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Changelogs · Reviewed 19 Oct 2026

Released

Jira-native apps for roadmaps, feedback, and release notes.

free tier · released.so ↗

Paid against free › Changelogs › Released

SEO analysis

Collected Oct 19, 2026

released.so: an estimated 10,085 total monthly visits and about 12,131 monthly organic visits across 586 ranking keywords. Scout crawled 15 pages and measured a technical health score of 100/100.

10.1KEstimated total trafficModeled monthly visits586Ranking keywordsPublic search sample100/100Technical health15 pages checked834Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Released is a Sydney-based software company founded in 2022 by former Atlassians, building Jira-native apps for product teams S1. Its products, BetterBoard and Released Hub, help teams plan flexibly, collect customer feedback, publish roadmaps, and turn completed Jira work into release notes S17. The main practical value is keeping Jira as the source of truth while connecting customers and stakeholders to product updates S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Released is a Sydney-based software company building Jira-native apps S1.
  • Core purpose: Helps product teams keep customers, stakeholders, and leadership informed S1.
  • Intended users: Product and product marketing teams S1.
  • Product scope: Two apps: BetterBoard for flexible planning and Released Hub for feedback, roadmaps, and release notes S17.
  • Positioning: Builds on Jira so the place where work happens remains the source of truth S1.
  • Claimed distinction: Built by people who have lived the problem S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Product teamsCollect feedback, publish roadmaps, and turn completed Jira work into release notes S1.
Product marketing teamsKeep customers, stakeholders, support, sales, and leadership informed S1.
Customers and stakeholdersComment on roadmap items and share feedback on ideas S69.
Small teams and startupsStay connected with customers and stakeholders S67.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Flexible planningBetterBoard provides a faster, more flexible Jira board for improved workflows S12.
Customer feedbackReleased Hub collects feedback from customers and stakeholders S1.
Roadmap publishingPublish audience-specific roadmaps in your brand S1.
Release notesTurn completed Jira work into release notes, with AI-powered drafts S1 S17.
Idea portalsCreate branded feedback and idea portals for customers S69.
VotingCustomers and stakeholders can vote on ideas S69.
AI-generated contentReleased Hub uses OpenAI APIs to generate release notes S67.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Jira CloudIntegrationBoth products install into Jira Cloud and use existing Jira permissions S49.
Atlassian MarketplaceDistributionApps are licensed for active users on your Jira Cloud site S67.
Atlassian ForgeFrameworkBoth products are built on Atlassian Forge S17.
OpenAI APIAI interfaceUsed by Released Hub to generate content; does not train models on submitted data S67.
Atlassian AccessIntegrationAutomate user provisioning and sync with Active Directory S17.
SlackIntegrationFeedback via Slack is included in the Advanced plan S67.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
BetterBoard Free$0 per month S49All features S49Up to 10 users S49
BetterBoard Standard$0.45 per Jira Cloud user per month S49All features S49For sites with 11 or more users S49
Released Hub Free$0 per month S67AI release notes, idea portals S67Up to 10 users S67
Released Hub Standard$1.10 per Jira user per month S6710,000 AI tokens per user S67Remove watermark S67
Released Hub Advanced$1.70 per Jira user per month S6720,000 AI tokens per user S67Feedback forms, feedback via Slack S67
Released Hub TrialFree 30-day trial S67Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
reddit.com224bug fixes, bugfix
ieeexplore.ieee.org111bug fixes
discussions.unity.com112bug fixes
bmc.com112bugfix
jamie-burns.medium.com113bug fixes
oed.com113bugfix
dzone.com115bug fixes
arxiv.org115bugfix
facebook.com116bug fixes
bugfix.games116bugfix

