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Attribution · Reviewed 27 Oct 2026

Attribution App

Multi-touch marketing attribution software that matches your bank account.

from $199 · attributionapp.com ↗

Paid against free › Attribution › Attribution App

Attribution App at a glance
16.2KEstimated total trafficModeled monthly visits454Ranking keywordsPublic search sample96/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Attribution App is multi-touch marketing attribution software for B2B, SaaS, and ecommerce teams S1. It solves the problem of inaccurate ROI measurement by tracking actual cost and revenue at the user level, matching your bank account S1. Its practical value is providing auditable, AI-driven recommendations that marketers can trust and act on S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Attribution App is multi-touch marketing attribution software S1.
  • Core purpose: It solves inaccurate ROI measurement by tracking user-level cost and revenue S1.
  • Intended users: B2B, SaaS, and ecommerce teams S1.
  • Product scope: A single platform with tracking, models, reports, and AI analytics S68.
  • Positioning: Marketing attribution that matches your bank account S1.
  • Claimed distinction: Only platform delivering user-level cost, auditability, customizable models, and raw data export S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
B2B teamsTrack full funnel across CRM and CDP to measure CAC and ROAS S68
SaaS teamsConnect marketing data to real CAC Payback and LTV:CAC insights S1
Ecommerce brandsGet full-funnel visibility from first ad click to repeat revenue S1
AgenciesResell Attribution seats and offer white-label reporting S91

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
User-level cost trackingBinds real ad spend to each user's journey across channels S1.
Multi-touch attribution modelsOffers five models with four configuration modes S1.
Full auditabilityEvery metric can be traced back to underlying visits and cost allocations S1.
AI-powered analyticsAsk questions in natural language and get reports and recommendations S1.
Raw data exportExports visit-level and user-level data via built-in ETL S1.
IntegrationsConnects to 30+ advertising platforms, CRMs, CDPs, and data warehouses S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Ad platforms (Google, Meta, etc.)IntegrationPulls spend data directly from APIs S1
Twilio SegmentIntegrationBidirectional sync of user traits and conversion events S1
ShopifyIntegrationFull-funnel visibility for ecommerce S1
HubSpotIntegrationConnects touchpoints to deal stages S91
SalesforceIntegrationBidirectional sync of path data S91
Data warehouses (Snowflake, BigQuery, Redshift)Data exportExports raw visit-level data via ETL S1
MCP serverAI interfaceConnects AI model, ChatGPT, Cursor to live data S91

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Shopify$199/mo, or $167/mo billed annually S68Every feature, 14-day free trial S68Up to 10,000 MTUs; $10 per 1,000 over S68
Pro$399/mo, or $335/mo billed annually S68Every feature, 14-day free trial S68Up to 10,000 MTUs; $10 per 1,000 over S68
CustomContact sales S68Every feature, onboarding included S68More than 10,000 MTUs S68
Data export and API accessAdd-on, quoted with plan S68Raw data export and API access S1Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
scribbr.com111attribution
hockeystack.com111attribution software
courses.lumenlearning.com112attribution
reddit.com112attribution software
thedecisionlab.com113attribution
psycnet.apa.org114attribution
thecmo.com114attribution software
quora.com115attribution
segmentstream.com115attribution software
adexchanger.com116attribution

