⚡Stack Radar

Attribution · Reviewed 27 Oct 2026

HockeyStack

AI-powered B2B revenue data platform unifying marketing, product, and sales data.

· hockeystack.com ↗

Paid against free › Attribution › HockeyStack

HockeyStack at a glance
36.8KEstimated total trafficModeled monthly visits651Ranking keywordsPublic search sample94/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

HockeyStack is an AI-powered B2B revenue data platform that unifies marketing, product, and sales data to provide attribution and insights S84. It solves the problem of fragmented GTM data and incomplete attribution, which led teams to optimize around wrong metrics S1. The platform offers buyer journey visibility, AI-powered recommendations, and custom dashboards, helping teams connect every touchpoint to revenue S1 S84.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: HockeyStack, an AI-powered B2B revenue data platform S84.
  • Core purpose: Solves fragmented GTM data and incomplete attribution S1.
  • Intended users: GTM teams, including marketing, sales, and customer success S26.
  • Product scope: A platform unifying marketing, product, and sales data with attribution and AI insights S84.
  • Positioning: Positions as the center of customer operations, turning data into actions S1 S8.
  • Claimed distinction: Claims industry's best-performing multi-touch attribution models S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Marketing teamsOptimize campaigns by understanding which touchpoints drive revenue S1.
Sales teamsGain visibility into marketing engagement and customer support metrics without switching platforms S26.
Customer success teamsBuild on established relationships with a shared view of account activity S26.
ExecutivesCompile customer journeys for board meetings or QBRs quickly S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Buyer Journey VisibilityTracks multistep pre-conversion paths and uncovers funnel friction S8.
AI-Powered Insights (Odin)Provides instant analysis and recommendations on marketing performance S1.
Custom Reports & DashboardsBuild reports around your business logic with no-code builder S1 S84.
Cookieless TrackingTracks user behavior without relying on cookies S1.
Account IntelligenceSurfaces insights and actions for GTM teams without research delay S8.
Multi-Touch AttributionConnects every interaction across marketing, sales, and success to revenue S26.
Automated AnalysisProvides scheduled, recurring insights on key metrics S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
CRM integrationsIntegrationSync CRM data for shared account visibility S26.
Marketing automationIntegrationConnect marketing engagement to sales conversations S26.
Intent platformsIntegrationIncorporate intent data for account insights S26.
Customer success toolsIntegrationProvide visibility into all customer touchpoints S26.
Real-time integrationsIntegrationEnsure sales teams see marketing engagement and support metrics without switching platforms S26.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Custom planContact sales S141CRM integrations and success-team support S141Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
linkedin.com325.3hockeystack, hockey stack
finance.yahoo.com112hockeystack
app.hockeystack.com113hockeystack
pitchbook.com114hockeystack
ycombinator.com114hockey stack
youtube.com116hockeystack
docs.hockeystack.com119hockeystack
crunchbase.com119hockey stack
repvue.com1110hockeystack
jobs.ashbyhq.com1110hockey stack

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersThank you! Your submission has been received!https://www.hockeystack.com/customers
customersOops! Something went wrong while submitting the form.https://www.hockeystack.com/customers
customersLog In[https://www.hockeystack.com/customers
customersGet a Demo](/contact-sales?cache=refresh)https://www.hockeystack.com/customers
customersCustomer Lovehttps://www.hockeystack.com/customers
customers“A Huge Improvement From Our Previous Tools”https://www.hockeystack.com/customers
customers“A Strategic Partner That Sits on Top of All of Our Data”https://www.hockeystack.com/customers
customers“A Roadmap That Saves Me Hours”https://www.hockeystack.com/customers
customers“Our Mission Control for Everything Marketing”https://www.hockeystack.com/customers
customersHockeyStack Customers Winhttps://www.hockeystack.com/customers
customersIncrease in Closed Won Deals from MQLshttps://www.hockeystack.com/customers
customersIncrease in Qualified Pipeline Generated per Customerhttps://www.hockeystack.com/customers
customersIncrease in Return on Ad Spendhttps://www.hockeystack.com/customers
customersCustomer Reviewshttps://www.hockeystack.com/customers
customersSee why teams trust HockeyStack to drive growth. Our customers share how HockeyStack helps them simplify reporting, improve efficiency, and unlock deeper insights to scale smarter.https://www.hockeystack.com/customers
customersHockeyStack offers a new way to gain a deeper understanding of marketing channels performancehttps://www.hockeystack.com/customers
customersGame-changing B2B attribution toolhttps://www.hockeystack.com/customers
customersVerified G2 userhttps://www.hockeystack.com/customers
customersMore than just tracking attributionhttps://www.hockeystack.com/customers
customersFreedom from GA, HubSpot Reports, and Manual Spreadsheets!https://www.hockeystack.com/customers

