Overview
Summary
The useful answer before the supporting detail.
Qualtrics XM for Strategy & Research is an all-in-one platform for market research, product development, UX, and brand research, integrating quantitative and qualitative methods S1. Research teams use it to build, distribute, and analyze surveys, with features like drag-and-drop builder, AI-powered analysis, and integrated panels S13. Its main value is accelerating research timelines and connecting survey data with customer and employee experience data for actionable insights S13.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Qualtrics XM for Strategy & Research, a survey and research platform S1.
- Core purpose: Enables organizations to design, distribute, and analyze surveys to gather trusted insights S13.
- Intended users: Research teams, market researchers, product developers, UX and brand researchers S1.
- Product scope: A web-based platform for survey creation, distribution, and analysis, with integrated panels and AI tools S13.
- Positioning: Positioned as an all-in-one research system that connects survey data with CX and EX data S13.
- Claimed distinction: Claims to compress 6–8 week research timelines to 24–48 hours S13.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Market researchers | Conduct brand tracking, concept testing, segmentation, and customer satisfaction studies S13. |
| Product developers | Launch new products with confidence by understanding customer willingness to pay S15. |
| UX researchers | Revolutionize UX research with integrated quantitative and qualitative methods S1. |
| Brand researchers | Measure brand perception and customer loyalty using NPS and CSAT S15. |
Traffic and search
SEO analysis
Collected Oct 22, 2026qualtrics.com: an estimated 78,234,847 total monthly visits and about 908,575 monthly organic visits across 47,763 ranking keywords. Scout crawled 15 pages and measured a technical health score of 98/100.
Search summary
The useful answer before the supporting detail.
Simulate customer and employee experiences before they happen, predict what comes next, and take intelligent action that drives better outcomes. qualtrics.com: an estimated 78,234,847 total monthly visits and about 908,575 monthly organic visits across 47,763 ranking keywords. Scout crawled 15 pages and measured a technical health score of 98/100.
- Total traffic (modeled): 78,234,847 monthly visits across all channels.
- Organic search traffic (estimated): 908,575 monthly visits from search.
- Strongest sampled ranking: 360 feedback tool at position 1.
- Leading page in the collected evidence: https://www.qualtrics.com/employee-experience/360-degree-feedback/.
- Closest measured organic competitor: qualaroo.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 98/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Simulate customer and employee experiences before they happen, predict what comes next, and take intelligent action that drives better outcomes. | https://www.qualtrics.com/ |
| other | The next generation of Experience Management, the XM Data & AI Platform, turns human understanding into a system of decision, helping you act faster and continuously drive trusted outcomes. | https://www.qualtrics.com/ |
| other | Explore the platform | https://www.qualtrics.com/ |
| other | The Experience Gap is the distance between what people expect and what organizations actually deliver. As the gap grows, customers leave, employees disengage, loyalty fades, and revenue walks out the door forever. XM Data & AI helps close the gap by turning understanding into intelligence to shape better outcomes before opportunities are lost. | https://www.qualtrics.com/ |
| other | Know which customers and employees are heading toward an outcome that matters, while you can still change it. | https://www.qualtrics.com/ |
| other | How Qualtrics helps | https://www.qualtrics.com/ |
| other | Move at market speed without sacrificing rigor. Qualtrics unifies all your research in one intelligent platform that delivers trusted insights before opportunities pass. | https://www.qualtrics.com/ |
| other | Across every channel, Qualtrics helps you turn human signals into intelligent action—and deliver experiences customers feel long after they end. | https://www.qualtrics.com/ |
| other | How Qualtrics helps: | https://www.qualtrics.com/ |
| other | Spot high-friction issues and build on quick wins. Automate responses with Experience Agents and route complex cases to the right teams. | https://www.qualtrics.com/ |
| other | An engaged frontline makes happy customers. Utilize employee insights and action plans that retain talent and boost business outcomes. | https://www.qualtrics.com/ |
