Shared Inboxes · Reviewed 26 Oct 2026

Drag

AI-powered shared inbox for Gmail teams

from $16 · free tier · dragapp.com ↗

Paid against free › Shared Inboxes › Drag

Drag at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Drag is an AI-powered shared inbox for Gmail teams, letting support, sales, and operations teams manage customer email together with AI agents, inside Gmail or a standalone web app S1. It solves the problem of scattered customer conversations and manual email handling by turning shared addresses into collaborative boards with assignments, automation, and AI assistance S1 S28. Its practical value is a unified workspace that reduces routine work, with AI drafts, summaries, and automation, used by over 240,000 users since 2017 S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Drag is an AI-powered shared inbox for Gmail teams S1.
  • Core purpose: It solves the problem of teams managing customer email together, with AI agents, inside Gmail or a standalone web app S1.
  • Intended users: Support, sales, and operations teams that run customer email out of Gmail and Google Workspace S1.
  • Product scope: Drag is a single product that includes shared inboxes, boards, AI (Varley), live chat, WhatsApp, and automations S28 S104.
  • Positioning: Drag positions itself as the shared inbox for teams and AI, with AI built in, not bolted on S1 S104.
  • Claimed distinction: Drag claims to offer more AI for less money, with its top plan costing less than entry plans at competitors S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Customer support teamsAnswering support@ and help@ with SLAs, assignment, and AI drafts S1.
Sales teamsManaging sales@ and partnership inquiries, with AI drafting replies and summaries S28 S104.
Operations and finance teamsTracking requests, orders, and invoices as cards on a board S1.
IT teamsHandling internal requests and incidents, with automation and AI triage S104 S28.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Shared inboxTurns shared addresses like support@ into a collaborative board for the whole team, inside Gmail or the web app S1.
AI drafts and summariesVarley, Drag's AI, drafts replies in the team's voice and provides instant thread summaries S28.
Automation rulesRules route, tag, and assign mail automatically, e.g., tagging billing emails and moving them to a board S28 S1.
Live chat and WhatsAppManages WhatsApp conversations and live chat in the same queue as email S28 S1.
Collaboration toolsIncludes assignments, internal notes, shared drafts, and @mentions for team collaboration S28.
Task managementProvides tasks, subtasks, due dates, and checklists within Gmail S28.
Email sequencesAutomates follow-up email sequences S28.
Read receiptsOffers read receipts and open tracking for Gmail S28.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
GmailIntegrationDeep integration with Gmail, Calendar, Drive, and Meet S28.
ZapierIntegrationConnects to 5,000+ apps for automation S28.
REST APIAPIProvides endpoints for boards, cards, and sequences S1.
MCP serverAI interfaceLets AI tools like AI modelor ChatGPT connect to the inbox S1 S58.
Chrome extensionExtensionRuns Drag inside Gmail S1.
Desktop and mobile appsAppProvides access on desktop, iOS, and Android S1.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Starter$12 per user/month billed yearly, or $16 monthly S1Not published10 automation rules; AI only with purchased credits S1
Plus$18 per user/month billed yearly, or $22 monthly S1Monthly AI credits included (amount not published) S1Unlimited rules, all AI assists S1
Pro$24 per user/month billed yearly, or $30 monthly S12x AI usage of Plus; WhatsApp, API and MCP, SLA rules, round-robin S1Not published
Trial7-day free trial, no credit card S1Pro features during trial S1Not published

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
support.google.com323.3create an email template in gmail, create template in gmail
support.norwoodma.gov222.5create an email template in gmail, create template in gmail
it.sonoma.edu223.5create an email template in gmail, create template in gmail
zapier.com225.5create an email template in gmail, create template in gmail
gmelius.com226.5create an email template in gmail, create template in gmail
workspace.google.com112create an email template in gmail
mailsuite.com117create template in gmail

