To-do Lists · Reviewed 25 Oct 2026

Things

Award-winning personal task manager for Apple platforms.

· culturedcode.com ↗

Paid against free › To-do Lists › Things

Things at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Things is an award-winning personal task manager for Apple platforms, helping users plan their day, manage projects, and make progress toward goals S3. It is designed for individuals who want to organize personal and work tasks across Mac, iPad, iPhone, Apple Watch, and Apple Vision Pro S1. The app provides practical value through features like Today and Upcoming lists, headings, checklists, and reminders, all integrated with Apple's ecosystem S7.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Things is a personal task manager for Apple platforms, developed by Cultured Code S1.
  • Core purpose: It helps users plan their day, manage projects, and make real progress toward their goals S3.
  • Intended users: Individuals who need to organize personal and work tasks across Apple devices S1.
  • Product scope: A single app that runs on Mac, iPad, iPhone, Apple Watch, and Apple Vision Pro, with a companion cloud sync service S1 S7.
  • Positioning: Cultured Code positions Things as an award-winning, beautifully designed task manager that integrates deeply with Apple platforms S1 S3.
  • Claimed distinction: The app is praised for its elegant design, powerful features, and seamless integration with Apple's ecosystem S3.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
IndividualsPlan daily activities and manage projects to achieve personal goals S3.
ProfessionalsOrganize work tasks with headings and checklists for multi-step processes S7.
Apple ecosystem usersSync tasks across Mac, iPad, iPhone, Watch, and Vision Pro S1.
Users needing remindersSet time-based reminders for time-critical tasks S7.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Today listProvides a central place for all daily activities after planning in the morning S7.
Upcoming listAllows planning the week ahead with a dedicated list S7.
HeadingsLets users create categories, milestones, or custom groupings by naming and dragging to-dos underneath S7.
ChecklistsEnables creating checklists for tasks like shopping or packing S7.
RemindersSupports time-based reminders with enhanced delivery via Things Cloud Fastlane S7.
Quick FindProvides fast search and navigation across tasks S7.
Jump StartUses natural language recognition to quickly set dates and schedule to-dos S7.
Desktop-class editing on iOSOffers easy insert, multi-select, reordering, and batch edits on iOS S7.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Siri & ShortcutsIntegrationAllows creating tasks and reminders via Siri and Shortcuts S7.
SpotlightIntegrationEnables searching and accessing tasks from Spotlight S24.
Mail to ThingsIntegrationLets users create tasks from emails S7.
URL SchemeAPIProvides a URL scheme for external apps to interact with Things S7.
MarkdownData formatSupports Markdown formatting in notes and tasks S3.
WidgetsExtensionProvides home screen widgets for quick task viewing S7.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Things for Mac$49.99 one-time purchase S6Full app for MacMac App Store; separate purchase per platform S6
Things for iPhone and Apple Watch$9.99 one-time purchase S6Full app for iPhone and Apple WatchiOS App Store S6
Things for iPad$19.99 one-time purchase S6Full app for iPadiPad App Store S6

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
apps.apple.com624task manager ios, tasks 3
reddit.com223.5task manager ios, tasks 3
macstories.net111tasks 3
lifestack.ai115task manager ios
thedigitalprojectmanager.com115tasks 3
goodtaskapp.com116task manager ios
youtube.com117task manager ios
todoist.com118task manager ios
thetasks.app118tasks 3

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 2.1%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap6 first-page appearances across task manager ios, tasks 3

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
PCMagThings 3 - Review 2025 - PCMag AustraliaGrounded web searchThings is a worthwhile to-do list app for Apple users who like its uncluttered interface, but it's missing features from top competitors. ## Pros & Cons ... - - Clean and beautiful interface - Easy to add and manage tasks - One-time cost - - Available for Apple devices only, and no web app - Awkward to navigate at times - No collaboration features, location-based reminders, or natural language input ... Things is an elegant, Apple-only to-do app that lets you customize tasks in a bunch of helpfu
WIREDThings 3: Perhaps the Prettiest To-Do List App Ever / WIREDGrounded web searchToday, Cultured Code officially launches Things 3.0, an updated version that's been in the works for the better part of five years. It's a complete rewrite and redesign of ... Unfortunately for some users, Things only works with Apple. You can buy the iPhone app for $10, the iPad app for $20, and the Mac app for $50, which, if you're doing the math, is a lot of money. All that stuff stays in sync automatically, but there's nothing for Android or Windows or even the web. Things also won't integra
Should I Use ItCultured Code (Things 3) Review 2026 / Should I Use ItGrounded web searchSolo Apple users buy Things 3 once and keep it for years; it is a polished personal to-do app. Teams, cross-platform users, and buyers who expect fast updates look elsewhere. ... > “I love Things. I think it remains one of the most beautifully designed
apps.apple.com‎Things 3 - Ratings & Reviews - App StoreGrounded web searchold 2017 app with some useless new features. Look at reddit ... interest from the developer. I moved from it to other apps and I highly recommend to so to everyone else still trusting a company that didn't do anything to maintain lead position