| other | Decades of experience management know-how—frameworks, benchmarks, and playbooks—come built-in so you can level up faster. | https://www.qualtrics.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Six-month trafficModeled monthly visits
Monthly visits78,234,847
Global rank#685
Top-country rankUS #269
Bounce rate65.8%
Pages per visit2.01
Visit duration2m 6s
| Month | Modeled visits |
|---|---|
| 2026-04 | 91,983,771 |
| 2026-05 | 80,453,004 |
| 2026-06 | 75,097,279 |
| 2026-07 | 72,251,873 |
| 2026-08 | 73,123,132 |
| 2026-09 | 78,234,847 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 64.9% |
| CA | Canada | 4.8% |
| GB | United Kingdom | 4.1% |
| AU | Australia | 2.2% |
| JP | Japan | 1.9% |
64.9%United States
United States64.9%Canada4.8%United Kingdom4.1%Australia2.2%Japan1.9%Other22.1%
Domain identity
| Signal | Value |
|---|---|
| Registered | Mar 30, 2000 |
| Last changed | Sep 21, 2022 |
| Expires | Oct 2, 2027 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Signed |
| Nameservers | DNS1.P01.NSONE.NET, DNS2.P01.NSONE.NET, DNS3.P01.NSONE.NET, DNS4.P01.NSONE.NET, PDNS111.ULTRADNS.BIZ, PDNS111.ULTRADNS.COM, PDNS111.ULTRADNS.NET, PDNS111.ULTRADNS.ORG |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| qualtrics | 202,170 | $4.20 | $104,420 |
| qualtrics login | 14,680 | $2.62 | $16,280 |
| laccd login | 24,580 | $2.59 | $6,030 |
| duke qualtrics | 7,170 | $4.26 | $5,740 |
| qualtrics careers | 3,070 | $1.34 | $4,930 |
Independent Google result page
Query: 360 feedback tool
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | 10 Best 360 Degree Feedback Software of 2026 | https://peoplemanagingpeople.com/tools/best-360-degree-feedback-software/ | Explore the best 360 degree feedback software to reduce feedback fatigue, improve anonymity, and boost actionable insights. |
| 2 | 360-Degree Feedback Software | https://www.qualtrics.com/employee-experience/360-degree-feedback/ | Qualtrics 360 feedback software helps HR teams scale employee development programs, close skill gaps, and connect performance review data to real business ... |
| 3 | 360-Degree Feedback Surveys: Template and Best Practices | https://www.surveymonkey.com/learn/employee-feedback/360-employee-feedback-survey-example/ | A 360-degree feedback survey collects confidential input on an employee's behaviors and competencies from multiple perspectives. This comprehensive guide ... |
| 4 | 360 Degree Assessment Overview | https://hr.umn.edu/Professional-Development/Supervisory-and-Leadership-Development/Leadership-Competencies-and-Assessments/Assessment-Options/360-Degree-Assessments/360-Degree-Assessment-Overview | A 360 degree assessment is a method for gathering feedback where an individual receives feedback from their professional network, including their manager, ... |
| 5 | 360 Feedback App by Incubane | https://marketplace.workday.com/en-US/apps/582768/360-feedback | 360 Feedback helps employees grow by collecting perspectives from peers, managers, direct reports, and even external stakeholders, all directly within Workday. |
| 6 | Free Leadership 360 Degree Feedback Tool: 32 Questions, 8 ... | https://www.leadership-tools.com/leadership-360-degree-feedback.html | Free leadership 360 degree feedback tool. 32 questions, 8 categories, auto-scoring Excel and printable rater survey. Pairs with our Leadership Assessment. |
| 7 | What is 360 Degree Feedback? | https://www.custominsight.com/360-degree-feedback/what-is-360-degree-feedback.asp | 360 Degree Feedback is an assessment system or process in which employees receive confidential, anonymous evaluations from the people who work around them. |
| 8 | 20 Best 360 Degree Feedback Software in 2026 Reviewed | https://www.workhuman.com/blog/best-360-degree-feedback-software-tools/ | A 360-degree feedback tool collects input on an employee's behaviors, impact, and leadership competencies from multiple perspectives across the ... |
| 9 | 360 Degree Feedback Tools: Key to Enhancing Manager ... | https://www.apps365.com/blog/360-degree-feedback-tool/ | A 360-degree feedback tool is a performance appraisal system used to gather feedback on an employee's performance from a variety of sources. These sources ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Qualtrics XM AI: The Future of Experience Management - Qualtrics | 931 | new | https://www.qualtrics.com/ |
