompt and let AI instantly build a survey for you, or import your work from other productivity apps.https://www.surveymonkey.com/product/
featuresWork smarter with SurveyMonkey's AI-powered platformhttps://www.surveymonkey.com/product/
featuresWe use AI and machine learning to help you create surveys and forms in under a minute, gather high-quality data, and spot insights quicker—to inform your next brilliant move.https://www.surveymonkey.com/product/
featuresThis is where AI gets interesting, not as a replacement for human judgment, but as a translator of it.https://www.surveymonkey.com/curiosity/noom-feature-launch-market-research/
featuresEarlier this week, we introduced Today’s SurveyMonkey, the biggest product evolution in our company’s history. I want to take you inside the platform and show you what we’ve built and why we built it.https://www.surveymonkey.com/curiosity/todays-surveymonkey-ai-product-evolution/
featuresWhile we have more data and more powerful AI at our fingertips than ever before, neither can tell you what's specifically true for your business.https://www.surveymonkey.com/curiosity/todays-surveymonkey-ai-product-evolution/
featuresForget steep learning curves. Dive right in with our expert templates, AI-powered guidance, and convenient ways to reach any audience.https://www.surveymonkey.com/product/
featuresStart with one of our 500+ survey templates, write a short prompt and let AI instantly build a survey for you, or import your work from other productivity apps.https://www.surveymonkey.com/product/
featuresNot sure what to ask or how to build a great survey? SurveyMonkey's AI-powered survey generation features offer expert recommendations and even spot potential errors in your surveys or forms.https://www.surveymonkey.com/product/
features3\. Use AI to amplify human insighthttps://www.surveymonkey.com/curiosity/noom-feature-launch-market-research/
featuresThey used that map to build a proprietary AI algorithm that scored 20,000 pieces of public-domain art. The algorithm didn't crown a "best" painting. Instead, it understood something far more useful: what emotions resonate when people view specific work.https://www.surveymonkey.com/curiosity/noom-feature-launch-market-research/
featuresThis is where AI gets interesting, not as a replacement for human judgment, but as a translator of it.https://www.surveymonkey.com/curiosity/noom-feature-launch-market-research/
featuresEarlier this week, we introduced Today’s SurveyMonkey, the biggest product evolution in our company’s history. I want to take you inside the platform and show you what we’ve built and why we built it.https://www.surveymonkey.com/curiosity/todays-surveymonkey-ai-product-evolution/
featuresWhile we have more data and more powerful AI at our fingertips than ever before, neither can tell you what's specifically true for your business.https://www.surveymonkey.com/curiosity/todays-surveymonkey-ai-product-evolution/

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

  • The product page mentions "AI-powered survey generation" and "AI-powered guidance" W239W235.
  • The pricing page mentions "Build with AI makes it easy to create a survey fast" W193.
  • The research report page mentions "SurveyMonkey LaunchPad" for running studies W73.

Scout inference:

  • The site actively promotes AI features, which may be indexed by AI engines and attract AI-driven traffic.
  • The original research reports (e.g., holiday shopping) are likely to be cited by AI systems as authoritative sources W54.
15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where researchgate.net appears.3 first-page appearances across 1-10 scale survey

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

  • The homepage highlights use cases like employee feedback, customer feedback, market research, product development, event management, and online forms W8.
  • The product page mentions 500+ survey templates and AI-powered survey generation W237.
  • The research report page offers insights on holiday shopping behavior, which can be used for content marketing W54.

Scout inference:

  • There is an opportunity to create more targeted content around specific use cases (e.g., employee engagement, market research) to capture niche organic traffic W12W58.
  • The original research reports can be promoted via social media and PR to earn backlinks and brand mentions W74W75W76.
  • The educational pricing page suggests a focus on the education sector, which could be expanded with dedicated resources W111.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraSurveyMonkey Pricing, Cost & Reviews - Capterra UK 2026Grounded web search### Overall rating Based on 10,518 reviews 4.6 ... ### Reviews sentiment Positive 94% ... Neutral 5% Negative 1% ... #### Overall rating 4.6 Based on 10,518 reviews - 5.0 (6,859) Reviews - 4.0 (3,021) Reviews - 3.0 (498) Reviews - 2.0 (91) Reviews - 1.0 (49) Reviews
ToolRadarSurveyMonkey Reviews, Pricing & Alternatives (2026) - 4.5/5Grounded web search## Ratings Across the Web 4.5(34,413 reviews) SurveyMonkey holds an aggregate rating of 4.5 out of 5 from 34,413 reviews across G2 and Capterra, last checked September 17, 2026. G2 23,908 reviews 4.4/5 Capterra 10,505 reviews 4.6/5 Ratings
TrustRadiusSurveyMonkey Guide / Based on verified user reviews / TrustRadiusGrounded web search. The intuitive interface and straightforward navigation make it easy for ... create surveys tailored to their specific needs. Despite some minor suggestions for improvement, overall sentiment leans towards SurveyMonkey being a reliable and effective tool
zendikt.comSurveyMonkey review, pricing, and verified intelligence / ZendiktGrounded web search## What 2,240 reviews actually say Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown. Last synthesized 2026-04-29 ... - Largest SMB installed base 84% → - Affordable pricing for SMB 71% → - Simple UX 64% → -
rfp.wikiSurveyMonkey · What Buyers Need to Know (2026)Grounded web search--- / --- / / G2 / 4.4 / 23,519 reviews / / / 4. ... 2.9 / 1,052 reviews / / Gartner Peer Insights / 4.3 / 109 reviews / / RFP.wiki Score / 4.2 / Review Sites Score Average: 4.2 Features Scores Average: 4.2
hackceleration.comSurveyMonkey Review 2026: Honest Pros, Cons and Pricing / Hack'celerationGrounded web searchThe positive half is consistent: reviewers love how fast structured surveys go from idea to distribution, with no technical setup ... and how easy the platform is for respondents to answer. The frustration is just as consistent
formepic.comSurveyMonkey Expert & User Reviews — Features, Pricing, Pros & Cons + Best AlternativesGrounded web searchaverages 4.6/5 stars from over 10,000 reviews, praised for its ease of use, professional templates, and solid analytics (Capterra expert ... On G2, it maintains a strong presence as a “Leader” in its category, scoring high on usability (

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • SurveyMonkey Reviews & Complaints Analysis — / Platform / Rating / Review Count / What It Tells You / / ---------- / --------------------------------------------------------- / ------------ / -------------------------------------------------- / / G2 / 4.4/5 / 23,525+ / Business users evaluating features and usability / / Capterra / 4.6/5 / \~10,450 / Similar B2B audience; slightly higher satisfaction / / Trustpilot / 3.0/5 / 1,047 / Billing, support, and cancellation complaints / ... The 1.4-star gap reflects different complaint types. G2

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipFor more information on how SurveyMonkey (including its subsidiary and affiliated companies) processes your personal data as a job candidate or applicant, please see our Global Applicant and Candidate Data Privacy Noticesource
Contact and supportCookies are small bits of data stored on the device (computer, mobile phone, tablet, or any other mobile device) that you use to access any of our websites (the Sites), so we can recognize repeat users. Each cookie expirsource
Legal and privacyCookies are small bits of data stored on the device (computer, mobile phone, tablet, or any other mobile device) that you use to access any of our websites (the Sites), so we can recognize repeat users. Each cookie expirsource
Security and complianceProtect sensitive feedback with data encryption and single sign-on via SAML 2.0 SSO. Limit the ability to request personally identifiable information (PII).source
Uptime and status pageNot published on the collected pages.—
Domain registered1999-11-06—
Domain expires2028-11-06—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
What Is Customer Satisfaction Score (CSAT) And How To Measure It?GuideA Customer Satisfaction Score (CSAT) allows your business to directly measure and improve customer satisfaction rates. (source)Not dated
Competitive Pricing Analysis Strategy & GuideGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Package Testing: Types, Methods, and How to Run OneGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Price Sensitivity Analysis Strategy & GuideGuideRun a price sensitivity analysis end to end: pick the right method, build the survey, read the results, and turn them into a pricing decision. (source)Not dated
Product Overview: Surveys, Forms, And Market ResearchChangelogPublic product change history. (source)Not dated
Product Manager II - Admin & User Management / SurveyMonkeyRoadmapPublic product roadmap. (source)Not dated
Product Manager II - Admin & User Management / SurveyMonkeyProduct updateProduct update is publicly available. (source)Not dated