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 4.4%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresHockeyStack is an AI powered B2B Revenue Data Platform unifying marketing, product, and sales data, bridging PLG and sales led with attribution and AI predictive insights.https://www.hockeystack.com/
featuresMove from reporting on the past to deciding what comes next. Our AI agents surface forward-looking recommendations and the next best action for every segment.https://www.hockeystack.com/
featuresThis report used HockeyStack’s machine learning attribution modeling to measure funnel health for each marketing channel.https://www.hockeystack.com/resources/templates/product-performance-board
featuresMove from reporting on the past to deciding what comes next. Our AI agents surface forward-looking recommendations and the next best action for every segment.https://www.hockeystack.com/
featuresHow Airbyte Rebuilt GTM with HockeyStack AI Analyticshttps://www.hockeystack.com/platform-overview

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where linkedin.com appears.3 first-page appearances across hockeystack, hockey stack

Website intelligence — Collected evidence

Website evidence gaps

  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraHockeyStack Reviews 2026. Verified Reviews, Pros & Cons / CapterraGrounded web search# Reviews of HockeyStack Ease of use 4.8 Customer Service 4.7 ... The core failure: they couldn't connect our data. And this wasn't a complex data problem our systems are straightforward ... was the lack of effort in trying to fix it. Our demand gen,
ToolRadarHockeyStack Reviews, Pricing & Alternatives (2026) - 4.6/5Grounded web search## Ratings Across the Web 4.6(82 reviews) HockeyStack holds an aggregate rating of 4.6 out of 5 from 82 reviews across G2, last checked September 17, 2026. G2 82 reviews 4.6/5 Ratings aggregated from independent review platforms. Learn more
zendikt.comHockeyStack review, pricing, and verified intelligence / ZendiktGrounded web search## What 280 reviews actually say Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown. ... ### Praise patterns - Strongest B2B mid-market positioning 78% → - Fast time-to-value (no warehouse) 71% ↑ - Modern UX and
CapterraHockeyStack Software Pricing, Alternatives & More 2026 / CapterraGrounded web searchHockeyStack Software Review 2026: Features, Integrations, Pros & Cons 4.7 (27) Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Learn more
piperocket.digitalHockeyStack Reviews 2026: G2, Pricing, Stability SignalsGrounded web search- G2: 4.4/5 on 82 reviews, checked September 2026, sample read tagged “Organic,” ... recently published 2026 reviews run 4, 0, ... ; the platform itself notes HockeyStack has no history of asking for reviews
redditmaster.comHockeyStack on Reddit: Analysis of 29 Discussions (2026) / RedditMasterGrounded web searchHow this was measured: This report summarises 29 public Reddit threads collected across 13 subreddits through the Reddit API. Thread counts, subreddit shares, the weekly trend, and the date range are computed from those threads alone. Replies have not been collected for this brand yet, so the sentiment split is derived from thread titles and the question each thread asks, which leaves most threads unlabelled; the labels come from a fixed word list, not from human review. This is a sample of publ
dashly.ioHockeyStack Review 2026: Pricing, Features & Alternatives / Dashly ToolsGrounded web searchreviews are editorially synthesized from public sources including G2, Capterra, and Reddit threads. They represent typical user sentiment and do not constitute verbatim quotes. For primary sources, visit G2.com, Capterra.com, or the linked Reddit threads.
appsumo.comHockeyStack Reviews 2026: Verified Ratings, Pros & Cons / AppSumoGrounded web searchWhen HockeyStack was active it worked quite good. Lacked takeaways and ... emails, they don't answer on social media and you can't ... track them and cannot rectify this obvious error, when the support just blindsides you?
G2g2.comGrounded web search, it makes checking in on our marketing metrics easy. We feel more ... . Everything is in one place. The team is very receptive to feedback when things ... for, they are willing to consider developing it. We have been given helpful advice for how we can

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyMarty Kausas, Pylon; Brett Kobold, CreatorIQ; Yextcustomer case study — Video SMBHow Pylon Achieved Full-Funnel Visibility with HockeyStack“HockeyStack has been an incredible ROI product for us. (Case Studies)

