Overview
Summary
The useful answer before the supporting detail.
Adobe Marketo Measure is a B2B multi-touch marketing attribution tool that tracks every buyer touchpoint across online and offline channels to measure impact on pipeline and revenue S1. It serves marketing operations and analytics teams who need to understand which campaigns, channels, and content drive conversions in complex B2B buying cycles S1. The product provides pre-built and custom attribution models, AI-driven insights, and CRM integration to improve marketing ROI and sales alignment S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Adobe Marketo Measure, a B2B multi-touch marketing attribution tool S1.
- Core purpose: Solves incomplete data and limited attribution in legacy single-touch and multi-touch processes S1.
- Intended users: Marketing operations and analytics professionals S1.
- Product scope: Standalone attribution product, formerly Bizible, with pre-built models, dashboards, and CRM reports S1.
- Positioning: Navigate B2B buying complexity with AI and every-touch attribution S1.
- Claimed distinction: Every-touch attribution beyond campaign-associated touchpoints S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Marketing operations and analysts | Access reports to view and manage the entire funnel and attribution process S1. |
| BDR and sales teams | Incorporate touchpoints from calls, emails, and meetings for a complete customer view S1. |
| Paid search marketers | Monitor ad variations and keywords to understand which terms lead to revenue S1. |
Traffic and search
SEO analysis
Collected Oct 22, 2026business.adobe.com: an estimated 1,605,196 total monthly visits and about 864,303 monthly organic visits across 40,243 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.
Search summary
The useful answer before the supporting detail.
business.adobe.com is the public website evaluated in this SEO report. business.adobe.com: an estimated 1,605,196 total monthly visits and about 864,303 monthly organic visits across 40,243 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.
- Total traffic (modeled): 1,605,196 monthly visits across all channels.
- Organic search traffic (estimated): 864,303 monthly visits from search.
- Strongest sampled ranking: 1 1 marketing at position 1.
- Leading page in the collected evidence: https://business.adobe.com/blog/basics/learn-about-a-b-testing.
- Closest measured organic competitor: instagram.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 0 pages, health score 0/100.
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 1,401,868 |
| 2026-05 | 1,837,552 |
| 2026-06 | 1,232,798 |
| 2026-07 | 1,287,038 |
| 2026-08 | 1,745,661 |
| 2026-09 | 1,605,196 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 36.2% |
| IN | India | 10.8% |
| GB | United Kingdom | 4.9% |
| FR | France | 3.3% |
| JP | Japan | 2.8% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Nov 17, 1986 |
| Last changed | Apr 17, 2026 |
| Expires | May 17, 2027 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | A1-217.AKAM.NET, A10-64.AKAM.NET, A13-65.AKAM.NET, A26-66.AKAM.NET, A28-67.AKAM.NET, A7-64.AKAM.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| performance marketing software | 3,213,340 | $0.84 | $17,310 |
| programmatic advertising platform | 3,172,750 | $40.78 | $13,990 |
| adobe brand visibility | 15,740 | $4.69 | $11,210 |
| adobe express | 1,081,830 | $2.63 | $10,730 |
| magento | 84,450 | $2.75 | $9,620 |
Independent Google result page
Query: 1 1 marketing
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | What Is One-to-One Marketing? | https://www.braze.com/resources/articles/one-to-one-marketing | One-to-one marketing is a strategy that delivers messages and experiences tailored to each individual customer's behavior, preferences, and ... |
| 2 | 1:1 Marketing Agency | https://www.1to1marketingagency.com/ | We help brands grow through strategy-led content, community-driven campaigns, and real-life experiences that turn attention into action. |
| 3 | An in-depth look at one-to-one marketing | https://business.adobe.com/blog/basics/one-to-one-marketing | One-to-one marketing is the practice of personalized marketing content, personalized attributes, and humanizing communications to create unique ... |
