⚡Stack Radar

Reporting · Reviewed 23 Oct 2026

Whatagraph

AI-powered marketing analytics and reporting platform for agencies.

from $1118 · free tier · whatagraph.com ↗

Paid against free › Reporting › Whatagraph

Whatagraph at a glance
119.6KEstimated total trafficModeled monthly visits4.9KRanking keywordsPublic search sample97/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Whatagraph is an AI marketing analytics platform that connects marketing data from 60+ sources, automates reporting, and provides instant insights without requiring a data team S6. It is used by marketing agencies and professionals to replace manual dashboards and data stitching, enabling faster data-driven decisions S1. The platform's practical value lies in saving hours on reporting and monitoring, with AI agents handling report creation and data connections S89.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Whatagraph is an AI marketing analytics platform for reporting and monitoring S6.
  • Core purpose: It solves the problem of fragmented marketing data and manual reporting S1.
  • Intended users: Marketing agencies and marketing professionals S1.
  • Product scope: A web-based platform that connects data sources, automates reports, and provides dashboards S6 S17.
  • Positioning: Positioned as a replacement for multiple slow and complex tools, offering a single intelligence layer S1 S6.
  • Claimed distinction: Uses AI agents to handle data connection and report building, reducing the need for technical resources S1 S6.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Marketing agenciesAutomate client reporting and monitor campaign performance across platforms S89.
Marketing professionalsBuild reports and dashboards without needing development resources S17 S1.
Agencies with many clientsScale reporting for 150+ clients with a small team using templates and automation S155.
Multi-location brandsTrack performance across different countries or regions with separate ad accounts S17.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Data connectionConnects 60+ marketing data sources natively, including Google Ads, Shopify, HubSpot, and Mailchimp S6.
AI report generationUsers can describe a report in plain language and AI builds it, including custom dimensions and metrics S1 S89.
Automated reportingSchedules and drafts monthly client reports automatically, ready for review S89.
Cross-channel monitoringProvides a single dashboard to track key metrics across clients, campaigns, and team members S17.
KPI targets and limitsUsers can set targets for KPIs and budget limits on ad spend and CPC S17.
White-labelingAllows custom color themes, logos, and removal of Whatagraph branding, plus custom domain S17.
Team templatesCreate and share report templates to avoid manual editing of similar reports S17.
AI agentsAgents can build data connections and reports, with team-shared memory and connections S89.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Google Ads, Shopify, HubSpot, MailchimpNative integrationsPull data from these marketing platforms directly into Whatagraph S6.
55+ integrations and custom APIIntegration/APISeamlessly pull data from various sources S17.
BigQuery connectionIntegrationConnect to BigQuery for data analysis S6.
Custom API integrationAI interfaceDescribe a source and an agent builds the connection without a developer S89 S162.
MCPIntegrationConnects to your stack via MCP S89.
Public APIAPIAvailable as an add-on on Prime plan for programmatic access S141.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
MaxFrom $1118 per month, billed annually S141Whatagraph IQ and IQ Agents included; unlimited users and reports S141Source credits by plan; each source costs 1 credit S141
PrimeCustom pricing, billed annually S141Adds Whatagraph IQ+ custom prompts; custom report domain, SAML, and public API as add-ons S141Not established
Free tierNone S141Not establishedNot established
TrialNone — demo only S141Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
agencyanalytics.com314alternative to agencyanalytics
reddit.com223.5continuous versus discrete data, alternative to agencyanalytics
coursera.org111continuous versus discrete data
soku.ai111alternative to agencyanalytics
en.wikipedia.org113continuous versus discrete data
dovetail.com114continuous versus discrete data
agencydashboard.io114alternative to agencyanalytics
mathsisfun.com115continuous versus discrete data
appinio.com116continuous versus discrete data
goodmorningco.com116alternative to agencyanalytics

