Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop website crawler that performs technical SEO audits, identifying issues like broken links, duplicate content, and JavaScript rendering problems ^S49. It is used by SEO professionals, agencies, and brands to improve site visibility and user experience ^S49. The tool offers a free version limited to 500 URLs per crawl and paid licenses starting at $279 per year for unlimited crawling and advanced features ^{S49 S56}.

• Identity: Screaming Frog SEO Spider is a website crawler and technical SEO audit tool ^S49.
• Core purpose: It audits websites for over 300 SEO issues to improve SEO and UX ^S49.
• Intended users: SEO professionals, agencies, and brands worldwide ^S49.
• Product scope: A desktop application for Windows, macOS, and Linux, not a platform or suite ^S49.
• Positioning: Positioned as an industry-leading crawler trusted by thousands of SEOs ^S49.
• Claimed distinction: Built by real SEOs with a focus on practical, actionable audits ^S49.

We run remarkably successful search engine optimisation (SEO) and paid search (PPC) campaigns using a unique blend of data, technology & creativity. screamingfrog.co.uk: an estimated 300,076 total monthly visits and about 17,915 monthly organic visits across 2,044 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.

• Total traffic (modeled): 300,076 monthly visits across all channels.
• Organic search traffic (estimated): 17,915 monthly visits from search.
• Strongest sampled ranking: frog seo spider at position 1.
• Leading page in the collected evidence: https://www.screamingfrog.co.uk/seo-spider/.
• Closest measured organic competitor: fluentcart.com, appearing 1 times in the sampled first-page SERPs.
• Technical crawl: 15 pages, health score 95/100.

Website intelligence — Collected evidence

Company identity and positioning

Website intelligence — Scout synthesis

Screaming Frog is a UK-based SEO agency and the creator of the industry-leading SEO Spider and Log File Analyser tools W2W18W194. The site positions itself as both a service provider and a software vendor, with a strong emphasis on technical SEO expertise W21W111. Evidence shows a clear dual focus: agency services (SEO, PPC, content, digital PR) and proprietary tools (SEO Spider, Log File Analyser) W3W18W25. The company is registered in England and Wales, with a detailed privacy policy and contact information, supporting trust and transparency W75W77W146.

Total website traffic

Domain identity

Website capture

Top organic keywords

Independent Google result page

Query: frog seo spider

Website intelligence — Collected evidence

Prioritized website intelligence pages

Features

No supporting public-page evidence was collected for this category.

Pricing and plans

Integrations and supported platforms

No supporting public-page evidence was collected for this category.

Product and company updates

No supporting public-page evidence was collected for this category.

Website intelligence — Scout synthesis

First-party claims:

• Homepage (/) introduces the agency and tools W1W2W18.
• Pricing pages for SEO Spider and Log File Analyser are present W25W49.
• About page provides company history and values W97W98.
• Contact page provides contact details and download links W145W146.
• Careers page lists job benefits and vacancies W121W122.
• Meet the Team page profiles key staff W169W170.
• Privacy policy page is available W73W74.
• A dedicated page on Google Ads history exists W217W218.

Scout inference:

• These pages serve as key entry points for users seeking information about the company, its tools, and services.

This analysis created the first position baseline at 2026-10-23T12:25:21.851Z. Movement appears after the next fresh analysis using the same location and language.

Website intelligence — Scout synthesis

First-party claims:

• The site mentions 'top rankings for key search terms' in a testimonial W115.

Scout inference:

• No rank tracking data is available in the evidence.

Sampled competitors

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

First-party claims:

• Screaming Frog positions itself as a leading SEO agency and tool provider W2W18.
• The SEO Spider is described as 'industry leading' W18W210.
• The team has 'been at the forefront of the search marketing industry since its inception' W113.

Scout inference:

• The evidence does not provide direct comparisons with competitors, but the language suggests a strong market position in technical SEO tools and services.

Website intelligence — Scout synthesis

First-party claims:

• The site includes testimonials from clients, e.g., 'The team at Screaming Frog has been part of my extended marketing team' W22W214.
• A testimonial mentions a 634% increase in organic traffic over 5 years W115.

Scout inference:

• No backlink data is provided in the evidence catalog.

AI-assistant referral traffic

• Estimated current generative-AI referral share: 3.6%

Website intelligence — Collected evidence

Site-stated AI capabilities

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Scout synthesis

First-party claims:

• The SEO Spider can 'Crawl with OpenAI & Gemini' W70.
• The agency offers 'AI Search Optimisation' as a service W16W17W208W209.

