⚡Stack Radar

Reporting · Reviewed 23 Oct 2026

DashThis

Automated marketing reporting dashboards for agencies and teams.

from $44 · free tier · dashthis.com ↗

Paid against free › Reporting › DashThis

DashThis at a glance
134.3KEstimated total trafficModeled monthly visits6.7KRanking keywordsPublic search sample100/100Technical health15 pages checked4.3KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

DashThis is a cloud-based marketing reporting platform that automates the creation of client-ready dashboards from 30+ connected data sources S83. It is used by marketing agencies and in-house teams to replace manual report assembly with automated, white-labeled dashboards S83. The main practical value is saving time on data collection and reporting, allowing teams to focus on acting on insights S1 S24.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: DashThis is an automated marketing reporting and dashboard platform S83.
  • Core purpose: It solves the problem of manually assembling marketing reports from multiple data sources S1.
  • Intended users: Digital marketers and marketing agencies S1.
  • Product scope: A single web application that connects data sources, builds dashboards, and shares reports S83.
  • Positioning: DashThis positions itself as an easy-to-use tool that automates reporting, letting users "fast-forward through the cutting-and-pasting" S1.
  • Claimed distinction: It claims to offer a combination of integration depth, customization, and client support that competitors lack S6.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Marketing agenciesCreate client-ready dashboards that consolidate multi-channel performance metrics S6.
In-house marketing teamsAutomate internal reporting to save time on data collection S24.
Digital marketersBuild branded, automated reports for stakeholders S83.
Client communicationUse interactive dashboards to improve client communication and expectations S24 S6.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Multi-source dashboardsCombines data from 30+ native integrations into a single dashboard S6.
Automated data refreshDashboards update themselves automatically with fresh data S6.
White-label customizationCustomize dashboards with your brand, client's brand, or color schemes S6.
Scheduled email dispatchAutomatically sends reports via email, optionally with a PDF attachment S6.
Template cloningSave a report as a template and reuse it for new clients S6.
CSV importImport proprietary data via CSV files, with automatic updates S6.
AI insightsConnect to ChatGPT or AI modelto ask questions about dashboard data S6.
Calculated widgetsBuild custom KPIs by combining data from multiple integrations S6.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Google Analytics 4, Google Ads, Meta, LinkedIn, etc.IntegrationConnects 30+ marketing platforms to pull data into dashboards S83.
CSV importData portabilityImports proprietary data alongside marketing metrics S83.
ChatGPT / AI modelAI interfaceLets users ask questions about dashboard data in plain language S6.
MCP connectorAI interfaceAllows MCP-compatible assistants to read dashboards S83.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Individual$44/month billed yearly; $54 billed monthly S160AI Insights Free (4 preset insights) S1603 dashboards, 15 sources S160
Professional$139/month billed yearly; $164 billed monthly S160AI Insights Free (4 preset insights) S16010 dashboards, 40 sources S160
Business$279/month billed yearly; $324 billed monthly S160AI Insights Free (4 preset insights) S16025 dashboards, 100 sources S160
Standard$429/month billed yearly; $499 billed monthly S160AI Insights Free (4 preset insights), priority support S16050 dashboards and more S160
AI Insights Pro add-on$19/month; $15/month billed yearly S160Unlimited insights with chat mode S160Add-on to any plan S160
Free trial14-day trial with 10 dashboards S160All features S6Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
daniliants.ventures111cost conversion formula
kissmetrics.io111cost of conversion formula
glossary.moneymasterhq.com112cost conversion formula
haberutrecht.nl112cost of conversion formula
blueridgemediacompany.com113cost conversion formula
facebook.com113cost of conversion formula
youtube.com114cost conversion formula
vaia.com114cost of conversion formula
surveys.ecit.fsu.edu115cost conversion formula
superfastcpa.com115cost of conversion formula

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

First-party claims:

  • DashThis positions itself as an alternative to manual reporting, stating "hours of manual digital marketing reporting dashboard creation is officially a thing of the past" W14.
  • It emphasizes all-in-one dashboards combining multiple integrations, which may differentiate from single-platform tools W38W56.
  • The MCP connector for ChatGPT and Claude is highlighted as a unique feature W15W17.

