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Surveys · Reviewed 23 Oct 2026

QuestionPro

QuestionPro is a survey and experience management platform.

free tier · questionpro.com ↗

Paid against free › Surveys › QuestionPro

QuestionPro at a glance
3.9MEstimated total trafficModeled monthly visits53.1KRanking keywordsPublic search sample95/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

QuestionPro is a survey and experience management platform that lets users create, distribute, and analyze surveys S1. It serves market researchers, customer experience teams, and HR teams who need to gather feedback and insights S113. The platform provides a range of question types, logic, and integrations to support research and feedback programs S1 S113.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: QuestionPro is a survey software and experience management platform S1.
  • Core purpose: It helps users create and analyze surveys to gather feedback and insights S1.
  • Intended users: Market research, CX, and HR teams at leading brands S113.
  • Product scope: A web-based platform with features like question types, logic, and integrations S1.
  • Positioning: Positioned as an easy-to-use survey tool for everyone S1.
  • Claimed distinction: Offers advanced features and integrations, often compared to Qualtrics S114.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Market researchersConduct pricing research using Gabor-Granger and Van Westendorp questions to determine price elasticity S6 S14.
Customer experience teamsLaunch and manage Voice of Customer programs to gather feedback S113.
HR teamsCreate and analyze employee surveys to improve culture S114.
Academic researchersUse advanced question types and export data to SPSS for analysis S138.
NonprofitsUse free survey software to collect feedback and manage programs S136.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Question typesOffers 80+ advanced and standard question types, including Likert scale, star rating, and price sensitivity questions S1.
Survey logicProvides branching, skip logic, and advanced branching to create dynamic surveys S1.
Survey templatesIncludes 300+ expert-designed templates to quickly start surveys S1.
AI assistanceQuestionPro AI helps generate surveys, summarize open-ends, and build dashboards S113.
Data exportAllows exporting data to Excel, SPSS, CSV, PDF, and PowerPoint S1 S138.
Mobile appProvides a mobile app for creating and taking surveys S1.
CustomizationOffers themes, logo addition, and customizable thank-you pages S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Google SheetsIntegrationSync survey data to Google Sheets for analysis S1.
SalesforceIntegrationConnect survey data with Salesforce CRM S1.
Microsoft DynamicsIntegrationIntegrate survey data with MS Dynamics S1 S144.
ZapierIntegrationConnect QuestionPro to other apps via Zapier S1.
WebhooksAPITrigger custom actions with survey events S1.
SPSSExportExport survey data to SPSS for statistical analysis S1 S138.
Qualtrics data importImportImport data from Qualtrics S1.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
EssentialsFree S1141 user, 200 responses per survey S11430 question types S114
Advanced$99 per user per month, billed annually S11425,000 responses per year S11438 question types, branding S114
Team Edition$83 per user per month, billed annually, 5+ users S114100,000 responses per year S11446 question types, regional data centres S114
Research SuiteContact sales S114Custom response pricing S11410+ users, communities, audience, qualitative tools S114
Free trialFree 10-day trial of Advanced S114Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
facebook.com213.5answer multiple choice
arabbarometer.org214.5arabic survey
arab-reform.net111arabic survey
wooclap.com112answer multiple choice
arabindex.dohainstitute.org112arabic survey
mrseteachesmath.com113answer multiple choice
studyright.net114answer multiple choice
cambridge.org114arabic survey
content.learnshare.com115answer multiple choice
dictionary.cambridge.org115arabic survey