| pricing | Gabor Granger Pricing Study Solution - Qualtrics Marketplace | 1,033 | new | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | Pricing Study (Van Westendorp Model) Solution - Qualtrics Marketplace | 1,050 | new | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Product Price Optimizations: How to Handle Them | 2,516 | new | https://www.qualtrics.com/articles/strategy-research/product-price-optimization/ |
| features | The Experience Management Data & AI Platform - Qualtrics | 1,851 | new | https://www.qualtrics.com/platform/ |
| features | Product Innovation Research Tools - Qualtrics | 1,318 | new | https://www.qualtrics.com/market-research/product-research/ |
| features | Experience Agents: AI Powered Experience Management (XM) | 1,047 | new | https://www.qualtrics.com/platform/experience-agents/ |
| features | Qualtrics Security and Privacy Accreditations - Qualtrics | 1,221 | new | https://www.qualtrics.com/platform/security/ |
| features | Accelerate Product Innovation with Qualtrics | 1,533 | new | https://www.qualtrics.com/use-cases/product-innovation/ |
| features | Your Guide to Customer Experience Platforms in 2026 | 3,521 | new | https://www.qualtrics.com/articles/customer-experience/customer-experience-management-platform/ |
| features | Product Research and How to Do It Effectively - Qualtrics | 2,768 | new | https://www.qualtrics.com/articles/strategy-research/product-research/ |
| features | Take a Tour of Qualtrics Location Experience Hub | 143 | new | https://www.qualtrics.com/product-tour/customer-experience/locations/ |
| features | Take a Tour of Qualtrics XM for Customer Experience | 184 | new | https://www.qualtrics.com/product-tour/customer-experience/overview/ |
| features | Take a Tour of Qualtrics Customer Surveys | 163 | new | https://www.qualtrics.com/product-tour/customer-experience/surveys/ |
| features | Take a Tour of Qualtrics XM for Employee Experience | 145 | new | https://www.qualtrics.com/product-tour/employee-experience/overview/ |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | [Skip to main content](#main-content) | https://www.qualtrics.com/platform/ |
| features | Introducing the XM Data & AI Platform | https://www.qualtrics.com/platform/ |
| features | Design the future | https://www.qualtrics.com/platform/ |
| features | before it happens. | https://www.qualtrics.com/platform/ |
| features | XM Data & AI brings together 25 years of experience data, deep human context, and agentic | https://www.qualtrics.com/platform/ |
| features | intelligence to help you simulate what could happen, predict what will happen, and shape | https://www.qualtrics.com/platform/ |
| features | trusted outcomes. | https://www.qualtrics.com/platform/ |
| features | Request demo Watch the live event | https://www.qualtrics.com/platform/ |
| features | Enterprises, governments and healthcare run their most sensitive experience programs on Qualtrics. | https://www.qualtrics.com/platform/ |
| features | The XM Data & AI Platform | https://www.qualtrics.com/platform/ |
| features | The system of decision for human experience. | https://www.qualtrics.com/platform/ |
| features | XM Data & AI brings together decades of human experience data, a structured Experience Ontology, and purpose-built AI reasoning in one connected platform. Together, they create an unmatched understanding of people, moments, and outcomes that powers better decisions. | https://www.qualtrics.com/platform/ |
| features | Decades of experience. Built in. | https://www.qualtrics.com/platform/ |
| features | With 25 years of proprietary human experience data as a starting point, XM Data & AI has deep context from day one. This gives it an understanding that general-purpose AI simply can’t match. Then it learns from every outcome, continuously becoming more precise. | https://www.qualtrics.com/platform/ |
| features | Connect every audience and every moment. | https://www.qualtrics.com/platform/ |
| features | The people who deliver your experiences, the people who receive them, and the people you haven’t reached yet are brought together in one model. By understanding how experiences affect each audience, you can identify root causes instead of treating symptoms. | https://www.qualtrics.com/platform/ |
| features | Intelligence in the flow of work. | https://www.qualtrics.com/platform/ |
| features | Bring experience intelligence into the systems and tools your teams already use. With human context built into everyday workflows, people and agents can take more informed actions without disrupting how work gets done. | https://www.qualtrics.com/platform/ |
| features | Experience (X) Loops | https://www.qualtrics.com/platform/ |
