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Link Checking · Reviewed 24 Oct 2026

Sitebulb

Sitebulb is a website crawler and technical SEO auditing tool with desktop and cloud versions.

from $18 · sitebulb.com ↗

Paid against free › Link Checking › Sitebulb

Sitebulb at a glance
72.3KEstimated total trafficModeled monthly visits1.2KRanking keywordsPublic search sample97/100Technical health15 pages checked6.4KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Sitebulb is a website auditing tool that crawls websites to identify technical SEO issues, providing prioritized hints, data visualizations, and reporting S1 S16. It is used by SEO professionals, consultants, and marketing agencies to find and fix technical issues, understand website structure, and communicate findings to clients S27 S146. The tool offers both desktop and cloud versions, with integrations for Google tools and AI assistants, enabling scalable crawling and automated reporting S18 S91.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Sitebulb is a website auditing and crawling tool for technical SEO S1.
  • Core purpose: It helps users find, fix, and communicate technical website issues S1.
  • Intended users: SEO professionals, consultants, and marketing agencies S27.
  • Product scope: Sitebulb offers both Desktop and Cloud versions, with features like crawling, hints, and reporting S18.
  • Positioning: Sitebulb positions itself as a better solution for website auditing, giving users prioritized, easy-to-understand data S1.
  • Claimed distinction: It claims to be the only crawler offering both Desktop and Cloud versions S18.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
SEO professionalsIdentify and prioritize technical issues on websites S1.
Marketing agenciesRun automated audits and generate client reports S38.
Enterprise teamsCrawl millions of URLs across unlimited domains S46.
Remote teamsCollaborate on the same crawl data in real-time S18.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Website crawlingCrawls every page on a website to find issues S18.
Prioritized hintsProvides hundreds of context-specific hints with importance status (Critical, High, Medium, Low) S99.
JavaScript renderingCrawls and renders JavaScript like Googlebot S18.
Audit comparisonCompares any two audits and shows change history for any metric S35.
Automated crawlingSchedules recurring crawls in the cloud S42.
Client reportingConnects to Data Studio for automated, live dashboards S38.
Internal link auditingAnalyzes internal link distribution, broken links, and redirects S27.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Google Search ConsoleIntegrationLay real organic search data over crawl data S91.
GA4IntegrationBring engagement data into audits S91.
Google SheetsIntegrationExport reports to live, shareable spreadsheets S91.
Data StudioIntegrationPull audit data into live dashboards S91.
MCPAI interfaceQuery audits in plain English from AI model, ChatGPT, and other AI assistants S91.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Lite$18 per month, billed monthly; yearly saves 15% S1JavaScript crawling S110,000 URLs per audit; no scheduling S1
Pro$42 per month, billed monthly; yearly saves 15% S1Scheduled audits, audit comparisons, PDF reports S1500,000 URLs per audit; extra users $11 per month S1
Sitebulb CloudFrom $125 per month, billed monthly; yearly saves 15% S1Automated recurring crawls in the cloud S1No project limits; 2+ users S1
Trial14 days, equivalent to Pro desktop, no credit card required S1Full features S1Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
reddit.com223.5sitebulb, https link
uk.linkedin.com112sitebulb
en.wikipedia.org112https link
bitly.com113https link
softwareadvice.com114sitebulb
x.com115sitebulb
developer.mozilla.org115https link
youtube.com116sitebulb
blogs.mtu.edu116https link
sites.utexas.edu117https link

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/169089/Sitebulb/
G2discovered_not_scrapedhttps://www.g2.com/products/sitebulb/reviews
GetAppdiscovered_not_scrapedhttps://www.getapp.com/marketing-software/a/sitebulb

Website intelligence — Scout synthesis

First-party claims:

  • Sitebulb compares itself to desktop crawlers like Screaming Frog and enterprise cloud tools like Botify W11.
  • It claims to offer both desktop and cloud, positioning itself as a versatile option for different scales of SEO work W12.
  • The homepage states it is 'more affordable' for all professional SEOs W5.
  • Testimonials highlight advantages over other desktop crawlers, e.g., completing crawls that others couldn't finish W187.
  • The 'all you can eat' crawling model is contrasted with competitors that use crawl credits W190W191W195.

