⚡Stack Radar

Captions & Subtitles · Reviewed 27 Oct 2026

Submagic

AI-powered short-form video editor for captions, b-rolls, and effects.

from $12 · free tier · submagic.co ↗

Paid against free › Captions & Subtitles › Submagic

Submagic at a glance
714.1KEstimated total trafficModeled monthly visits4.1KRanking keywordsPublic search sample98/100Technical health15 pages checked5.1KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Submagic is an AI-powered video editing tool that automatically generates captions, adds b-rolls, sound effects, and music, and trims videos for short-form platforms S88. It is used by content creators, agencies, and businesses to produce engaging short-form videos quickly, solving the problem of time-consuming manual editing S11. The main practical value is its ability to edit videos in minutes with features like auto-zooms, silence removal, and team collaboration, saving hours of work S88.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Submagic is an AI-powered short-form video editor S88.
  • Core purpose: It solves the problem of time-consuming manual video editing by automating captions, b-rolls, and effects S88.
  • Intended users: Content creators, agencies, and businesses producing short-form videos S11.
  • Product scope: A web-based editor with features like captions, b-rolls, auto-zooms, and team collaboration S88.
  • Positioning: Submagic positions itself as the simplest and fastest way to create engaging short-form videos S1.
  • Claimed distinction: It claims to generate viral caption styles in 123 languages with 99% accuracy S88.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Content creatorsCreate engaging short-form videos for TikTok, YouTube Shorts, and Reels with AI captions and b-rolls S88.
AgenciesEdit client videos at scale with consistent quality and fast turnaround S121.
BusinessesProduce on-brand client content with consistent quality S88.
TeamsCollaborate in a shared workspace to upload, edit, review, and export videos together S88.
FoundersMake founder videos while building the business S121.
Law firmsTurn long videos into captioned short clips for every platform S121.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
AI CaptionsAutomatically generates captions in 123 languages with high accuracy S88.
B-Roll GeneratorAdds royalty-free b-rolls or imports your own clips at precise timings S1.
Auto-ZoomsApplies zoom effects synced with the transcript to enhance engagement S11.
Silence RemoverAutomatically cuts silent parts and filler words to improve conciseness S15.
Background MusicAdds music from a built-in library with mood filters and volume control S22.
Sound EffectsAdds 10 trendy sound effects with precise volume and line insertion controls S31.
AI Avatar GeneratorTurns scripts into presenter videos with AI actors, built into the editor S37.
Team CollaborationAllows team members to upload, edit, review, and export videos together in real time S88.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Submagic APIAPIAutomates video editing workflows, allowing integration into other products S1.
Pexels & GiphyIntegrationProvides libraries of royalty-free images and GIFs to add to videos S15.
Social media schedulersIntegrationIntegrates with social media schedulers for publishing S132.
Export to platformsData portabilityExports videos in formats suitable for TikTok, YouTube Shorts, and Reels S88.
Team workspaceCollaborationAllows team members to work together in real time S88.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Starter$19/member/mo billed monthly; $12/mo billed yearly S10015 videos per member/month, up to 2 minutes each S1001080p 30 FPS; standard caption templates S100
Pro$39/member/mo billed monthly; $23/mo billed yearly S10040 videos per member/month, up to 5 minutes each S100Premium templates, brand kit, social publishing S100
Business$69/member/mo billed monthly; $41/mo billed yearly S100Up to 100 videos per member/month, 30 minutes each S1004K 60 FPS, custom vocabulary, 100 API minutes S100
CustomContact sales S100Custom videos per month S100SSO, dedicated success manager S100
Free trialFree start, no credit card required S100Not establishedNot established
API credit packsFrom $57/month for 250 minutes S100Additional API minutes S100Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com513.6submagic
reddit.com112submagic ai
capcut.com113submagic ai
x.com114submagic
coldiq.com114submagic ai
play.google.com115submagic ai
submagic.8b.io116submagic
unite.ai118submagic

