⚡Stack Radar

Attribution · Reviewed 27 Oct 2026

Triple Whale

AI operating system for ecommerce analytics, attribution, and automation.

free tier · triplewhale.com ↗

Paid against free › Attribution › Triple Whale

Triple Whale at a glance
1.6MEstimated total trafficModeled monthly visits2.5KRanking keywordsPublic search sample99/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Triple Whale is an AI operating system for ecommerce, unifying data from ads, sales, and customer touchpoints into one platform S1 S32. It serves ecommerce operators, marketers, and analysts who need a single source of truth to understand business performance and make faster decisions S1. Its practical value lies in combining analytics, attribution, and AI automation to help brands optimize spend and streamline operations S32 S62.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Triple Whale is an AI operating system for modern commerce S32.
  • Core purpose: It solves the problem of fragmented data and slow decision-making in ecommerce S1 S32.
  • Intended users: Ecommerce founders, marketing leaders, performance marketers, ops managers, and data analysts S1.
  • Product scope: A unified platform including analytics dashboards, attribution, MMM, data warehouse, and Moby AI S1.
  • Positioning: Positioned as "the data foundation for AI you can trust" S1.
  • Claimed distinction: Claims to provide a fully managed, AI-optimized data platform with real-time analytics and AI-driven insights S1 S84.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
FoundersSee the full picture, get answers faster, and make smarter growth decisions S1.
Marketing LeadersUnify teams with trusted, actionable data S1.
Performance MarketersFind what’s working, cut what isn’t, and scale winning campaigns faster S1.
Ops ManagersStreamline workflows with automated reporting S1.
Data AnalystsAccess all your data without complex queries S1.
AgenciesDeliver better results to more clients S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
AttributionTracks every order to its true source with Triple Pixel, offering multi-touch attribution across devices and platforms S62.
Marketing Mix Modeling (MMM)Measures impact of every channel across online and retail sales to optimize budget allocation S1 S111.
Moby AIAI assistant that answers questions, analyzes performance, and can automate media buying actions within guardrails S1 S32 S62.
Data WarehouseFully managed warehouse storing lifetime data with universal schema for fast, accurate reporting S1 S84.
Dashboards & BINo-code dashboards, custom metrics, SQL editor, and self-serve analytics for any business view S1 S62.
AutomationsSchedule reports, performance checks, and repeatable workflows to automate recurring tasks S62.
AI VisibilityMonitors and optimizes brand presence in AI search, including ChatGPT mentions and sentiment S1 S62.
Landing PagesGenerates on-brand landing pages and interactive assets connected to Shopify S62.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
60+ pre-built integrationsIntegrationConnects to tools across the ecommerce stack for unified data S84.
Data-In APIAPIIngests ads, orders, subscriptions, and more from any source S62.
Data-Out APIAPISyncs Triple Whale data outbound to warehouses, BI tools, or apps S62.
Data Warehouse ExportIntegrationExports data to BigQuery, Snowflake, Redshift, and more S62.
Pixel Mobile SDKSDKAdds Triple Pixel to mobile apps for complete customer journey tracking S62.
Email & SMS IntegrationsIntegrationIntegrates with Klaviyo, Attentive, Omnisend, and more S62.
Amazon MarketplaceIntegrationPulls Amazon sales, ad spend, and performance into Triple Whale S62.
Moby ActionsIntegrationExecutes approved changes in connected platforms like budget changes S62.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 monthly S62Triple Pixel, first- and last-click attribution, Moby AI S6210 users, 12 months data retention S62
FoundationNot published; 12-month term, billed monthly or annually (two months free annually) S62All attribution models and lookback windows, Moby AI S62Unlimited users; warehouse export is an add-on S62
AutomateNot published; 12-month term, billed monthly or annually S62All Foundation features plus automations and Moby Specialists S62Not established
EnterpriseContact sales; annual billing S62All models, MMM and incrementality in Compass, retail data, SOC 2 agreements, custom integrations S62Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
agencyanalytics.com221roas vs roi, roi vs roas
altcraft.com224.5roas vs roi, roi vs roas
dreamdata.io225roas vs roi, roi vs roas
shopify.com225.5roas vs roi, roi vs roas
rocketsource.com112roas vs roi
revenuescope.jp113roas vs roi
asylummarketing.com113roi vs roas
adjust.com115roi vs roas
youtube.com116roas vs roi
blog.hurree.co116roi vs roas

