Scrutiny

Scrutiny is a Mac desktop application for website crawling, link checking, SEO analysis, and sitemap generation ^{S1 S14}. It is used by web developers and site owners to identify broken links, SEO issues, and generate XML sitemaps ^S14. The tool provides a comprehensive site analysis after a single scan, with exportable reports and sitemaps ^S14.

• Identity: Scrutiny is a Mac desktop app for website crawling, link checking, SEO, and sitemap generation ^{S1 S14}.
• Core purpose: It helps users find broken links, SEO issues, and generate sitemaps for their websites ^S14.
• Intended users: Web developers, site owners, and SEO professionals ^S14.
• Product scope: A single desktop application, not a platform; includes features like site-wide HTML validation and accessibility checks ^S14.
• Positioning: PeacockMedia positions Scrutiny as an entirely human-written, native Mac tool for website management ^{S1 S14}.
• Claimed distinction: It offers a one-off purchase price and a 30-day trial with exporting disabled ^S14.

Mac software. peacockmedia.software: an estimated 7,716 total monthly visits and about 908 monthly organic visits across 239 ranking keywords. Scout crawled 15 pages and measured a technical health score of 87/100.

• Total traffic (modeled): 7,716 monthly visits across all channels.
• Organic search traffic (estimated): 908 monthly visits from search.
• Strongest sampled ranking: integrity pro at position 2.
• Leading page in the collected evidence: https://peacockmedia.software/mac/scrutiny/.
• Closest measured organic competitor: apps.apple.com, appearing 2 times in the sampled first-page SERPs.
• Technical crawl: 15 pages, health score 87/100.

Website intelligence — Collected evidence

Company identity and positioning

Website intelligence — Scout synthesis

• PeacockMedia is a MacOS software company founded in June 2000, specializing in website crawling, link checking, and SEO tools W30.
• The company's flagship product, Scrutiny, is described as a "Website crawl-and-report" tool covering link checking, SEO checks, sitemaps, spelling, and validation W7W8.
• Integrity is positioned as "the best free link checker for Mac" and has been free for almost 20 years W30W33.
• The site also features hardware projects (musical instruments) and retro-computing projects, indicating a diversified portfolio beyond software W13W14.
• Scout inference: The homepage emphasizes software products first, with hardware as a secondary category, suggesting software is the primary revenue driver.

Total website traffic

Domain identity

Website capture

Top organic keywords

Independent Google result page

Query: integrity pro

Website intelligence — Collected evidence

Prioritized website intelligence pages

Features

No supporting public-page evidence was collected for this category.

Pricing and plans

No supporting public-page evidence was collected for this category.

Integrations and supported platforms

No supporting public-page evidence was collected for this category.

Product and company updates

No supporting public-page evidence was collected for this category.

Website intelligence — Scout synthesis

• Homepage (https://peacockmedia.software/): Primary landing page featuring Scrutiny, product bundles, and links to all main sections W1W6W16.
• About page (https://peacockmedia.software/about.html): Provides company history, owner identity (Shiela Dixon), and contact information W30W31W43.
• Donate/Support page (https://peacockmedia.software/donate/): Explains the free software model and offers merchandise as a support option W54W56.
• Hardware page (https://peacockmedia.software/hardware.html): Showcases musical instrument projects including e-ther, MIDISID, MIDIKalimba, and MIDIPan W69W76W80W84.
• Scrutiny product page (https://peacockmedia.software/mac/scrutiny): Linked from homepage as the main product detail page W11.
• Scout inference: The most important pages for SEO are the homepage, product pages, and the about page, which together establish brand identity and product offerings.

This analysis created the first position baseline at 2026-10-23T12:29:41.366Z. Movement appears after the next fresh analysis using the same location and language.

Sampled competitors

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

• The company positions Integrity as "the best free website link checker on the Mac" W33.
• Scrutiny is described as a comprehensive tool covering "Link checking, SEO, html validation and more" W11.
• The site offers a family of applications including Scrutiny, Integrity, Integrity Pro, Watchman, and Webscraper W16W18.
• Scout inference: The competitive positioning focuses on Mac-specific crawling and SEO tools, with a free tier (Integrity) to attract users and paid upgrades for advanced features.

Backlink comparison profile

• Domain rating: 56/100
• Backlinks: 5,957
• Referring domains: 1,391
• Dofollow backlinks: 51.0%
• Dofollow referring domains: 43.0%

Collection decision

The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.

AI-assistant referral traffic

• Estimated current generative-AI referral share: 1.6%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Collected evidence

Website evidence gaps

• pricing: no usable public page was collected; verify whether the site publishes this evidence.
• features: no usable public page was collected; verify whether the site publishes this evidence.
• integrations: no usable public page was collected; verify whether the site publishes this evidence.
• customers: no usable public page was collected; verify whether the site publishes this evidence.
• reviews: no usable public page was collected; verify whether the site publishes this evidence.
• changes: no usable public page was collected; verify whether the site publishes this evidence.
• technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

• The company has a blog at blog.peacockmedia.software, which can be leveraged for content marketing and SEO W5W29W53W68.
• The about page mentions publishing newsletters and periodicals, including "Hand Spinning News," indicating content creation expertise W41.
• The donate page offers branded merchandise (tees and hoodies) as a community engagement and revenue opportunity W56W57W59W61W63.
• The hardware projects (musical instruments) provide a distinct content niche that could attract a different audience segment W13W14W37.
• Scout inference: There are opportunities to expand content marketing through the blog, leverage the founder's personal brand, and cross-promote hardware and software products.

