⚡Stack Radar

Async Communication · Reviewed 20 Oct 2026

Loom

Loom is a screen recording and video messaging platform for async communication.

free tier · loom.com ↗

Paid against free › Async Communication › Loom

Loom at a glance

SEO analysis

Collected Oct 20, 2026

loom.com: an estimated 16,019,264 total monthly visits and about 235,989 monthly organic visits across 5,291 ranking keywords. Scout crawled 15 pages and measured a technical health score of 94/100.

16MEstimated total trafficModeled monthly visits5.3KRanking keywordsPublic search sample94/100Technical health15 pages checked71.8KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Loom is a screen recording and video messaging platform that lets users capture their screen, camera, and voice to create shareable videos S91. It is used by teams for async communication, training, feedback, and product demos, solving the problem of coordinating across time zones and reducing meetings S14 S91. The platform includes editing tools, AI features, and integrations with popular work apps, making it easy to share ideas and provide feedback S91.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Loom is a screen recording and video messaging platform S91.
  • Core purpose: It solves the problem of asynchronous communication by letting users record and share video messages S91.
  • Intended users: Teams and individuals who need to communicate visually, including sales, support, and product teams S14 S160.
  • Product scope: Loom is a platform that includes screen recording, video editing, hosting, and sharing capabilities S91 S150.
  • Positioning: Loom positions itself as a tool that makes communication more personal and efficient than text S91.
  • Claimed distinction: Loom claims to be trusted by over 22 million people and offers enterprise-grade security S91.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Sales teamsCreate sales videos and answer customer questions S14.
Product teamsPlan product roadmaps and review past quarters asynchronously S149.
Support teamsShare product training videos to ensure customer service excellence S160.
Remote teamsCommunicate and collaborate asynchronously across distributed locations S91.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Screen recordingRecord your screen, camera, and voice in a few clicks S91.
Video editingTrim, stitch clips, add backgrounds, text, arrows, and box overlays S91.
Screenshot captureCapture, annotate, and share screenshots with shapes, arrows, and text S1.
AI workflowsTurn any Loom into a written doc to draft SOPs, file Jira tickets, and more S91.
CollaborationAdd emojis, comments, tasks, and CTAs to video messages S91.
Video libraryStore and manage videos in a secure, searchable library S159.
Engagement insightsExportable engagement insights to track viewer interaction S136.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Chrome extensionBrowser extensionCapture, annotate, and share screenshots and screen recordings directly from the browser S1.
Desktop appDesktop appAccess screenshot and recording tools from the desktop S1.
Mobile appMobile appRecord and share video from anywhere S14.
Google WorkspaceIntegrationSeamlessly integrate videos with tools like Google Workspace S91.
SlackIntegrationSeamlessly integrate videos with Slack S91.
SalesforceIntegrationIntegrate with Salesforce for enterprise workflows S136.
ZoomIntegrationAutomatically import Zoom videos into Loom HQ for Enterprise plan holders S150.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Starter$0 S13625 videos per person, 5-minute recordings S136Up to 50 members, 720p S136
Business$18 per user per month, billed monthly; annual saves up to 17% S136Unlimited videos and recording length S136Up to 4K, no Loom AI summaries S136
Business + AI$24 per user per month, billed monthly; annual saves up to 17% S136Unlimited videos, Loom AI summaries, chapters, meeting notes S136Admin insights S136
EnterpriseContact sales S136Unlimited S136SSO, SCIM, Salesforce, 99.95% SLA S136

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com426.3download loom, ai screen recorder
vmaker.com111ai screen recorder
atlassian.com112download loom
play.google.com113download loom
reddit.com113ai screen recorder
chromewebstore.google.com114ai screen recorder
apps.apple.com115download loom
kommodo.ai115ai screen recorder
cap.so116download loom
canvid.com116ai screen recorder