Scout inference: The competitive landscape is not directly addressed, but the focus on automation, white-labeling, and AI integration suggests a differentiation strategy against both manual reporting and other reporting tools.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 2.5%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherYour data speaks. AI Insights helps you understand it. AI Insights automatically analyzes your marketing dashboards to show what’s working, what’s not, and what to focus on next.https://dashthis.com/
featuresEvery answer uses your DashThis data, the same data your client sees, so the number in the report is the number you get in your AI assistant. Two minutes to connect, no API keys, and today it reads your dashboards without changing them.https://dashthis.com/features
pricingAI Insights Free gives you the essentials, but when you need deeper answers for multiple clients, AI Insights Pro is where the real value begins.https://dashthis.com/pricing
pricingAI Insights Pro is available as an add-on for $19/month or $15/month billed yearly.https://dashthis.com/pricing
pricingYes! AI Insights Free comes with all plans and includes 4 preset insights: Wins, Issues, Opportunities, and a Summary overview at no extra cost.https://dashthis.com/pricing
pricingIf you want to ask custom questions, add your client context, and get unlimited insights, you can upgrade to AI Insights Pro, available as an add-on for $19/month (or $15/month billed yearly).https://dashthis.com/pricing
pricingWhat’s the difference between AI Insights Free and AI Insights Pro?https://dashthis.com/pricing
pricingAI Insights Free gives you the essentials: a handful of preset insights that instantly highlight what’s happening in your dashboard.https://dashthis.com/pricing
pricingAI Free is included in every account, while AI Pro is an optional add-on for $19/month or $15/month billed yearly.https://dashthis.com/pricing

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

  • DashThis offers an MCP connector that allows users to connect Claude or ChatGPT to their dashboards W17W18.
  • The connector enables asking questions in plain language, creating pitch decks, and turning numbers into next steps W17.
  • AI Insights automatically analyzes dashboards to show what's working and what to focus on W24.
  • The pricing page mentions AI Insights with preset insights (Summary, Opportunities, Wins, Issues) and chat mode on higher plans W35W36.

Scout inference: The site actively promotes AI integration as a key differentiator, likely to improve visibility in AI-driven search results.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where daniliants.ventures appears.1 first-page appearances across cost conversion formula

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

  • DashThis offers preset dashboard templates for SEO, PPC, social media, email, and more W81.
  • The platform supports custom data sources via CSV import W58.
  • White-labeling includes custom logos, themes, domains, and email senders W43W44W45W46W47W48.
  • The MCP connector is available on all plans W25.

Scout inference: Opportunities include targeting agencies with white-label needs, promoting AI integration as a differentiator, and expanding integration coverage to new platforms like ChatGPT Ads.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
TrustRadiusDashThis Reviews from Real Users / TrustRadiusGrounded web search# DashThis Reviews & Insights ... Score 10 out of 10 ... 15 Reviews and Ratings ... Clear and Aesthetically Pleasing Display: Users have praised the product for its ability to present data in a visually appealing and easy-to-understand manner. Several reviewers have stated that the clear display of information enhances their overall experience with the product. ... Integration Capabilities: The integration capabilities of the product have been highly valued by users, as it allows them to connect
CapterraDashThis Cost & Reviews - Capterra Australia 2026Grounded web search### Overall rating Based on 26 reviews 4.5 ### Reviews sentiment Positive 96% Neutral 4% Negative 0% ... Beautiful, customisable analytics reports that help you to extrapolate information and display important metrics to
TrustpilotDashThis ReviewsGrounded web search## Incredible Support, Okay Platform I have been using Dashthis reporting for 7 months for my clients. I run Google & Facebook ads and also include the metrics for organic social media. Overall, if you're wanting to have a more professional reporting platform than a Word doc or spreadsheet, this is a great start. It's more affordable than competitors but has a more simple design with limited dev options. Once you get to a point you can afford a more professional dashboard, then you can move over
Next Level Learning HubDashThis Review 2026: Does It Simplify Marketing Dashboards?Grounded web searchdo real users say about DashThis on review platforms? DashThis holds a 4.7/5 rating on G2 and 4.5/5 on Capterra, indicating consistently positive user experiences, though individual connector depth and pricing concerns appear in some detailed reviews.
dashthis.comBring your marketing reportsGrounded web search★★★★★ 4.7 out of 5 Read DashThis reviews on G2 ★★★★★★ 4.5 out of 5 Read DashThis reviews on Capterra ... "name": "Marketing Reporting Software: Automated Dashboards for Agencies", ... "isPartOf": { "@id": "https://dashthis.com/#website
checkthat.aiDashThisGrounded web search## DashThis User Sentiment DashThis maintains 4.7-4.8 stars across G2, Capterra, and TrustRadius—consistently strong satisfaction from users whose needs align with the platform's capabilities. ... daily - Pre-built templates eliminate starting from blank
trustradius.comCompare DashThis vs TapClicks on TrustRadius / Based on reviews & moreGrounded web search/ Product / Rating / Most Used By / Product Summary / Starting Price / / --- / --- / --- / --- / --- / / ... a digital marketing reporting tool with no complicated "extra" stuff. DashThis ... / / --- / --- / --- / / Likelihood to Recommend /
G2Compare DashThis and HubSpot Marketing Hub Social Share OptionsGrounded web searchDashThis(81)4.7 out of 5DashThis By DashThis ... DashThis Star Rating (81) 4.7 out of 5 Market Segments Small-Business (81.3% of reviews ... DashThis is saving us countless hours in data collection for our client reports. They provide data