| features | Every decision makes the next one smarter. | https://www.qualtrics.com/platform/ |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | Gabor Granger Pricing Study | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | Pricing studies are designed to help you understand what customers are willing to pay for a product, and determine the optimal price point to maximize revenue. Developed by Andre Gabor and Clive Granger, the Gabor Granger Pricing Technique finds the relationship between price and demand, uncovering the optimum price point that maximizes revenue. | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | In addition to the optimum price, the Gabor Granger technique produces a price elasticity curve, which illustrates the effect of raising and lowering the price on demand so you can see the impact of changes to pricing on potential sales. | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | See how changes in pricing will affect demand with results that show the percentage of respondents willing to pay at specific price points | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | Article: How to run a pricing study? | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | Case Study: How Yamaha does pricing research with Qualtrics | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | Webinar: Pricing Products for Maximum Profitability | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | Free XM Solution Trial Available | https://www.qualtrics.com/marketplace/gabor-granger-pricing-sensitivity-study/ |
| pricing | Pricing Study (Van Westendorp Model) | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Find out what customers are willing to pay for your product with our custom pre-built pricing research solution. The expert-designed and pre-configured survey and report for the pricing solution will give you an optimal price point and a range of acceptable pricing to help you go to market confidently. | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Van Westendorp Pricing allows you to: | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Understand a range of acceptable pricing | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Van Westendorp Pricing gives you a range of pricing within which it’s “psychologically” safe for your product to be in the market to help ensure your product won’t be perceived as low quality or overpriced. | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | As well a pricing range, you also see the optimal price point: the midpoint between the number of people who think the price is too expensive versus too inexpensive. | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | An expert-built Van Westerndorp pricing survey template preloaded with the right questions to help you save time and get results faster. | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Additional Pricing Research Resources | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Article: How to run a pricing study? | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Case Study: How Yamaha does pricing research with Qualtrics | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Expert pricing study without needing a research expert | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
| pricing | Optimize product and service pricing | https://www.qualtrics.com/marketplace/vanwesterndorp-pricing-sensitivity-study/ |
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-22T21:07:46.263Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Survey builder | Drag-and-drop builder with 50+ templates, smart logic, branching, and quota controls S13. |
| Distribution channels | Distribute surveys via email, SMS, website, mobile app, QR code, or offline S13. |
| Panel access | Integrated human panels and synthetic audiences for faster, lower-cost research S13. |
| Real-time analytics | Real-time dashboards with 30+ graph types, crosstab, and statistical analysis S13. |
| AI-powered insights | AI tools summarize video feedback and surface patterns across large response sets S13. |
| Data export | Export to CSV, Excel, SPSS, Tableau, Power BI, and Looker S13. |
| Research Agent | Guides teams through study design with methodology guardrails S13. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| SAP Service Cloud and SAP Sales Cloud | Integration | Automatically turn feedback into action by integrating response data S15. |
| Canvas LMS | Integration | Makes surveys part of the learning experience via LTI S15. |
| Awardco | Integration | Bring survey feedback into Awardco to celebrate customer satisfaction S15. |
| Tableau, Power BI, Looker | Data export | Export survey data for advanced visualization and analysis S13. |
