Overview
Summary
The useful answer before the supporting detail.
Kagi is a user-funded, ad-free search engine that prioritizes privacy and unbiased results S32. It serves individuals, families, teams, and libraries seeking a distraction-free search experience without tracking S32. Its practical value lies in providing high-quality, private search with AI features and a meta-search API for developers S1 S32.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Kagi is a privacy-focused, user-funded search engine and meta-search API provider S1 S32.
- Core purpose: To offer ad-free, private search that avoids tracking and AI-generated content S32 S1.
- Intended users: Individuals, families, teams, and libraries seeking private, productive search S32.
- Product scope: A web search engine with browser extensions, AI assistant, and a separate Search API for developers S1 S32.
- Positioning: Kagi positions itself as a privacy-first alternative to ad-supported search engines S32.
- Claimed distinction: It claims to search 12 sources with less AI slop and better results than single-index APIs S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Individuals | Search the web without ads or tracking S32 S66. |
| Families | Use a family plan for private search across members S32. |
| Teams | Find information faster and smarter with private search S179. |
| Libraries | Provide patrons with ad-free, private search access S32 S81. |
| AI developers | Integrate Kagi's meta-search API into AI agents S1. |
Traffic and search
Search summary
The useful answer before the supporting detail.
Access multiple AI models without being tracked. Use the power of different LLMs, all grounded by Kagi search results, while keeping your prompts and data private. assistant.kagi.com: an estimated 174,543 total monthly visits and about 0 monthly organic visits across 0 ranking keywords. Scout crawled 1 pages and measured a technical health score of 88/100.
- Total traffic (modeled): 174,543 monthly visits across all channels.
- Organic search traffic (estimated): 0 monthly visits from search.
- Closest measured organic competitor: apps.apple.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 1 pages, health score 88/100.
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 0 |
| 2026-05 | 2,110 |
| 2026-06 | 181,649 |
| 2026-07 | 208,032 |
| 2026-08 | 198,669 |
| 2026-09 | 174,543 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 65.5% |
| DE | Germany | 8.1% |
| CA | Canada | 2.9% |
| AT | Austria | 2.8% |
| SG | Singapore | 2.5% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Nov 18, 1993 |
| Last changed | Nov 18, 2025 |
| Expires | Nov 17, 2032 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Signed |
| Nameservers | NS-119.AWSDNS-14.COM, NS-1265.AWSDNS-30.ORG, NS-1728.AWSDNS-24.CO.UK, NS-899.AWSDNS-48.NET |
Website capture

Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| kagi | 46,470 | $0.51 | $180 |
| kagi assistant | 150 | $4.54 | $100 |
| kagi assistant ai | 50 | $0.00 | $40 |
| kagi assist | 20 | $0.00 | $20 |
Independent Google result page
Query: Kagi Assistant
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Kagi Assistant | https://assistant.kagi.com/ | Access multiple AI models without being tracked. Use the power of different LLMs, all grounded by Kagi search results, while keeping your prompts and data |
| 2 | Kagi Assistant | Kagi's Docs | https://help.kagi.com/kagi/ai/assistant.html | Kagi Assistant supports creating custom assistants. This allows you to have a customized assistant with the desired LLM, custom instructions, and web search ... |
| 3 | Don't subscribe to Kagi for their Kagi-Assistant : r/SearchKagi | https://www.reddit.com/r/SearchKagi/comments/1pihw22/dont_subscribe_to_kagi_for_their_kagiassistant/ | Kagi Assistant has completely transformed how I search the internet. I built a custom assistant with access to Kagi's search results, and the AI ... |