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
G2discovered_not_scrapedhttps://www.g2.com/products/submagic/reviews
Product Huntdiscovered_not_scrapedhttps://www.producthunt.com/posts/submagic?utm_source=badge-top-post-badge&utm_medium=badge&utm_souce=badge-submagic
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.6%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherSubmagic makes your short-form videos captivating with AI captions, b-rolls, and smart edits. Save time and grow your social media reach effortlessly.https://www.submagic.co/
other](https://www.submagic.co/blog/best-ai-captions-app-for-videos)[https://www.submagic.co/
features](https://www.submagic.co/blog/best-ai-captions-app-for-videos)[https://www.submagic.co/features/add-background-music-to-video
features](https://www.submagic.co/blog/best-ai-captions-app-for-videos)[https://www.submagic.co/features/add-images-to-video
featuresSave time searching for the perfect image or GIF. With AI, you can instantly generate relevant GIFs and images with just one click.https://www.submagic.co/features/add-images-to-video
features](https://www.submagic.co/blog/best-ai-captions-app-for-videos)[https://www.submagic.co/features/add-sound-effects-to-video
features](https://www.submagic.co/blog/best-ai-captions-app-for-videos)[https://www.submagic.co/features/ai-avatar-video-generator
featuresExport AI avatar videos for TikTok, Reels, and Shortshttps://www.submagic.co/features/ai-avatar-video-generator
features**AI Actors Studio serves creators and teams who want AI spokesperson videos without the production.https://www.submagic.co/features/ai-avatar-video-generator
features](/ai-caption)[https://www.submagic.co/features/add-background-music-to-video
featuresAI Auto Edithttps://www.submagic.co/features/add-background-music-to-video
featuresAI Actors Studiohttps://www.submagic.co/features/add-background-music-to-video
features](/features/ai-avatar-video-generator)[https://www.submagic.co/features/add-background-music-to-video
featuresAI Eye Contacthttps://www.submagic.co/features/add-background-music-to-video
features](/features/ai-eye-contact)[https://www.submagic.co/features/add-background-music-to-video
featuresAI Video Translatorhttps://www.submagic.co/features/add-background-music-to-video
features](/features/ai-video-translator)[https://www.submagic.co/features/add-background-music-to-video
featuresAI Video Editorhttps://www.submagic.co/features/add-background-music-to-video
features](/ai-video-editor)[https://www.submagic.co/features/add-background-music-to-video
features](/features/ai-video-description-generator)[https://www.submagic.co/features/add-background-music-to-video

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.5 first-page appearances across submagic

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
TrustpilotSubmagic Reviews / Read Customer Service Reviews of submagic.coGrounded web searchLooking at 207 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the powerful tools for content creation, noting that the platform saves significant time and streamlines daily video editing tasks smoothly. Many people also warmly value the exceptional customer service, mentioning that the helpful support team responds quickly and resolves techn ical issues effectively. Some reviewers were not happy with the overall platform's reliability, sta
Product HuntSubmagic: Generate amazing captions for your shorts with AI / Product HuntGrounded web search4.4 ... • 30 reviews• ... Reviewers mostly praise Submagic for making captioned short videos faster and easier to produce, with several saying it saves hours, improves subtitle styling, and beats tools like CapCut or manual workflows. People also like the simple editor, strong transcription quality, and usefulness for daily social content. But the sharpest criticism is about reliability and service: some users report glitchy exports, disappearing words, misaligned edits, shifting plan features,
ScaleReachSubmagic Review (2026): Honest Take After 30 Days of TestingGrounded web searchSubmagic’s most consistent honest critique across G2 and Trustpilot is the billing experience: auto-renewals charged without advance notice, the refund policy buried in the Terms of Service with no grace period at checkout, and customer support reportedly unhelpful on disputes. The volume is smaller than Klap’s pattern but the texture is similar. The product itself is strong; the billing experience is where multiple verified reviewers report friction.
ToolRadarSubmagic Reviews, Pricing & Alternatives (2026) - 4.7/5Grounded web search## Ratings Across the Web 4.7(86 reviews) Submagic holds an aggregate rating of 4.7 out of 5 from 86 reviews across G2 and Capterra, last checked September 17, 2026. G2 85 reviews 4.6/5 Capterra 1 reviews 5/5 Ratings aggregated from independent
wanonix.comSubmagic — Pricing and Facts We Verified (September 2026) / WanonixGrounded web searchSubmagic reviews consistently well: 4.5 on Trustpilot from 840 reviews and 4.6 on G2 from 85. The samples agree, and the company replies to about 60% of negative Trustpilot reviews — both good signs. The usual caveat applies: watch credit burn if you
toolpilot.toolsSubmagic Review — Features, Pricing & Rating / ToolPilotGrounded web search4.1/5 Editor's Score How we score Our editorial team evaluates each tool based on real user feedback from Reddit, Trustpilot, G2, and Product Hunt, combined with our assessment of feature quality, value for money, and performance vs. competitors.
contentcreators.comSubmagic: From raw footage to viral shorts in one click – ContentCreators.comGrounded web searchpowered video editing tool built specifically to solve one of the biggest bottlenecks in short ... creation: the time it takes to go from raw footage to ... manual editing into a single click. The core promise is simple: upload a video, let the AI handle
toolcrush.ioSubmagic Review 2026 - Worth It for Short-Form Video Creators? / ToolCrushGrounded web search, the Magic Clips repurposing saves hours for anyone ... short is consistency, the export alignment issues are a real frustration, and the billing ... are too frequent to ignore. Go in on a monthly plan first, verify the refund policy before upgrading
submagic.coSubmagic AI Video EditorGrounded web search4.5 out of 5 ( 453 reviews) Submagic is the best AI video editor. Add viral captions in 100+ language to any video and create viral shorts, in minutes. ... needed - Not built for advanced multi-layer or cinematic edits - Works best with talking-head or