| CSV, Excel, SPSS | Data export | Export data for external statistical analysis S13. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Free account | $0, no billing S13 | Basic survey functionality S13 | Limited features S13 |
| Strategy & Research (Market Research) | Contact sales, custom billing S73 | Not established | Request pricing S73 |
| Customer Experience | Contact sales, custom billing S73 | Not established | Request pricing S73 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| qualaroo.com | 2 | 2 | 3 | 360 feedback tool, 360 feedback tools |
| surveymonkey.com | 2 | 2 | 4.5 | 360 feedback tool, 360 feedback tools |
| ccl.org | 1 | 1 | 2 | 360 feedback tool |
| peoplemanagingpeople.com | 1 | 1 | 2 | 360 feedback tools |
| peopleelement.com | 1 | 1 | 3 | 360 feedback tool |
| reddit.com | 1 | 1 | 3 | 360 feedback tools |
| hr.mcleanco.com | 1 | 1 | 4 | 360 feedback tool |
| execed.schulich.yorku.ca | 1 | 1 | 6 | 360 feedback tool |
| cultureamp.com | 1 | 1 | 6 | 360 feedback tools |
| involve.me | 1 | 1 | 7 | 360 feedback tool |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
| Platform | Status | Discovered source |
|---|---|---|
| discovered_not_scraped | https://www.google.com/preferences/source?q=qualtrics.com |
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 1.4%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| other | The next generation of Experience Management, the XM Data & AI Platform, turns human understanding into a system of decision, helping you act faster and continuously drive trusted outcomes. | https://www.qualtrics.com/ |
| other | The Experience Gap is the distance between what people expect and what organizations actually deliver. As the gap grows, customers leave, employees disengage, loyalty fades, and revenue walks out the door forever. XM Data & AI helps close the gap by turning understanding into intelligence to shape better outcomes before opportunities are lost. | https://www.qualtrics.com/ |
| features | Introducing the XM Data & AI Platform | https://www.qualtrics.com/platform/ |
| features | The XM Data & AI Platform | https://www.qualtrics.com/platform/ |
| features | XM Data & AI brings together decades of human experience data, a structured Experience Ontology, and purpose-built AI reasoning in one connected platform. Together, they create an unmatched understanding of people, moments, and outcomes that powers better decisions. | https://www.qualtrics.com/platform/ |
| features | Experience Management is the practice of measuring and improving the experiences an organization delivers, across customers, employees, markets, and patients. It connects what people think, need, and feel to the business outcomes that follow. Qualtrics applies artificial intelligence to turn that into a system of decision that anticipates what comes next and acts while the moment is still open. | https://www.qualtrics.com/platform/ |
| features | Customers and employees expect problems to be solved quickly, personally, and in the moment. Generic AI can’t deliver that because it doesn’t understand why issues are happening. | https://www.qualtrics.com/platform/experience-agents/ |
| features | ISO 27001 proves your data is managed with rigorous global security practices, while ISO 42001 (the world’s first standard for AI systems) validates responsible AI governance. Together, they give you the assurance that your programs run on a platform certified to the toughest international standards. | https://www.qualtrics.com/platform/security/ |
| features | Introducing the XM Data & AI Platform | https://www.qualtrics.com/platform/ |
| features | XM Data & AI brings together 25 years of experience data, deep human context, and agentic | https://www.qualtrics.com/platform/ |
| features | The XM Data & AI Platform | https://www.qualtrics.com/platform/ |
| features | XM Data & AI brings together decades of human experience data, a structured Experience Ontology, and purpose-built AI reasoning in one connected platform. Together, they create an unmatched understanding of people, moments, and outcomes that powers better decisions. | https://www.qualtrics.com/platform/ |
| features | With 25 years of proprietary human experience data as a starting point, XM Data & AI has deep context from day one. This gives it an understanding that general-purpose AI simply can’t match. Then it learns from every outcome, continuously becoming more precise. | https://www.qualtrics.com/platform/ |
| features | Agents operate within your policies and governance before any action is taken. XM Data & AI is embedded in the relevant systems and orchestrates individual outcomes at scale. Customer data never leaves its environment and never trains shared models. | https://www.qualtrics.com/platform/ |