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.7%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
features> At a press of a button, with the help of AI powered notes, we can generate release notes and post them to all our channels easily.https://released.so/
featuresTake Atlassian Intelligence (AI) for example, which is now available to all customers. Atlassian added a slew of AI capabilities across their product suite. From content creation and brainstorming in Confluence, to AI agents that assist with support requests.https://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresMore interesting are the deeply integrated capabilities. For example natural language JQL queries. JQL is extremely powerful. But only a small minority of users is familiar with any, but the most basic features. Now, users can express in natural language what they are looking for, and AI will translate it into the corresponding JQL query. Pretty neat.https://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresAt the end of the day, what makes Released stand out isn’t the AI—it’s the intuitive, human-centric workflows. It’s the deep integration in Jira. It’s about making a complex task like creating and distributing release notes as easy as pie, whether it’s for your team or your customers. That’s solving a real problem. And our customers agree.https://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresHere’s where many go astray: They lean too hard on AI, mistaking it for a strategy. But strategy is about vision, direction, and making hard choices.https://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresSo, how should a business approach AI? Simple. Pinpoint the actual pain points, the ones that keep people up at night. Design a process that addresses those points head-on. If AI can enhance the experience, perfect. But don’t try to fit a square peg into a round whole. Don’t use AI just for the sake of it.https://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresAI is impressive, no doubt. But is it a stand-in for strategy? Not by a long shot. It’s a lever to lift what you’re already doing right. Just like at Released, where we focus on the essentials and sweat the details. Success comes from enhancing solid workflows with a touch of AI—not the other way around.https://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresThat’s a good thing. Cycle was solid: it pulled feedback from many places into one inbox and made patterns visible. Putting that natively inside Jira, with Rovo doing the AI work and Pendo wired in for behavioral data, is the right move.https://released.so/articles/atlassian-product-collection-feedback/
features> Using this app, writing release notes has become much simpler! I can easily control it from my Jira project and synchronize all of the information on our website and documentation. With its neat UI and AI-powered capabilities, you won't be disappointed. Give it a try!https://released.so/
features> At a press of a button, with the help of AI powered notes, we can generate release notes and post them to all our channels easily.https://released.so/
featuresAI is a Feature, Not a Strategyhttps://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresUnless you are OpenAI or Google, AI will not differentiate your product in the long run.https://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresIf you’ve been around the tech block a few times like I have, you’ve seen fads come and go. Lately, the term “AI” has been treated like a silver bullet, a panacea that magically transforms any old business into a Silicon Valley darling. But what many don’t seem to realize: AI is not a strategy, it’s a feature.https://released.so/articles/ai-is-a-feature-not-a-strategy/
featuresAI, the latest shiny objecthttps://released.so/articles/ai-is-a-feature-not-a-strategy/
pricingIn the old days of SaaS, a “power user” just clicked more buttons. It cost you basically nothing. Today, a power user on an AI tool can torch more compute in a single afternoon than an entire team used to consume in a month. If you stick to a flat seat price while your users lean heavily on GPT-4 or Claude 3.5 Sonnet, your margins don’t just shrink; they evaporate.https://released.so/articles/seat-pricing-is-dead/
pricingAre you an AI agent? Read pricing as Markdown.https://released.so/betterboard/pricing/
pricingStart free, then add more AI capacity and feedback channels as your team and customer conversation grow.https://released.so/hub/pricing/
pricingAre you an AI agent? Read pricing as Markdown.https://released.so/hub/pricing/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where reddit.com appears.2 first-page appearances across bug fixes, bugfix

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Atlassian CommunityReleased Review: The Best Customer Feedback Tool for JiraGrounded web searchMarketplace reviews tell a consistent story across years and industries. Teams describe it as the tool that finally let them stop deprioritizing release notes. SaaS companies report canceling expensive Productboard subscriptions the
Atlassian MarketplaceReleased Hub – AI Release Notes, Roadmap and Feedback PortalGrounded web searchRoadmaps, feedback, and release notes scattered everywhere? Released brings it all together. Collect customer feedback, share your roadmap, and publish release notes seamlessly in one place. ... stakeholders ✅ Gauge interest in ideas over time with

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialRoberto Heintestimonial — Here’s what some of our users have to say about their experience with Released: ... (Celebrating 500 Installs · Released)
TestimonialPaul Paslertestimonial — We just switched our changelog and roadmap from Canny to Released (released.so), and I'm genuinely impressed. (We just switched our changelog and roadmap from Canny to Released...)