Not found in the collected public sources: status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web platform S1.S1
Platforms and appsAccessible via web browser; no native mobile app mentioned S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers scalable APIs for custom integrations S1.S1
Data ownership and exportUsers can export responses to spreadsheet software S8.S8
Performance and reliability claimsNot published on the collected pages.—
Release activityProduct updates page exists but no specific dates S1.S1
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1999-11-06 — MarkMonitor Inc.
Domain expires2028-11-06
First archived2000-08-31 — web archive
TLS certificateAmazon, valid, expires 2027-04-13
Security headersHSTS, CSP, X-Content-Type-Options, Referrer-Policy
Headers not servedX-Frame-Options
Server headernginx
Mail handled byus-smtp-inbound-1.mimecast.com, us-smtp-inbound-2.mimecast.com
Nameserversns-1757.awsdns-27.co.uk, ns-344.awsdns-43.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 99/100
  • Critical issues: 0
  • Warnings: 4
  • Notices: 0

Issues

SeverityIssueValueAffected URL
warningDuplicate title in audit sample2https://www.surveymonkey.com/
warningDuplicate title in audit sample2https://www.surveymonkey.com/
warningDuplicate meta description in audit sample2https://www.surveymonkey.com/
warningDuplicate meta description in audit sample2https://www.surveymonkey.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200SurveyMonkey: The World’s Most Popular Survey Platform1111164 mshttps://www.surveymonkey.com/
200SurveyMonkey: The World’s Most Popular Survey Platform11111186 mshttps://www.surveymonkey.com/
200Enterprise Survey Software \SurveyMonkey Enterprise11805200 ms
200SurveyMonkey Plans and Pricing11059516 mshttps://www.surveymonkey.com/pricing/
200Product Overview: Surveys, Forms, And Market Research11245191 mshttps://www.surveymonkey.com/product/
200Market Research Platform \SurveyMonkey LaunchPad1216766 ms
200What’s New at SurveyMonkey — Latest Products and Features1173274 mshttps://www.surveymonkey.com/product/features/whats-new/
200SurveyMonkey AI \Generate & Analyze Surveys With AI11728192 ms
200Data Integrations and APIs \SurveyMonkey1176385 ms
200Online Market Research Panel Provider \SurveyMonkey Audience11093112 ms
200SurveyMonkey Enterprise Admin and Security Features11065119 mshttps://www.surveymonkey.com/product/enterprise/admin-security-features/
200SurveyMonkey Features: Explore Tools & Capabilities12058130 mshttps://www.surveymonkey.com/product/features/
200Customer Satisfaction Survey Template12270495 mshttps://www.surveymonkey.com/templates/customer-satisfaction-survey-template/
200RSVP And Contact Information Survey Template \SurveyMonkey11840135 ms
200360-Degree Review Questionnaire Template & Feedback Form12274153 mshttps://www.surveymonkey.com/templates/360-degree-employee-evaluation-survey-template/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct56.6%
search6.1%
search organic5.2%
search paid0.8%
social6.3%
social organic5.8%
social paid0.6%
referrals17.2%
paid referrals1.8%
mail10.7%
gen ai0.3%
affiliate1.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

First-party claims:

  • The site uses cookies to collect information about usage patterns and advertising effectiveness W27W29.

Scout inference:

  • The catalog does not provide direct search console or analytics data. However, the presence of analytics cookies indicates the site tracks user behavior, which can inform SEO strategies.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Pricing details for the Basic plan's response limit are not published. No information on data ownership policies or uptime guarantees was found. The platform's AI features are described but not benchmarked against alternatives.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from surveymonkey.com, including product overviews, pricing, and a CSAT guide. Static and rendered page collection were used. External proof search was performed but no external reviews were scraped. Claims are cited from the catalog; some marketing claims are not independently verified.

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