Newsletters & Broadcasts · Reviewed 22 Oct 2026

Campaign Monitor by Marigold

Email and SMS marketing platform for small businesses, nonprofits, and agencies.

from $11.7 · free tier · campaignmonitor.com ↗

Paid against free › Newsletters & Broadcasts › Campaign Monitor by Marigold

Campaign Monitor by Marigold at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Campaign Monitor by Marigold is an email and SMS marketing platform that helps businesses create, send, and analyze campaigns S1. It is used by small businesses, nonprofits, and marketing agencies to build email programs that deliver results S1. The platform provides drag-and-drop email design, marketing automation, AI-powered recommendations, and integrations with hundreds of apps S17 S26.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Campaign Monitor by Marigold, an email and SMS marketing platform S1 S10.
  • Core purpose: Helps businesses create and send email and SMS campaigns to grow their business S17 S10.
  • Intended users: Small businesses, nonprofits, and marketing agencies S1.
  • Product scope: A single platform for email and SMS marketing, including design, automation, analytics, and AI tools S10 S17 S26.
  • Positioning: Part of Marigold's family of products, focused on relationship marketing S1.
  • Claimed distinction: Powerful, easy-to-use marketing tools S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Small businessesCreate and send branded email campaigns to grow their business S17 S1.
NonprofitsBuild email marketing programs that deliver results S1.
Marketing agenciesManage email campaigns for their clients S1.
E-commerce businessesConnect store data to send personalized product recommendations and lifecycle emails S99.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Drag-and-drop email editorAssemble branded emails in minutes using templates or importing brand colors and logo S17.
Marketing automationCreate prebuilt automated journeys, drip campaigns, and transactional emails to engage subscribers S17.
AI Email BoosterAnalyzes emails and provides personalized recommendations to improve performance S35.
Segment MapperBuild precise audience segments without complex filters S26.
SMS marketingSend SMS campaigns from the same platform as email, with link shortener and tracking S10.
Email analyticsView aggregate performance including geography, acquisition, and engagement per campaign S17.
Signup formsCreate customizable forms to capture subscribers and segment them automatically S63.
Deliverability toolsImprove inbox placement through authentication, list hygiene, and sender reputation S46.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Hundreds of pre-built appsIntegrationConnect e-commerce platforms, CRMs, and websites to sync customer data S17.
Third-party analytics toolsIntegrationConnect campaigns to tools like Google Analytics to track website activity and ROI S60.
SalesforceIntegrationPull customer details to build segments S62.
ShopifyIntegrationPull purchase history to build segments S62.
APIAPIConnect with external platforms to enhance data and build segments S62.
Signup formsIntegrationConnect forms to subscriber lists and automation workflows S63.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
FreeFreeNot establishedNot established S1
Lite$11.70 per month (annual billing, 10% discount)Select core features; drip campaigns; unlimited signup forms5x subscribers in emails per month; website builder $10/month extra S1
Essentials$27.90 per month (annual billing, 10% discount)All core features; unlimited AI features and automated emails; inbox previewUnlimited email sends S1
Premier$153.90 per month (annual billing, 10% discount)Highest plan; phone supportUnlimited email sends S1
Trial30-day free trial500 contacts and 500 emailsNot established S1

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
spaceship.com111bcc stands for
mailchimp.com111average open rates for email marketing by industry
wisestamp.com112bcc stands for
moengage.com112average open rates for email marketing by industry
quora.com113bcc stands for
youtube.com114bcc stands for
monday.com114average open rates for email marketing by industry
ecosend.io115bcc stands for
salesforce.com115average open rates for email marketing by industry
reddit.com116bcc stands for