| features | faster research with AI automation | https://www.qualtrics.com/market-research/product-research/ |
| features | Customers and employees expect problems to be solved quickly, personally, and in the moment. Generic AI can’t deliver that because it doesn’t understand why issues are happening. | https://www.qualtrics.com/platform/experience-agents/ |
| features | AI initiatives, it sets the benchmark. Those same | https://www.qualtrics.com/platform/security/ |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where qualaroo.com appears. | 2 first-page appearances across 360 feedback tool, 360 feedback tools |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| G2 | Qualtrics Products / Read 4079 Reviews on G2 | Grounded web search | Qualtrics Products / Read 4079 Reviews on G2 # Qualtrics 4.4 out of 5 stars 5 star 67% 4 star 26% 3 star 4% 2 star 0% 1 star 0% 4,079 reviews - 19 categories - 4 profiles Average star rating 4.4 #1 in 3 categories |
| TrustRadius | Qualtrics Review / TrustRadius | Grounded web search | We use Qualtrics across the organization in different ways. Our main use of it is customer and market research. We send surveys to our customers and prospects by using the Qualtrics email tool, through an automated Salesforce integration, by posting on social and embedding in our Marketo emails. However, we also use it for internal uses: internal surveys on a project and department effectiveness, employee preferences and to RSVP for events. ... - Easy to use with an intuitive design. - Extremely |
| CheckThat | QualtRics Reviews 2026: What Enterprise Users Really Think | Grounded web search | We compiled this analysis by aggregating user reviews from G2, capterra, TrustRadius, and gartner peer insights, supplemented by developer feedback from community forums and Reddit discussions. This analysis gives enterprise experience managers an honest picture of what real users praise, criticize, and wish they'd known before signing a contract. ... / platform / rating / review count / / --- / --- / --- / / G2 (Strategy & Research) / 4.4/5 / 3,001 / / capterra / 4.7/5 / 425 / / TrustRadius / 7 |
| Trustpilot | Qualtrics Reviews / Read Customer Service Reviews of qualtrics.com | Grounded web search | We use technology to protect platform integrity, but we don't fact-check reviews ... ## All reviews (190) 36 reviews in the last 12 months 5-star 20% 4-star 4% 3-star 2% 2-star 2% 1-star 72% |
| featurebase.app | Qualtrics review 2026: Too much cash for a survey... | Grounded web search | For Qualtrics, G2 is the only platform that matters, with 747 reviews at the time of writing and an average score of 4.3, which isn't that stellar in SaaS. Capterra has only one Qualtrics review. ... you're going to see a 1.1 star rating with 166 reviews |
| blog.uxtweak.com | Qualtrics Reviews: Pros, Cons & More / UXtweak | Grounded web search | , we utilized data from G2, Capterra, and TrustRadius. These platforms provide B2B SaaS reviews, ... / Review Site / Qualtrics / UXtweak / / --- / --- / --- / / G2.com / 4.4/5 / 4.8/5 / / TrustRadius / 7.6/10 / 10/10 / / Capterra / 4.7/5 / 4.8/5 / |
| trustradius.com | Connected, flexible and real time leader in Employee Experience Management / TrustRadius | Grounded web search | We use Qualtrics Employee Experience to measure the experience of our team members and team members in our dealerships both through transactional experience surveys and touch point surveys to develop a multi-layer current view of the experience of our team members and how we are motivating them and helping them realize their professional goals. This then informs our training and programmatic work to ultimately deliver a more consistent experience for employees and customers. |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Testimonial | FeaturedCustomers | testimonial — “We achieved a 97% on-time completion rate for our performance reviews this year because we made the process so easy with Qualtrics 360. (287 Qualtrics Customer Reviews & References / FeaturedCustomers) |
Independent mentions
- Office of Management and Budget — - Build dashboards which provide visual displays of the data collected from surveys - Host a library where USDS can store question templates, graphics ... - Tag questions and linkages to conduct both vertical and horizonal analyses on surveyed
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Qualtrics pricing is based on interactions, including the number of survey responses, and minutes of video feedback. Our online pricing starts at $420 per month. You can also explore features with a free trial, or speak | source |