| 4 | Kagi Assistant - Apps on Google Play | https://play.google.com/store/apps/details?id=com.kagi.assistant&hl=en_US | Kagi Assistant combines Kagi Search with 30+ leading AI models, giving you the best of search and AI in one fast, ad-free app. |
| 5 | Kagi - Reclaim the Web & Restore Your Privacy | https://kagi.com/ | Kagi Assistant. Access multiple AI models without being tracked. Use the power of different LLMs, all grounded by Kagi search results, while keeping your ... |
| 6 | Anyone used both Kagi assistant and perplexity and can ... | https://news.ycombinator.com/item?id=43725482 | Kagi is the better version of Google search, especially if you learn how to use lenses, bangs, and all these features. Kagi Assistant is great if you're happy ... |
| 7 | Kagi Search Pricing and Plans | https://kagi.com/pricing | Kagi has no ads, no tracking, no noise, and is fully funded by its users. We deliver fast, private, high-quality search. By joining, you're not just paying for ... |
| 8 | Kagi Assistant is now available to all users! | https://blog.kagi.com/assistant-for-all | AI enhances, it doesn't replace: Kagi Search remains our core offering, functioning independently. Kagi Assistant is an optional tool you can ... |
| 9 | Kagi AI Assistant: a short review after one year | https://matthieugd.com/blog/kagi-ai-assistant-a-short-review-after-one-year/ | They added an AI assistant that can be invoked by adding a question mark at the end of your search query. But the real kicker is their full AI ... |
| 10 | Clarification on the usecases for Kagi Assistant | https://kagifeedback.org/d/7400-clarification-on-the-usecases-for-kagi-assistant | We also have a beta Assistant called Ki, that adds image generation and deep research (leveraging Kagi's own search results and user ... |
Important pages
Pages earning the most estimated search traffic in the sample.
No ranking page-level rows were returned for this domain.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-18T04:31:01.553Z. Movement appears after the next fresh analysis using the same location and language.
No ranking keywords were available to establish a position baseline.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Ad-free search | Provides search results without ads or tracking S32 S66. |
| AI Assistant | Offers access to multiple AI models without tracking S32. |
| SlopStop | Flags and downranks AI-generated content across results S1. |
| Lenses | Allows users to filter results by region, date, and file type S1. |
| Browser extensions | Supports Safari, Chrome, and Firefox with ad-blocking and anti-tracking S32. |
| Search API | Provides a meta-search API for AI agents with commercial licensing S1. |
| Privacy Pass | Integrates with browser extensions to enhance privacy S78. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Search API | API | Provides meta-search for AI agents S1. |
| MCP server | AI interface | Hosted MCP server at mcp.kagi.com for AI agents S1. |
| Official clients | SDK | Go, Python, TypeScript, and Rust clients from OpenAPI spec S1. |
| Browser extensions | Extension framework | Supports Safari, Chrome, and Firefox S32. |
| Privacy Pass | Integration | Works with Quick Answer & Inline Summarize S78. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Trial | $0 S66 | Trial access S66 | 100 searches, 100 Assistant interactions S66 |
| Starter | $5/month plus sales tax S66 | Quick mode only S66 | 300 searches S66 |
| Professional | $10/month plus sales tax S66 | Quick mode only S66 | Unlimited searches; larger Assistant allowance S66 |
| Ultimate | $25/month plus sales tax S66 | Research mode S66 | Flagship models; fair-use policy S66 |
| Search API | $12 per 1,000 searches S1 | Search API access S1 | Not established S1 |
| Extract API | $4 per 1,000 extracts S1 | Extract API access S1 | Not established S1 |
Competition
Alternative tools
Named from this report, then each website opened and checked before it is shown.
