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Attribution · Reviewed 27 Oct 2026

Northbeam

Marketing intelligence platform for ecommerce attribution and media mix modeling.

from $1500 · northbeam.io ↗

Paid against free › Attribution › Northbeam

Northbeam at a glance
103.7KEstimated total trafficModeled monthly visits624Ranking keywordsPublic search sample94/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Northbeam is a marketing intelligence platform that helps ecommerce brands measure and optimize their advertising performance through multi-touch attribution and media mix modeling S26. It is used by marketers, executives, and media buyers to understand which campaigns drive results and to allocate budgets more efficiently S1. The platform provides customizable dashboards, first-party data integrations with ad platforms, and forecasting tools to support profitable scaling S26 S11 S20.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Northbeam is a marketing intelligence platform for ecommerce attribution and media mix modeling S26.
  • Core purpose: It solves the problem of wasted marketing budget by providing accurate, high-fidelity data on campaign performance S1.
  • Intended users: Marketers, executives, and media buyers at ecommerce brands S1.
  • Product scope: A web-based platform with dashboards, attribution models, and MMM+ forecasting S26 S20.
  • Positioning: Northbeam positions itself as an industry leader in marketing attribution, helping brands scale profitably S20 S1.
  • Claimed distinction: It claims to offer the most accurate marketing data and exclusive ad platform integrations S1 S11.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Ecommerce brandsMeasure ad performance and optimize spend to scale profitably S1.
Growth marketersUse MMM+ to forecast revenue and adjust budgets in real-time S20.
ExecutivesView executive dashboards to see entire marketing strategy at a glance S26.
Media buyersUse attribution data to inform ad algorithm delivery and improve ROI S94.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Multi-touch attributionTracks conversions across channels and touchpoints to show which ads drive revenue S26 S83.
Media mix modeling (MMM+)Forecasts revenue and recommends optimal budget allocation across channels S20.
Customizable dashboardsLets users design views for different stakeholders, with hundreds of metrics S26.
Ad platform integration (Apex)Feeds first-party attribution data into Meta and AppLovin algorithms for better ad delivery S11.
Creative analyticsOptimizes creative performance using first-party data S28.
Metrics ExplorerAnalyzes correlations between metrics using Pearson correlation coefficient S114.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Meta (Facebook)Ad platform integrationFeeds first-party attribution data into Meta's ad algorithm for better performance S11.
AppLovinAd platform integrationIntegrates attribution data into AppLovin campaigns S11.
Ecommerce platformsData integrationDirect integration with any ecommerce platform, including custom builds S94.
Data exportData portabilityExport granular touchpoint data for deep customer journey analysis S94.
Custom integrationsAPINative and custom integrations are constantly added S116.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Starter$1,500 per month, month-to-month S94Full MTA, Apex, clicks and deterministic views S94Under $1.5M annual ad spend; Shopify brands S94
GrowthCustom, not published S94Full MTA S94Under $200K monthly ad spend, through partner agency S94
Professional$3,500 per month on annual terms S94Full MTA; incrementality optional S94Up to $500K monthly ad spend; unlimited users and exports S94
EnterpriseCustom, annual or semi-annual S94Full MTA; MMM+ and incrementality optional S94Above $500K monthly ad spend S94

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
indeed.com315.3northbeam careers
builtin.com224northbeam, northbeam careers
youtube.com214.5northbeam
ziprecruiter.com111northbeam careers
levels.fyi112northbeam careers
uk.trustpilot.com113northbeam
webcatalog.io114northbeam
linkedin.com114northbeam careers
attnagency.com115northbeam
leadiq.com116northbeam

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersBook a demo[https://www.northbeam.io/customer-stories
customers](https://dashboard.northbeam.io/)https://www.northbeam.io/customer-stories
customersCustomer Storieshttps://www.northbeam.io/customer-stories
customersTrusted by the world'shttps://www.northbeam.io/customer-stories
customersbest marketers.https://www.northbeam.io/customer-stories
customersThank you! Your submission has been received!https://www.northbeam.io/customer-stories
customersOops! Something went wrong while submitting the form.https://www.northbeam.io/customer-stories
customersHow Timex Achieved Record DTC Growth With Northbeamhttps://www.northbeam.io/customer-stories
customersREAD CASE STUDYhttps://www.northbeam.io/customer-stories
customers](/customer-stories/timex)https://www.northbeam.io/customer-stories
customersMore Orders Discoveredhttps://www.northbeam.io/customer-stories
customersLifetime Value Multiplierhttps://www.northbeam.io/customer-stories
customersROAS Increasehttps://www.northbeam.io/customer-stories
customersAir Oasis And Ads By Cory Unlocked True Google Ads Performancehttps://www.northbeam.io/customer-stories
customers](/customer-stories/airoasis-ads-by-cory)https://www.northbeam.io/customer-stories
customersHome & Livinghttps://www.northbeam.io/customer-stories
customersGrowth & Scalinghttps://www.northbeam.io/customer-stories
customersCreative Performance & Strategyhttps://www.northbeam.io/customer-stories
customersFull-Funnel Measurementhttps://www.northbeam.io/customer-stories
customersRetention & LTV Maximizationhttps://www.northbeam.io/customer-stories