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customershttps://www.triplewhale.com/retain-customers
customers[Try Now](#)https://www.triplewhale.com/retain-customers
customersGet a Demohttps://www.triplewhale.com/retain-customers
customersCreado por elpatio.studio conhttps://www.triplewhale.com/retain-customers
customersTriple Whalehttps://www.triplewhale.com/retain-customers
customersSign inhttps://www.triplewhale.com/retain-customers
customersBook a demoGet started for freehttps://www.triplewhale.com/retain-customers
customersNo credit card required.https://www.triplewhale.com/retain-customers
customersCompassAttribution, MMM and incrementality in one measurement system.AttributionSee what drives revenue across every channel for daily optimization.MMMMeasure impact of every channel, across online and retail sales.https://www.triplewhale.com/retain-customers
customersData Platformhttps://www.triplewhale.com/retain-customers
customersData WarehouseA fully-managed warehouse to store your lifetime of data. No limits.IntegrationsEasily connect the tools you use to Triple Whale.Triple PixelTrack more shopper behavior for accurate measurement.https://www.triplewhale.com/retain-customers
customersData Enrichmenthttps://www.triplewhale.com/retain-customers
customersSonar SendUnlock incremental revenue from shoppers standard pixels miss.Sonar OptimizeImprove performance by sending first-party data to ad platforms.https://www.triplewhale.com/retain-customers
customersAI VisibilityMonitor and optimize how you’re showing up in AI search.Self-Serve AnalyticsReady-to-use so you can see every corner of your business.Custom Business IntelligenceExplore any cut of your business via SQL or the dashboard editor.https://www.triplewhale.com/retain-customers
customersMoby AIAsk questions, analyze performance, and work with your business context.ActionsTake governed action across the tools that run your business.AutomationsSchedule recurring analysis and work that runs on your terms.Landing PagesCreative conversion-focused ecommerce pages with Moby.Creative StudioGenerate and refine creative grounded in your brand.https://www.triplewhale.com/retain-customers
customersAcquire ShoppersTurn ad spend into profitable customer growth.Convert VisitorsOptimize site experience to boost conversions.Retain CustomersGrow lifetime value through smarter segmentation.Scale OperationsAutomate operation decisions for better cash flow.https://www.triplewhale.com/retain-customers
customersFounderSee the full picture, get answers faster, and make smarter growth decisions.Marketing LeaderUnify teams with trusted, actionable data.Performance MarketerFind what’s working, cut what isn’t, and scale winning campaigns faster.Ops ManagerStreamline workflows with automated reporting.https://www.triplewhale.com/retain-customers
customersData AnalystAccess all your data without complex queries.AgencyDeliver better results to more clients.Tech PartnerJoin us in building the future of ecommerce, together.https://www.triplewhale.com/retain-customers
customersWhat’s new in Triple WhaleCase StudiesBlogGuides & ReportsIndustry NewsletterEventshttps://www.triplewhale.com/retain-customers
customersCreative DiversityPersonalized BenchmarksCompetitors’ Adshttps://www.triplewhale.com/retain-customers

