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NPS & CSAT · Reviewed 28 Oct 2026

Refiner

In-app and mobile customer feedback surveys for SaaS teams.

from $149 · free tier · refiner.io ↗

Paid against free › NPS & CSAT › Refiner

Refiner at a glance
53.3KEstimated total trafficModeled monthly visits1.3KRanking keywordsPublic search sample97/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Refiner is a customer feedback platform built for modern software businesses, specializing in contextual in-app and mobile surveys S1 S97. It is used by SaaS, fintech, and marketplace teams to collect and analyze customer feedback, helping them improve their product and accelerate growth S1 S97. The platform provides native SDKs, on-brand survey design, AI-powered open-text analysis, and integrations with tools like Segment and Zapier, enabling teams to turn responses into action S97.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Refiner is a customer feedback solution built for modern software businesses S1.
  • Core purpose: It helps teams continuously refine the software experience by collecting and acting on user feedback S1.
  • Intended users: SaaS, fintech, edtech, and online marketplace teams, including product, growth, and customer success S1 S97.
  • Product scope: A survey platform with in-app, mobile, email, and survey page delivery methods, plus dashboards and notifications S52 S1.
  • Positioning: Positioned as the go-to microsurvey solution for data-driven SaaS companies S1.
  • Claimed distinction: Differentiated by native mobile SDKs, full brand customization, and AI auto-tagging S97.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Product teamsCollect NPS, CSAT, or CES feedback to measure customer satisfaction and identify areas for improvement S52.
Customer success teamsProactively contact unhappy customers and improve service performance based on feedback S97.
Marketing & growth teamsGather feedback from trial users to improve word-of-mouth flywheel and drive growth S32.
Sales teamsIdentify high-value accounts and upsell opportunities through targeted surveys S97.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
In-app surveysCollect contextual feedback directly inside web or mobile applications using native SDKs for iOS, Android, React Native, and Flutter S52 S97.
On-brand survey designUse a visual editor and custom CSS to style surveys to match your brand across every channel S27.
AI auto-taggingAutomatically tag open-text responses based on your taxonomy, and discover new topics S32 S12.
Notifications & digestsSend real-time alerts to Slack, Teams, or email, plus scheduled digests with NPS, CSAT, and tag counts S20.
Survey customizationUse 12 question types, conditional logic, and personalization to collect the right data from the right user S37.
AI translationTranslate open-text responses on the fly so teams can analyze feedback in one shared language S32.
Response taggingTag responses manually, with AI, or from your code, and filter by topic S12.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
SegmentIntegrationSync survey responses and user data with your data warehouse for analysis S97.
ZapierIntegrationAutomate feedback processing workflows and connect to other tools S12 S97.
MakeIntegrationConnect to any tool through Make for workflow automation S20.
SlackIntegrationReceive real-time notifications and digests in your team's chat S20.
Microsoft TeamsIntegrationReceive real-time notifications and digests in your team's chat S20.
REST APIAPIAccess survey data and integrate with your systems (included on Growth plan) S173.
WebhooksWebhookTrigger actions in other systems based on survey responses (included on Growth plan) S173.
MCP serverAI interfaceConnect survey data to AI assistants like AI modelor ChatGPT for analysis S32.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 per month S173Essentials features S17325 responses a month S173
Essentials$149 per month at 5,000 MAU; annual saves 17% S173Unlimited responses S17320 published surveys S173
Growth$279 per month at 5,000 MAU; annual saves 17% S173Unlimited responses, translations, CRM/CDP integrations, API S17350 published surveys S173
EnterpriseContact sales, annual billing S173Unlimited responses, custom volumes and security S173Not established S173
Free trial30 days, up to 100 responses, no credit card required S173Full value of Refiner S97Not established S173