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.1%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresTap into AI-powered email know-how whenever you need it. AI Email Booster pinpoints the changes that can measurably improve performance and walks you through the why behind each recommendation. Approve a change with a click, and the finished edit is instantly applied and formatted for you, so you can get on your way.\*https://www.campaignmonitor.com/
featuresAI Email Booster interprets your goal and then provides personalized recommendations to help you achieve your it—review, adjust, and apply with a single click.https://www.campaignmonitor.com/features/ai-email-booster/
featuresAI Email Booster gives you actionable recommendations to help improve audience engagement. This tool optimizes your content for clicks, opens, and conversions by:https://www.campaignmonitor.com/features/ai-email-booster/
featuresSend your campaign with confidence. AI Email Booster will provide suggestions that can help you boost your chances of clicks, conversions, and engagement.https://www.campaignmonitor.com/features/ai-email-booster/
featuresHave total confidence your message will achieve your goal and help your campaign succeed with AI Email Booster.https://www.campaignmonitor.com/features/ai-email-booster/
featuresLet AI help you write the first draft—and skip writer’s block completely. Refine your message with precision, keeping your target audience in mind—and maximize conversions.https://www.campaignmonitor.com/features/ai-email-booster/
featuresLearn morehttps://www.campaignmonitor.com/features/ai-features/
featuresBecause our AI is built into the creation process, you can review suggestions, tweak recommendations, and approve changes in real time. You get efficiency of automation without sacrificing creative control.https://www.campaignmonitor.com/features/ai-features/
featuresTap into AI-powered email know-how whenever you need it. AI Email Booster pinpoints the changes that can measurably improve performance and walks you through the why behind each recommendation. Approve a change with a click, and the finished edit is instantly applied and formatted for you, so you can get on your way.\*https://www.campaignmonitor.com/
featuresExplore AI Email Booster →https://www.campaignmonitor.com/
featuresAI Email Booster interprets your goal and then provides personalized recommendations to help you achieve your it—review, adjust, and apply with a single click.https://www.campaignmonitor.com/features/ai-email-booster/
featuresTransform your email campaign with AI Email Booster. Access real-time suggestions, make high-impact changes, and get an actionable path to better performance.https://www.campaignmonitor.com/features/ai-email-booster/
featuresAI Email Booster gives you actionable recommendations to help improve audience engagement. This tool optimizes your content for clicks, opens, and conversions by:https://www.campaignmonitor.com/features/ai-email-booster/
featuresSend your campaign with confidence. AI Email Booster will provide suggestions that can help you boost your chances of clicks, conversions, and engagement.https://www.campaignmonitor.com/features/ai-email-booster/
featuresGo from hours of writing, editing, and refining to minutes of review then implementation. Offload lower-value tasks to our AI-powered features so you can focus on what matters most.https://www.campaignmonitor.com/features/ai-email-booster/
featuresHave total confidence your message will achieve your goal and help your campaign succeed with AI Email Booster.https://www.campaignmonitor.com/features/ai-email-booster/
featuresYou can access AI Email Booster within the email template builder or as a suggested tactic within Marketing Monitor. Check out which plans offer AI Email Booster access using the link below.https://www.campaignmonitor.com/features/ai-email-booster/
featuresLet AI help you write the first draft—and skip writer’s block completely. Refine your message with precision, keeping your target audience in mind—and maximize conversions.https://www.campaignmonitor.com/features/ai-email-booster/
featuresStreamline your workflow with AI.https://www.campaignmonitor.com/features/ai-features/
featuresGet empowered to produce your best work yet with AI capabilities that will supercharge your marketing.https://www.campaignmonitor.com/features/ai-features/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap1 first-page appearances across bcc stands for