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersinboxShared inboxdashboardWorkspacesassignment\_indAssignmentssticky\_note\_2Notesedit\_noteShared draftstask\_altTasksAll features →https://www.dragapp.com/customer-service/
customersPlatform iconEmailPlatform iconWhatsAppforumLive chatEarly AccesshelpHelp centerhttps://www.dragapp.com/customer-service/
customersboltAutomationstimerSLA rulesautorenewRound robinanalyticsAnalyticshttps://www.dragapp.com/customer-service/
customersChromeWebDesktopiOSAndroidhexagonMCPhttps://www.dragapp.com/customer-service/
customersWorks with your AIhttps://www.dragapp.com/customer-service/
customers[](/claude/ "Claude")[](/chatgpt/ "ChatGPT")[](/gemini/ "Gemini")[](/copilot/ "Microsoft Copilot")[](/cursor/ "Cursor")\+ morehttps://www.dragapp.com/customer-service/
customersUse casesCustomer serviceSalesOperationsITHRAll use cases →https://www.dragapp.com/customer-service/
customersVarley · Drag’s AIhttps://www.dragapp.com/customer-service/
customersCopilotAsk Varley, then let it acthttps://www.dragapp.com/customer-service/
customers](/ai-co-pilot/)[https://www.dragapp.com/customer-service/
customersAgentsVarley resolves conversations on its ownhttps://www.dragapp.com/customer-service/
customers](/agents/)[https://www.dragapp.com/customer-service/
customersIntelligenceWhat Varley knows, and the tools it acts inhttps://www.dragapp.com/customer-service/
customers](/intelligence/)[https://www.dragapp.com/customer-service/
customersAssistsVarley in every email: drafts, tags, summarieshttps://www.dragapp.com/customer-service/
customers](/assists/)Meet Varley →https://www.dragapp.com/customer-service/
customersConnect your AIhttps://www.dragapp.com/customer-service/
customershexagonMCP server47 tools, run the inbox from any AIdata\_objectAPIREST for boards, cards, and sequencesextensionIntegrationsConnect the tools around your inboxdescriptionDeveloper docsGuides, references, examplesterminalCLISoonYour inbox from the terminalhttps://www.dragapp.com/customer-service/
customersVarley included in Plus and Pro · every action pricedhttps://www.dragapp.com/customer-service/
customersAI creditsSee pricinghttps://www.dragapp.com/customer-service/

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 4.5%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherDrag is the shared inbox for Gmail teams, with Varley, Drag's AI, built in: it drafts, tags and resolves, and asks first. From $12 a seat. Free 7-day trial.https://www.dragapp.com/
otherhexagonMCP server47 tools, run the inbox from any AIdata\_objectAPIREST for boards, cards, and sequencesextensionIntegrationsConnect the tools around your inboxdescriptionDeveloper docsGuides, references, examplesterminalCLISoonYour inbox from the terminalhttps://www.dragapp.com/
otherThe shared inbox for Gmail teams, with Varley, Drag’s AI, built in.https://www.dragapp.com/
featureshexagonMCP server47 tools, run the inbox from any AIdata\_objectAPIREST for boards, cards, and sequencesextensionIntegrationsConnect the tools around your inboxdescriptionDeveloper docsGuides, references, examplesterminalCLISoonYour inbox from the terminalhttps://www.dragapp.com/product/
featuresDrag turns Gmail into a workspace for teams: shared inboxes, boards, automation, and Varley, Drag’s AI, all from the place your team already works.https://www.dragapp.com/product/
featuresVarley drafts replies in your team’s voice→](/ai-drafts/)https://www.dragapp.com/product/
featuresInstant thread summaries for long conversations→](/ai-summaries/)https://www.dragapp.com/product/
featuresWorks with your AIhttps://www.dragapp.com/product/
featuresVarley · Drag’s AIhttps://www.dragapp.com/product/
features](/ai-co-pilot/)[https://www.dragapp.com/product/
features](/assists/)Meet Varley →https://www.dragapp.com/product/
featuresConnect your AIhttps://www.dragapp.com/product/
featureshexagonMCP server47 tools, run the inbox from any AIdata\_objectAPIREST for boards, cards, and sequencesextensionIntegrationsConnect the tools around your inboxdescriptionDeveloper docsGuides, references, examplesterminalCLISoonYour inbox from the terminalhttps://www.dragapp.com/product/
featuresAI creditsSee pricinghttps://www.dragapp.com/product/
pricingAI creditsSee pricinghttps://www.dragapp.com/pricing/
pricingSimple pricing. AI included.https://www.dragapp.com/pricing/
pricingStart your 7-day free trial, then choose a plan for your team. Varley, Drag’s AI, is included in Plus and Pro.https://www.dragapp.com/pricing/
integrationsWorks with your AIhttps://www.dragapp.com/api/
integrationsVarley · Drag’s AIhttps://www.dragapp.com/api/
integrations](/ai-co-pilot/)[https://www.dragapp.com/api/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap3 first-page appearances across create an email template in gmail, create template in gmail