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.1%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresMulti-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. Discover how Northbeam can transform your marketing.https://www.northbeam.io/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where indeed.com appears.3 first-page appearances across northbeam careers

Website intelligence — Collected evidence

Website evidence gaps

  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Compare Northbeam and Triple WhaleGrounded web searchNorthbeam(13)4.7 out of 5Northbeam By Northbeam Get a quote ... a Glance Northbeam Star Rating (13) 4.7 out of 5 Market Segments Small-Business (76.9% of reviews) ... data reviews. I use the platform at least once each day to look at holistic ad
Trustpilotnorthbeam.io Reviews / Read Customer Service Reviews of northbeam.ioGrounded web searchIt's a Complete Waste of Money! If you're skimming through, here’s the essence ... Northbeam has been a total letdown, particularly with their appalling customer service ... $3,000 in Northbeam's services for 3 months, including integration for Magento2
EcommRumbleNorthbeam Reviews — What Real Users Actually SayGrounded web searchNorthbeam's core pitch lands: marketers say it holds steady when Meta's in-platform numbers swing wildly, giving them a more stable read on what's actually working. Users specifically call out that its reporting stayed unchanged during a recent Meta attribution overhaul that sent other CPA numbers spiking 30-50%. The platform-specific breakdowns (Meta, YouTube, AppLovin) get consistent praise, with users citing Northbeam data to catch YouTube underreporting true conversions by 3x. Support also c
airframe.aiNorthbeam / AirframeGrounded web search### Review platform summary (G2, Capterra) - G2: very highly rated on G2 with limited review volume; common themes include attribution perceived as accurate as well as concerns about complexity and cost. - Capterra: moderately rated on Capterra with a very small sample, indicating mixed sentiment on that platform. ... Preserved reviewer sentiment and paraphrased quotes to avoid promotional wording while retaining the reviewer perspective: Positive (from G2 reviewers): - One reviewer described th
eightx.coNorthbeam Review 2026: Pricing, Fit, and Trade-offs / EightxGrounded web searchRatings reflect G2 (4.5/5.0 across 16 reviews) and Capterra ... reviews). Both samples are thin, so the patterns are directionally useful but not statistically reliable. The recurring themes (strong attribution
toolradar.comNorthbeam Reviews, Pricing & Alternatives (2026) - 4.5/5Grounded web search## Ratings Across the Web 4.5(16 reviews) Northbeam holds an aggregate rating of 4.5 out of 5 from 16 reviews across G2, last checked September 17, 2026. G2 16 reviews 4.5/5 Ratings aggregated from independent review platforms. Learn more
mediaplanningtool.comNorthbeam Pricing 2026: From $1,500/Mo + MMM OptionsGrounded web searchdriver: > “Northbeam is easy to use once set up, integrates smoothly… strong attribution.” — G2 reviewer > “Northbeam solves inaccurate attribution… improves budget allocation.” — G2 ... > “Northbeam’s data is by far the most accurate and consistent

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyTimexcustomer case study — ### How Timex Achieved Record DTC Growth With Northbeam Feb 8 READ CASE STUDY 4 min read More Orders Discovered +17% Lifetime Value Multiplier 1.4x ROAS Increase 4.2x ... (Customer Stories / Northbeam)
Case studyHexCladcustomer case study — 158% Year-over-year revenue growth 34% Reduced CAC 41% MER ... (How HexClad Scaled Globally With Northbeam)
Case studyGrayvault Consulting & ShearComfortcustomer case study — ### Scaling With Clarity Quantitative impact: - 25% increase in MER (3.44 → 4.31) - 12% reduction in CAC - 59% increase in CTR Quantitative impact: A return to profitable growth in 2025, with Q4 trending higher on bot… (Grayvault Consulting Scales ShearComfort)

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipIf you’re interested in gaining access to Profitability Benchmarks, get in touch with our team to learn more.source
Contact and supportContact us for a quotesource
Legal and privacyThis site uses cookies and other related technologies as described in our Privacy and Cookie policies.source
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Why Northbeam? Our StoryRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S26.S26
Platforms and appsWeb platform with browser-based dashboards S20.S20
API and extensibility (API, SDK, webhooks, MCP, plugins)Custom integrations and data exports available S116 S94.S116 S94
Data ownership and exportExport granular touchpoint data for deep analysis S94.S94
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
First archived2021-04-13 — web archive
TLS certificateGoogle Trust Services, valid, expires 2027-01-08
Security headersHSTS, CSP, X-Frame-Options
Headers not servedX-Content-Type-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserversns-cloud-a3.googledomains.com, ns-cloud-a1.googledomains.com

