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NPS & CSAT · Reviewed 28 Oct 2026

Qualtrics XM Data & AI Platform

AI platform for measuring and improving customer, employee, and market experiences.

· qualtrics.com ↗

Paid against free › NPS & CSAT › Qualtrics XM Data & AI Platform

Qualtrics XM Data & AI Platform at a glance
78.2MEstimated total trafficModeled monthly visits47.8KRanking keywordsPublic search sample98/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Qualtrics XM Data & AI Platform is an experience management system that measures and improves experiences across customers, employees, markets, and patients S1. It collects experience data, connects it to operational results, and uses AI to predict and act on insights S1. Organizations use it to improve retention, productivity, and outcomes S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Qualtrics XM Data & AI Platform, an experience management platform S1.
  • Core purpose: Measures and improves experiences across customers, employees, markets, and patients S1.
  • Intended users: Organizations seeking to manage customer, employee, and market experiences S1.
  • Product scope: One connected platform with AI reasoning, Experience Ontology, and data integration S1.
  • Positioning: "The system of decision for human experience" S1.
  • Claimed distinction: Predicts and acts while the moment is still open S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Customer experience teamsUnify feedback across touchpoints to identify at-risk customers and automate recovery S128.
Employee experience teamsMeasure and improve employee engagement and retention S1.
Product teamsValidate concepts and optimize features before launch S118.
Market researchersTest pricing sensitivity and run conjoint analysis S118.
Public sectorAccess FedRAMP High security package for compliance S9.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Experience data collectionCollects feedback from customer interactions and employee surveys S1.
AI prediction and simulationSimulates scenarios and predicts outcomes using AI S1.
Experience OntologyFormal structure linking people, experiences, and outcomes S1.
Synthetic respondentsAI-generated participants for concept testing S1.
Security controlsSingle sign-on, project controls, and data encryption S9.
Product research methodsConjoint analysis, MaxDiff, Van Westendorp pricing, and more S118.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
SAP Service CloudIntegrationAutomatically turns feedback into action S125.
SAP Sales CloudIntegrationCombines experience and operational data S125.
Canvas LMSIntegrationEmbeds surveys into learning experience S125.
AwardcoIntegrationBrings survey feedback into employee recognition S125.
XM Institute benchmarksDataMeasures against NPS and customer ratings benchmarks S125.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
CX FoundationalContact sales S180Not establishedSurveys S180
Digital CXContact sales S180Not establishedWebsite and app feedback, digital experience analytics S180
Contact Center CXContact sales S180Not establishedContact centre analytics, quality management, agent coaching S180
Location CXContact sales S180Not establishedOnline reputation management, location experience hub S180

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
qualaroo.com223360 feedback tool, 360 feedback tools
surveymonkey.com224.5360 feedback tool, 360 feedback tools
ccl.org112360 feedback tool
peoplemanagingpeople.com112360 feedback tools
peopleelement.com113360 feedback tool
reddit.com113360 feedback tools
hr.mcleanco.com114360 feedback tool
execed.schulich.yorku.ca116360 feedback tool
cultureamp.com116360 feedback tools
involve.me117360 feedback tool

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://www.google.com/preferences/source?q=qualtrics.com
13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.4%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherThe next generation of Experience Management, the XM Data & AI Platform, turns human understanding into a system of decision, helping you act faster and continuously drive trusted outcomes.https://www.qualtrics.com/
otherThe Experience Gap is the distance between what people expect and what organizations actually deliver. As the gap grows, customers leave, employees disengage, loyalty fades, and revenue walks out the door forever. XM Data & AI helps close the gap by turning understanding into intelligence to shape better outcomes before opportunities are lost.https://www.qualtrics.com/
featuresIntroducing the XM Data & AI Platformhttps://www.qualtrics.com/platform/
featuresThe XM Data & AI Platformhttps://www.qualtrics.com/platform/
featuresXM Data & AI brings together decades of human experience data, a structured Experience Ontology, and purpose-built AI reasoning in one connected platform. Together, they create an unmatched understanding of people, moments, and outcomes that powers better decisions.https://www.qualtrics.com/platform/
featuresExperience Management is the practice of measuring and improving the experiences an organization delivers, across customers, employees, markets, and patients. It connects what people think, need, and feel to the business outcomes that follow. Qualtrics applies artificial intelligence to turn that into a system of decision that anticipates what comes next and acts while the moment is still open.https://www.qualtrics.com/platform/
featuresCustomers and employees expect problems to be solved quickly, personally, and in the moment. Generic AI can’t deliver that because it doesn’t understand why issues are happening.https://www.qualtrics.com/platform/experience-agents/
featuresISO 27001 proves your data is managed with rigorous global security practices, while ISO 42001 (the world’s first standard for AI systems) validates responsible AI governance. Together, they give you the assurance that your programs run on a platform certified to the toughest international standards.https://www.qualtrics.com/platform/security/
featuresIntroducing the XM Data & AI Platformhttps://www.qualtrics.com/platform/
featuresXM Data & AI brings together 25 years of experience data, deep human context, and agentichttps://www.qualtrics.com/platform/
featuresThe XM Data & AI Platformhttps://www.qualtrics.com/platform/
featuresXM Data & AI brings together decades of human experience data, a structured Experience Ontology, and purpose-built AI reasoning in one connected platform. Together, they create an unmatched understanding of people, moments, and outcomes that powers better decisions.https://www.qualtrics.com/platform/
featuresWith 25 years of proprietary human experience data as a starting point, XM Data & AI has deep context from day one. This gives it an understanding that general-purpose AI simply can’t match. Then it learns from every outcome, continuously becoming more precise.https://www.qualtrics.com/platform/
featuresAgents operate within your policies and governance before any action is taken. XM Data & AI is embedded in the relevant systems and orchestrates individual outcomes at scale. Customer data never leaves its environment and never trains shared models.https://www.qualtrics.com/platform/
featuresfaster research with AI automationhttps://www.qualtrics.com/market-research/product-research/
featuresCustomers and employees expect problems to be solved quickly, personally, and in the moment. Generic AI can’t deliver that because it doesn’t understand why issues are happening.https://www.qualtrics.com/platform/experience-agents/
featuresAI initiatives, it sets the benchmark. Those samehttps://www.qualtrics.com/platform/security/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where qualaroo.com appears.2 first-page appearances across 360 feedback tool, 360 feedback tools