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://www.google.com/search?udm=50&aep=11&q=Summarize+the+content+at+https://whatagraph.com/blog/articles/supermetrics-pricing
G2discovered_not_scrapedhttps://www.g2.com/products/supermetrics/reviews/supermetrics-review-8832727
G2discovered_not_scrapedhttps://www.g2.com/products/supermetrics/reviews/supermetrics-review-8695138
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___2695657/
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3744723/
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1862731/
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3749673/
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3742216/
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___2683467/
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1799214/
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1855164/
13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.7%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
pricing[ChatGPT Icon](https://chatgpt.com/?q=Summarize+the+content+at+https://whatagraph.com/blog/articles/supermetrics-pricing "ChatGPT")[Perplexity Icon](https://www.perplexity.ai/search/new?q=Summarize+the+content+at+https://whatagraph.com/blog/articles/supermetrics-pricing "Perplexity")[Google Icon](https://www.google.com/search?udm=50&aep=11&q=Summarize+the+content+at+https://whatagraph.com/blog/articles/supermetrics-pricing "Google AI")[Claude Icon](https://claude.ai/new?q=Summarize+the+content+at+https://whatagraph.com/blog/articles/supermetrics-pricing "Claude")https://whatagraph.com/blog/articles/supermetrics-pricing
integrationsManage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.https://whatagraph.com/integrations/activecampaign
integrationsAsk AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.https://whatagraph.com/integrations/activecampaign
integrationsManage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.https://whatagraph.com/integrations/adform

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where agencyanalytics.com appears.3 first-page appearances across alternative to agencyanalytics

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraWhatagraph Pricing, Cost & Reviews - Capterra UK 2026Grounded web search### Overall rating Based on 84 reviews 4.4 ### Reviews sentiment Positive 90% Neutral 5% Negative 5% ... rating 4.4 Based on 84 reviews - 5.0 (46) Reviews - 4.0 (30) Reviews - 3.0 (4) Reviews - 2.0 (1) Reviews - 1.0 (3) Reviews
G2Compare Salesforce Marketing Cloud Intelligence and WhatagraphGrounded web searchWhatagraph(277)4.5 out of 5Whatagraph By Whatagraph ... - Users say that Salesforce Marketing Cloud Intelligence's Customization options are highly rated at 9.0, allowing for tailored solutions that fit specific business needs. However, Whatagraph, with a score of 8.5, is perceived as more limited in this area, which may affect users looking for highly personalized reporting solutions. - Reviewers mention that Whatagraph's Campaign Insights feature, scoring 8.8, provides clear and actionable dat
TrustpilotWhatagraph Reviews / Read Customer Service Reviews of whatagraph.comGrounded web search## All reviews 15 total ## Write a review We perform checks on reviews 5-star 66% 4-star 7% 3-star 0% 2-star 0% 1-star 27% ... fall far short of that in reality. I wish i had someone tell me this before signing up. Had I known this sooner
agencyanalytics.comWhatagraph Review 2025: Real User Ratings & Insights - AgencyAnalyticsGrounded web search### Whatagraph Reviews on Reddit ... Beyond the traditional software review sites, lots of users have also shared their thoughts about Whatagraph on Reddit. Here are a few things Reddit users have said: ... > Whatagraph served us for years and I was happy to have the tool, it did pretty much everything we needed! But I think there can be some improvements on the data visualization and user experience. > > Curious_Concept_2089 ... > Pretty solid visualization options when you need to impress clie
toolradar.comWhatagraph Reviews, Pricing & Alternatives (2026) - 4.3/5Grounded web searchAcross the Web 4.3(390 reviews) Whatagraph holds an aggregate rating of 4.3 out of 5 from 390 reviews across Trustpilot, G2 and Capterra, last checked September 17, 2026. Trustpilot 23 reviews 3.8/5 G2 283 reviews 4.5/5 Capterra 84 reviews 4.4/5

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyYourFellowcustomer case study — # How YourFellow Cut Reporting Time by Half and Saved 65% on Costs With Whatagraph 50%of time saved per month on reporting 50–65%cost savings v.s. (How YourFellow Cut Reporting Time by Half and Saved 65% on Costs With Whatagraph)
Case studyMaatwerk Onlinecustomer case study — 100 Hours a Month and Automates Reporting with AI 100hours saved per month on ... (How Maatwerk Online Saves 100 Hours a Month and Automates Reporting with AI)
Case studySwash Labscustomer case study — By switching to Whatagraph, Swash Labs slashed their reporting time from 40 hours to just 4 hours per month, saving 36 hours to invest in strategic work and campaign optimization. (How Swash Labs Reduced the Monthly Time Spent on Reports from 40 to 4 Hours)
Case studycloud.google.comcustomer case study — With over 1,000 customers, and over 15,000 agencies and brands using its insights, Whatagraph integrates with 40+ data sources to give marketing professionals easy-to-use platform and great looking reports, enabling t… (Whatagraph Case Study / Google Cloud)

Independent mentions

  • Customer Stories — # Customer Stories Find out how marketing agencies and brands are saving time, headaches, and money with Whatagraph. ... Democratized Insights for Clients and Teams ... 30% of time on Creating Reports While Managing 150+