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.5%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresEvery media mix model needs the same thing: clean daily spend by channel and accurate conversion data. Most tools give you campaign-level aggregates with double-counted conversions. Attribution gives you user-level, de-duplicated, API-pulled spend data. Feed it into an LLM, an open-source framework, or Keen. No separate MMM platform required.https://www.attributionapp.com/solution-mmm
featuresDedicated incrementality platforms charge enterprise pricing to answer this question. With Attribution's data export and an LLM, you can answer it yourself.https://www.attributionapp.com/solution-incrementality
featuresPrompt Your LLMhttps://www.attributionapp.com/solution-incrementality
featuresYou don't need to know the statistics. The LLM handles test design, data requirements, analysis, and interpretation. You just need your Attribution data and a question.https://www.attributionapp.com/solution-incrementality
featuresEvery media mix model needs the same thing: clean daily spend by channel and accurate conversion data. Most tools give you campaign-level aggregates with double-counted conversions. Attribution gives you user-level, de-duplicated, API-pulled spend data. Feed it into an LLM, an open-source framework, or Keen. No separate MMM platform required.https://www.attributionapp.com/solution-mmm
pricingMost agencies can't offer AI-powered analytics, MMM, or incrementality because the tooling runs $150K+ per year per capability. Attribution gives you all three on one platform. That's three upsell conversations for every client you manage.https://www.attributionapp.com/plans/agency-partners
pricingAttribution's Agency Partners program lets marketing agencies deliver multi-touch attribution, media mix modeling, incrementality testing, and AI-powered analytics to their clients under three commercial structures. Reseller partners bundle Attribution seats into client contracts at reseller pricing and bill the client at their chosen markup. Referral partners refer qualified clients and earn a referral fee on signed contracts while Attribution owns the sales cycle and support. White-label partners deliver a fully branded reporting experience through Agency Workspaces, currently in preview. Exact margin tiers, referral fees, and co-marketing terms are set in each partner agreement. All three structures include access to Attribution's multi-project workspaces, partner success contact, and product roadmap input.https://www.attributionapp.com/plans/agency-partners
pricingOther attribution vendors also offer MCP servers. What sets Attribution's apart is the data underneath: ad spend bound to the individual people who clicked, deduplicated conversions, and reports that match the Attribution dashboard, so every answer your assistant gives a client can be audited. The Attribution MCP server connects Claude, ChatGPT, Cursor and other MCP-compatible assistants through OAuth and is read-only. Each team member connects their own AI account, with access limited to the same data they can see in the Attribution dashboard. It is live now and included on every plan at no extra cost. Setup steps are at attributionapp.com/mcp.https://www.attributionapp.com/plans/agency-partners
pricingThe Attribution MCP server, included on every plan, gives agencies conversational AI reporting through Claude, ChatGPT, Cursor and other MCP-compatible assistants on live client data, grounded in user-level cost data with numbers that can be audited on the dashboard. Attribution also includes the Conversion API for Google Ads, Meta, LinkedIn, and Microsoft at no extra cost on every plan, sending attribution-weighted conversions back to the ad platforms daily so Smart Bidding and Advantage+ optimize for revenue rather than clicks. Attribution supports media mix modeling and incrementality testing through the Data Export Tool. MMM and incrementality analyses run on Meta's open-source Robyn framework, Google's open-source Meridian framework, or LLMs like Claude and ChatGPT, replacing standalone platforms from vendors like Measured and Marketing Evolution that typically cost $50,000 to $200,000 or more per year per capability. Agency partnership inquiries and reseller margin tiers are handled by Attribution's partnerships team.https://www.attributionapp.com/plans/agency-partners
integrationsAsk your marketing data anything. Get recommendations grounded in user-level cost data, deduplicated revenue, and every touchpoint, not platform-reported estimates. Multi-touch attribution, media mix modeling, and incrementality testing in one platform, with a native MCP server for Claude and any MCP-compatible AI.https://www.attributionapp.com/
integrationsThe standard for AI in marketinghttps://www.attributionapp.com/
integrationsTune the model with AI, side by side.https://www.attributionapp.com/
integrationsYou stay in control of how attribution gets calculated, and the AI helps you get it right. Compare models side by side. Ask which one fits your business. Get help tuning lookback windows, direct traffic handling, and cutoff events. No black box. Your model, your decisions, an expert in the room.https://www.attributionapp.com/
integrationsWhen the AI tells you to shift $67K from one channel to another, you can drill into the underlying users, clicks, and revenue events that produced the recommendation. No black box. No proprietary model you can't inspect. Every dollar of reallocation defensible to your CFO.https://www.attributionapp.com/
integrationsThe bar for AI in marketing is whether you can act on what it says. Attribution is built for that bar.https://www.attributionapp.com/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Striking-distance keywordMove “attribution platforms” from position 4 toward the top three.Volume 50 · https://www.attributionapp.com/
Competitor gapReview the sampled queries where scribbr.com appears.1 first-page appearances across attribution