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
reddit.com222.5application survey questions, product-market fit questions
userpilot.com223.5application survey questions, product-market fit questions
quora.com226.5application survey questions, product-market fit questions
survicate.com111application survey questions
eleken.co111product-market fit questions
uk.surveymonkey.com113application survey questions
limesurvey.org114application survey questions
getperspective.ai114product-market fit questions
preuve.ai116product-market fit questions
facebook.com117application survey questions

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
G2discovered_not_scrapedhttps://www.g2.com/products/refiner/reviews
13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.4%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
integrationsAI Insightshttps://refiner.io/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where reddit.com appears.2 first-page appearances across application survey questions, product-market fit questions

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Toolradar / G2Refiner Reviews, Pricing & Alternatives (2026) / ToolradarGrounded web search## Ratings Across the Web 4.6(26 reviews) Refiner holds an aggregate rating of 4.6 out of 5 from 26 reviews across G2, last checked September 17, 2026. G2 26 reviews 4.6/5 Ratings aggregated from independent review platforms. Learn more
ScreebDiscover how Sprig compare with RefinerGrounded web searchRefiner.io, a customer survey tool specifically designed for SaaS companies, has received praise for its comprehensive functionality and cost-effectiveness. It's been recognized for its ability to monitor customer success metrics, understand user demographics, and identify users who might churn. However, some users have identified areas for improvement. On G2, a user noted that while Refiner excels in basic surveys, it lacks advanced features such as branching logic and question randomization. A
chattermill.com7 Best Refiner Alternatives for Feedback Analysis (2026)Grounded web searchSaaS and product teams launch targeted surveys inside their web and mobile apps, then route responses to their existing stack. For triggering a short NPS or CSAT question at ... , and why do teams switch? Refiner.io is used to run in-app microsurveys

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyLivestormcustomer case study — - The previous solution was designed for NPS. (How Livestorm uses Refiner to increase conversion rate, proactively engage with customers, and reduce churn.)
Case studyQontocustomer case study — The use of in-app microsurveys has a profound impact on customer insights. (How Qonto leveraged Refiner to overhaul their Voice of Customer Program)
Case studyCastoscustomer case study — In addition to hosting, customers get a free website, automatic podcast transcripts, analytics ... (How Castos uses Refiner to inform their product roadmap and optimize onboarding)
Case studyJOINcustomer case study — chose Refiner because of its two-way Segment integration, pricing model, and straightforward experience ... (How JOIN uses Refiner across the product, marketing, and customer success to optimize the customer experience)
Case studyrefiner.iocustomer case study — Will we actually get higher response rates with in-app surveys? (Refiner: In-App Survey & Customer Feedback Software)

Independent mentions

  • Refiner: The Survey Tool That Only Wants to Talk to SaaS / YesPress — and native mobile apps, then syncs the responses back into a company' ... Moritz Dausinger and run by a small remote team out of Paris, Refiner is used by companies like Qonto, Razorpay,
  • Customer Stories — easy integration via Google Tag Manager, allowing us to use data from our data layer ... trigger surveys with GA events. Thanks to the Zapier integration, we seamlessly integrate Refiner into our automated feedback processing workflows

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipIn 2018 — while working on a previous venture — our founder Moritz Dausinger saw the need to quickly profile users of a SaaS application and generate customer insight that could help them grow their business.source
Contact and supportThe best way to contact us and get help is to fill out our support form. You can also send an email to contact@refiner.io. We usually reply within a few hours.source
Legal and privacyYes. Refiner has a SOC 2 Type II audit and provides GDPR, CCPA, and HIPAA information and support. Details are published on the legal and security pages.source
Security and complianceYes. Refiner has a SOC 2 Type II audit and provides GDPR, CCPA, and HIPAA information and support. Details are published on the legal and security pages.source
Uptime and status pageNot published on the collected pages.—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated
Getting Started with Refiner / Refiner DocsDocumentationRefiner is a customer feedback platform built for web and mobile applications. (source)Not dated
What are Product Feedback Surveys (+ 59 Best Questions to Ask)RoadmapPublic product roadmap. (source)Not dated
15 Best Product Feedback Tools for Product ManagersRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based platform; no self-hosted or desktop options mentioned S52.S52
Platforms and appsWeb and mobile applications supported via native SDKs for iOS, Android, React Native, and Flutter S52 S97.S52 S97
API and extensibility (API, SDK, webhooks, MCP, plugins)REST API and webhooks included on Growth plan; MCP server for AI assistants S32 S173.S32 S173
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
First archived2018-08-09 — web archive
TLS certificateAmazon, valid, expires 2027-03-18
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headerAmazonS3
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1910.awsdns-46.co.uk, ns-438.awsdns-54.com

