Frill

Frill is a customer feedback platform that helps product teams collect ideas, build roadmaps, announce updates, and run surveys ^S1. It is used by product teams to close the feedback loop with customers, ensuring they ship features that matter ^S1. The platform offers an embeddable widget and an MCP server for AI assistants, making feedback accessible and actionable ^{S1 S2}.

• Identity: Frill is a customer feedback platform ^S71.
• Core purpose: It solves the problem of scattered customer feedback by centralizing collection, prioritization, and communication ^S1.
• Intended users: Product teams and founders at SaaS companies ^{S71 S158}.
• Product scope: A web app with ideas board, roadmap, announcements, surveys, and widget ^S1.
• Positioning: Positioned as an all-in-one tool to close the customer feedback loop ^S1.
• Claimed distinction: Claims to be simple to use with powerful customizability ^S71.

Ideas board, public roadmap, announcements, in-app surveys, and widget - all in one customer feedback platform. Frill starts at $25/month. frill.co: an estimated 72,559 total monthly visits and about 2,394 monthly organic visits across 597 ranking keywords. Scout crawled 15 pages and measured a technical health score of 94/100.

• Total traffic (modeled): 72,559 monthly visits across all channels.
• Organic search traffic (estimated): 2,394 monthly visits from search.
• Strongest sampled ranking: roadmapping definition at position 2.
• Leading page in the collected evidence: https://frill.co/blog/roadmapping.
• Closest measured organic competitor: hunterdouglas.com, appearing 2 times in the sampled first-page SERPs.
• Technical crawl: 15 pages, health score 94/100.

Website intelligence — Collected evidence

Company identity and positioning

Total website traffic

Domain identity

Website capture

Top organic keywords

Independent Google result page

Query: roadmapping definition

Website intelligence — Collected evidence

Prioritized website intelligence pages

Features

Pricing and plans

Integrations and supported platforms

No supporting public-page evidence was collected for this category.

Product and company updates

No supporting public-page evidence was collected for this category.

This analysis created the first position baseline at 2026-10-19T19:01:58.793Z. Movement appears after the next fresh analysis using the same location and language.

Sampled competitors

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Backlink comparison profile

• Domain rating: 74/100
• Backlinks: 1,255,208
• Referring domains: 3,283
• Dofollow backlinks: 94.0%
• Dofollow referring domains: 69.0%

Collection decision

The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.

AI-assistant referral traffic

• Estimated current generative-AI referral share: 1.4%

Website intelligence — Collected evidence

Site-stated AI capabilities

These are first-party product claims, not independent measurements of AI-search visibility.

Website intelligence — Collected evidence

Website evidence gaps

• integrations: no usable public page was collected; verify whether the site publishes this evidence.
• customers: no usable public page was collected; verify whether the site publishes this evidence.
• reviews: no usable public page was collected; verify whether the site publishes this evidence.
• changes: no usable public page was collected; verify whether the site publishes this evidence.
• identity: no usable public page was collected; verify whether the site publishes this evidence.
• technical: no usable public page was collected; verify whether the site publishes this evidence.

Independent reviews

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

• Frill: Feedback, Roadmap and Announcements / Product Hunt — Reviewers describe Frill as a simple, polished way to collect ideas, let users vote, and share a public roadmap without the clunky feel they saw in tools like Nolt, FeedBear, HelloNext, Trello, or homemade setups. They especially like the embeddable feedback, roadmap, and announcement widgets, plus quick setup and practical integrations such as SSO, themes, Canny import, webhooks, Jira, and Trello. The feedback here is entirely positive, with one reviewer also praising the co-founder for listeni
• The all-in-one customer feedback tool for product teams — # The all-in-one customer feedback tool for product teams ## Ship what your customers actually want — collect ideas, prioritise what matters, share your roadmap, and announce updates from one tool, embedded in your product.
• What is Frill? - Frill Help Docs — Frill is a customer feedback and product communication platform that helps you collect ideas, share your roadmap, and keep customers informed about what you're building. ### Core Features ... Ideas Collect feature requests and feedback from your customers. Users can submit ideas, vote on suggestions they care about, and join
• Frill: The $25 Feedback Tool Product Teams Keep Choosing Over Canny — customer feedback platform. It gives product teams one place to collect ideas, let users vote on them, arrange the winners on a public roadmap, and then announce when they ship ... , the company is bootstrapped, runs with a team of around

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

Not found on the collected pages: legal and privacy, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

Not found in the collected public sources: separate help center or knowledge base.

Not measurable: rdap: no RDAP server published for .co. A gap here means the lookup was unavailable, not that the finding is negative.

Scout — Bounded technical crawl

• Pages crawled: 15 of 15 maximum
• Technical health: 94/100
• Critical issues: 0
• Warnings: 13
• Notices: 15

Issues

Crawled pages

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

Modeled acquisition channels

First-party connections

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

The collected pages do not mention specific competitors by name, except for a blog post that lists alternatives like Canny, Aha, and Upvoty as migration sources ^S7. Evidence gaps include lack of detailed security certifications beyond SOC2 mention, no uptime statistics, and no explicit customer counts. Open questions include the exact scope of the free trial and whether the MCP server is included in all plans ^S2.

This report is based on 15 collected pages from frill.co, including product pages, pricing, and blog posts. The evidence catalog includes 180 items, with sources from static and browser rendering rendering. External proof search was enabled but no verification requests were made. Limitations include potential missing details from pages not fully rendered and the absence of third-party review data.

• Official Websitehttps://frill.co/Verified
• Official Websitehttps://frill.co/productVerified
• Official Websitehttps://frill.co/product/mcpVerified
• Official Websitehttps://frill.co/product/ideasVerified
• Pricing Pagehttps://frill.co/pricingVerified
• Pricing Pagehttps://frill.co/blog/product-launch-communication-planVerified
• Official Websitehttps://frill.co/blog/5-pillars-of-effective-product-adoption-strategyVerified
• Official Websitehttps://frill.co/blog/5-roadmap-tips-for-remote-product-management-successVerified
• Official Websitehttps://frill.co/blog/8-effective-tips-for-scaling-a-product-team-for-business-successVerified
• Official Websitehttps://frill.co/blog/best-product-management-softwareVerified
• Official Websitehttps://frill.co/blog/product-management-processVerified
• Official Websitehttps://frill.co/blog/embrace-customer-co-creation-for-product-managersVerified
• Official Websitehttps://frill.co/blog/feature-discoveryVerified
• Review Sitehttps://www.capterra.in/software/1014005/frillVerified
• Review Sitehttps://www.trustpilot.com/review/frill.coVerified
• Articlehttps://www.producthunt.com/products/frillVerified
• Review Sitehttps://www.getapp.com/project-management-planning-software/a/frill/Verified
• Review Sitehttps://www.g2.com/compare/frill-vs-usertestingVerified
• Review Sitehttps://toolradar.com/tools/frillVerified
• Articlehttps://help.frill.co/article/332-what-is-frillVerified
• Articlehttps://yespress.io/frillVerified
• Review Sitehttps://www.trustradius.com/compare-products/frill-vs-intercomVerified