Independent review sources discovered

PlatformStatusDiscovered source
G2discovered_not_scrapedhttps://www.g2.com/products/triple-whale/reviews
13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.8%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherThe AI operating system built for modern commerce.https://triplewhale.com/
otherThe data foundation for AI you can trust.https://triplewhale.com/
otherTriple Whale is the AI operating system built for modern commerce. It sees your whole business in real time, tells you what’s actually driving growth, and executes when you say go.https://triplewhale.com/
featuresThe data foundation for AI you can trust.https://triplewhale.com/data-platform
featuresThe data foundation for AI you can trust.https://triplewhale.com/product-updates
featuresMoby AI brings the latest Grok, Gemini, and Seed models together with your real-time business context, giving teams more choice for analysis and more without switching tools.https://triplewhale.com/product-updates
featuresAI VisibilityMonitor and optimize how you’re showing up in AI search.Self-Serve AnalyticsReady-to-use so you can see every corner of your business.Custom Business IntelligenceExplore any cut of your business via SQL or the dashboard editor.https://triplewhale.com/data-platform
featuresMoby AIAsk questions, analyze performance, and work with your business context.ActionsTake governed action across the tools that run your business.AutomationsSchedule recurring analysis and work that runs on your terms.Landing PagesCreative conversion-focused ecommerce pages with Moby.Creative StudioGenerate and refine creative grounded in your brand.https://triplewhale.com/data-platform
featuresThe data foundation for AI you can trust.https://triplewhale.com/data-platform
featuresAI VisibilityMonitor and optimize how you’re showing up in AI search.Self-Serve AnalyticsReady-to-use so you can see every corner of your business.Custom Business IntelligenceExplore any cut of your business via SQL or the dashboard editor.https://triplewhale.com/product-updates
featuresMoby AIAsk questions, analyze performance, and work with your business context.ActionsTake governed action across the tools that run your business.AutomationsSchedule recurring analysis and work that runs on your terms.Landing PagesCreative conversion-focused ecommerce pages with Moby.Creative StudioGenerate and refine creative grounded in your brand.https://triplewhale.com/product-updates
featuresThe data foundation for AI you can trust.https://triplewhale.com/product-updates
integrationsAI VisibilityMonitor and optimize how you’re showing up in AI search.Self-Serve AnalyticsReady-to-use so you can see every corner of your business.Custom Business IntelligenceExplore any cut of your business via SQL or the dashboard editor.https://triplewhale.com/our-integrations
integrationsMoby AIAsk questions, analyze performance, and work with your business context.ActionsTake governed action across the tools that run your business.AutomationsSchedule recurring analysis and work that runs on your terms.Landing PagesCreative conversion-focused ecommerce pages with Moby.Creative StudioGenerate and refine creative grounded in your brand.https://triplewhale.com/our-integrations
integrationsThe data foundation for AI you can trust.https://triplewhale.com/our-integrations
integrationsEasily connect the tools that support your business and put your centralized data to work across Triple Whale - your AI operating system for ecommerce.https://triplewhale.com/our-integrations
integrationsAI VisibilityMonitor and optimize how you’re showing up in AI search.Self-Serve AnalyticsReady-to-use so you can see every corner of your business.Custom Business IntelligenceExplore any cut of your business via SQL or the dashboard editor.https://www.triplewhale.com/our-integrations
integrationsMoby AIAsk questions, analyze performance, and work with your business context.ActionsTake governed action across the tools that run your business.AutomationsSchedule recurring analysis and work that runs on your terms.Landing PagesCreative conversion-focused ecommerce pages with Moby.Creative StudioGenerate and refine creative grounded in your brand.https://www.triplewhale.com/our-integrations
integrationsThe data foundation for AI you can trust.https://www.triplewhale.com/our-integrations
integrationsEasily connect the tools that support your business and put your centralized data to work across Triple Whale - your AI operating system for ecommerce.https://www.triplewhale.com/our-integrations

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where agencyanalytics.com appears.2 first-page appearances across roas vs roi, roi vs roas

Website intelligence — Collected evidence

Website evidence gaps

  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

No citation-grounded independent review links were found.

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Triple Whale — Make waves. — Triple Whale is the AI operating system built for modern commerce. It sees your whole business in real time, tells you what’s actually driving growth, and executes when you say go. ... Connect Unify data from every ecommerce and retail channel, store, customer touchpoint, inventory, and more, in minutes. ... Measure ... See what actually drives growth with Attribution, MMM, and Incrementality working together. ... Moby turns ecommerce analytics into clear, prioritized recommendations. ... Act ..
  • About Triple Whale — Triple Whale — The hardest moment in commerce isn’t getting the data. It’s the silence right after, when you are staring at the numbers and still don’t know what to do. That silence is ending. We’re building for a world where every brand, of any size, doesn’t just see what happened they know what to do next, and they act. With complete conviction. ... Triple Whale was founded in 2021 by Maxx Blank, AJ Orbach, and Ivan Chernykh, former ecommerce operators who built the tools they wished they’d had. They knew fi
  • Home / Triple Whale Help Center — Activation guides and onboarding journeys to help new Triple Whale users get set up and ... Understand marketing performance across attribution, source/medium reporting, MMM, incrementality, surveys, and paid add-ons like
  • Data Warehouse — Triple Whale — A fully managed warehouse, built for modern ecommerce, with no infrastructure to build or maintain. Your data in one place, whenever you need it. ... of Triple Whale. It allows you to store all of your data, from any source, across your
  • Learn More / Triple Whale — by Proprietary Technology: You won’t find any white-labeled nonsense here. ... Compliant and Private: We collect your first-party data with customer consent, complying with privacy policies and data protection laws
  • Product Updates — Triple Whale — # What’s new in Triple Whale? Explore the latest products, features, and improvements from Triple Whale that are built to help you make faster, more confident decisions and take action while the moment still matters.
  • Get started free — Triple Whale — # Run your commerce business from one place. For free. ... Over 65,000 businesses have already ditched spreadsheets for Triple Whale. Bring all of your data into one trusted view and use Moby AI to understand what changed so you can move faster and with confidence.
  • Triple Pixel — Triple Whale — # Track every customer move with confidence. Triple Pixel connects behavior across devices, channels, and sessions into one unified first-party data foundation built for the most accurate measurement. ... , site visits, devices, sessions, and purchases

