General Assistants · Reviewed 18 Oct 2026

Kagi Search

Ad-free, privacy-first search engine with AI features and API.

from $5 · free tier · kagi.com ↗

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SEO analysis

Collected Oct 18, 2026

assistant.kagi.com: an estimated 174,543 total monthly visits and about 0 monthly organic visits across 0 ranking keywords. Scout crawled 1 pages and measured a technical health score of 88/100.

Overview

01

Summary

The useful answer before the supporting detail.

Kagi is a user-funded, ad-free search engine that prioritizes privacy and unbiased results S32. It serves individuals, families, teams, and libraries seeking a distraction-free search experience without tracking S32. Its practical value lies in providing high-quality, private search with AI features and a meta-search API for developers S1 S32.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Kagi is a privacy-focused, user-funded search engine and meta-search API provider S1 S32.
  • Core purpose: To offer ad-free, private search that avoids tracking and AI-generated content S32 S1.
  • Intended users: Individuals, families, teams, and libraries seeking private, productive search S32.
  • Product scope: A web search engine with browser extensions, AI assistant, and a separate Search API for developers S1 S32.
  • Positioning: Kagi positions itself as a privacy-first alternative to ad-supported search engines S32.
  • Claimed distinction: It claims to search 12 sources with less AI slop and better results than single-index APIs S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
IndividualsSearch the web without ads or tracking S32 S66.
FamiliesUse a family plan for private search across members S32.
TeamsFind information faster and smarter with private search S179.
LibrariesProvide patrons with ad-free, private search access S32 S81.
AI developersIntegrate Kagi's meta-search API into AI agents S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Ad-free searchProvides search results without ads or tracking S32 S66.
AI AssistantOffers access to multiple AI models without tracking S32.
SlopStopFlags and downranks AI-generated content across results S1.
LensesAllows users to filter results by region, date, and file type S1.
Browser extensionsSupports Safari, Chrome, and Firefox with ad-blocking and anti-tracking S32.
Search APIProvides a meta-search API for AI agents with commercial licensing S1.
Privacy PassIntegrates with browser extensions to enhance privacy S78.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Search APIAPIProvides meta-search for AI agents S1.
MCP serverAI interfaceHosted MCP server at mcp.kagi.com for AI agents S1.
Official clientsSDKGo, Python, TypeScript, and Rust clients from OpenAPI spec S1.
Browser extensionsExtension frameworkSupports Safari, Chrome, and Firefox S32.
Privacy PassIntegrationWorks with Quick Answer & Inline Summarize S78.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Trial$0 S66Trial access S66100 searches, 100 Assistant interactions S66
Starter$5/month plus sales tax S66Quick mode only S66300 searches S66
Professional$10/month plus sales tax S66Quick mode only S66Unlimited searches; larger Assistant allowance S66
Ultimate$25/month plus sales tax S66Research mode S66Flagship models; fair-use policy S66
Search API$12 per 1,000 searches S1Search API access S1Not established S1
Extract API$4 per 1,000 extracts S1Extract API access S1Not established S1

Competition

12

Alternative tools

Named from this report, then each website opened and checked before it is shown.

13

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
apps.apple.com215.5Kagi Assistant
play.google.com111Kagi Assistant
matthieugd.com112Kagi Assistant
reddit.com113Kagi Assistant
news.ycombinator.com115Kagi Assistant
kagifeedback.org116Kagi Assistant
help.kagi.com118Kagi Assistant
digitaltrends.com119Kagi Assistant
15

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.0%

Scout traffic model did not return a separate AI-referral trend series for this domain.

16

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap2 first-page appearances across Kagi Assistant

Trust and proof

17

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
cyprien.ioMy 6 months review of Kagi / Cyprien GuillemotGrounded web search$5/month plan, which is far too limited, the cheapest plan is ... ## Privacy I trust a company that is not living off ads more. But even if you don’t trust them, they provide https://blog.kagi.com/kagi-privacy-pass to ensure they cannot track you.
litmustools.comKagi Review (2026): Pricing, Features & Verdict – LitmusGrounded web searchand in exchange it has no advertisers to please and no incentive to profile you. The company’s own line: it never sells your information, builds no personal profile, and your search history stays private. Your prompts to its
gyibb.comKagi Review (2026): 8.2/10Grounded web search, top 25 shown). The dominant theme is Google search quality decline driving users to alternatives. Users report Google ... . Pricing is the most contested topic. Some users argue Kagi's cost is reasonable compared to AI model API usage (~$0.

