Overview
Summary
The useful answer before the supporting detail.
Vidyard is an online video platform for business that helps go-to-market teams create, host, and share personalized videos to increase leads, accelerate pipeline, and delight customers S64. It is used by sales and marketing professionals to record and share videos, track viewer engagement, and communicate better with customers S9. The platform provides AI-powered video messaging, video hosting, and digital sales rooms, with analytics that connect video performance to leads, pipeline, and revenue S1 S64.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Vidyard is an online video platform for business, offering video messaging and asynchronous communications for go-to-market teams S1 S64.
- Core purpose: It helps revenue teams scale trust at every stage of the customer journey with AI-powered video that is personal, trackable, and embedded in tools S64.
- Intended users: Sales and marketing professionals, as well as go-to-market teams, use Vidyard to connect with prospects and generate revenue S1.
- Product scope: Vidyard is a platform that includes video messaging, video hosting, and digital sales rooms, with AI-powered features S1.
- Positioning: Vidyard positions itself as the leading video messaging and asynchronous communications platform for go-to-market teams S1.
- Claimed distinction: Vidyard claims to be built for go-to-market teams, powered by AI, and to help businesses succeed with video S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Sales teams | Record personal videos to reach more customers and close more deals S1. |
| Marketing teams | Host video content and convert viewers into leads S1. |
| Customer success teams | Keep customers engaged after the deal closes S1. |
| Internal communications | Create and deliver an internal communications strategy S1. |
| Financial services advisors | Record detailed videos that guide clients through advice and stay present between meetings S97. |
Traffic and search
Search summary
The useful answer before the supporting detail.
Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers. Learn more! vidyard.com: an estimated 910,124 total monthly visits and about 236,591 monthly organic visits across 10,083 ranking keywords. Scout crawled 15 pages and measured a technical health score of 95/100.
- Total traffic (modeled): 910,124 monthly visits across all channels.
- Organic search traffic (estimated): 236,591 monthly visits from search.
- Strongest sampled ranking: end q3 at position 1.
- Leading page in the collected evidence: https://www.vidyard.com/glossary/sales-glossary-end-of-quarter/.
- Closest measured organic competitor: manydays.space, appearing 3 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 95/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers. Learn more! | https://www.vidyard.com/ |
| other | New Video in Motion Benchmark Report. Proven video plays, benchmarks, and proof points for every revenue team. Read it now | https://www.vidyard.com/ |
| other | Record personal videos to reach more customers. | https://www.vidyard.com/ |
| other | ](https://www.vidyard.com/enterprise-video-platform/) | https://www.vidyard.com/ |
| other | ](https://www.vidyard.com/enterprise-video-platform/financial-services/)[ | https://www.vidyard.com/ |
| other | ](https://www.vidyard.com/enterprise-video-platform/saas/)[ | https://www.vidyard.com/ |
| other | ](https://www.vidyard.com/enterprise-video-platform/consumer-sales/) | https://www.vidyard.com/ |
| other | ]( |