Website intelligence — Collected evidence

Website evidence gaps

  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraDrag Price, Features, Reviews & Ratings - Capterra IndiaGrounded web search### Overall rating Based on 128 reviews 4.4 ... ### Reviews sentiment Positive 88% ... Neutral 5% ... Negative 6% ... I don't know how Dragapp got such high reviews, but if they used to be good then they've completely gone downhill. Before I was a paying subscriber, their founder Duda was very quick to answer my questions. But once I actually became a paying subscriber of their annual subscription, all of a sudden Duda became unresponsive. They seem to lack a dedicated support team as well, as w
G2Compare Drag and Hiver Social Share OptionsGrounded web searchDrag(257)4.5 out of 5Drag By DragApp.com Hiver(1,179)4.6 out of 5Hiver By GrexIt, Inc. ... --- Finally, I can set up my Gmail inbox on my own. You can organize your email inbox as a task list with ease.
ToolRadarDragApp Reviews, Pricing & Alternatives (2026) - 4.5/5Grounded web search## Ratings Across the Web 4.5(261 reviews) DragApp holds an aggregate rating of 4.5 out of 5 from 261 reviews across G2, last checked September 17, 2026. G2 261 reviews 4.5/5 Ratings aggregated from independent review platforms. Learn more
Chrome Web StoreSwitch to Chrome?Grounded web search## 4.1 out of 5687 ratingsGoogle doesn't verify reviews. Learn more about results and reviews. ... We needed an app for automating email follow ups and found Drag for it's "Sequences" function amongst other competitors offering similar options. We went with Drag mostly due to cost, but I hate to say you get what you pay for. Besides the fact that the design is not super user-friendly and a bit buggy, after a few months of using Drag we realized that the sequences were not sending follow-up email
dragapp.comAbout Drag: founders, team and company facts / DragAppGrounded web search-only. WhatsApp, live chat and a help center join the same queue. 4. ... the team. Drag’s AI: Copilot, Agents, Intelligence and Assists, plus the Drag ... ,000+ users since 2017. Rated 4.7 from 1,200+ reviews on G2, Capterra and the Chrome Web Store.
dragapp.comDragApp Pricing / Plans from $12/user/monthGrounded web searchDragApp Pricing / Plans from $12/user/month # Simple pricing. AI included. Start your 7-day free trial, then choose a plan for your team. Varley, Drag’s AI, is included in Plus and Pro. 240,000+ users since 2017·+ star 4.7 · 1,200+ reviews· CASA & SOC 2
rightinbox.comTop 6 Gmail Automation Tools to Save Time in 2024Grounded web search## 3. DragApp G2 rating: 4.5/5 (245 reviews) Capterra rating: 4.4/5 (127 reviews) ... your Gmail inbox into a collaborative workspace, enabling teams to manage tasks and projects directly from their email. It combines the power of a shared inbox, task

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Drag: All-in-one workspace — integration into Gmail is great. The mobile app is absolute garbage. It constantly crashes and the UI interface is terrible. ... . For the mobile app, it has been very handy seeing my project management cards everywhere I go. However I would appreciate a
  • Drag for Gmail™ - Google Workspace Marketplace — one workspace for Gmail™ and for Google Workspace™. Stop ... 🥇World’s top #20 collaboration products (by G2) 🥇Easiest set up (by G2) 🥇Best ROI (by G2) 🥇Fastest implementation (by G2) 🥇Momentum leader (by G2) --------- https://www.g2.com/products/drag
  • DRAGAPP.COM LIMITED - Chrome Web Store — PRIVACY & GDPR We are committed to respecting everyone’s privacy and design our services in order ... best achieve this.If you have questions, please email us at ... By installing this extension, you agree to DragApp's Terms and Conditions (www.dragapp