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipSDR Leadership Dashboardsource
Contact and supportWhen marketing runs a campaign targeting multiple roles at an account, sales sees exactly who engaged with what content before picking up the phone.source
Legal and privacySee our Privacy Policysource
Security and complianceYour reporting tool will access sensitive business data, so security must be a top priority. Look for solutions with strong encryption, regular security audits, and compliance certifications relevant to your industry (lisource
Uptime and status pageNot published on the collected pages.—
Domain registered2020-07-25—
Domain expires2027-07-25—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S84.S84
Platforms and appsWeb platform S84.S84
API and extensibility (API, SDK, webhooks, MCP, plugins)Not published on the collected pages.—
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2020-07-25 — Porkbun LLC
Domain expires2027-07-25
TLS certificateGoogle Trust Services, valid, expires 2026-11-28
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options
Headers not servedReferrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversremy.ns.cloudflare.com, malavika.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 94/100
  • Critical issues: 0
  • Warnings: 17
  • Notices: 3

Issues

SeverityIssueValueAffected URL
noticeMeta description length should be reviewed171https://www.hockeystack.com/
noticeMeta description length should be reviewed171https://www.hockeystack.com/
warningPage should have one primary H13https://www.hockeystack.com/platform-overview
warningPage should have one primary H10https://www.hockeystack.com/marketing-intelligence
warningMissing meta description—https://www.hockeystack.com/resources/manual
warningSlow HTML response2676https://www.hockeystack.com/resources/manual
noticeMeta description length should be reviewed307https://www.hockeystack.com/customers
warningMissing meta description—https://www.hockeystack.com/case-studies
warningPage should have one primary H13https://www.hockeystack.com/enterprise
warningTitle length should be reviewed4https://www.hockeystack.com/blog
warningDuplicate title in audit sample2https://www.hockeystack.com/
warningDuplicate title in audit sample2https://www.hockeystack.com/
warningDuplicate meta description in audit sample2https://www.hockeystack.com/
warningDuplicate meta description in audit sample2https://www.hockeystack.com/
warningDuplicate meta description in audit sample2https://www.hockeystack.com/marketing-intelligence
warningDuplicate meta description in audit sample2https://www.hockeystack.com/events
warningDuplicate meta description in audit sample2https://www.hockeystack.com/resources/workflows
warningDuplicate meta description in audit sample2https://www.hockeystack.com/resources/odin-prompt-library
warningDuplicate meta description in audit sample2https://www.hockeystack.com/labs
warningDuplicate meta description in audit sample2https://www.hockeystack.com/blog

Crawled pages

StatusTitleH1sWordsResponseURL
200AI GTM - B2B Revenue Data Intelligence Platform \HockeyStack1124145 ms
200AI GTM - B2B Revenue Data Intelligence Platform \HockeyStack1124129 ms
200Product \Platform Overview3230551 ms
200Marketing Intelligence \HockeyStack0225483 ms
200Account Intelligence \HockeyStack1210369 ms
200Template Library by HockeyStack1159488 mshttps://www.hockeystack.com/resources/templates
200Workflows \Resources1627160 ms
200Manual \Resources17862,676 ms
200Odin Prompt Library by HockeyStack1707106 mshttps://www.hockeystack.com/resources/odin-prompt-library
200Customers \HockeyStack1135772 ms
200Case Studies185257 mshttps://www.hockeystack.com/case-studies
200Enterprise3205791 mshttps://www.hockeystack.com/enterprise
200HockeyStack Labs1473101 mshttps://www.hockeystack.com/labs
200HockeyStack Events & Webinars160973 mshttps://www.hockeystack.com/events
200Blog156634 mshttps://www.hockeystack.com/blog

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct39.8%
search43.4%
search organic35.4%
search paid7.9%
social2.3%
social organic2.3%
social paid0.0%
referrals2.0%
paid referrals8.2%
mail0.0%
gen ai4.4%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing, API documentation, security certifications, and customer counts beyond a general claim of 200+ customers S1. Open questions remain about data storage locations and specific integration capabilities.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 collected pages from hockeystack.com, including the homepage, features, about, and blog posts. The collector used static and browser rendering rendering, with a sitemap mapping 413 URLs. External proof search was enabled but only one request was made, with no verification requests. Limitations include incomplete coverage of the site (14 of 15 pages) and reliance on publicly available information.

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