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Ask HN: Why do you trust Kagi? / Hacker News — I frequently see high praise for Kagi here, both for the quality of the search results as well as the ostensibly customer-friendly business decisions. ... ’t trust them or trust them less than any other company claiming to be privacy and security focused,
  • How I Use Kagi / Hacker News — Privacy pass exists, but is limited to 1,500 tokens per month (3, batches of 500). Furthermore, they do not allow disabling safe search or customizing the results in any way (including your block lists) when using it.
  • A three month review of kagi search and the orion web browser (2024) / Hacker News — used kagi for quite a while now, and i use it pretty much exclusively. I was unhappy with google ignoring many terms in my search queries and giving me results that I generally considered to be 'intro' pages and generic content, even when my searches were
  • Back to Kagi / Hacker News — for a few years. I'd say that the biggest thing to me about it is that it does exactly what so many other sites nowadays seem to hate. It stays out of your way and allows itself to blend into the background, no sudden UI changes, no pop ups advertising
  • Dumping Google’s enshittified search for Kagi - Ars Technica — The feature that convinced me to start paying for Kagi was its Privacy Pass option. Based on a clean-sheet Rust implementation of the Privacy Pass standard (IETF RFCs 9576, 9577, and 9578) by Raphael Robert, this is a technology that uses cryptographic token-based auth to send an “I’m a paying user, please give me results” signal to Kagi, without Kagi knowing which user made the request. (There’s a much longer Kagi blog post with actual technical details for the curious.) To search using the too
  • Why not try Kagi? Serious question. / Hacker News — I'm a paying customer for Kagi, and I like it very much, but I don't use Google because it is part of FAMAG. As European, having a functioning European index is worth a lot more than Kagi. Though Kagi themselves also are building their own index, which is
  • Kagi finally let me lay Google Search to rest / Hacker News — quality is excellent - certainly better than Google is today, and subjectively, feels as good at least as good as Google was at its ... . And notably I have never needed to fall back to Google; it's just a strict upgrade. I absolutely feel it's worth the

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

18

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipThese are the cookies we use as part of providing our service, they protect your security and enhance the product experience.source
Contact and supportSee our FAQ or feel free to reach out at support@kagi.com.source
Legal and privacyWe keep only the minimum amount of data needed to run your subscription, which includes an email address and payment details. You can further enhance anonymity by using Privacy Pass tokens to verify your subscription witsource
Security and complianceFor most people: only the sign-in page. The next time you sign in you'll be taken to account.kagi.com, and your existing email, password, and 2FA continue to work unchanged. Password and 2FA settings are managed there frsource
Uptime and status pageLicensed for commercial and AI use. Need an SLA? We’ll put it in writing. Read the API Termssource
Domain registered1993-11-18—
Domain expires2032-11-17—

Every trust signal above is backed by a collected page or a registration record.

19

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated
Changelog - Kagi SearchChangelogBetter search results with no ads. Welcome to Kagi (pronounced kah-gee), a paid search engine that gives power back to the user. (source)Not dated
Privacy - Kagi SearchChangelogPublic product change history. (source)Not dated

Not found in the collected public sources: public roadmap, status page, separate help center or knowledge base.

Technical

20

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Kagi is a web-based service with browser extensions S32.S32
Platforms and appsSupports Safari, Chrome, Firefox, and Android app S32 S78.S32 S78
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers Search API, MCP server, and official SDKs S1.S1
Data ownership and exportUsers can export all Assistant threads S78.S78
Performance and reliability claimsKagi uses 35% fewer tokens per correct answer than the most accurate API tested S1.S1
Release activityChangelog shows regular updates S78.S78
21

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1993-11-18 — GoDaddy.com, LLC
Domain expires2032-11-17
TLS certificateGoogle Trust Services, valid, expires 2027-01-12
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Mail handled bymail.kagimail.com
Nameserversns-1265.awsdns-30.org, ns-1728.awsdns-24.co.uk

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

22

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 1 of 15 maximum
  • Technical health: 88/100
  • Critical issues: 0
  • Warnings: 2
  • Notices: 1

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H10https://assistant.kagi.com/
warningMissing canonical URL—https://assistant.kagi.com/
noticeLow visible word count0https://assistant.kagi.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Kagi Assistant0095 mshttps://assistant.kagi.com/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

23

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct52.7%
search35.0%
search organic35.0%
search paid0.0%
social0.5%
social organic0.5%
social paid0.0%
referrals10.9%
paid referrals0.3%
mail0.6%
gen ai0.0%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

24

Limitations and open questions

Known constraints and missing evidence from the collected pages.

Collected pages do not name competitors directly. Evidence gaps include lack of detailed security certifications, uptime statistics, and independent review ratings. Open questions remain about the long-term pricing for the Libraries program and the full scope of the API's rate limits.

25

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 12 of 15 collected pages from kagi.com, including the homepage, pricing, API, changelog, libraries, specials, and press pages. External proof search was used but not verified. Limitations include partial rendering of some pages and lack of third-party review data.

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