Scout inference:

• The site is actively incorporating AI-related features and services, which may enhance its visibility in AI-driven search contexts.

Website intelligence — Collected evidence

Website evidence gaps

• features: no usable public page was collected; verify whether the site publishes this evidence.
• integrations: no usable public page was collected; verify whether the site publishes this evidence.
• customers: no usable public page was collected; verify whether the site publishes this evidence.
• reviews: no usable public page was collected; verify whether the site publishes this evidence.
• changes: no usable public page was collected; verify whether the site publishes this evidence.
• technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims:

• The site offers a free version of the SEO Spider with a 500 URL limit, and paid licences for advanced features W50.
• The Log File Analyser has a free version with a 1,000 line limit, and paid licences with unlimited log events W44W46.
• The agency provides a range of services including SEO, PPC, social media, content marketing, link building, Google Ads audits, analytics consultancy, technical SEO, copywriting, digital PR, and AI search optimisation W4W5W6W7W8W9W10W11W12W13W14W15W16W17.
• The site includes a blog with regular updates W23W215.

Scout inference:

• Opportunities include promoting the free tools to attract users, upselling paid licences, and leveraging the agency's expertise in AI and technical SEO to attract clients.

Independent reviews

Customer proof

No named customers, testimonials, or customer case studies were found.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

Scout — Bounded technical crawl

• Pages crawled: 15 of 15 maximum
• Technical health: 95/100
• Critical issues: 0
• Warnings: 10
• Notices: 16

Issues

Crawled pages

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

Modeled acquisition channels

First-party connections

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Website intelligence — Scout synthesis

First-party claims:

• The SEO Spider integrates with Google Analytics and Search Console W71W72.
• The agency offers 'Analytics Consultancy' as a service W12W204.

Scout inference:

• No specific Search Console or Analytics data for the site is provided in the evidence.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed pricing for the Log File Analyser, no explicit uptime or performance guarantees, and no information on data retention or privacy policies. Open questions remain about the full feature set of the free version versus paid, and the exact scope of the Log File Analyser product.

This report is based on 15 collected pages from screamingfrog.co.uk, including product pages, pricing pages, tutorials, and blog posts. The evidence catalog includes 180 entries, with sources ranging from official product descriptions to user testimonials. External proof search was enabled but only verified the existence of linked results, not their content. Limitations include potential outdated blog posts and lack of first-party verification of user testimonials.

• Official Websitehttps://www.screamingfrog.co.uk/seo-spider/Verified
• Official Websitehttps://www.screamingfrog.co.uk/about/Verified
• Official Websitehttps://www.screamingfrog.co.uk/learn-seo/what-is-seo/Verified
• Pricing Pagehttps://www.screamingfrog.co.uk/blog/google-adwords-new-billing-tab/Verified
• Pricing Pagehttps://www.screamingfrog.co.uk/log-file-analyser/pricing/Verified
• Pricing Pagehttps://www.screamingfrog.co.uk/seo-spider/pricing/Verified
• Official Websitehttps://www.screamingfrog.co.uk/blog/how-to-write-product-copy/Verified
• Documentationhttps://www.screamingfrog.co.uk/seo-spider/tutorials/how-to-automate-the-url-inspection-api/Verified
• Official Websitehttps://www.screamingfrog.co.uk/blog/16-google-penalty-update-filter-visualisations-by-seo-visibility/Verified
• Official Websitehttps://www.screamingfrog.co.uk/blog/an-update-on-pixel-width-in-google-serp-snippets/Verified
• Official Websitehttps://www.screamingfrog.co.uk/blog/how-to-keep-up-with-the-daily-news-flow/Verified
• Official Websitehttps://www.screamingfrog.co.uk/blog/screaming-frog-seo-spider-update-version-1-10/Verified
• Official Websitehttps://www.screamingfrog.co.uk/blog/screaming-frog-seo-spider-update-version-1-20/Verified
• Official Websitehttps://www.screamingfrog.co.uk/blog/screaming-frog-seo-spider-update-version-2-50/Verified
• Official Websitehttps://www.screamingfrog.co.uk/blog/category/news/Verified
• Review Sitehttps://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/reviews/Verified
• Review Sitehttps://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/Verified
• Review Sitehttps://ai.g2.com/product/u-screaming-frog-seo-spiderVerified
• Review Sitehttps://www.capterra.com/compare/171840-185765/HubSpot-Marketing-vs-Screaming-Frog-SEO-SpiderVerified
• Review Sitehttps://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/reviews/?page=3Verified