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownership“Drag has empowered our team to collaborate on projects across the Onboarding process, resulting in increased Sign Up to Go Live times and very happy clients.”source
Contact and supportTwo boundary notes worth knowing before comparing. Growth is an email-and-ticketing plan: if you want chat, phone, and social as first-class channels, Freshworks sells that as Freshdesk Omni, a separate ladder running $2source
Legal and privacyCompliance TeamRe: GDPR data export request— The data export has been generated and is ready f…Legal 2d agosource
Security and complianceSOC 2 + CASACertifiedsource
Uptime and status pageNot published on the collected pages.—
Domain registered2017-03-16—
Domain expires2027-03-16—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Developer Documentation / DragAppDocumentationAPIs, protocols, and tools for building on DragApp. REST API reference, MCP server setup, and integration guides. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Runs inside Gmail via Chrome extension, or as a standalone web app, plus desktop, iOS, and Android apps S1.S1
Platforms and appsAvailable on Chrome, web, desktop, iOS, and Android S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers a REST API and an MCP server with 47 tools S1.S1
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2017-03-16 — 1API GmbH
Domain expires2027-03-16
TLS certificateLet's Encrypt, valid, expires 2027-01-13
Security headersHSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Headers not servedCSP
Server headerVercel
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserverswalt.ns.cloudflare.com, gail.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 99/100
  • Critical issues: 0
  • Warnings: 4
  • Notices: 1

Issues

SeverityIssueValueAffected URL
noticeMeta description length should be reviewed205https://www.dragapp.com/help-center/
warningDuplicate title in audit sample2https://www.dragapp.com/
warningDuplicate title in audit sample2https://www.dragapp.com/
warningDuplicate meta description in audit sample2https://www.dragapp.com/
warningDuplicate meta description in audit sample2https://www.dragapp.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200The inbox for teams and agents \Drag1178752 ms
200The inbox for teams and agents \Drag1178754 ms
200DragApp Pricing \Plans from $12/user/month1122526 ms
200Book a demo — See Drag in action \Drag1507251 ms
200The Shared Inbox for Google Workspace Users \DragApp12216443 ms
200Workspaces — Kanban, List, and Preview views \DragApp11733245 ms
200Email Assignment for Teams in Gmail \DragApp11493229 ms
200Internal Email Notes \Drag11483329 ms
200Shared Email Drafts in Gmail — Collaborate before sending \Drag11453253 ms
200Task Management with Emails in Gmail — DragApp11360357 mshttps://www.dragapp.com/task-management/
200DragApp \Product Features1242037 ms
200Email Management for Teams in Gmail — DragApp11461153 mshttps://www.dragapp.com/email-management/
200WhatsApp Shared Inbox for Teams — DragApp11670228 mshttps://www.dragapp.com/whatsapp/
200Live Chat — Website widget, humans and agents \Drag11735349 ms
200Help center software with AI search for Gmail teams \Drag11931193 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct21.7%
search52.3%
search organic52.3%
search paid0.0%
social2.8%
social organic2.8%
social paid0.0%
referrals5.7%
paid referrals0.0%
mail13.0%
gen ai4.5%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name, but they compare pricing to Front, Hiver, and Intercom S1. Evidence gaps include lack of detailed security documentation, uptime status, and data export specifics. Open questions remain about the exact amount of AI credits included in Plus and Pro plans, as well as the specifics of the API's rate limits and authentication.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from dragapp.com, including the homepage, about, product, pricing, and developer documentation pages. The evidence catalog includes 180 entries from these pages, with additional external proof search. The collection was completed on 2026-10-24, with a mix of static and rendered pages. Limitations include that some pages were not fully scraped, and external review profiles were discovered but not scraped for content.

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