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
G2discovered_not_scrapedhttps://www.g2.com/products/questionpro/reviews/start?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fquestionpro%2Ftake_survey
13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.4%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherPowered by AI, driven by people. We help you run everything from quick surveys to market research, transforming customer and employee experiences along the way.https://www.questionpro.com/us/?
otherCreate a dashboard using AI for your surveyhttps://www.questionpro.com/us/?
other](/help/livepolls/AI-Powered-Question-Generation.html?sourceRef=home)https://www.questionpro.com/us/?
otherAI helps you move faster, our team helps you get it right.https://www.questionpro.com/us/?
featuresUse case AskWhy Communities Audience InsightsHub InstantAnswers UX AI in Researchhttps://www.questionpro.com/features/
featuresListenAI LivePolls Journey Mapping GDPR 360 Feedback Surveys Research Edition Business Intelligencehttps://www.questionpro.com/features/
featuresUse case AskWhy Communities Audience InsightsHub InstantAnswers UX AI in Researchhttps://www.questionpro.com/features/conjoint.html
featuresListenAI LivePolls Journey Mapping GDPR 360 Feedback Surveys Research Edition Business Intelligencehttps://www.questionpro.com/features/conjoint.html
featuresUse case AskWhy Communities Audience InsightsHub InstantAnswers UX AI in Researchhttps://www.questionpro.com/features/heatmap-analysis-question.html
featuresListenAI LivePolls Journey Mapping GDPR 360 Feedback Surveys Research Edition Business Intelligencehttps://www.questionpro.com/features/heatmap-analysis-question.html
featuresUse case AskWhy Communities Audience InsightsHub InstantAnswers UX AI in Researchhttps://www.questionpro.com/features/likert-scale.html
featuresListenAI LivePolls Journey Mapping GDPR 360 Feedback Surveys Research Edition Business Intelligencehttps://www.questionpro.com/features/likert-scale.html
integrationsUse case AskWhy Communities Audience InsightsHub InstantAnswers UX AI in Researchhttps://www.questionpro.com/integrations/
integrationsListenAI LivePolls Journey Mapping GDPR 360 Feedback Surveys Research Edition Business Intelligencehttps://www.questionpro.com/integrations/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where facebook.com appears.2 first-page appearances across answer multiple choice

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
ToolRadarQuestionPro Reviews, Pricing & Alternatives (2026) - 4.5/5Grounded web search- + AI-driven survey creation significantly speeds up survey design. - + Offers specialized solutions for CX, EX, and market research. - + Strong emphasis on data security and compliance with multiple certifications. - + Extensive range of question types and advanced logic options. - + Enterprise-ready with integrations, user roles, and global data centers. ... - − Specific pricing details for advanced tiers are not immediately transparent on the main page, requiring contact for Team and Researc
TechListQuestionpro: 18 Tools Behind $94M Revenue 2026Grounded web searchWhat do you like best about QuestionPro? We have been using QuestionPro as an agency for many years now. The easy to use survey builder allows for the learning curve to be very quick and our team can easily and quickly create high-quality surveys. Additionally, once you start to get more familiar with the software and start to dig deeper, you begin to find that there are many powerful attributes that allow you to expand your analytics and survey complexity capabilities. Review collected by and h
WorthReferralReview of questionpro.com - Legit or Scam / Online Survey Software and Tools / QuestionProGrounded web search## questionpro.com 0 - based on 0 reviews Trustworthiness Product Quality Branding Awareness User Support Website Looks Contribute your honest experiences by writing reviews on WorthReferral. Share factual details, highlight pros and cons, and
Software Online ReviewFree Online Survey Software and Tools / QuestionPro® – software info by fkGrounded web searchFree Online Survey Software and Tools / QuestionPro® – software info by fk # Free Online Survey Software and Tools / QuestionPro® Posted on September 17, 2021 by Filip Keser https://www.questionpro.com/
gridinsoft.comQuestionpro.com Reviews and Reputation (Excellent Trust Score)Grounded web searchSafe & Secure Questionpro.com shows a low-risk profile as a website. No major malware/phishing detections were found, and verified X/LinkedIn/YouTube profiles, 26.3-year domain history, and public traffic rank support this assessment.

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Online Survey Software and Tools / QuestionPro — # AI-Powered insights, backed by real experts. Generate surveys, summarize open-ends, build dashboards and connect to your existing tools. All in one place, ready when you are. ... We help you run everything from quick surveys to market research,
  • Online Survey Software and Tools — questionpro.com Trust Score & Analysis / Bitverzo — is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size ... : Strict-Transport-Security (HSTS) and ... questionpro.com receives an overall trust score of 79/100, classified as "Likely Safe".
  • QuestionPro - Products, Competitors, Financials, Employees, Headquarters Locations — QuestionPro provides online survey software and tools within the market research industry. The company offers products for designing, distributing, and analyzing surveys ... and employee experiences. QuestionPro serves sectors such as gaming, automotive,
  • Questionpro.com - Traffic Ranking & Similars - xranks.com — Free survey software: QuestionPro online survey software to create surveys and questionnaires in minutes! Use our free survey platform with 80+ question-types, ready made templates, multiple survey distribution & data collection option and robust
  • QuestionPro — company. QuestionPro is an online survey software and tools company that offers a suite ... as well as a suite of enterprise-grade research tools for market research professionals. Their customer experience and employee experience are designed to change