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Piperocket / G2 / CapterraAttribution Reviews 2026: G2, Capterra, PricingGrounded web searchG2: 4.5/5 from 51 reviews, read September ... - Capterra, GetApp, Software Advice: 4.7/5 from 12 reviews, read September ... sites, includes a review dated August 2020 - TrustRadius: no profile found, confirmed by a real 404 page, read September
MarketingToolProAttribution App Review 2025: Features, Pricing & Real ResultsGrounded web searchThe Attribution App isn’t the friendliest option for absolute beginners. I remember feeling a bit lost when trying to customize attribution models or integrate less-common marketing platforms ... is colorful and inviting, but certain advanced
LetsMetrix / ShopifyATB: Attribution Reports Reviews - Overall rating, reviews and moreGrounded web searchThis app is filled with shotty programming and unreliable API connections to data sources. They claim to be the single source of truth that you are looking for in an attribution app but then when you start using it you quickly begin to realize a very large portion of your sales end up in an "unknown traffic". For the very very high fees you are paying them for their software, in my opinion, it's inexcusable for things to not work properly, connections to not be complete and honestly the general
Shopify App StoreATB: Attribution Reports - Improve ROAS by analyzing best and worst performing campaignsGrounded web search(9) Overall rating 4.8 Counts per rating level - 5 89% of ratings are 5 stars 8 - 4 0% of ratings are 4 stars 0 - 3 0% of ratings are 3 stars 0 - 2 0% of ratings are 2 stars 0 - 1 11% of ratings are 1 stars
toolradar.comAttribution Reviews, Pricing & Alternatives (2026)Grounded web search### Cons - − No explicit mention of a free tier or trial - − Requires integration with existing marketing tools - − Focuses heavily on B2B, SaaS, and E-Commerce, potentially less suited for other business models
aicavo.comAttribution : Reviews, Price, Info & Alternatives Tools / AICavoGrounded web searchand revenue tracking platform designed to align marketing performance metrics with actual financial outcomes. It connects ad spend, user ... user level, ensuring that reported return on ad spend (ROAS) matches what appears in your bank account. The tool
G2Compare Attribution and CaliberMind Social Share OptionsGrounded web searchWe needed to setup an attribution platform fairly quickly before launching our company and website. The platform was easy to setup and integrate with Shopify, ... , and other 3rd party ad platforms. We were able to see results by source and campaign...

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialFeaturedCustomerstestimonial — Makes It a Lot Easier to Get the Most Out of our Marketing Budget.” ... (19 Attribution Customer Reviews & References / FeaturedCustomers)

Independent mentions

  • Attribution App on Reddit: Analysis of 10 Discussions (2026) / RedditMaster — How this was measured: This report summarises 10 public Reddit threads collected across 10 subreddits through the Reddit API. Thread counts, subreddit shares, the weekly trend, and the date range are computed from those threads alone. The sentiment split is measured on the 4 most-discussed threads of them, by reading each thread's replies and weighting them by the upvotes they earned; the labels come from a fixed word list, not from human review. This is a sample of public discussion, not a comp
  • Attribution — Cons - The app could have limitations for specific marketing analytics needs. - Some users might require advanced features that are not present in the app ... - Integration with certain marketing platforms might be challenging. - Possible learning

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipQuoted by our team · managed onboarding includedsource
Contact and supportDeliver a fully branded reporting experience. Your agency's logo, domain, and color palette on a surface built on Attribution's API. In limited preview with design partners. Contact us to request access.source
Legal and privacyNot published on the collected pages.—
Security and complianceThe client owns the data. Attribution's contract is with the entity whose data is being tracked, typically the client. The agency of record gets full access to the Attribution account for as long as the agency is managinsource
Uptime and status pageNot published on the collected pages.—
Domain registered2014-08-13—
Domain expires2027-08-13—