| Contact and support | Identity resolution: The ability to accurately match and link multiple records or identifiers – like email addresses, phone numbers, social media handles – to an individual, ensuring that all data points are consolidated | source |
| Legal and privacy | Security & compliance: Ability to protect the privacy and security of XM data, ensuring compliance with relevant regulations (e.g., GDPR, CCPA) and ethical data handling practices | source |
| Security and compliance | Not published on the collected pages. | — |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 2000-03-30 | — |
| Domain expires | 2027-10-02 | — |
Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| How to create an effective personal development plan (PDP) | Guide | Turn your employees’ aspirations into actions with personal development plans. These structured roadmaps for growth help both your workforce and your organization to be successful. (source) | Not dated |
| Van Westendorp Pricing Explained for 2022 - Qualtrics | Guide | The Van Westendorp pricing model helps gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. (source) | Not dated |
| The Four Technology Pillars of an XM Platform - XM Institute | Guide | This is the first article in the Experience Management Institute's series on XM Technology. (source) | Not dated |
| The Technological Capabilities that Power an XM Platform - XM Institute | Guide | Let's break down how these capabilities evolve over time as they progress through five levels of Technology Maturity. (source) | Not dated |
| Defining Your Product's Value Proposition - Qualtrics | Guide | Your product might be amazing. But without a succinct value proposition, your customers may never know why. Find out how to articulate your product's value. (source) | Not dated |
| App Surveys: Connect with Customers - Qualtrics | Guide | As mobile app usage continues to become more and more prevalent, companies must get into the minds of their mobile customers and create experiences that keep them engaged. (source) | Not dated |
| A Resource Guide for Web Developers | Guide | Web developers are responsible for ensuring the websites people use on a daily basis are attractive and function properly. (source) | Not dated |
| Customer Experience Articles - Qualtrics | Guide | Guides, comparisons, pricing breakdowns, use cases, and how-to articles. (source) | Not dated |
Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Web-based platform, accessible via laptop or desktop S1. | S1 |
| Platforms and apps | Web platform; no native mobile app mentioned S1. | S1 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Integrations with SAP, Canvas, and Awardco are available S15. | S15 |
| Data ownership and export | Data can be exported to CSV, Excel, SPSS, Tableau, Power BI, and Looker S13. | S13 |
| Performance and reliability claims | Claims to compress 6–8 week research timelines to 24–48 hours S13. | S13 |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2000-03-30 — EuroDNS S.A. |
| Domain expires | 2027-10-02 |
| First archived | 2001-10-23 — web archive |
| TLS certificate | DigiCert Inc, valid, expires 2026-12-02 |
| Security headers | HSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Headers not served | CSP |
| Server header | nginx |
| Mail handled by | aspmx.l.google.com, alt1.aspmx.l.google.com |
| Nameservers | pdns111.ultradns.org, dns1.p01.nsone.net |
Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 98/100
- Critical issues: 0
- Warnings: 6
- Notices: 0
Issues
| Severity | Issue | Value | Affected URL |
|---|---|---|---|
| warning | Page should have one primary H1 | 0 | https://www.qualtrics.com/platform/ |
| warning | Page should have one primary H1 | 0 | https://www.qualtrics.com/xm-institute/ |
| warning | Duplicate title in audit sample | 2 | https://www.qualtrics.com/ |
| warning | Duplicate title in audit sample | 2 | https://www.qualtrics.com/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.qualtrics.com/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.qualtrics.com/ |
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Qualtrics XM AI: The Future of Experience Management - Qualtrics | 1 | 1786 | 37 ms | https://www.qualtrics.com/ |
| 200 | Qualtrics XM AI: The Future of Experience Management - Qualtrics | 1 | 1786 | 52 ms | https://www.qualtrics.com/ |
| 200 | The Experience Management Data & AI Platform - Qualtrics | 0 | 2207 | 103 ms | https://www.qualtrics.com/platform/ |