Customer proof

No named customers, testimonials, or customer case studies were found.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipMake founder videos while you build.source
Contact and supportDrop any video or link. Podcasts, YouTube videos, or phone footage. All formats work.source
Legal and privacyBilled monthly, cancel anytime.source
Security and complianceAdvanced Security and SSOsource
Uptime and status pageAdvanced support, uptime, and custom workflowssource

Every trust signal above is backed by a collected page or a registration record.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Contact and supportSupportPublic contact and support channel. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Web-based editor, cloud delivery S88.S88
Platforms and appsWeb platform S88.S88
API and extensibility (API, SDK, webhooks, MCP, plugins)Submagic API is live for automation S1.S1
Data ownership and exportSupports high-quality exports up to 4K resolution and 60fps S88.S88
Performance and reliability claimsClaims to save 10+ hours every week S88.S88
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
First archived2023-04-15 — web archive
TLS certificateGoogle Trust Services, valid, expires 2027-01-06
Security headersCSP, X-Frame-Options
Headers not servedHSTS, X-Content-Type-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserversns38.domaincontrol.com, ns37.domaincontrol.com

Not measurable: rdap: no RDAP server published for .co. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 5
  • Notices: 0

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H12https://www.submagic.co/api
warningDuplicate title in audit sample2https://www.submagic.co/
warningDuplicate title in audit sample2https://www.submagic.co/
warningDuplicate meta description in audit sample2https://www.submagic.co/
warningDuplicate meta description in audit sample2https://www.submagic.co/

Crawled pages

StatusTitleH1sWordsResponseURL
200Submagic - Edit shorts 10x faster with AI11347339 mshttps://www.submagic.co/
200Video Editing API For AI Captions, B-Rolls, & More21896160 mshttps://www.submagic.co/api
200Submagic - Edit shorts 10x faster with AI11347205 mshttps://www.submagic.co/
200AI Caption Generator: Add Captions to Video Free \Submagic12006208 ms
200AI Auto Video Editor - Edit Videos with AI11625240 mshttps://www.submagic.co/features/auto-video-editor
200AI Clip Generator: Magic Clips AI For Viral Shorts & Reels11703262 mshttps://www.submagic.co/features/magic-clips
200Trim Videos Online - Free, Fast, Error Free11352130 mshttps://www.submagic.co/features/trim-video
200AI Avatar Generator - Text to Video in 60 Seconds11608151 mshttps://www.submagic.co/features/ai-avatar-video-generator
200AI B-Roll Generator: Add B Rolls To Any Video12055106 mshttps://www.submagic.co/features/b-roll
200Subtitle Generator - 99% Accurate in 123 Languages11609142 mshttps://www.submagic.co/auto-subtitle-generator
200Add Automatic Zooms to your video in one click11283181 mshttps://www.submagic.co/features/auto-zooms
200AI Eye Contact: Fix Eye Contact In Videos11223200 mshttps://www.submagic.co/features/ai-eye-contact
200AI Subtitle Translator: 100+ Languages11681227 mshttps://www.submagic.co/features/ai-video-translator
200Create premium videos with images and GIFs1137688 mshttps://www.submagic.co/features/add-images-to-video
200Generate trendy AI transitions in seconds11288146 mshttps://www.submagic.co/features/transition-editor

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct48.7%
search33.7%
search organic28.1%
search paid5.7%
social6.7%
social organic6.2%
social paid0.5%
referrals7.0%
paid referrals1.0%
mail1.1%
gen ai1.6%
affiliate0.3%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific limitations of Submagic. However, the pricing page indicates that the Starter plan has limits on video length and export quality S100. The blog posts compare Submagic with competitors like Opus Clip and Shotstack, but these are not direct limitations of Submagic S132 S160. Evidence gaps include lack of detailed customer testimonials, specific company ownership information, and uptime/status page details.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from submagic.co, including feature pages, pricing, solutions, and blog posts. The evidence catalog includes 178 entries from static and browser rendering rendering. External proof search was enabled but only one request was made, with no verification requests. Limitations: Some pages may not have been fully rendered, and external review profiles were not scraped for detailed content.

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