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customers[Skip to content](#wp--skip-link--target)https://www.atlassian.com/blog/loom/use-cases-customer-support
customersAI that knows your businesshttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersConnect people, knowledge, and work to move faster togetherhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersLearn morehttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersHow We Leverage Video in Customer Support Strategyhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersShare on Facebook (Opens in new window)Facebookhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersShare on X (Opens in new window)Xhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersShare on LinkedIn (Opens in new window)LinkedInhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersShare on Mail (Opens in new window)Mailhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customers0https://www.atlassian.com/blog/loom/use-cases-customer-support
customersInside Atlassianhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersJuly 11, 2022https://www.atlassian.com/blog/loom/use-cases-customer-support
customersLoomhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersBefore I joined Loom, my experience with video communication was purely recreational. I had never recorded a video message to document workflows for my team, and taking time away from writing an email to a customer to record a video just didn’t seem productive. Plus, all the editing and uploading required was a process that simply didn’t scale.https://www.atlassian.com/blog/loom/use-cases-customer-support
customersNow, the Customer Support team and I record an average of 250 videos per month using Loom. You wouldn’t know it by the number of tickets we get through each week, but we’re a small team; video messaging helps us answer and troubleshoot support tickets faster. These videos are sent to our customers externally, but they’re also kept internally as training resources for our growing team.https://www.atlassian.com/blog/loom/use-cases-customer-support
customersQuick videos ensure customer interactions maintain humanityhttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersWhen you support hundreds or thousands of your customers through email or live chat, you want to be as efficient as possible while still delivering a world-class customer experience that is both fast and personal.https://www.atlassian.com/blog/loom/use-cases-customer-support
customersTo maintain that balance, there are a couple of questions to ask first:https://www.atlassian.com/blog/loom/use-cases-customer-support
customersDo your customers feel like they are speaking to a human when they contact your support team?https://www.atlassian.com/blog/loom/use-cases-customer-support
customersDoes your support team have access to the information needed to properly support your customer base?https://www.atlassian.com/blog/loom/use-cases-customer-support

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://chrome.google.com/webstore/detail/loom-for-chrome/liecbddmkiiihnedobmlmillhodjkdmb
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.8%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherEasily record and share AI-powered video messages with your teammates and customers to supercharge productivityhttps://www.loom.com/
pricingYes, you can try our Business + AI plan free for 14 days. If you would like a free 14-day trial of our Enterprise plan please contact sales.https://www.loom.com/pricing
customersAI that knows your businesshttps://www.atlassian.com/blog/loom/use-cases-customer-support
customersAI that knows your businesshttps://www.atlassian.com/blog/loom/video-customer-support

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.4 first-page appearances across download loom, ai screen recorder
Technical priorityMissing page titlehttps://id.atlassian.com/signup?application=loom--default&loom_anon_id=2328121e-39c0-4018-a5a6-7f0c07ec244c&flowTraceId=2328121e-39c0-4018-a5a6-7f0c07ec244c&continue=https%3A%2F%2Fid.atlassian.com%2Fsignup%2Fwelcome%2Fp%2Floom-create-workspace&sn_id=0e6bbba1-4514-4b0f-86b4-700ef1e14a92

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraLoom Reviews 2026. Verified Reviews, Pros & ConsGrounded web search# Reviews of Loom Ease of use 4.7 Customer Service 4.4 ... I’m Matías, founder at Anunzi (marketing + AI). We used a paid plan for a year and then paused mainly because our project volume dropped, not
TrustpilotLoom Reviews / Read Customer Service Reviews of loom.comGrounded web searchConsidering 135 reviews, most reviewers were let down by their experience overall. Consumers frequently reported that the software suffered from constant application crashes, audio sync issues, and unpredictable video recording failures that severely disrupted their daily professional work. Furthermore, customers faced major obstacles with unwanted subscription renewals, unexpected monthly charges, and complicated account cancellation processes that prevented them from leaving easily. However, s
DEV CommunityLoom Review: Async Video Messaging for Teams That Want Fewer MeetingsGrounded web searchLet me give you the numbers from our three-week experiment, because I tracked them to make the case to our CTO. Before Loom, our 7-person engineering team ran: ... During the three-week experiment, we replaced daily standups with Loom recordings capped at 3 minutes each and kept sprint planning and retro as synchronous meetings. The async standups took roughly 3 minutes to record and 2-3 minutes to watch per teammate (at 1.5x speed). Total async standup time per person per week: about 15 minutes
trainn.co2,300+ Loom Reviews Read: The Real Verdict (2026)Grounded web searchLoom's reviewers are positive on the recording experience itself: fast, effortless screen and webcam capture, instant shareable links with transcription, and viewer analytics dominate the "what users like" data (G2, 1,900+ reviews, 4.7/5;
zendikt.comLoom review, pricing, and verified intelligence / ZendiktGrounded web search. The product covers browser and desktop screen-plus-camera recording, instant share links, ... to 50,000 employees) where async video is part of how engineering, product, and customer-success teams already work. Standalone non-Atlassian buyers
GetAppLoom 2026 Pricing, Features, Reviews & Alternatives / GetAppGrounded web searchTo determine these pros and cons insights, we analyzed responses from 516 verified reviews Overall rating 4.7 (516) Value for money 4.6 Features 4.5 Ease of use 4.7 Customer support 4.4 Reviews sentiment 1-2(14) 3-4(114) 5(388)
toolradar.comLoom Reviews, Pricing & Alternatives (2026) - 4.7/5Grounded web search## Ratings Across the Web 4.7(2,944 reviews) Loom holds an aggregate rating of 4.7 out of 5 from 2,944 reviews across G2 and Capterra, last checked September 17, 2026. G2 2,414 reviews 4.7/5 Capterra 530 reviews 4.7/5 Ratings aggregated from
G2Compare Fathom and Loom Software Social Share OptionsGrounded web searchFathom(5,132)5.0 out of 5Fathom By Fathom Try for free Optimized for quick response Loom(2,093)4.7 out of 5Loom By Atlassian Try for free Optimized for quick response ... Loom Most Helpful Favorable Review AN Verified User in Computer Software
G2Compare Loom Software and Vidyard Social Share OptionsGrounded web searchLoom(2,093)4.7 out of 5Loom By Atlassian Try for free Optimized for quick response ... --- It automatically records voice audio, this is the only reason to use loom besides just recording a quicktime video or some other screen capture