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Qualtrics Products / Read 4079 Reviews on G2Grounded web search4.4 out of 5 stars ... 4,079 reviews ... ProductQualtrics Strategy & Research (formerly CoreXM)2,953 reviewsGet the data you need to make the most important decisions. From product, pricing, market segmentation, or brand tracking, Qualtrics CoreXM is the gold standard in experience management. Qualtrics combines powerful features like 100+ question types and robust logic with ease of use to make research easier than ever.
CheckThatQualtRics Reviews 2026: What Enterprise Users Really ThinkGrounded web searchWe compiled this analysis by aggregating user reviews from G2, capterra, TrustRadius, and gartner peer insights, supplemented by developer feedback from community forums and Reddit discussions. This analysis gives enterprise experience managers an honest picture of what real users praise, criticize, and wish they'd known before signing a contract. ... / pro / con / / --- / --- / / advanced analytics and executive dashboards / Learning curve (7.6/10 ease of setup vs. SurveyMonkey's 9.0) / / Surve
TrustpilotQualtrics Reviews / Read Customer Service Reviews of qualtrics.comGrounded web searchWe use technology to protect platform integrity, but we don't fact-check reviews ... ## All reviews (190) 36 reviews in the last 12 months 5-star 20% 4-star 4% 3-star 2% 2-star 2% 1-star 72%
featurebase.appQualtrics review 2026: Too much cash for a survey...Grounded web searchFor Qualtrics, G2 is the only platform that matters, with 747 reviews at the time of writing and an average score of 4.3, which isn't that stellar in SaaS. Capterra has only one Qualtrics review. ... 're going to see a 1.1 star rating with 166 reviews
blog.uxtweak.comQualtrics Reviews: Pros, Cons & More / UXtweakGrounded web searchB2B SaaS reviews, allowing buyers to rate and evaluate software. / Review Site / Qualtrics / UXtweak / / --- / --- / --- / / G2.com / 4.4/5 / 4.8/5 / / TrustRadius / 7.6/10 / 10/10 / / Capterra / 4.7/5 / 4.8/5 /
G2Compare Qualtrics Customer Experience and Reputation Social Share OptionsGrounded web searchQualtrics Customer Experience(734)4.3 out of 5Qualtrics Customer Experience By Qualtrics Get a quote Optimized for quick response Reputation(2,343)4.6 out of 5Reputation ... Qualtrics Customer Experience Star Rating (734) 4.3 out of 5 Market

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialFeaturedCustomerstestimonial — We achieved a 97% on-time completion rate for our performance reviews this year because we made the process so easy with Qualtrics 360. (287 Qualtrics Customer Reviews & References / FeaturedCustomers)