Scout inference:

  • Sitebulb's main competitive angle is the combination of desktop and cloud capabilities, plus a pricing model without crawl credits, which may appeal to agencies and large-site owners W12W190W191.
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 3.1%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresCrawl MapsCrawl Maps Sitebulb can help you discover how search engine spiders traverse your webpages and better understand the underlying structure of your website. PerformancePerformance Sitebulb collects Core Web Vitals metrics and performs a Lighthouse website performance audit across your whole website. Structured DataStructured Data Sitebulb's structured data testing tool automatically extracts, checks & validates structured data against Google and Schema.org guidelines. Essential for LLM visibility! IndexabilityIndexability With our indexability check, Sitebulb helps you check for overlapping or inconsistent robots directives, canonical issues and robots.txt configuration errors. LinksLinks Sitebulb website link crawler helps you understand how internal links are distributed on your site, and identify issues such as broken links & redirects. On PageOn Page Our on-page SEO analysis tool can help you fix common issues with on-page SEO, identify thin & duplicate content, check sentiment and readability scores. Duplicate ContentDuplicate Content Sitebulb can help you find duplicate content issues with HTML content, titles, meta descriptions and H1s, and even detect similar content. [ SecuritySecurity Chttps://sitebulb.com/product/
featuresCrawl MapsCrawl Maps Sitebulb can help you discover how search engine spiders traverse your webpages and better understand the underlying structure of your website. PerformancePerformance Sitebulb collects Core Web Vitals metrics and performs a Lighthouse website performance audit across your whole website. Structured DataStructured Data Sitebulb's structured data testing tool automatically extracts, checks & validates structured data against Google and Schema.org guidelines. Essential for LLM visibility! IndexabilityIndexability With our indexability check, Sitebulb helps you check for overlapping or inconsistent robots directives, canonical issues and robots.txt configuration errors. LinksLinks Sitebulb website link crawler helps you understand how internal links are distributed on your site, and identify issues such as broken links & redirects. On PageOn Page Our on-page SEO analysis tool can help you fix common issues with on-page SEO, identify thin & duplicate content, check sentiment and readability scores. Duplicate ContentDuplicate Content Sitebulb can help you find duplicate content issues with HTML content, titles, meta descriptions and H1s, and even detect similar content. [ SecuritySecurity Chttps://sitebulb.com/product/

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

  • The Sitebulb MCP is live, allowing users to bring crawl data into Claude and ChatGPT W1W25W49W73W97W105W129W153W177W201W225.
  • MCP access is available on paid Desktop and Cloud plans W235.
  • Users can query audits in plain English, summarize audits, dig into issues, and compare audits W233W234.
  • The JavaScript crawler helps understand how LLMs see a site, noting that some LLMs do not render JavaScript W217W218.

Scout inference:

  • Sitebulb is actively positioning itself for the AI era by enabling AI assistants to access crawl data, which could be a significant selling point for tech-savvy SEOs W1W233.
15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where reddit.com appears.2 first-page appearances across sitebulb, https link

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

Scout inference:

  • The site could further leverage the MCP launch with dedicated content and case studies to attract AI-interested SEOs W1W233.
  • The 'all you can eat' pricing model is a strong differentiator that could be highlighted more prominently in marketing W93W190.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraSitebulb Pricing, Reviews & Features - Capterra Canada 2026Grounded web searchI have been using Sitebulb since its early days, and it remains my absolute go-to for deep-dive technical SEO auditing. The development team is incredibly ... flaws that standard crawlers overlook. It is reliable, highly accurate, and a great
Product HuntSitebulb Product Information and Latest Updates (2025) / Product HuntGrounded web searchWhat isSitebulb? Sitebulb is a multi-award winning ... Parsers 13 reviews No-code platforms View all Sitebulb alternatives ### Review Sitebulb? 4.88/5 based on34 reviews View all reviewsLeave a review ## Reviews Anthony D. Nelson Anthony D. Nelson
SEO BrothersSitebulb: The Desktop SEO Crawler We Actually Use / SEO BrothersGrounded web searchMultiple UI redesigns later, several pricing changes, and the broader crawler market having gotten more competitive, the underlying value proposition holds: a desktop crawler with serious visualization built on top, at a price that doesn’t require
TooliverseSitebulb Review 2026 - Technical SEO AuditsGrounded web searchclimbs for high-volume enterprise work. Teams that can absorb that learning curve ... Bottom line: A top-tier technical SEO crawler that turns raw audit data into ranked, client-ready findings, though large crawls demand serious hardware or a Cloud budget

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyPeerSpotcustomer case study — Our remit was to use the migration as an opportunity for growth, and thanks to Sitebulb, we were able to do this very successfully. (How Sitebulb helped PeerSpot to plan their website migration and fuel explosive growth)
Case studyJesscustomer case study — For any agencies out there considering the switch to Sitebulb Cloud, Jess has a clear message: "I think definitely do the switch. (Escaping Crawl Credit Anxiety: How tmwi Found Freedom with Sitebulb Cloud / Sitebulb)

Independent mentions

  • Sitebulb on Reddit: Analysis of 27 Discussions (2026) / RedditMaster — How this was measured: This report summarises 27 public Reddit threads collected across 9 subreddits through the Reddit API. Thread counts, subreddit shares, the weekly trend, and the date range are computed from those threads alone. Replies have not been collected for this brand yet, so the sentiment split is derived from thread titles and the question each thread asks, which leaves most threads unlabelled; the labels come from a fixed word list, not from human review. This is a sample of publi
  • Has anyone compared the crawl accuracy of Screaming Frog vs Sitebulb for technical audits? — Link Reporting:** Sitebulb wins on clarity for complex sites. Its visualizations (like the link graph) actually help pinpoint crawl depth problems. ... large e-commerce site with faceted navigation, Sitebulb's "Link Context" is superior for spotting
  • How Moving Traffic Media Increased Team Efficiency with Sitebulb Cloud — "In terms of the impact that Sitebulb Cloud has had, I would say it is hard to quantify specifically, but I would estimate we have saved more than 20 hours in just a few short months by being able to reference the same crawl data across team members

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipMartin Hayman Co-founder, RankCaddysource
Contact and supportYou can pay for Sitebulb via credit card or PayPal. If you wish to pay by purchase order/invoice, we can offer this for yearly plans only - please contact us on support@sitebulb.com for details.source
Legal and privacyFree trial. Cancel anytime.source
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered2008-08-24—
Domain expires2028-08-24—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Website Migration Planning: How to Protect Your SEO Traffic / SitebulbGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
Who We Are - Sitebulb Website Crawler / SitebulbRoadmapPublic product roadmap. (source)Not dated
Who We Are - Sitebulb Website Crawler / SitebulbRelease notesPublic product change history. (source)Not dated

Not found in the collected public sources: status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Sitebulb offers both Desktop and Cloud versions S18.S18
Platforms and appsDesktop and Cloud versions are available S18.S18
API and extensibility (API, SDK, webhooks, MCP, plugins)Sitebulb MCP is available for AI assistants S1.S1
Data ownership and exportUsers can export reports to Google Sheets and PDF S91 S18.S91
Performance and reliability claimsClaims to crawl millions of URLs with no crawl credits S46.S46
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2008-08-24 — 123-Reg Limited
Domain expires2028-08-24
TLS certificateGoogle Trust Services, valid, expires 2027-01-20
Security headersnone served
Headers not servedHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversaleena.ns.cloudflare.com, trevor.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 4
  • Notices: 16