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyIntercomcustomer case study — Helped Intercom Use Video Prospecting to Differentiate Their Sales Outreach and Boost Reply Rates by 19% - 21m people use Loom to communicate better - 200,000 companies love to use Loom to improve collaboration - 190… (Customer Stories / Loom)

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipNot published on the collected pages.—
Contact and supportOut of office? Stay productive on the go with Loom's mobile app. Record, edit, annotate, and send videos from your phone, wherever you are.source
Legal and privacyThis site uses cookies to improve your browsing experience and perform analytics and research. We may also disclose information about your use of our site (including through the use of third-party cookies) to third partisource
Security and complianceEnterprise-grade security to keep your data and your customer’s data private and secure. We offer SSO, SCIM as well as custom data retention policies and privacy settings.source
Uptime and status pageNot published on the collected pages.—
Domain registered1997-12-04—
Domain expires2027-12-03—

Not found on the collected pages: company and ownership, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product Roadmap Reviews / LoomRoadmapPlan your next quarter's product roadmap and review the past quarter using Loom's async video to keep everyone on the same page. (source)Not dated
Free Screenshot for PC / LoomRoadmapPublic product roadmap. (source)Not dated
Free Snipping Tool / LoomRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Loom is available as a cloud service with desktop apps, Chrome extension, and mobile apps S91.S91
Platforms and appsSupports Mac, PC, and mobile devices S91 S14.S91 S14
API and extensibility (API, SDK, webhooks, MCP, plugins)Not published on the collected pages.—
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsThe app was rebuilt to be lighter, faster, and smoother S91.S91
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1997-12-04 — MarkMonitor Inc.
Domain expires2027-12-03
TLS certificateAmazon, valid, expires 2026-12-27
Security headersHSTS, X-Content-Type-Options, Referrer-Policy
Headers not servedCSP, X-Frame-Options
Server headerVercel
Mail handled bymxa-001d9801.gslb.pphosted.com, mxb-001d9801.gslb.pphosted.com
Nameserversns-1211.awsdns-23.org, ns-192.awsdns-24.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 94/100
  • Critical issues: 1
  • Warnings: 13
  • Notices: 7