Independent mentions

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipYou don’t need to aspire to be the CEO to develop leadership qualities; anyone can develop decision-making, mentorship, and accountability skills.source
Contact and supportIdentity resolution: The ability to accurately match and link multiple records or identifiers – like email addresses, phone numbers, social media handles – to an individual, ensuring that all data points are consolidatedsource
Legal and privacyQuickly and easily comply with GDPR right to erasure requests. Delete personal data stored in survey responses, tickets, and contacts, regardless of data origination – all with a click of a button.source
Security and complianceIndependently certified against ISO 42001 and 27001, SOC 2 Type II, and HITRUST.source
Uptime and status pageNot published on the collected pages.—
Domain registered2000-03-30—
Domain expires2027-10-02—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
How to create an effective personal development plan (PDP)GuideTurn your employees’ aspirations into actions with personal development plans. These structured roadmaps for growth help both your workforce and your organization to be successful. (source)Not dated
Van Westendorp Pricing Explained for 2022 - QualtricsGuideThe Van Westendorp pricing model helps gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. (source)Not dated
The Four Technology Pillars of an XM Platform - XM InstituteGuideThis is the first article in the Experience Management Institute's series on XM Technology. (source)Not dated
The Technological Capabilities that Power an XM Platform - XM InstituteGuideLet's break down how these capabilities evolve over time as they progress through five levels of Technology Maturity. (source)Not dated
Defining Your Product's Value Proposition - QualtricsGuideYour product might be amazing. But without a succinct value proposition, your customers may never know why. Find out how to articulate your product's value. (source)Not dated
App Surveys: Connect with Customers - QualtricsGuideAs mobile app usage continues to become more and more prevalent, companies must get into the minds of their mobile customers and create experiences that keep them engaged. (source)Not dated
A Resource Guide for Web DevelopersGuideWeb developers are responsible for ensuring the websites people use on a daily basis are attractive and function properly. (source)Not dated
Customer Experience Articles - QualtricsGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud platform S1.S1
Platforms and appsWeb-based platform S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Integrations available via Marketplace S125.S125
Data ownership and exportCustomer data not retained by sub-processors S1.S1
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2000-03-30 — EuroDNS S.A.
Domain expires2027-10-02
First archived2001-10-23 — web archive
TLS certificateDigiCert Inc, valid, expires 2026-12-02
Security headersHSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Headers not servedCSP
Server headernginx
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserverspdns111.ultradns.biz, pdns111.ultradns.com
20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 6
  • Notices: 0

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H10https://www.qualtrics.com/platform/
warningPage should have one primary H10https://www.qualtrics.com/xm-institute/
warningDuplicate title in audit sample2https://www.qualtrics.com/
warningDuplicate title in audit sample2https://www.qualtrics.com/
warningDuplicate meta description in audit sample2https://www.qualtrics.com/
warningDuplicate meta description in audit sample2https://www.qualtrics.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Qualtrics XM AI: The Future of Experience Management - Qualtrics1178637 mshttps://www.qualtrics.com/
200Qualtrics XM AI: The Future of Experience Management - Qualtrics1178652 mshttps://www.qualtrics.com/
200The Experience Management Data & AI Platform - Qualtrics02207103 mshttps://www.qualtrics.com/platform/
200Market Research Software Platform - Qualtrics1215135 mshttps://www.qualtrics.com/market-research/
200Market & Audience Research Tool - Qualtrics1177245 mshttps://www.qualtrics.com/market-research/research/
200Product Innovation Research Tools - Qualtrics11683150 mshttps://www.qualtrics.com/market-research/product-research/
200Location Experience Management Software - Qualtrics1170474 mshttps://www.qualtrics.com/customer-experience/locations/
200VoC (Voice of Customer) Software - Qualtrics1176631 mshttps://www.qualtrics.com/customer-experience/voice-of-customer/
200Customer Experience (CX) Software - Qualtrics1202584 mshttps://www.qualtrics.com/customer-experience/
200Employee Experience Software - Qualtrics1187671 mshttps://www.qualtrics.com/employee-experience/
200XM Institute: Experience Management Begins Here083514 mshttps://www.qualtrics.com/xm-institute/
200Shake Shack x Qualtrics Customer Success Story1127676 mshttps://www.qualtrics.com/customers/shake-shack/
200Qualtrics Customer Stories and Case Studies171578 mshttps://www.qualtrics.com/customers/
200Gabb's Customer Success Story - Qualtrics1106268 mshttps://www.qualtrics.com/customers/gabb/
200ServiceNow x Qualtrics Customer Success Story1119779 mshttps://www.qualtrics.com/customers/servicenow/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct54.1%
search3.6%
search organic3.2%
search paid0.4%
social2.8%
social organic2.5%
social paid0.2%
referrals25.3%
paid referrals1.4%
mail11.2%
gen ai1.4%
affiliate0.2%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

Collected pages do not mention specific competitors. Pricing details are limited to contact sales. No independent review ratings were collected. Specific customer counts and outcomes are not verified beyond testimonials.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from qualtrics.com, including platform, security, product research, customer experience, and marketplace pages. External proof search discovered a FeaturedCustomers profile but did not collect its content. Pricing was sourced from an authoritative pricing table. Limitations: no independent reviews, no detailed pricing, and no release history.

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