Independent reviews

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

• Scrutiny with Blocs - General Discussion - Blocs Forum — Yes that is the one and I use it to check over every website. It has a bunch of features and scans websites like a bloodhound. At times it has helped to troubleshoot and even uncovered some bugs in Blocs that were then fixed. ... It’s really good. I use it, probably not as thoroughly as @flashman, who put me on to it. If anything I am under utilising its full ability. Things like spell checking are great… especially for me and with international clients it’s fantastic. eg. American client, I can
• Ask HN: Website go-live checklist app / Hacker News — I like scrutiny: http://peacockmedia.software/mac/scrutiny/ It is a mac desktop app It will do the most generic checking (dead links, spelling, site maps, ...) leaving the more nuanced for either a person or a custom script
• SEO tool for Mac and Macbook : Scrutiny, a link checker, SEO, Sitemap, spelling and much more : Entirely human-written software — SEO tool for Mac and Macbook : Scrutiny, a link checker, SEO, Sitemap, spelling and much more : Entirely human-written software ... version which is the current version built to run on systems 10.14 - 11.5
• Scrutiny 12.7.12 macOS - Apple Mac - BenLotus Community — Scrutiny is a website analysis tool that can help you check if there are any broken links on your website, create a sitemap, check for spelling errors, run SEO checks, ... Scrutiny comes with a sites manager where you can easily input the source URL for
• PeacockMedia : Web crawling software for Mac — Peacockmedia have been making apps for OSX, or MacOS as it is now, since the early 2000's. We're responsible for the best free link checker for mac, Integrity, and its enterprise versions, Integrity Pro and Scrutiny.
• PeacockMedia: Milestone for Scrutiny - v12 — It's now based on Integrity. That approach comes with some compromises (see notes below) but the benefits for all of us are great. ... introduces the need for all sorts of complexity and workarounds. The compromise is that
• Install Scrutiny on Mac OSX - Mac App Store — #### About the App - App name: Scrutiny - App description: scrutiny (App: Scrutiny5.app) - App website: http://peacockmedia.software/mac/scrutiny/ ... to enter a password, please type your Mac user's login password and press ENTER. Mind you, as you type

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

Scout — Bounded technical crawl

• Pages crawled: 15 of 15 maximum
• Technical health: 87/100
• Critical issues: 0
• Warnings: 36
• Notices: 8

Issues

Crawled pages

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

Modeled acquisition channels

First-party connections

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

The collected pages do not mention any competitor products by name. Evidence gaps include lack of detailed feature comparison, customer counts, and independent review ratings. Open questions remain about the exact scope of accessibility checks and the performance on very large sites.

This report is based on 15 collected pages from peacockmedia.software, including the Scrutiny product page, pricing, support, and legal documents. Static and browser rendering rendering were used; external proof search was enabled but only verified the existence of linked results. Limitations include that some pages were not fully scraped, and external review content was not collected.

• Official Websitehttps://peacockmedia.software/mac/scrutiny/Verified
• Official Websitehttps://peacockmedia.software/about.htmlVerified
• Official Websitehttps://peacockmedia.software/general-contact-form.htmlVerified
• Official Websitehttps://peacockmedia.software/Verified
• Official Websitehttps://peacockmedia.software/affiliate-program.htmlVerified
• Pricing Pagehttps://peacockmedia.software/discounts-corporate-educational.htmlVerified
• Official Websitehttps://peacockmedia.software/donate/Verified
• Official Websitehttps://peacockmedia.software/hardware.htmlVerified
• Official Websitehttps://peacockmedia.software/integrity_support.htmlVerified
• Official Websitehttps://peacockmedia.software/mac/Verified
• Official Websitehttps://peacockmedia.software/newsletter.htmlVerified
• Official Websitehttps://peacockmedia.software/press-packs.htmlVerified
• Official Websitehttps://peacockmedia.software/software-licence-agreement.htmlVerified
• Official Websitehttps://peacockmedia.software/support-policy.htmlVerified
• Official Websitehttps://peacockmedia.software/support.htmlVerified
• Review Sitehttps://www.saashub.com/scrutinyVerified
• Articlehttps://forum.blocsapp.com/t/scrutiny-with-blocs/22182Verified
• Review Sitehttps://randyzorn.com/2012/the-best-seo-and-tool-for-mac-users-scrutiny/Verified
• Articlehttps://news.ycombinator.com/item?id=14958394Verified
• Articlehttps://forums.benlotus.com/topic/33119-scrutiny-12712-macos/Verified
• Review Sitehttps://peacockmedia.software/mac/integrity/Verified
• Articlehttps://blog.peacockmedia.software/2022/04/milestone-for-scrutiny-v12-available-as.htmlVerified
• Articlehttps://macappstore.org/scrutiny/Verified