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipAI helps you move faster, our team helps you get it right.source
Contact and support/ 24/7 live chat & phone support / / / / /source
Legal and privacyListenAI LivePolls Journey Mapping GDPR 360 Feedback Surveys Research Edition Business Intelligencesource
Security and compliance/ ISO 27001:2022 / / / / /source
Uptime and status pageNot published on the collected pages.—
Domain registered2000-06-30—
Domain expires2027-06-30—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Advanced TURF Analysis Price Modeling - QuestionPro ArticlesGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S1.S1
Platforms and appsWeb app and mobile app for Android and iOS S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Webhooks and custom scripting are available S1.S1
Data ownership and exportData can be exported to Excel, SPSS, CSV, PDF, and PowerPoint S1 S138.S1 S138
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2000-06-30 — Cloudflare, Inc.
Domain expires2027-06-30
First archived2002-09-25 — web archive
TLS certificateGoogle Trust Services, valid, expires 2026-11-26
Security headersHSTS, X-Content-Type-Options
Headers not servedCSP, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversgreg.ns.cloudflare.com, lucy.ns.cloudflare.com

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 95/100
  • Critical issues: 0
  • Warnings: 12
  • Notices: 7

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H111https://www.questionpro.com/us/?
warningPage should have one primary H111https://www.questionpro.com/us/?
noticeImages are missing alt text28https://www.questionpro.com/survey-software/
noticeImages are missing alt text35https://www.questionpro.com/research-suite/
noticeImages are missing alt text40https://www.questionpro.com/cx/
warningTitle length should be reviewed73https://www.questionpro.com/employee-experience/
warningMissing canonical URL—https://www.questionpro.com/employee-experience/
noticeImages are missing alt text32https://www.questionpro.com/employee-experience/
warningPage should have one primary H111https://www.questionpro.com/us/
noticeMeta description length should be reviewed196https://www.questionpro.com/autox/
noticeMeta description length should be reviewed183https://www.questionpro.com/cx-fan-experience.html
noticeImages are missing alt text1https://www.questionpro.com/academic/
warningTitle length should be reviewed94https://www.questionpro.com/govcloud/
warningDuplicate title in audit sample3https://www.questionpro.com/us/?
warningDuplicate title in audit sample3https://www.questionpro.com/us/?
warningDuplicate title in audit sample3https://www.questionpro.com/us/
warningDuplicate meta description in audit sample3https://www.questionpro.com/us/?
warningDuplicate meta description in audit sample3https://www.questionpro.com/us/?
warningDuplicate meta description in audit sample3https://www.questionpro.com/us/

Crawled pages

StatusTitleH1sWordsResponseURL
200Online Survey Software and Tools \QuestionPro111531124 ms
200Online Survey Software and Tools \QuestionPro11153136 ms
200Free Survey Software used by the Best Companies \QuestionPro1147323 ms
200Research suite \Research software and tools \QuestionPro11584
200Customer Experience Management Software \QuestionPro CX1200052 ms
200Employee experience survey and analytics platform \QuestionPro Workforce1166523 ms
200Online Survey Software and Tools \QuestionPro11153148 ms
200Gaming industry \QuestionPro research software172643 ms
200AutoX \Automotive Customer Experience \QuestionPro11241
200Fan Experience \Customer Experience11028452 ms
200Academic Solution \University and Education survey software12182455 ms
200QuestionPro Research GovCloud - A FedRamp InProgress Market Research Environment \QuestionPro11249450 ms
200Hospitality Industry \QuestionPro1857356 ms
200Financial Industry \QuestionPro178630 ms
200Healthcare Industry \QuestionPro181820 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct56.4%
search13.4%
search organic13.2%
search paid0.2%
social2.1%
social organic1.9%
social paid0.2%
referrals18.7%
paid referrals0.7%
mail8.1%
gen ai0.4%
affiliate0.3%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors except Qualtrics, which is referenced as a comparison S114. Pricing details for the Research Suite are not published, requiring contact with sales S114. No information is available on company ownership, uptime guarantees, or release cadence. The evidence is primarily from marketing and feature pages, so independent verification of claims is limited.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 13 of 15 collected pages from questionpro.com, including feature, pricing, and webinar pages. The evidence catalog includes 180 entries, with sources ranging from product features to pricing tables. External proof search was enabled but only one request was made, and no external reviews were scraped. The report relies on first-party evidence; any external claims are noted as discovered but not verified.

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