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Love it. I've been increasingly dissatisfied with Things... — Love it. I've been increasingly dissatisfied with Things. Specific things I'm looking for in a Todo manager: ... Concerns: 1. How painful will it be to import from Things? 2. What if the app goes away? I don't want to lose my stuff or switch again, it's a pain. How big is your company? Are you a going concern with real customers or is this a side project that will fall by the wayside? 3. I do love not paying a subscription for Things. I like the $150
  • The things app https://culturedcode.com/things/ , even though it's just an elega... — The things app https://culturedcode.com/things/ , even though it's just an elegant TODO app something drove me to buy the iPhone and Mac versions. ... expensive for a TODO app that can largely be replaced with the slightly inferior but free Reminders app.
  • Things - To-Do List App for Mac & iOS — Things - To-Do List App for Mac & iOS # Things Things is the award-winning personal task manager that helps you plan your day, manage your projects, and make real progress toward your goals. ... quick glance at the new UI is all it takes to fall in love
  • Why Things 3 Is the Best To-Do List App I Can’t Live Without — 3 is a to-do list app created by Cultured Code. It replaced Things 2 in 2017 and is a paid-for app available on macOS, iOS, the Vision Pro, iPadOS, and watchOS. The cost varies depending on which device you purchase it for (I'll speak more about that
  • Eight Years With Things 3 · Daniel Marcinkowski — , macOS, and visionOS. There are no apps for Android, Windows, or even a Web version. If you’re all-in on the Apple ecosystem like me, it’s probably not going to be a problem for you, unless you use another platform at work. If that

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCultured Code GmbH & Co. is the controller and service provider S59.S59
Contact and supportContact email for privacy questions is privacy@culturedcode.com S59.S59
Legal and privacyPrivacy policy covers data collection, use, and disclosure, with GDPR compliance S59.S59
Security and complianceTLS encryption is used for Things Cloud transmissions S59.S59
Uptime and status pageA status page provides current status of Things Cloud sync service S24.S24
18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
The iCal Sync Interface or How to Implement a New Feature - Things Blog - Cultured CodeGuideA look behind the scenes at how we design new features, plus a preview of the upcoming iCal sync dialog — as simple as a switch, or fully customizable. (source)Not dated
Things touch 1.0.1, Syncing, and How to Prevent Data Losses When Updating iPhone Apps - Things Blog - Cultured CodeGuideThings touch 1.0.1 brings bug fixes and a German localization. Plus: a progress update on desktop sync, and how to safely update iPhone apps without losing data. (source)Not dated
Status - Cultured CodeStatus pageView info about Things’ latest releases, and check the current status of the Things Cloud sync service. (source)Not dated
A Roadmap? - Things Blog - Cultured CodeRoadmapThings alpha updates shift to a weekly release schedule, with plans to open access more broadly in January 2008. (source)January 2008
The 0.9.3 Release Got “Cancelled” - Things Blog - Cultured CodeRelease notesThings 0.9.3 adds a new Cancelled status for to-dos, a dock icon badge, more compact Next and Today lists, and eight bug fixes. (source)Not dated
This is not a Roadmap - Things Blog - Cultured CodeRoadmapA look at what’s coming next for Things on Mac and iPhone, including over-the-air sync, performance improvements, mixed projects, and better collaboration. (source)Not dated
What’s New in the all-new Things. Your to-do list for Mac & iOSSupportPublic contact and support channel. (source)Not dated
The iCal Sync Interface or How to Implement a New Feature - Things Blog - Cultured CodeRelease notesPublic product change history. (source)Not dated

Not found in the collected public sources: separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Delivered as native apps for Apple platforms with a cloud sync service (Things Cloud) S1 S7.S1 S7
Platforms and appsRuns on Mac, iPad, iPhone, Apple Watch, and Apple Vision Pro S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers a URL scheme and integrations with Siri, Shortcuts, and Spotlight S7 S24.S7 S24
Data ownership and exportUsers retain full ownership of content uploaded to the service S67.S67
Performance and reliability claimsFast sync is mentioned in a review S3.S3
Release activityRecent updates include Things 3.24 and 3.25 S24.S24
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2003-06-04 — Tucows Domains Inc.
Domain expires2027-06-04
TLS certificateAmazon, valid, expires 2026-12-30
Security headersCSP, X-Frame-Options
Headers not servedHSTS, X-Content-Type-Options, Referrer-Policy
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-479.awsdns-59.com, ns-704.awsdns-24.net

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 86/100
  • Critical issues: 0
  • Warnings: 38
  • Notices: 10