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed75https://sitebulb.com/
noticeImages are missing alt text24https://sitebulb.com/
noticeImages are missing alt text8https://sitebulb.com/mcp/
noticeImages are missing alt text27https://sitebulb.com/features/
noticeImages are missing alt text8https://sitebulb.com/product/
noticeImages are missing alt text14https://sitebulb.com/features/prioritized-hints/
warningTitle length should be reviewed66https://sitebulb.com/features/evergreen-googlebot-crawler/
noticeImages are missing alt text14https://sitebulb.com/features/evergreen-googlebot-crawler/
noticeImages are missing alt text14https://sitebulb.com/features/audit-comparison/
warningTitle length should be reviewed67https://sitebulb.com/cloud/
noticeImages are missing alt text12https://sitebulb.com/cloud/
noticeImages are missing alt text12https://sitebulb.com/features/remote-team-collaboration/
noticeImages are missing alt text12https://sitebulb.com/features/automated-website-crawling/
noticeImages are missing alt text12https://sitebulb.com/features/crawl-huge-websites/
noticeImages are missing alt text12https://sitebulb.com/features/automated-client-reporting/
noticeImages are missing alt text8https://sitebulb.com/mcp/seo-skills/
warningTitle length should be reviewed68https://sitebulb.com/features/integrations/
noticeImages are missing alt text25https://sitebulb.com/features/integrations/
noticeMeta description length should be reviewed195https://sitebulb.com/explore/
noticeImages are missing alt text8https://sitebulb.com/explore/

Crawled pages

StatusTitleH1sWordsResponseURL
200Sitebulb Website Crawler for Better SEO Audits - Desktop & Cloud \Sitebulb11100186 ms
200Sitebulb MCP: Chat with your Sitebulb Audits \Sitebulb11785643 ms
200Sitebulb Website Audit Tool - Software Features \Sitebulb11261184 ms
200Sitebulb's Reports - Sitebulb Website Crawler \Sitebulb1738200 ms
200Prioritized Hints \Sitebulb1850214 ms
200JavaScript Crawler - Render & View Pages like Googlebot \Sitebulb1952172 ms
200Compare Crawl Data - Sitebulb Website Crawler \Sitebulb1721164 ms
200Revolutionary Cloud Crawler - Introducing Sitebulb Cloud \Sitebulb11204188 ms
200Remote Team Collaboration with Sitebulb Cloud \Sitebulb1674175 ms
200Automated Website Crawling with Sitebulb Cloud \Sitebulb1702172 ms
200Crawl Massive Websites with Sitebulb Cloud \Sitebulb1792189 ms
200Automated Client Reporting with Sitebulb Cloud \Sitebulb1713175 ms
200SEO Skills for Sitebulb MCP \Sitebulb11625166 ms
200Smart Integrations: MCP, Data Studio, GA4, Search Console \Sitebulb1918177 ms
200Watch a 5 Minute Sitebulb Demo \Sitebulb1301156 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct34.8%
search48.9%
search organic48.9%
search paid0.0%
social0.5%
social organic0.5%
social paid0.0%
referrals8.0%
paid referrals0.0%
mail4.7%
gen ai3.1%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

First-party claims:

  • Integrates with Google Search Console to bring organic search data into audits W237.
  • Integrates with GA4 to bring engagement data like bounce rate and conversions W239.
  • Integrates with Google Sheets and Data Studio for reporting W229.
  • Cloud's Data Studio Connector allows automated client reporting dashboards that update with each crawl W133W143.
  • Dashboards can be shared with clients without them needing a Sitebulb account W150.

Scout inference:

  • The integration with Google tools is a core part of the value proposition, especially for agencies that need to report to clients W133W143W150.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security and compliance information, uptime status, and release dates. Open questions remain about the full pricing details for additional users and annual billing specifics.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from sitebulb.com, including product, feature, and about pages. The evidence catalog includes 180 entries, with pricing data from an authoritative pricing page. External proof search was used to verify some claims, but review profiles were not scraped. Limitations include potential missing information on security, uptime, and detailed customer reviews.

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