Independent mentions

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipReleased is a Sydney-based software company founded in 2022 by former Atlassians Jens Schumacher, Adam Ahmed, and Stefan Saasen. We build Jira-native products for product and product marketing teams to plan work, understsource
Contact and supportNot published on the collected pages.—
Legal and privacyWe use optional analytics cookies to understand how people use our site. Read our privacy policy.source
Security and complianceReleased is SOC 2 Type 2 certified and undergoes regular independent audits and penetration tests.source
Uptime and status pageNot published on the collected pages.—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Documentation · ReleasedDocumentationFind guides and product documentation for BetterBoard and Released Hub. (source)Not dated
Jira Product Discovery Pricing · ReleasedGuideLearn whether your team needs Jira Product Discovery Premium. Compare pricing and features like cross-project roadmaps and hierarchies, plus see how Released creates a closed-loop system for customer feedback. (source)Not dated
Product Roadmap vs Product Plan · ReleasedRoadmapWhat are the differences? (source)Not dated
Seat pricing is dead · ReleasedGuideLong live seat pricing. (source)Not dated
Stakeholder Communication Plan · ReleasedGuideWhy Most Stakeholder Communication Falls Flat (source)Not dated
7 Product Roadmap Examples You Need to See · ReleasedRoadmap(and How to Use Them) (source)Not dated
A practical Jira Product Discovery views guide · ReleasedGuideA practical Jira Product Discovery views guide. Learn how to use list, matrix, board, and timeline views to align executives, PMs, and engineers from a single source of truth. (source)Not dated
AI is a Feature, Not a Strategy · ReleasedGuideUnless you are OpenAI or Google, AI will not differentiate your product in the long run. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Both products are built on Atlassian Forge and install into Jira Cloud S17 S49.S17 S49
Platforms and appsJira Cloud S49.S49
API and extensibility (API, SDK, webhooks, MCP, plugins)Not published on the collected pages.—
Data ownership and exportData is encrypted in transit and at rest, and is never used to train AI models S17.S17
Performance and reliability claimsDesigned for security and scale S17.S17
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
First archived2023-03-23 — web archive
TLS certificateGoogle Trust Services, valid, expires 2026-12-30
Security headersHSTS
Headers not servedCSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversheidi.ns.cloudflare.com, margo.ns.cloudflare.com

Not measurable: rdap: no RDAP server published for .so. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 100/100
  • Critical issues: 0
  • Warnings: 1
  • Notices: 0

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed68https://released.so/hub/

Crawled pages

StatusTitleH1sWordsResponseURL
200Jira Apps for Faster Product Work \Released199578 ms
200BetterBoard · The Jira Board for Power Users1161444 mshttps://released.so/betterboard/
200Released Hub · Plan work in Jira. Share your progress with everyone.11845192 mshttps://released.so/hub/
200Customer stories · Released1221102 mshttps://released.so/customers/
200Solution partners · Released1362183 mshttps://released.so/partners/
200Documentation · Released118623 mshttps://released.so/docs/
200Jira how-to guides · Released136694 mshttps://released.so/how-to/
200Blog · Released1341289 mshttps://released.so/articles/
200Automated release notes from Jira \Released Hub11263166 ms
200Public Jira Roadmaps: Share Jira & JPD views \Released160888 ms
200Customer feedback tool for Jira · Released Hub12044131 mshttps://released.so/feedback/
200What’s new · Released1169135 mshttps://released.so/whats-new/
200BetterBoard features · Released166995 mshttps://released.so/betterboard/power-moves/
200Comparison hub · Released1465107 mshttps://released.so/compare/
200Release notes glossary · Released1335113 mshttps://released.so/glossary/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct39.8%
search33.1%
search organic31.6%
search paid1.5%
social6.4%
social organic5.7%
social paid0.7%
referrals10.4%
paid referrals3.2%
mail3.2%
gen ai1.7%
affiliate2.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name, except for a testimonial that mentions switching from Canny S126. Evidence gaps include lack of detailed API documentation, customer counts beyond "hundreds" S17, and no explicit uptime or status page information. Open questions remain about the full feature set of the Advanced plan and any annual billing options.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from released.so, including the homepage, about page, documentation, pricing pages, and blog articles. The collection used static and browser rendering rendering, with a sitemap mapping 296 URLs. External proof search was performed once, discovering a LinkedIn testimonial. Limitations: some pages were not deeply scraped, and external review profiles were not fully verified.

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