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipTriple Whale was founded in 2021 by Maxx Blank, AJ Orbach, and Ivan Chernykh, former ecommerce operators who built the tools they wished they’d had. They knew firsthand how hard it was to grow profitably when data was frsource
Contact and supportNot published on the collected pages.—
Legal and privacyFor more information on how we process your personal information and what rights you have in this respect, please see our Privacy Policy.source
Security and complianceSOC 2 Type 2 and the tailored agreements your procurement team requires, with seamless SSO and comprehensive audit logs coming soon.source
Uptime and status pageNot published on the collected pages.—
Domain registered2018-03-06—
Domain expires2028-03-06—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
How To Create A Product Map That Rocks — Triple WhaleGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Blog — Triple WhaleChangelogPublic product change history. (source)Not dated

Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S32.S32
Platforms and appsWeb platform; mobile SDK for Triple Pixel S62.S62
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers Data-In and Data-Out APIs, Pixel Mobile SDK, and integrations S62.S62
Data ownership and exportData export to Google Sheets, CSV, BigQuery, Snowflake, Redshift S62.S62
Performance and reliability claimsProcesses over 11 trillion rows scanned and 9.2 billion updates daily S84.S84
Release activityProduct updates page and blog show ongoing releases S111.S111
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2018-03-06 — GoDaddy.com, LLC
Domain expires2028-03-06
First archived2018-08-07 — web archive
TLS certificateGoogle Trust Services, valid, expires 2026-12-25
Security headersHSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Headers not servedCSP
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversfelipe.ns.cloudflare.com, grace.ns.cloudflare.com
20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 99/100
  • Critical issues: 0
  • Warnings: 2
  • Notices: 0

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H10https://triplewhale.com/bookdemo
warningPage should have one primary H12https://www.triplewhale.com/marketing-mix-modeling

Crawled pages

StatusTitleH1sWordsResponseURL
200Triple Whale — Make waves.1163865 mshttps://triplewhale.com/
200Pricing — Triple Whale1388875 mshttps://triplewhale.com/pricing
200Book a Demo — Triple Whale058367 mshttps://triplewhale.com/bookdemo
200Compass — Triple Whale1187153 mshttps://triplewhale.com/compass
200Multi-Touch Attribution — Triple Whale1179287 mshttps://triplewhale.com/attribution
200AI-Powered MMM Platform for Ecommerce Growth \Triple Whale22247115 ms
200Data Warehouse — Triple Whale1110455 mshttps://triplewhale.com/data-platform
200Integrations — Triple Whale11555169 mshttps://triplewhale.com/our-integrations
200Triple Pixel — Triple Whale1116058 mshttps://triplewhale.com/pixel
200Sonar Send — Triple Whale197558 mshttps://triplewhale.com/sonar-send
200Optimize Enriches Ad Platform Data \Triple Whale1166074 ms
200AI Visibility — Triple Whale163744 mshttps://triplewhale.com/ai-visibility
200Self-Serve Analytics — Triple Whale178358 mshttps://triplewhale.com/analytics
200Custom Business Intelligence — Triple Whale180444 mshttps://triplewhale.com/business-intelligence
200Moby — Triple Whale1139959 mshttps://triplewhale.com/moby-ai

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct79.6%
search7.0%
search organic4.6%
search paid2.4%
social6.7%
social organic6.7%
social paid0.0%
referrals1.7%
paid referrals2.7%
mail1.5%
gen ai0.8%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Pricing for paid plans is not published, only based on GMV tiers S62. Specific customer counts vary (60,000 vs 65,000) S62 S1. No independent review ratings were collected. The external proof search discovered a review profile but its content was not collected.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 12 collected pages from triplewhale.com, including the homepage, about, pricing, data platform, product updates, and blog. The collection used static and browser rendering rendering, with a sitemap mapping 500 URLs. External proof search was performed but only verified existence of results, not content. Limitations: pricing details for paid plans are not published; some claims like customer counts may be marketing statements.

Paid against free, in your inbox

One job at a time: the paid tools worth paying for, the free ones you can run yourself, and who should pick which.

No tracking pixels. One click to leave. We use your address to send Stack Radar and nothing else. Privacy.