| 200 | Market Research Software Platform - Qualtrics | 1 | 2151 | 35 ms | https://www.qualtrics.com/market-research/ |
| 200 | Market & Audience Research Tool - Qualtrics | 1 | 1772 | 45 ms | https://www.qualtrics.com/market-research/research/ |
| 200 | Product Innovation Research Tools - Qualtrics | 1 | 1683 | 150 ms | https://www.qualtrics.com/market-research/product-research/ |
| 200 | Location Experience Management Software - Qualtrics | 1 | 1704 | 74 ms | https://www.qualtrics.com/customer-experience/locations/ |
| 200 | VoC (Voice of Customer) Software - Qualtrics | 1 | 1766 | 31 ms | https://www.qualtrics.com/customer-experience/voice-of-customer/ |
| 200 | Customer Experience (CX) Software - Qualtrics | 1 | 2025 | 84 ms | https://www.qualtrics.com/customer-experience/ |
| 200 | Employee Experience Software - Qualtrics | 1 | 1876 | 71 ms | https://www.qualtrics.com/employee-experience/ |
| 200 | XM Institute: Experience Management Begins Here | 0 | 835 | 14 ms | https://www.qualtrics.com/xm-institute/ |
| 200 | Shake Shack x Qualtrics Customer Success Story | 1 | 1276 | 76 ms | https://www.qualtrics.com/customers/shake-shack/ |
| 200 | Qualtrics Customer Stories and Case Studies | 1 | 715 | 78 ms | https://www.qualtrics.com/customers/ |
| 200 | Gabb's Customer Success Story - Qualtrics | 1 | 1062 | 68 ms | https://www.qualtrics.com/customers/gabb/ |
| 200 | ServiceNow x Qualtrics Customer Success Story | 1 | 1197 | 79 ms | https://www.qualtrics.com/customers/servicenow/ |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 54.1% |
| search | 3.6% |
| search organic | 3.2% |
| search paid | 0.4% |
| social | 2.8% |
| social organic | 2.5% |
| social paid | 0.2% |
| referrals | 25.3% |
| paid referrals | 1.4% |
| 11.2% | |
| gen ai | 1.4% |
| affiliate | 0.2% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for paid plans, no explicit security certifications, and no independent review ratings. Open questions remain about the full scope of the platform's AI capabilities and the specifics of the free tier limits.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from qualtrics.com, including product tours, use-case pages, marketplace listings, and articles. The evidence catalog includes 15 static pages and 8 rendered pages. External proof search was used to discover a customer testimonial from FeaturedCustomers. Limitations: Some pages were marketing-oriented and lacked detailed technical or pricing information.
- Official Websitehttps://www.qualtrics.com/use-cases/surveys/Verified
- Official Websitehttps://www.qualtrics.com/product-tour/strategy/overview/Verified
- Pricing Pagehttps://www.qualtrics.com/articles/employee-experience/personal-development-plan/Verified
- Pricing Pagehttps://www.qualtrics.com/articles/strategy-research/van-westendorp-pricing-studies-explained/Verified
- Official Websitehttps://www.qualtrics.com/articles/experience-management/introducing-four-pillars-xm-platform/Verified
- Official Websitehttps://www.qualtrics.com/articles/experience-management/technology-capabilities-xm-platform/Verified
- Official Websitehttps://www.qualtrics.com/articles/strategy-research/product-value-proposition/Verified
- Documentationhttps://www.qualtrics.com/marketplace/Verified
- Documentationhttps://www.qualtrics.com/articles/customer-experience/app-feedback/Verified
- Documentationhttps://www.qualtrics.com/articles/experience-management/a-resource-guide-for-web-developers/Verified
- Official Websitehttps://www.qualtrics.com/customers/Verified
- Official Websitehttps://www.qualtrics.com/articles/customer-experience/Verified
- Official Websitehttps://www.qualtrics.com/articles/customer-experience/10-questions-and-answers-from-whats-the-future-of-cx/Verified
- Official Websitehttps://www.qualtrics.com/articles/customer-experience/12-years-trust-ratings/Verified
- Official Websitehttps://www.qualtrics.com/articles/customer-experience/2023-nps-starts-to-stabilize/Verified
- Review Sitehttps://www.g2.com/sellers/qualtricsVerified
- Review Sitehttps://www.trustradius.com/reviews/qualtrics-2019-10-23-09-41-55Verified
- Review Sitehttps://checkthat.ai/brands/qualtrics/reviewsVerified
- Review Sitehttps://www.trustpilot.com/review/qualtrics.comVerified
- Articlehttps://www.featuredcustomers.com/vendor/qualtrics/testimonialsVerified
- Review Sitehttps://www.featurebase.app/blog/qualtrics-reviewVerified
- Review Sitehttps://blog.uxtweak.com/qualtrics-reviews/Verified
- Review Sitehttps://www.trustradius.com/reviews/qualtrics-employee-experience-2021-01-03-18-22-55Verified
- Articlehttps://www.whitehouse.gov/wp-content/uploads/2025/03/Qualtrics-PIA-121823.pdfVerified