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraCampaign Monitor by Marigold Price, Reviews & Features - Capterra South Africa 2026Grounded web search### Overall rating Based on 507 reviews 4,5 ### Reviews sentiment Positive 92% Neutral 6% Negative 2% ... Campaign Monitor is best suited for beginners in email marketing. It has a basic drop and
G2Compare Campaign Monitor by Marigold and Flodesk Social Share OptionsGrounded web searchCampaign Monitor by Marigold(716)4.1 out of 5Campaign Monitor by Marigold By Marigold Try for free Flodesk(66)4.2 out of 5Flodesk By Flodesk ... Campaign Monitor by Marigold Star Rating (716) 4.1 out of 5
MailConCampaign Monitor Review 2026 / Ratings, Features & Pricing - MailConGrounded web search/ Review Platform / Rating / Review Count / / --- / --- / --- / / Capterra / 4.5 / 505 / / G2 / 4.1 / 718 / / Gartner / 4.2 / 99 / / GetApp / 4.5 / 505 / / Glassdoor / 3.9 / 109 / / GoodFirms / 4.0 / 1 / / Software Advice / 4.5 / 505 / / Trustpilot / 3.4 / 196 / / TrustRadius (out of 5) / 4.4 / 29 / / ProductHunt / No reviews / No reviews / / SourceForge / 5.0 / 6 / / Weighted Average Rating / 4.3 / / ... “One thing I appreciate is how user-friendly it feels compared to some other platforms I’ve
TrustpilotCampaignmonitor Reviews 193Grounded web search# Campaignmonitor Reviews 193 • 3.8 Email Service Provider ... no response. Meanwhile, they continued to withdraw money from my ... the cancellation had been processed.Dealing with Mike, the shift leader, was particularly frustrating as he showed no
emailsoftwareinsights.comCampaign Monitor Review: Is It Worth the Price in 2025?Grounded web search### Reddit Reviews Summary ... Redditors generally like Campaign Monitor but they’re honest about its quirks. People say it’s easy to use for newsletters, they appreciate that new features roll out regularly, and it’s flexible enough to handle most automation needs. A few users specifically mentioned that the design tools are better than Mailchimp’s, which is a win if you care about your brand looking good or need multiple people working on campaigns together.
aibuildermarketplace.comCampaign Monitor Review (2026): Real Pricing, Real LimitsGrounded web search- • The interface is clean and the templates make good-looking email easy — ... is what reviewers consistently name. - • Support gets good marks from most reviewers: quick, personal and staffed by humans
Software AdviceActiveCampaign vs Campaign Monitor by Marigold - 2026 Comparison - Software AdviceGrounded web searchmonth - Campaigns - Email Templates - Pricing Who uses Campaign Monitor by Marigold Based on 506 reviews ... Most common industries: Professional Services (20%), IT & Software Development (18%) ... : Email Marketing (14%), Campaign Management (6%)
sender.netSender vs Campaign Monitor: Which Email Marketing Platform Delivers More Value in 2026?Grounded web searchCampaign Monitor users on Capterra value the platform’s reliability and uptime. The “Visual Journey Designer” is frequently cited as a favorite feature for mapping out customer ... Campaign Monitor is viewed by the Reddit community as a “legacy” luxury tool. It is respected for its infrastructure and inbox placement, with several users noting it avoids the “Promotions” tab better than cheaper alternatives. ... However, threads often turn negative regarding cost, with users frequently asking for

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyparkruncustomer case study — parkrun mitigates this challenge in part with a timely and highly engaging follow-up email sent to parkrunners shortly after their first event. (How parkrun built community with email / Campaign Monitor)
TestimonialAustralian Red Crosstestimonial — Using refined segmentation and more personalised content to improve the user experience, Australian Red Cross saw double the results from just a single campaign: 68% increase in open rates 201% increase in click-through rates… (Red Cross uses email marketing to fundraise)