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| apps.apple.com | 2 | 1 | 5.5 | Kagi Assistant |
| play.google.com | 1 | 1 | 1 | Kagi Assistant |
| matthieugd.com | 1 | 1 | 2 | Kagi Assistant |
| reddit.com | 1 | 1 | 3 | Kagi Assistant |
| news.ycombinator.com | 1 | 1 | 5 | Kagi Assistant |
| kagifeedback.org | 1 | 1 | 6 | Kagi Assistant |
| help.kagi.com | 1 | 1 | 8 | Kagi Assistant |
| digitaltrends.com | 1 | 1 | 9 | Kagi Assistant |
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 79/100
- Backlinks: 1,193
- Referring domains: 198
- Dofollow backlinks: 46.0%
- Dofollow referring domains: 65.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 0.0%
Scout traffic model did not return a separate AI-referral trend series for this domain.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where apps.apple.com appears. | 2 first-page appearances across Kagi Assistant |
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| cyprien.io | My 6 months review of Kagi / Cyprien Guillemot | Grounded web search | $5/month plan, which is far too limited, the cheapest plan is ... ## Privacy I trust a company that is not living off ads more. But even if you don’t trust them, they provide https://blog.kagi.com/kagi-privacy-pass to ensure they cannot track you. |
| litmustools.com | Kagi Review (2026): Pricing, Features & Verdict – Litmus | Grounded web search | and in exchange it has no advertisers to please and no incentive to profile you. The company’s own line: it never sells your information, builds no personal profile, and your search history stays private. Your prompts to its |
| gyibb.com | Kagi Review (2026): 8.2/10 | Grounded web search | , top 25 shown). The dominant theme is Google search quality decline driving users to alternatives. Users report Google ... . Pricing is the most contested topic. Some users argue Kagi's cost is reasonable compared to AI model API usage (~$0. |
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- Ask HN: Why do you trust Kagi? / Hacker News — I frequently see high praise for Kagi here, both for the quality of the search results as well as the ostensibly customer-friendly business decisions. ... ’t trust them or trust them less than any other company claiming to be privacy and security focused,
- How I Use Kagi / Hacker News — Privacy pass exists, but is limited to 1,500 tokens per month (3, batches of 500). Furthermore, they do not allow disabling safe search or customizing the results in any way (including your block lists) when using it.
- A three month review of kagi search and the orion web browser (2024) / Hacker News — used kagi for quite a while now, and i use it pretty much exclusively. I was unhappy with google ignoring many terms in my search queries and giving me results that I generally considered to be 'intro' pages and generic content, even when my searches were
- Back to Kagi / Hacker News — for a few years. I'd say that the biggest thing to me about it is that it does exactly what so many other sites nowadays seem to hate. It stays out of your way and allows itself to blend into the background, no sudden UI changes, no pop ups advertising
- Dumping Google’s enshittified search for Kagi - Ars Technica — The feature that convinced me to start paying for Kagi was its Privacy Pass option. Based on a clean-sheet Rust implementation of the Privacy Pass standard (IETF RFCs 9576, 9577, and 9578) by Raphael Robert, this is a technology that uses cryptographic token-based auth to send an “I’m a paying user, please give me results” signal to Kagi, without Kagi knowing which user made the request. (There’s a much longer Kagi blog post with actual technical details for the curious.) To search using the too
- Why not try Kagi? Serious question. / Hacker News — I'm a paying customer for Kagi, and I like it very much, but I don't use Google because it is part of FAMAG. As European, having a functioning European index is worth a lot more than Kagi. Though Kagi themselves also are building their own index, which is
- Kagi finally let me lay Google Search to rest / Hacker News — quality is excellent - certainly better than Google is today, and subjectively, feels as good at least as good as Google was at its ... . And notably I have never needed to fall back to Google; it's just a strict upgrade. I absolutely feel it's worth the
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | These are the cookies we use as part of providing our service, they protect your security and enhance the product experience. | source |
| Contact and support | See our FAQ or feel free to reach out at support@kagi.com. | source |
| Legal and privacy | We keep only the minimum amount of data needed to run your subscription, which includes an email address and payment details. You can further enhance anonymity by using Privacy Pass tokens to verify your subscription wit | source |