| 4 | One-to-One Marketing: A Guide (2026) | https://www.salesforce.com/marketing/personalization/one-to-one-marketing/ | One-to-one (or 1:1) marketing focuses on gathering information about your customers' preferences and designing your marketing campaigns around those results. |
| 5 | 1:1 Marketing | https://hginsights.com/glossary/11-marketing/ | One-to-one marketing is a relationship-first strategy used in ABM, built on personal, meaningful connections with individual accounts. |
| 6 | What is One-to-One Personalization in Marketing? (With 8 ... | https://wingify.com/blog/1-1-personalization-and-data/ | A unique, digital one-to-one personalization experience strategy gives companies the potential to customize messages, offers, and other ... |
| 7 | What is One-to-One Marketing — Definition, Steps, Examples | https://www.banuba.com/blog/what-is-one-to-one-marketing-definition-steps-examples | One-to-one marketing involves collecting customer data, segmentation, personalization, engagement, and refinement; Essential tools for one-to- ... |
| 8 | One-to-One Marketing Explained | https://www.mastercard.com/us/en/business/consumer-acquisition-and-engagement/personalization/dynamic-yield/learning-paths/ecommerce-experience-optimization/a-primer-on-one-to-one-marketing-and-personalization-in-e-commerce.html | Often expressed as 1:1, one-to-one marketing implies a more personal approach to customer relationship building by narrowing broad communications down to ... |
| 9 | 1:1 Marketing Agency (@1to1marketingagency) | https://www.instagram.com/1to1marketingagency/ | Strategy• Social• Events Helping brands grow with intention 1 to 1✨ Boca Raton info@1to1marketingagency.com founder: @xav_bavv. Follow. Message. Your ... |
| 10 | Is Your Company Ready for One-to-One Marketing? | https://hbr.org/1999/01/is-your-company-ready-for-one-to-one-marketing | Practiced correctly, one-to-one marketing can increase the value of your customer base. The idea is simple: one-to-one marketing (also called relationship ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-22T14:12:36.487Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Every-touch attribution | Tracks all buyer touchpoints across campaigns, paid media, and marketing automation programs S1. |
| Pre-built attribution models | Offers multiple models optimized for different use cases, including U-shaped and W-shaped S1. |
| Custom attribution models | Allows creation of custom models to match unique business dynamics and buyer journeys S1. |
| AI and machine learning recommendations | Provides stage and weighting guidance based on AI/ML S1. |
| In-app dashboards | Delivers filterable dashboards for revenue attribution, ROI, and lead progression velocity S1. |
| CRM report templates | Sends results data to CRM for prebuilt or custom reports S1. |
| Ad hoc analysis | Enables custom reports and visualizations via favorite BI tools S1. |
| GTM motion tracking | Tracks touchpoints across business units, account segments, order types, and regions with multi-currency support S1. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Native integrations | Integration | Aggregates every trackable buyer touchpoint across marketing and sales, including online and offline interactions S1. |
| CRM (e.g., Salesforce) | Integration | Sends results data to CRM for prebuilt reports and enables sales visibility S1 S87. |
| BI tools | API | Allows ad hoc analysis and custom visualizations S1. |
| Paid media (LinkedIn, Google) | Integration | Collects touchpoint data from paid media channels S1. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| instagram.com | 2 | 2 | 5 | 1 1 marketing, 3d digital twin |
| braze.com | 1 | 1 | 1 | 1 1 marketing |
| opencascade.com | 1 | 1 | 1 | 3d digital twin |
| salesforce.com | 1 | 1 | 2 | 1 1 marketing |
| aws.amazon.com | 1 | 1 | 3 | 3d digital twin |
| hginsights.com | 1 | 1 | 4 | 1 1 marketing |
| techcommunity.microsoft.com | 1 | 1 | 4 | 3d digital twin |
| banuba.com | 1 | 1 | 5 | 1 1 marketing |
| rapidpipeline.com | 1 | 1 | 5 | 3d digital twin |
| mastercard.com | 1 | 1 | 6 | 1 1 marketing |