Not found on the collected pages: legal and privacy, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated
Agency Partners / AttributionRoadmapPublic product roadmap. (source)Not dated
B2B Marketing Attribution Software / AttributionRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web app S1S1
Platforms and appsWeb platform S1S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers API, webhooks, and MCP server S91S91
Data ownership and exportExports raw visit-level and user-level data via ETL S1S1
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2014-08-13 — 1API GmbH
Domain expires2027-08-13
TLS certificateSectigo Limited, valid, expires 2027-02-19
Security headersnone served
Headers not servedHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headerAmazonS3
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns3.dnsimple-edge.io, ns4.dnsimple-edge.org

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 96/100
  • Critical issues: 0
  • Warnings: 8
  • Notices: 10

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed67https://www.attributionapp.com/mcp/
noticeMeta description length should be reviewed206https://www.attributionapp.com/mcp/
noticeMeta description length should be reviewed47https://www.attributionapp.com/agentic-marketing-analytics/
warningTitle length should be reviewed84https://www.attributionapp.com/multi-touch-attribution-software/
warningTitle length should be reviewed69https://www.attributionapp.com/data-export-tool/
noticeMeta description length should be reviewed223https://www.attributionapp.com/data-export-tool/
warningTitle length should be reviewed77https://www.attributionapp.com/meet-attributions-shopify-cdp-connector/
noticeMeta description length should be reviewed202https://www.attributionapp.com/meet-attributions-shopify-cdp-connector/
noticeMeta description length should be reviewed203https://www.attributionapp.com/conversion-api/
noticeMeta description length should be reviewed203https://www.attributionapp.com/solution-b2c/
noticeMeta description length should be reviewed220https://www.attributionapp.com/solution-b2b/
noticeMeta description length should be reviewed427https://www.attributionapp.com/attribution-for-b2b-cmos/
noticeMeta description length should be reviewed175https://www.attributionapp.com/plans/agency-partners/
noticeMeta description length should be reviewed327https://www.attributionapp.com/plans/segment/
warningDuplicate title in audit sample2https://www.attributionapp.com/
warningDuplicate title in audit sample2https://www.attributionapp.com/
warningDuplicate meta description in audit sample2https://www.attributionapp.com/
warningDuplicate meta description in audit sample2https://www.attributionapp.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Attribution App: Marketing Attribution Software that Works1330326 mshttps://www.attributionapp.com/
200Attribution App: Marketing Attribution Software that Works133039 mshttps://www.attributionapp.com/
200Attribution MCP Server for AI model, ChatGPT and Cursor \Attribution11828378 ms
200Agentic Marketing Analytics - Attribution12634436 mshttps://www.attributionapp.com/agentic-marketing-analytics/
200Multi-Touch Attribution Software - Auditable, Customizable, Exportable \Attribution12461421 ms
200Data Export Tool - Raw Marketing Data to Your Warehouse \Attribution12044395 ms
200Shopify CDP Connector - Shopify to Twilio Segment in 30 Seconds \Attribution12420405 ms
200Media Mix Modeling (MMM) with Attribution Data \Attribution1178820 ms
200Incrementality Testing with Attribution Data \Attribution1182714 ms
200Server-Side Conversion API Integration \Attribution12251428 ms
200Ecommerce Marketing Attribution Software \Attribution1350018 ms
200B2B Marketing Attribution Software \Attribution135339 ms
200Attribution for B2B CMOs - Attribution1770404 mshttps://www.attributionapp.com/attribution-for-b2b-cmos/
200Agency Partners \Attribution1401910 ms
200Attribution for Twilio Segment \Multi-touch Attribution Partner1335820 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct40.2%
search33.3%
search organic31.7%
search paid1.6%
social6.2%
social organic5.5%
social paid0.7%
referrals10.4%
paid referrals3.2%
mail3.2%
gen ai1.5%
affiliate2.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name. Evidence gaps include lack of company ownership details, security certifications, and uptime status. Open questions remain about the exact scope of the API and data export add-on pricing.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from attributionapp.com, including the homepage, pricing, case studies, and integration pages. The evidence catalog includes 180 items from static and rendered pages. External proof search was limited to one request. Limitations: no independent verification of customer claims or performance metrics.

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