Not measurable: rdap: no RDAP server published for .io. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 94/100
  • Critical issues: 0
  • Warnings: 15
  • Notices: 11

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed70https://www.northbeam.io/
noticeMeta description length should be reviewed175https://www.northbeam.io/
warningTitle length should be reviewed70https://www.northbeam.io/
noticeMeta description length should be reviewed175https://www.northbeam.io/
noticeMeta description length should be reviewed46https://www.northbeam.io/products/multi-touch-attribution
noticeMeta description length should be reviewed189https://www.northbeam.io/features/profit-benchmarks
warningTitle length should be reviewed4https://www.northbeam.io/features/apex
noticeMeta description length should be reviewed175https://www.northbeam.io/features/sales-attribution
noticeMeta description length should be reviewed175https://www.northbeam.io/features/metrics-explorer
noticeMeta description length should be reviewed175https://www.northbeam.io/features/product-analytics
noticeMeta description length should be reviewed189https://www.northbeam.io/features/creative-analytics
warningMissing meta description—https://www.northbeam.io/blog
noticeMeta description length should be reviewed175https://www.northbeam.io/media-strategy
noticePage is marked noindex—https://www.northbeam.io/ebook/daily-ad-optimization-framework
noticeMeta description length should be reviewed175https://www.northbeam.io/the-northbeam-difference
warningDuplicate title in audit sample2https://www.northbeam.io/
warningDuplicate title in audit sample2https://www.northbeam.io/
warningDuplicate meta description in audit sample7https://www.northbeam.io/
warningDuplicate meta description in audit sample7https://www.northbeam.io/
warningDuplicate meta description in audit sample7https://www.northbeam.io/features/sales-attribution
warningDuplicate meta description in audit sample7https://www.northbeam.io/features/metrics-explorer
warningDuplicate meta description in audit sample7https://www.northbeam.io/features/product-analytics
warningDuplicate meta description in audit sample7https://www.northbeam.io/media-strategy
warningDuplicate meta description in audit sample7https://www.northbeam.io/the-northbeam-difference
warningDuplicate meta description in audit sample2https://www.northbeam.io/features/profit-benchmarks
warningDuplicate meta description in audit sample2https://www.northbeam.io/features/creative-analytics

Crawled pages

StatusTitleH1sWordsResponseURL
200Northbeam - The marketing intelligence platform for profitable growth.1113072 mshttps://www.northbeam.io/
200Northbeam - The marketing intelligence platform for profitable growth.1113074 mshttps://www.northbeam.io/
200Northbeam Multi-Touch Attribution1992106 mshttps://www.northbeam.io/products/multi-touch-attribution
200Profit Benchmarks154449 mshttps://www.northbeam.io/features/profit-benchmarks
200Apex187759 mshttps://www.northbeam.io/features/apex
200Clicks + Deterministic Views189544 mshttps://www.northbeam.io/features/clicks-and-deterministic-views
200Sales Attribution190434 mshttps://www.northbeam.io/features/sales-attribution
200Metrics Explorer186563 mshttps://www.northbeam.io/features/metrics-explorer
200Product Analytics188852 mshttps://www.northbeam.io/features/product-analytics
200Creative Analytics191640 mshttps://www.northbeam.io/features/creative-analytics
200Blog \Northbeam13229103 ms
200What is AppLovin and How to Leverage it For Marketing Success1408925 mshttps://www.northbeam.io/blog/what-is-applovin-and-how-to-leverage-it-for-marketing-success
200Media Strategy191760 mshttps://www.northbeam.io/media-strategy
200The Daily Ad Optimization Framework, by Northbeam.169249 mshttps://www.northbeam.io/ebook/daily-ad-optimization-framework
200The Northbeam Difference1160198 mshttps://www.northbeam.io/the-northbeam-difference

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct45.5%
search26.0%
search organic17.3%
search paid8.7%
social9.1%
social organic5.7%
social paid3.4%
referrals2.8%
paid referrals13.5%
mail3.0%
gen ai0.1%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name. Evidence gaps include lack of detailed security certifications, uptime status, and release history. Pricing details for Growth and Enterprise plans are not fully published, requiring contact for quotes S94. Some claims about accuracy and industry leadership are vendor assertions without independent verification S1 S20.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from northbeam.io, including product feature pages, pricing, integrations, customer stories, and product news. The evidence catalog includes first-party content and external proof search results. Limitations: external proof search snippets were not used as customer evidence unless verified by first-party pages. Pricing information was cross-referenced with an authoritative pricing table.

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