Issues

SeverityIssueValueAffected URL
criticalMissing page title—https://id.atlassian.com/signup?application=loom--default&loom_anon_id=2328121e-39c0-4018-a5a6-7f0c07ec244c&flowTraceId=2328121e-39c0-4018-a5a6-7f0c07ec244c&continue=https%3A%2F%2Fid.atlassian.com%2Fsignup%2Fwelcome%2Fp%2Floom-create-workspace&sn_id=0e6bbba1-4514-4b0f-86b4-700ef1e14a92
warningMissing meta description—https://id.atlassian.com/signup?application=loom--default&loom_anon_id=2328121e-39c0-4018-a5a6-7f0c07ec244c&flowTraceId=2328121e-39c0-4018-a5a6-7f0c07ec244c&continue=https%3A%2F%2Fid.atlassian.com%2Fsignup%2Fwelcome%2Fp%2Floom-create-workspace&sn_id=0e6bbba1-4514-4b0f-86b4-700ef1e14a92
warningMissing canonical URL—https://id.atlassian.com/signup?application=loom--default&loom_anon_id=2328121e-39c0-4018-a5a6-7f0c07ec244c&flowTraceId=2328121e-39c0-4018-a5a6-7f0c07ec244c&continue=https%3A%2F%2Fid.atlassian.com%2Fsignup%2Fwelcome%2Fp%2Floom-create-workspace&sn_id=0e6bbba1-4514-4b0f-86b4-700ef1e14a92
noticeLow visible word count26https://id.atlassian.com/signup?application=loom--default&loom_anon_id=2328121e-39c0-4018-a5a6-7f0c07ec244c&flowTraceId=2328121e-39c0-4018-a5a6-7f0c07ec244c&continue=https%3A%2F%2Fid.atlassian.com%2Fsignup%2Fwelcome%2Fp%2Floom-create-workspace&sn_id=0e6bbba1-4514-4b0f-86b4-700ef1e14a92
warningPage should have one primary H10https://www.loom.com/download
noticeLow visible word count0https://www.loom.com/download
noticeImages are missing alt text18https://www.loom.com/products/chrome-screen-recorder
warningPage should have one primary H10https://www.loom.com/desktop
noticeLow visible word count0https://www.loom.com/desktop
noticeImages are missing alt text17https://www.loom.com/products/iphone-screen-recorder
warningPage should have one primary H10https://www.loom.com/login?redirect_after=%2Flooms%2Fvideos
noticeLow visible word count0https://www.loom.com/login?redirect_after=%2Flooms%2Fvideos
warningTitle length should be reviewed70https://www.loom.com/use-case/design
noticeImages are missing alt text1https://www.loom.com/use-case/design
warningDuplicate title in audit sample2https://www.loom.com/
warningDuplicate title in audit sample2https://www.loom.com/
warningDuplicate meta description in audit sample2https://www.loom.com/
warningDuplicate meta description in audit sample2https://www.loom.com/
warningDuplicate meta description in audit sample3https://www.loom.com/download
warningDuplicate meta description in audit sample3https://www.loom.com/desktop
warningDuplicate meta description in audit sample3https://www.loom.com/login?redirect_after=%2Flooms%2Fvideos

Crawled pages

StatusTitleH1sWordsResponseURL
200Free screen recorder for Mac and PC \Loom181764 ms
200Free screen recorder for Mac and PC \Loom181744 ms
202Missing title12668 mshttps://id.atlassian.com/signup?application=loom--default&loom_anon_id=2328121e-39c0-4018-a5a6-7f0c07ec244c&flowTraceId=2328121e-39c0-4018-a5a6-7f0c07ec244c&continue=https%3A%2F%2Fid.atlassian.com%2Fsignup%2Fwelcome%2Fp%2Floom-create-workspace&sn_id=0e6bbba1-4514-4b0f-86b4-700ef1e14a92
200Download the Loom Desktop App \Loom0084 ms
200Free Screen Recorder \Loom1151950 ms
200Chrome Screen Recorder: Free & Easy To Use \Loom171641 ms
200Loom \Free Screen & Video Recording Software \Loom00
200Free iPhone Screen Recorder: Capture It All in One Tap \Loom167731 ms
200Log into Loom \Loom0032 ms
200Security Measures \Atlassian14401115 ms
200Personalize Your Sales Video Prospecting With Loom \Loom176029 ms
200Engineering collaboration: Build and ship faster with Loom \Loom158154 ms
200Using Video Messaging for Customer Support Services \Loom180058 ms
200Free Design Collaboration Software: Boost Creativity with Video \Loom1760164 ms
200Loom Use Cases \Send Quick Video Messages \Loom1361

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct74.4%
search6.9%
search organic6.9%
search paid0.1%
social5.3%
social organic5.2%
social paid0.2%
referrals8.1%
paid referrals0.4%
mail4.0%
gen ai0.8%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed API documentation, data export options, and specific uptime statistics. Open questions remain about the full scope of the Enterprise plan's security features and the exact terms of the Atlassian integration.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 pages collected from loom.com, including product pages, pricing, and community pages. The collection used static and browser rendering rendering, with a sitemap of 371 URLs. External proof search was performed but no external reviews were scraped. Limitations include potential marketing bias in product pages and lack of third-party verification.

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