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipEllen Hyslop, Co-Founder of The GISTsource
Contact and supportGet phone access to our award-winning support team during business hours in your region. Visit our Expert Services page to learn moresource
Legal and privacy> No, you must follow the privacy and email laws of your subscribers’ countries, not just your own. This means understanding and complying with regulations like GDPR, CAN-SPAM, CASL, and others, depending on where your ssource
Security and complianceTwo-factor authenticationsource
Uptime and status pageNot published on the collected pages.—
Domain registered2004-03-17—
Domain expires2027-03-17—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
How to Plan a Giving Tuesday Campaign / Campaign MonitorGuidePlanning your Giving Tuesday campaign doesn't have to be hard. By planning ahead and using our 3 tips, you can create a campaign that delivers real results. (source)Not dated
Quickly Correcting and Personalizing your Emails by Using Dynamic Email ContentProduct updateProduct update is publicly available. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S17.S17
Platforms and appsWeb platform S17.S17
API and extensibility (API, SDK, webhooks, MCP, plugins)API available for connecting external platforms S62.S62
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsClaims a 99% delivery rate S46.S46
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2004-03-17 — MarkMonitor Inc.
Domain expires2027-03-17
First archived2004-08-21 — web archive
TLS certificateLet's Encrypt, valid, expires 2026-12-14
Security headersnone served
Headers not servedHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserversns4.campaignmonitor.com, ns0.campaignmonitor.com
20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 6
  • Notices: 11

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text1https://www.campaignmonitor.com/
noticeImages are missing alt text3https://www.campaignmonitor.com/features/marketing-studio/
noticeImages are missing alt text1https://www.campaignmonitor.com/
noticeImages are missing alt text1https://www.campaignmonitor.com/features/overview
noticeMeta description length should be reviewed191https://www.campaignmonitor.com/whats-new/
noticeImages are missing alt text12https://www.campaignmonitor.com/integrations/
warningMissing meta description—https://www.campaignmonitor.com/best-email-marketing-campaigns/
warningMissing canonical URL—https://www.campaignmonitor.com/signup/
noticePage is marked noindex—https://www.campaignmonitor.com/signup/
noticeImages are missing alt text1https://www.campaignmonitor.com/signup/
noticeImages are missing alt text7https://www.campaignmonitor.com/features/email-template-builder/
noticeImages are missing alt text3https://www.campaignmonitor.com/features/email-segmentation/
noticeImages are missing alt text4https://www.campaignmonitor.com/features/email-personalization/
warningDuplicate title in audit sample2https://www.campaignmonitor.com/
warningDuplicate title in audit sample2https://www.campaignmonitor.com/
warningDuplicate meta description in audit sample2https://www.campaignmonitor.com/
warningDuplicate meta description in audit sample2https://www.campaignmonitor.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Campaign Monitor: Email Marketing Platform & Services1770142 mshttps://www.campaignmonitor.com/
200Marketing Studio AI campaign generator \Campaign Monitor188993 ms
200Campaign Monitor: Email Marketing Platform & Services1770129 mshttps://www.campaignmonitor.com/
200Email Marketing Software Features \Campaign Monitor1786113 ms
200What's New in Campaign Monitor \Campaign Monitor19284121 ms
200Campaign Monitor Integrations - CRM, Ecommerce & More11392534 mshttps://www.campaignmonitor.com/integrations/
200Improve Email Deliverability \Campaign Monitor12301526 ms
200The 97 Best Email Marketing Campaign Examples1601105 mshttps://www.campaignmonitor.com/best-email-marketing-campaigns/
200Expert Email Marketing Services \Campaign Monitor11175530 ms
200Sign up for free with Campaign Monitor \Campaign Monitor150288 ms
200Email Template Builder \Campaign Monitor1140192 ms
200Email Marketing Automation Software \Campaign Monitor11425241 ms
200Transactional Email Service \Campaign Monitor11292295 ms
200Email List Segmentation \Campaign Monitor1153998 ms
200Personalized Email Marketing Software \Campaign Monitor1161790 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct33.6%
search46.2%
search organic26.0%
search paid20.2%
social1.4%
social organic1.3%
social paid0.1%
referrals3.8%
paid referrals12.6%
mail2.0%
gen ai0.1%
affiliate0.3%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security and compliance information, uptime status, and data export details. Open questions remain about the free plan's limits and the exact scope of the SMS offering beyond the USA.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from campaignmonitor.com, including feature pages, company information, and a pricing page. The external proof search discovered a review profile but its content was not collected. Limitations include reliance on vendor-published information and lack of independent verification of claims.

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