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General Assistants · Reviewed 18 Oct 2026

OpenAI

AI research and deployment company building safe AGI.

from $8 · free tier · openai.com ↗

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OpenAI at a glance

SEO analysis

Collected Oct 17, 2026

openai.com: an estimated 259,461,422 total monthly visits and about 40,790,556 monthly organic visits across 323,730 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.

259.5MEstimated total trafficModeled monthly visits323.7KRanking keywordsPublic search sample0/100Technical health1 pages checked428.5KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

OpenAI is an AI research and deployment company S1. It builds and deploys AI systems, including ChatGPT and the API platform, with a mission to ensure AGI benefits all of humanity S1. The company serves businesses and developers, offering tools for automation, content creation, and software development S54.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: OpenAI is an AI research and deployment company S1.
  • Core purpose: To build safe and beneficial AGI that benefits all of humanity S1.
  • Intended users: Businesses, developers, and researchers S54 S5.
  • Product scope: A product family including ChatGPT, API Platform, and Codex S5.
  • Positioning: "AI model and Intelligent UI for everyone" S1.
  • Claimed distinction: Mission-driven focus on AGI safety and broad accessibility S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
BusinessesCreate, optimize, and scale campaigns S54.
Marketing teamsCreate clear, consistent content at scale S54.
DevelopersBuild, debug, and ship faster S54.
HealthcareConnect science to patient impact S54.
Academic labsUse ChatGPT for life sciences research S5.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Prompt-to-voiceCreate custom voices from text descriptions via API or Playground, reusable in AI modelLive sessions S5.
Native Decisions integrationAllows apps to act during user speech or react to Live output in AI modelLive S5.
Ultrafast modeReduces time between generated output tokens for AI model Sol in the Responses API S5.
Plugin managementAdmins can manage up to 25 plugins at a time in Admin console S5.
SitesCreate and publish sites with data residency options for Enterprise workspaces S5.
TunnelsConnect Sites to private network services without public exposure S5.
Composer predictionsBeta feature suggesting next message in Codex threads S5.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
MCP ServersIntegrationConnect custom data to ChatGPT S54.
DecisionsIntegrationNative delegation in AI modelLive for app actions S5.
TunnelsIntegrationConnect Sites to private network services S5.
PluginsExtension frameworkManage and install plugins in Admin console S5.
API PlatformAPIAccess models and features programmatically S5.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 monthly per user S1AI model Luna, limited deep research S1Limited uploads, images, voice, memory S1
Go$8 per month, billed monthly S1More messages, uploads, images than Free S1May include ads; research allowance not published S1
Plus$20 per month, billed monthly S1Expanded deep research, projects, tasks, custom GPTs S1Limits apply S1
ProFrom $100 per month, billed monthly S1Maximum deep research, three usage tiers S1Unlimited subject to abuse guardrails S1
APIUsage-based pricing S1Access to models and features S1Not established S1

Competition

12

Alternative tools

Named from this report, then each website opened and checked before it is shown.

Google GeminiGoogle DeepMindGoogle Gemini provides multimodal AI models and developer APIs, offering deeper integration with Google ecosystem tools than OpenAI.CohereEnterprise AI: Private, Secure, Customizable | CohereCohere focuses specifically on enterprise-grade LLMs and retrieval-augmented generation, providing a more business-centric alternative to OpenAI's consumer-facing products.

2 verified

13

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
reddit.com2234 o, 2 0 image
chat4o.ai1124 o
x.com1122 0 image
techtarget.com1144 o
notegpt.io1142 0 image
engadget.com1154 o
thesignal.substack.com1152 0 image
saypi.ai1164 o
openart.ai1162 0 image
builtin.com1174 o

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

15

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 21.5%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
technicalSharing AI progress in mathematicshttps://openai.com/
technical](/index/sharing-ai-progress-in-mathematics/)https://openai.com/

These are first-party product claims, not independent measurements of AI-search visibility.

16

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where reddit.com appears.2 first-page appearances across 4 o, 2 0 image

Website intelligence — Collected evidence

Website evidence gaps

  • pricing: no usable public page was collected; verify whether the site publishes this evidence.
  • features: no usable public page was collected; verify whether the site publishes this evidence.
  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

17

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

No citation-grounded independent review links were found.