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipHead of Search and Intelligence at a performance marketing agency based in the UKsource
Contact and supportUser journeys are getting more complicated. These days, people often own more than one device and are likely to switch between them. Users may begin a journey on their phone and switch to their laptop later.source
Legal and privacyThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.source
Security and compliance✅ Enterprise-grade security (data encryption, enhanced access control)source
Uptime and status pageNot published on the collected pages.—
Domain registered2015-04-01—
Domain expires2031-04-01—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
AgencyAnalytics Pricing in 2026: The Truth About The Costs / WhatagraphGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Google BigQuery Pricing / WhatagraphGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Google Analytics Pricing Guide / WhatagraphGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Looker Studio Pricing in 2026: What You’re Really Paying For / WhatagraphGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
8 Best Data Integration Platforms for In-Depth Marketing Analysis / WhatagraphGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web platform S6.S6
Platforms and appsWeb platform S6.S6
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers a public API as an add-on on Prime plan, and supports MCP S141 S89.S141 S89
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsClaims to save hours per month on reporting S89.S89
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2015-04-01 — GoDaddy.com, LLC
Domain expires2031-04-01
First archived2015-06-12 — web archive
TLS certificateLet's Encrypt, valid, expires 2027-01-10
Security headersHSTS, CSP, X-Content-Type-Options
Headers not servedX-Frame-Options, Referrer-Policy
Server headerVercel
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserverskinsley.ns.cloudflare.com, norman.ns.cloudflare.com
20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 5
  • Notices: 8

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text14https://whatagraph.com/
noticeImages are missing alt text4https://whatagraph.com/features
warningTitle length should be reviewed73https://whatagraph.com/data-hub
noticeImages are missing alt text2https://whatagraph.com/data-hub
warningTitle length should be reviewed67https://whatagraph.com/agents-waitlist
noticeMeta description length should be reviewed39https://whatagraph.com/agents-waitlist
noticeImages are missing alt text4https://whatagraph.com/agents-waitlist
noticeImages are missing alt text2https://whatagraph.com/whatagraph-iq
warningTitle length should be reviewed69https://whatagraph.com/e-commerce
warningTitle length should be reviewed66https://whatagraph.com/global-businesses
noticeImages are missing alt text2https://whatagraph.com/pricing
warningTitle length should be reviewed67https://whatagraph.com/alternatives
noticeImages are missing alt text2https://whatagraph.com/alternatives

Crawled pages

StatusTitleH1sWordsResponseURL
200Whatagraph \The Agentic Marketing Intelligence Platform1145149 ms
200Whatagraph Features: AI Marketing Analytics Platform \Whatagraph1107230 ms
200Whatagraph Data Hub: Store, Clean & Transform Marketing Data \Whatagraph1929234 ms
200Whatagraph MCP: Your Marketing Data in Every AI Tool \Whatagraph11027250 ms
200Whatagraph \IQ Agents that are doing the work for you \Whatagraph1827
200Whatagraph IQ - Marketing Intelligence Redefined \Whatagraph1939204 ms
200Integrations for Your Marketing Data Sources \Whatagraph170059 ms
200Marketing Reporting Made Simple for Agencies \Whatagraph1843262 ms
200Marketing Reporting Made Simple for eCommerce Businesses \Whatagraph1810271 ms
200Marketing Reporting Made Simple for Global Businesses \Whatagraph1802262 ms
200Whatagraph Pricing – Compare Plans \Whatagraph1122727 ms
200Customer Stories \Whatagraph \Whatagraph1581
200Get Better at Reporting & Marketing with our Blog \Whatagraph167097 ms
200Marketing Report Templates and Samples \Whatagraph12178232 ms
200Whatagraph vs. Alternatives \Compare reporting stacks \Whatagraph17586

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct50.9%
search34.1%
search organic30.4%
search paid3.6%
social3.5%
social organic3.5%
social paid0.0%
referrals1.1%
paid referrals4.2%
mail4.6%
gen ai1.7%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name. Evidence gaps include lack of detailed security certifications, uptime statistics, and data export specifics. Open questions remain about the full scope of the public API and the exact limits of source credits on each plan.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from whatagraph.com, including the homepage, features, pricing, integrations, and case studies. Static and browser rendering rendering were used. External proof search was performed but no additional verification was completed. Limitations include that some pages contained cookie consent text and marketing slogans, which were not used as evidence.

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