Issues

SeverityIssueValueAffected URL
warningMissing canonical URL—https://culturedcode.com/things/
warningMissing canonical URL—https://culturedcode.com/things/
warningMissing canonical URL—https://culturedcode.com/things/features/
warningMissing canonical URL—https://culturedcode.com/things/support/
warningPage should have one primary H14https://culturedcode.com/things/blog/
warningMissing canonical URL—https://culturedcode.com/things/blog/
warningMissing meta description—https://culturedcode.com/things/mac/appstore/
warningPage should have one primary H10https://culturedcode.com/things/mac/appstore/
warningMissing canonical URL—https://culturedcode.com/things/mac/appstore/
noticeLow visible word count5https://culturedcode.com/things/mac/appstore/
warningMissing canonical URL—https://culturedcode.com/things/pricing/
noticeLow visible word count101https://culturedcode.com/things/pricing/
warningMissing meta description—https://culturedcode.com/things/download/
warningPage should have one primary H10https://culturedcode.com/things/download/
noticeLow visible word count4https://culturedcode.com/things/download/
warningMissing meta description—https://culturedcode.com/things/iphone/appstore/
warningPage should have one primary H10https://culturedcode.com/things/iphone/appstore/
warningMissing canonical URL—https://culturedcode.com/things/iphone/appstore/
noticeLow visible word count5https://culturedcode.com/things/iphone/appstore/
warningMissing meta description—https://culturedcode.com/things/ipad/appstore/
warningPage should have one primary H10https://culturedcode.com/things/ipad/appstore/
warningMissing canonical URL—https://culturedcode.com/things/ipad/appstore/
noticeLow visible word count5https://culturedcode.com/things/ipad/appstore/
warningMissing meta description—https://culturedcode.com/things/vision/appstore/
warningPage should have one primary H10https://culturedcode.com/things/vision/appstore/
warningMissing canonical URL—https://culturedcode.com/things/vision/appstore/
noticeLow visible word count5https://culturedcode.com/things/vision/appstore/
warningMissing meta description—https://culturedcode.com/follow/bluesky/
warningPage should have one primary H10https://culturedcode.com/follow/bluesky/
noticeLow visible word count4https://culturedcode.com/follow/bluesky/
warningMissing meta description—https://culturedcode.com/follow/x/
warningPage should have one primary H10https://culturedcode.com/follow/x/
noticeLow visible word count4https://culturedcode.com/follow/x/
warningMissing meta description—https://culturedcode.com/follow/threads/
warningPage should have one primary H10https://culturedcode.com/follow/threads/
noticeLow visible word count4https://culturedcode.com/follow/threads/
warningMissing meta description—https://culturedcode.com/follow/instagram/
warningPage should have one primary H10https://culturedcode.com/follow/instagram/
noticeLow visible word count4https://culturedcode.com/follow/instagram/
warningDuplicate title in audit sample2https://culturedcode.com/things/
warningDuplicate title in audit sample2https://culturedcode.com/things/
warningDuplicate title in audit sample5https://culturedcode.com/things/download/
warningDuplicate title in audit sample5https://culturedcode.com/follow/bluesky/
warningDuplicate title in audit sample5https://culturedcode.com/follow/x/
warningDuplicate title in audit sample5https://culturedcode.com/follow/threads/
warningDuplicate title in audit sample5https://culturedcode.com/follow/instagram/
warningDuplicate meta description in audit sample2https://culturedcode.com/things/
warningDuplicate meta description in audit sample2https://culturedcode.com/things/

Crawled pages

StatusTitleH1sWordsResponseURL
200Things - To-Do List App for Mac & iOS19913 mshttps://culturedcode.com/things/
200Things - To-Do List App for Mac & iOS199114 mshttps://culturedcode.com/things/
200What’s New in the all-new Things. Your to-do list for Mac & iOS130164 mshttps://culturedcode.com/things/features/
200Things Support143616 mshttps://culturedcode.com/things/support/
200Things Blog - Cultured Code4264313 mshttps://culturedcode.com/things/blog/
200Things for Mac054 mshttps://culturedcode.com/things/mac/appstore/
200App Store Pricing – Things – Cultured Code11014 mshttps://culturedcode.com/things/pricing/
200Redirecting…049 mshttps://culturedcode.com/things/download/
200Things for iPhone054 mshttps://culturedcode.com/things/iphone/appstore/
200Things for iPad0542 mshttps://culturedcode.com/things/ipad/appstore/
200Things for Vision0543 mshttps://culturedcode.com/things/vision/appstore/
200Redirecting…0432 mshttps://culturedcode.com/follow/bluesky/
200Redirecting…0444 mshttps://culturedcode.com/follow/x/
200Redirecting…0431 mshttps://culturedcode.com/follow/threads/
200Redirecting…0419 mshttps://culturedcode.com/follow/instagram/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct36.8%
search46.0%
search organic46.0%
search paid0.0%
social7.9%
social organic7.9%
social paid0.0%
referrals5.0%
paid referrals0.2%
mail2.2%
gen ai2.1%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed pricing information beyond one-time purchases, no explicit trial or free tier, and no information about API documentation or third-party integrations beyond Apple's ecosystem. Open questions remain about the full feature set of the current version and the specifics of the Things Cloud service.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 collected pages from culturedcode.com, including product pages, features, pricing, status, privacy, terms, and blog posts. The evidence catalog includes 172 entries, with sources ranging from official product descriptions to user testimonials and blog posts. External proof search was performed but no additional verification was completed. Limitations include the lack of independent review data and the potential for outdated blog content.

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