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 96/100
- Backlinks: 14,790,958
- Referring domains: 77,075
- Dofollow backlinks: 99.0%
- Dofollow referring domains: 87.0%
| Source DR | Source title | Anchor | Source URL | Target URL |
|---|---|---|---|---|
| 83 | Book Flights with a World-class Airline \ | Qatar Airways | Web Analytics | https://www.qatarairways.com/en/homepage.html |
| 97 | EBay | the original | https://en.wikipedia.org/wiki/EBay | https://business.adobe.com/products/commerce.html |
| 92 | Semrush: Your Unfair Advantage for Growing Brand Visibility | — | https://www.semrush.com/ | https://business.adobe.com/ |
| 50 | SixTONES(ストーンズ) Official web site | Web Analytics | https://www.sixtones.jp/ | https://business.adobe.com/ |
| 85 | Best project management tools and software: My 21 top picks for 2026 | Adobe Workfront website here | https://www.wrike.com/project-management-guide/faq/what-are-project-management-tools/ | https://business.adobe.com/uk/products/workfront.html |
| 74 | Temperature Calculator and Celsius to Fahrenheit Conversion Chart \ | Newark | WebAnalytics | https://www.newark.com/temperature-converter |
| 74 | Mobilní telefony, tarify, internet a televize - Vodafone.cz | Web Analytics | https://www.vodafone.cz/ | https://business.adobe.com/ |
| 67 | Mobile Phones & Plans - Virgin Plus | Web Analytics | https://www.virginplus.ca/en/home/index.html | https://business.adobe.com/ |
| 76 | DBS iBanking | Web Analytics | https://www.dbs.com.sg/personal/landing/ibanking/index.html | https://business.adobe.com/ |
| 91 | Baseball Savant: Statcast, Trending MLB Players and Visualizations \ | baseballsavant.com | Web Analytics | https://baseballsavant.mlb.com/ |
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 1.5%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where instagram.com appears. | 2 first-page appearances across 1 1 marketing, 3d digital twin |
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| G2 | Compare Adobe Marketo Engage and Adobe Marketo Measure (formerly Bizible) | Grounded web search | Compare Adobe Marketo Engage vs. Adobe Marketo ... - Users say that Adobe Marketo Measure's "Custom Dashboards" feature, with a score of 8.5, allows for tailored reporting, which is a significant advantage over Adobe Marketo Engage's more generic reporting capabilities, scoring lower in this area. - Reviewers mention that Adobe Marketo Measure's "Campaign Analysis" feature scores 8.7, providing robust insights into campaign performance, while Adobe Marketo Engage's score of 8.5 in "Application A |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | Pricefx | customer case study — Already familiar with the range of marketing automation software, Pronek quickly determined that Adobe ... (Pricefx ramps sales 2.8x with Marketo Engage, Marketo Measure) |
| Case study | Apprentice | customer case study — Obility’s Data Team configured the two Marketo Measure reports from Salesforce to refresh directly into Apprentice’s Database. (How Apprentice and Obility Leverage Marketo Measure (Bizible) to Maintain Seamless Data Integration - Obility) |
| Case study | business.adobe.com | customer case study — Marketo Measure, the team gets immersive, granular detail about the multichannel touchpoints, including all digital media channels, direct mail, offline events, digital ... (Visier uses robust analytics to achieve better business outcomes.) |
Independent mentions
- Marketo Measure vs. Marketo Measure Ultimate – Which Is Right for My Organization? / Community — Measure is a business-to-business (B2B) marketing attribution solution that tracks and reports on the effectiveness of marketing efforts ... . Adobe offers both standard Marketo Measure (with multiple tiers) as well as Marketo Measure Ultimate to best
- Marketo Measure: B2B Multi-Touch Marketing Attribution Tool — Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.
- Talkdesk re-envisions customer journey measurement with Marketo Engage & Marketo Measure — # Talkdesk re-envisions customer journey measurement with Marketo Engage & Marketo Measure Price: FREELength: 36 min Start showing stakeholders the true impact of each program and channel, with a clear view of every dollar spent.