Not measurable: rdap: no RDAP server published for .io. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 1
  • Notices: 19

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text32https://refiner.io/
noticeImages are missing alt text1https://refiner.io/integrations/
noticeImages are missing alt text1https://refiner.io/pricing/
noticeLow visible word count96https://refiner.io/request-demo/
noticeImages are missing alt text1https://refiner.io/features/templates/
noticeImages are missing alt text1https://refiner.io/features/customization/
noticeImages are missing alt text14https://refiner.io/features/design/
warningTitle length should be reviewed67https://refiner.io/features/in-app-surveys/
noticeImages are missing alt text39https://refiner.io/features/in-app-surveys/
noticeImages are missing alt text36https://refiner.io/features/mobile-app-surveys/
noticeMeta description length should be reviewed241https://refiner.io/features/website-surveys/
noticeImages are missing alt text32https://refiner.io/features/website-surveys/
noticeImages are missing alt text26https://refiner.io/features/email-surveys/
noticeMeta description length should be reviewed234https://refiner.io/features/survey-pages/
noticeImages are missing alt text26https://refiner.io/features/survey-pages/
noticeImages are missing alt text27https://refiner.io/features/in-app-messages/
noticeMeta description length should be reviewed7https://refiner.io/features/reporting-dashboard/
noticeImages are missing alt text1https://refiner.io/features/reporting-dashboard/
noticeMeta description length should be reviewed183https://refiner.io/features/tags/
noticeImages are missing alt text1https://refiner.io/features/tags/

Crawled pages

StatusTitleH1sWordsResponseURL
200Refiner: In-App Survey & Customer Feedback Software1259520 mshttps://refiner.io/
200Sync your data and automate workflows1129227 mshttps://refiner.io/integrations/
200Plans & Pricing \Refiner1198915 ms
200Request a Demo - Refiner196193 mshttps://refiner.io/request-demo/
200Survey templates \Refiner11165300 ms
200Full survey customization \Refiner199122 ms
200On-brand survey design \Refiner110387 ms
200In-app surveys - Launch powerful in-app surveys inside your product1272328 mshttps://refiner.io/features/in-app-surveys/
200Mobile Survey Software - Run Mobile Surveys in Your App1268236 mshttps://refiner.io/features/mobile-app-surveys/
200Website Surveys \Refiner12876293 ms
200Email Surveys for SaaS12374314 mshttps://refiner.io/features/email-surveys/
200Shareable Survey Links \Refiner1233617 ms
200In-App Messaging Software \Refiner1218625 ms
200Dashboards & reporting \Refiner1120214 ms
200Response Tags \Refiner111627 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct40.7%
search34.2%
search organic32.5%
search paid1.7%
social6.5%
social organic5.8%
social paid0.7%
referrals10.4%
paid referrals3.0%
mail2.5%
gen ai1.4%
affiliate1.4%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed customer counts, specific case study outcomes, and independent review ratings. Open questions remain about data export capabilities, performance metrics, and release cadence.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 of 15 collected pages from refiner.io, including the homepage, About, feature pages, pricing, and documentation. Static and browser rendering rendering were used. External proof search was enabled but no verification requests were made. Limitations include missing pages and lack of independent review data.

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