| Security and compliance | For most people: only the sign-in page. The next time you sign in you'll be taken to account.kagi.com, and your existing email, password, and 2FA continue to work unchanged. Password and 2FA settings are managed there fr | source |
| Uptime and status page | Licensed for commercial and AI use. Need an SLA? We’ll put it in writing. Read the API Terms | source |
| Domain registered | 1993-11-18 | — |
| Domain expires | 2032-11-17 | — |
Every trust signal above is backed by a collected page or a registration record.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Product FAQ | FAQ | Answers common product, workflow, pricing, privacy, ownership, API, and team questions. (source) | Not dated |
| Changelog - Kagi Search | Changelog | Better search results with no ads. Welcome to Kagi (pronounced kah-gee), a paid search engine that gives power back to the user. (source) | Not dated |
| Privacy - Kagi Search | Changelog | Public product change history. (source) | Not dated |
Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Kagi is a web-based service with browser extensions S32. | S32 |
| Platforms and apps | Supports Safari, Chrome, Firefox, and Android app S32 S78. | S32 S78 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Offers Search API, MCP server, and official SDKs S1. | S1 |
| Data ownership and export | Users can export all Assistant threads S78. | S78 |
| Performance and reliability claims | Kagi uses 35% fewer tokens per correct answer than the most accurate API tested S1. | S1 |
| Release activity | Changelog shows regular updates S78. | S78 |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 1993-11-18 — GoDaddy.com, LLC |
| Domain expires | 2032-11-17 |
| TLS certificate | Google Trust Services, valid, expires 2027-01-12 |
| Security headers | HSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Mail handled by | mail.kagimail.com |
| Nameservers | ns-1265.awsdns-30.org, ns-1728.awsdns-24.co.uk |
Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 1 of 15 maximum
- Technical health: 88/100
- Critical issues: 0
- Warnings: 2
- Notices: 1
Issues
| Severity | Issue | Value | Affected URL |
|---|---|---|---|
| warning | Page should have one primary H1 | 0 | https://assistant.kagi.com/ |
| warning | Missing canonical URL | — | https://assistant.kagi.com/ |
| notice | Low visible word count | 0 | https://assistant.kagi.com/ |
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Kagi Assistant | 0 | 0 | 95 ms | https://assistant.kagi.com/ |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 52.7% |
| search | 35.0% |
| search organic | 35.0% |
| search paid | 0.0% |
| social | 0.5% |
| social organic | 0.5% |
| social paid | 0.0% |
| referrals | 10.9% |
| paid referrals | 0.3% |
| 0.6% | |
| gen ai | 0.0% |
| affiliate | 0.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
Collected pages do not name competitors directly. Evidence gaps include lack of detailed security certifications, uptime statistics, and independent review ratings. Open questions remain about the long-term pricing for the Libraries program and the full scope of the API's rate limits.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 12 of 15 collected pages from kagi.com, including the homepage, pricing, API, changelog, libraries, specials, and press pages. External proof search was used but not verified. Limitations include partial rendering of some pages and lack of third-party review data.
- Official Websitehttps://kagi.com/Verified
- Documentationhttps://kagi.com/products/apiVerified
- Pricing Pagehttps://kagi.com/pricingVerified
- Pricing Pagehttps://kagi.com/api/pricingVerified
- Official Websitehttps://kagi.com/changelogVerified
- Official Websitehttps://kagi.com/privacyVerified
- Official Websitehttps://kagi.com/assetsVerified
- Official Websitehttps://kagi.com/librariesVerified
- Official Websitehttps://kagi.com/pressVerified
- Official Websitehttps://kagi.com/specialsVerified
- Official Websitehttps://kagi.com/statsVerified
- Articlehttps://news.ycombinator.com/item?id=43178217Verified
- Articlehttps://news.ycombinator.com/item?id=44594475Verified
- Review Sitehttps://www.cyprien.io/posts/kagi/Verified
- Articlehttps://news.ycombinator.com/item?id=42652125Verified
- Review Sitehttps://litmustools.com/review/kagi/Verified
- Review Sitehttps://gyibb.com/ai-search/kagiVerified
- Articlehttps://news.ycombinator.com/item?id=49006195Verified
- Articlehttps://arstechnica.com/gadgets/2025/08/enough-is-enough-i-dumped-googles-worsening-search-for-kagi/Verified
- Articlehttps://news.ycombinator.com/item?id=43319982Verified
- Articlehttps://news.ycombinator.com/item?id=37852133Verified