- Tuesday Tech Bytes – Marketo – Week 03 – Marketo & Marketo Measure: Secret Weapon for Marketing Growth / Community — Measure Email Engagement: Track email interactions like opens and clicks to understand how your email ... - Capture Data Changes: Gain insights into how changes to data values (like website visits or form submissions
- Marketo Measure Data Warehouse / Community — The Marketo Measure Data Warehouse is hosted on Snowflakes Azure East-US2. This access is only Snowflake reader access. ... made it much more streamlined to customize attribution models so clients can make better investments in their go to
- From insight to impact: A strategic guide to using Marketo Measure — Shaped model revealed exactly which efforts contributed to lead and opportunity creation. It helped us prioritize early-stage programs ... . Full Path gave us visibility into mid-to-late funnel touchpoints (like email nurtures and demo follow-ups), helping
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Not published on the collected pages. | — |
| Contact and support | Not published on the collected pages. | — |
| Legal and privacy | Not published on the collected pages. | — |
| Security and compliance | Not published on the collected pages. | — |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 1986-11-17 | — |
| Domain expires | 2027-05-17 | — |
Not found on the collected pages: company and ownership, contact and support, legal and privacy, security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
Not established in the collected sources.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Not published on the collected pages. | — |
| Platforms and apps | Not published on the collected pages. | — |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Provides native integrations and BI tool access S1. | S1 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| First archived | 2021-03-25 — web archive |
| TLS certificate | DigiCert Inc, valid, expires 2027-01-04 |
| Security headers | HSTS |
| Headers not served | CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
Not measurable: rdap: HTTP 404; rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 0 of 15 maximum
- Technical health: 0/100
- Critical issues: 0
- Warnings: 0
- Notices: 0
Issues
The bounded crawl did not detect title, description, H1, canonical, indexing, thin-content, image-alt, response-time, or duplicate-metadata issues.
Crawled pages
The website did not return crawlable HTML pages.
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 22.1% |
| search | 37.6% |
| search organic | 24.9% |
| search paid | 12.8% |
| social | 19.4% |
| social organic | 11.1% |
| social paid | 8.2% |
| referrals | 10.9% |
| paid referrals | 5.7% |
| 0.9% | |
| gen ai | 1.5% |
| affiliate | 2.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
Collected pages do not mention competitors. Evidence gaps include lack of pricing details, security certifications, and technical delivery specifics. Open questions remain about data export capabilities and performance guarantees.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 3 collected pages from business.adobe.com, including product pages and a customer case study. Static collection was blocked; browser rendering rendered 4 pages. External proof search was used but no additional verification was performed. Limitations include incomplete page coverage and absence of pricing or trust documentation.
- Official Websitehttps://business.adobe.com/products/marketo/marketo-measure.htmlVerified
- Official Websitehttps://business.adobe.com/products/marketo.htmlVerified
- Official Websitehttps://business.adobe.com/customer-success-stories/pricefx-case-study.htmlVerified
- Articlehttps://experienceleaguecommunities.adobe.com/adobe-marketo-engage-27/marketo-measure-vs-marketo-measure-ultimate-which-is-right-for-my-organization-161044Verified
- Review Sitehttps://www.g2.com/compare/adobe-marketo-engage-vs-adobe-marketo-measure-formerly-bizibleVerified
- Articlehttps://www.obilityb2b.com/blog/our-work/case-studies/how-apprentice-and-obility-leverage-marketo-measure-bizible-to-maintain-seamless-data-integration/Verified
- Articlehttps://business.adobe.com/resources/webinars/talkdesk-re-envisions-customer-journey-measurement-with-marketo-engage-and-marketo-measure.htmlVerified
- Articlehttps://experienceleaguecommunities.adobe.com/marketo-27/tuesday-tech-bytes-marketo-week-03-marketo-marketo-measure-secret-weapon-for-marketing-growth-184489Verified
- Articlehttps://business.adobe.com/ua/customer-success-stories/visier-case-study.htmlVerified
- Articlehttps://experienceleaguecommunities.adobe.com/adobe-marketo-engage-27/marketo-measure-data-warehouse-147564Verified
- Articlehttps://experienceleague.adobe.com/en/perspectives/from-insight-to-impact-a-strategic-guide-to-using-marketo-measureVerified