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialAMtestimonial — # DashThis 15 Reviews and Ratings ## DashThis Pricing Plan Options DashThis has 4 pricing plans(s ... (DashThis Pricing 2026)

Independent mentions

  • DashThis — AI Citation Score 11/100 / unCited.ai / unCited.ai — is already cited by AI for several marketing-analytics shortlist queries (e.g., “for a freelance professional?” and “for an agency of ... The biggest citation risk is evaluation-stage coverage for the highest-value discovery gaps (B2B companies, e

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownership> Michelle Henderson Founder Bad Cat Digitalsource
Contact and support» Contact us for more information about how to use the Multi-Channels Funnels API in your dashboardssource
Legal and privacyCan I cancel my account anytime?source
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered2011-05-05—
Domain expires2028-05-05—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Not established in the collected sources.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S83.S83
Platforms and appsAccessible via web browser on any device with internet connection S6.S6
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers MCP connector for AI assistants S83.S83
Data ownership and exportDashboards can be exported as PDF S6.S6
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2011-05-05 — GoDaddy.com, LLC
Domain expires2028-05-05
TLS certificateDigiCert Inc, valid, expires 2027-04-06
Security headersHSTS, X-Content-Type-Options, X-Frame-Options
Headers not servedCSP, Referrer-Policy
Mail handled byaspmx.l.google.com, aspmx.l.google.com
Nameserversboyd.ns.cloudflare.com, jean.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 100/100
  • Critical issues: 0
  • Warnings: 0
  • Notices: 0

Issues

The bounded crawl did not detect title, description, H1, canonical, indexing, thin-content, image-alt, response-time, or duplicate-metadata issues.

Crawled pages

StatusTitleH1sWordsResponseURL
200Marketing Reporting Software: Automated Dashboards for Agencies12010445 mshttps://dashthis.com/
200Automated Reporting Software Features \DashThis11966212 ms
200Digital Report & Dashboard Integrations - DashThis1816211 mshttps://dashthis.com/integrations/
200MCP Reporting for Marketing Teams \DashThis MCP Connector126891,341 ms
200White Label Marketing Dashboard for Agencies \DashThis113901,306 ms
200Customizable Marketing Report Templates \DashThis12005286 ms
200Product Tour \DashThis1694258 ms
200Marketing Video Tutorials & Product Demos \DashThis11008357 ms
200Agency Reporting Software For Client Reports \DashThis11766470 ms
200Brand Marketing Reporting and Dashboards \DashThis11794158 ms
200Small Business Dashboard: All-in-One Reporting \DashThis11913144 ms
200The Right Nonprofit Marketing Reporting Tool \DashThis11243222 ms
200The All-in-One Franchise Reporting Dashboard \DashThis11653215 ms
200The Best Reporting Tool for Car Dealerships \DashThis11504148 ms
200Hospitality Dashboards for Hoteliers And Agencies \DashThis11439176 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct60.9%
search24.6%
search organic21.8%
search paid2.8%
social1.9%
social organic1.9%
social paid0.0%
referrals7.2%
paid referrals0.3%
mail2.7%
gen ai2.5%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

First-party claims:

  • DashThis integrates with Google Analytics and Google Search Console for customer dashboards W54W134.
  • Users can combine Ahrefs data with Google Search Console and Google Analytics W134.

Scout inference: No evidence about DashThis's own Search Console performance is provided.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security certifications, uptime guarantees, and API documentation. Open questions remain about data retention policies and specific integration limitations.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from dashthis.com, including homepage, features, pricing, integrations, getting-started, and about pages. External proof search was performed but only verified the existence of a TrustRadius profile; its content was not scraped. Pricing data was owner-reviewed on 2026-10-21. Limitations: no first-party customer case studies or detailed technical documentation were collected.

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