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialMorgan Stanleytestimonial — Morgan Stanley⁠(opens in a new window) collaborated with OpenAI to build AI solutions that empower financial advisors with faster insights, more informed decisions, and efficient summarization tools to deepen client relations… (Morgan Stanley uses AI evals to shape the future of financial services / OpenAI)
TestimonialNTT DATA Grouptestimonial — As a result, ChatGPT Enterprise has become one of the primary AI tools supporting daily work across NTT DATA Group. (NTT DATA Group cuts incident analysis to 30 minutes with Codex / OpenAI)
TestimonialSan Antonio Spurstestimonial — , the San Antonio Spurs saw rapid returns in months: - AI fluency jumped from 14% to more than 85% - Employees save over 1,800 hours each month - AI modelsolutions now engage fans in Spanish and French - 94% of users report great… (The San Antonio Spurs use ChatGPT to scale impact on and off the court / OpenAI)
TestimonialATV Big Air Tourtestimonial — with businesses that have much bigger budgets and teams. (ATV Big Air Tour turned 3 days of work into 3 hours with ChatGPT / OpenAI)

Independent mentions

  • Customer stories / OpenAI — # How leading companies are putting intelligence to work How Itaú is building generative AI for its entire customer base Oct 16, 2026 Benefit Street Partners answers questions faster with Codex Oct 16, 2026
  • How Itaú is building generative AI for its entire customer base / OpenAI — customers in its first phase, covering everything from convenient transactions to investment advice, ... by text or voice. * The IARA platform makes different models available to the ... of Responsible AI. * The legal solution operates on more than
  • Nubank elevates customer experiences with OpenAI / OpenAI — , Nubank—one of the world’s largest digital financial services platforms—has ... money, offering fee-free accounts, credit cards without annual fees, and seamless, personalized customer service. Today, Nubank serves over 114 million customers in Brazil,
  • From data to decisions: how LSEG is scaling trusted AI / OpenAI — the accuracy of ChatGPT for complex tasks, with clear time savings driven by faster, ... - Reduced product release cycles from 3–6 months to 2 weeks - Enabled thousands of employees globally within weeks - Accelerated customer delivery timelines to
  • Delivering contextual job matching for millions with OpenAI / OpenAI — against the AI model‑powered version that had additional customized context for the applicant. The performance uplift was immediately noticeable: ... +13% uplift in downstream success indicating that not only were more candidates likely to apply, but that
  • Boosting the customer retail experience with AI model mini / OpenAI — - Improved engagement: Product clicks increased by 23% within the recommendation carousel, and wishlist additions rose by 41%, demonstrating stronger user interaction. - Quality feedback: The number of recommendations deemed “unhelpful” by users decreased by 5%, reflecting higher satisfaction

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

18

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipNot published on the collected pages.—
Contact and supportView source(opens in a new window)Help center(opens in a new window)Help center(opens in a new window)source
Legal and privacyNot published on the collected pages.—
Security and complianceFor workspaces with US or EU data residency, new Sites automatically use the workspace’s existing region for supported storage and hosting. Sites are available in workspaces with data residency in other regions, but thatsource
Uptime and status pageNot published on the collected pages.—
Domain registered2007-01-19—
Domain expires2029-01-19—

Not found on the collected pages: company and ownership, legal and privacy, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

19

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Release Notes / OpenAI / OpenAIRelease notesOpenAI release notes for ChatGPT, API Platform, and Codex. Explore the latest features, updates, and improvements across OpenAI products. (source)Not dated

Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.

Technical

20

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based services including ChatGPT and API S5.S5
Platforms and appsAvailable on web, desktop, and mobile S5.S5
API and extensibility (API, SDK, webhooks, MCP, plugins)API Platform, MCP Servers, plugins, and Decisions integration S54 S5.S54
Data ownership and exportData residency options for Sites in US or EU S5.S5
Performance and reliability claimsUltrafast mode reduces time between output tokens S5.S5
Release activityRegular release notes for ChatGPT, API, and Codex S5.S5
21

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2007-01-19 — MarkMonitor Inc.
Domain expires2029-01-19
First archived2001-07-06 — web archive
TLS certificateGoogle Trust Services, valid, expires 2026-12-15
Security headersHSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Headers not servedCSP
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns2-02.azure-dns.net, ns3-02.azure-dns.org

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

22

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 0 of 15 maximum
  • Technical health: 0/100
  • Critical issues: 0
  • Warnings: 0
  • Notices: 0

Issues

The bounded crawl did not detect title, description, H1, canonical, indexing, thin-content, image-alt, response-time, or duplicate-metadata issues.

Crawled pages

The website did not return crawlable HTML pages.

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

23

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct43.0%
search21.3%
search organic21.1%
search paid0.3%
social3.7%
social organic3.6%
social paid0.1%
referrals8.8%
paid referrals0.1%
mail1.5%
gen ai21.5%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

24

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing for API, no explicit uptime or status page, and limited information on data export beyond residency options. Open questions remain about the full scope of enterprise security certifications and the availability of certain features like Tunnels and Sites beyond Enterprise workspaces.

25

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 4 collected pages from openai.com, including About, Release Notes, Solutions for Business, and the homepage. The static provider was blocked, but browser rendering rendered 4 pages. External proof search was completed. Pricing data was supplemented by an authoritative pricing table from chatgpt.com/pricing. Limitations include incomplete coverage of the site (4 of 15 pages) and potential recency of release notes.

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