⚡Stack Radar

SMS & Multichannel Marketing · Reviewed 26 Oct 2026

EZ Texting

SMS marketing platform for businesses to send texts at scale.

from $20 · free tier · eztexting.com ↗

Paid against free › SMS & Multichannel Marketing › EZ Texting

EZ Texting at a glance
200.8KEstimated total trafficModeled monthly visits7.3KRanking keywordsPublic search sample98/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

EZ Texting is an SMS marketing platform that lets businesses and organizations send text messages to customers, subscribers, staff, and supporters at scale S1. It is used by over 230,000 businesses since 2004, primarily small businesses and nonprofits S1. The platform provides mass texting, two-way conversations, automation, AI-powered features, and analytics to help users engage audiences and drive actions S17 S33.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: EZ Texting is an SMS marketing platform S1.
  • Core purpose: Enables businesses to send text messages to customers and supporters at scale S1.
  • Intended users: Small business owners, marketers, and organizations S1 S17.
  • Product scope: A single platform covering mass texting, two-way conversations, automation, and AI features S17.
  • Positioning: Positioned as the AI-powered SMS marketing platform for small businesses S17.
  • Claimed distinction: Trusted by 230,000+ businesses since 2004, with a focus on ease of use and scalability S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
RetailersSend promotional campaigns and alerts to customers S1.
NonprofitsCommunicate with supporters and volunteers, and collect donations via Text-to-Give S1.
DealershipsEngage sales prospects and follow up with leads S1.
Small businessesAutomate follow-up messages and manage customer conversations S17 S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Mass TextingSend one message to many contacts at once, with support for SMS, MMS, and RCS S1.
Two-Way TextingHandle replies and engage in conversations with customers directly from the platform S17.
AI ComposeDraft campaign messages with AI assistance S1 S17.
WorkflowsBuild multi-step customer journeys using a drag-and-drop editor S1.
Text-to-Pay / Text-to-GiveSend secure payment links via Stripe for transactions or donations S1 S17.
Analytics & ReportingTrack delivery, open, click-through, and response rates, with real-time alerts S33.
Compliance ManagementCapture opt-in consent, handle STOP requests, and manage A2P 10DLC registration S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
MailchimpIntegrationConnect texting to audiences and workflows in Mailchimp S17.
HubSpotIntegrationIntegrate SMS with HubSpot CRM S17.
SquarespaceIntegrationConnect Squarespace forms and store to text list S17.
ZapierIntegrationConnect to hundreds of apps without code S17.
REST SMS APIAPIProgrammatic control for sending and managing texts S1 S17.
Shopify AppIntegrationAutomate SMS and recover carts for merchants S1.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Launch$20 per month billed annually ($25 monthly) S16,000 credits a year; SMS 1 credit, MMS 3 S1Up to 500 contacts; local textable number; $5 telecom fee; 1 user S1
Boost$60 per month billed annually ($75 monthly) S16,000 credits a year S1500–2,000 contacts; high-volume number; workflows; telecom fee waived S1
Scale$100 per month billed annually ($125 monthly) S16,000 credits a year S12,000–50,000 contacts; high-speed number; onboarding specialist S1
Enterprise$3,000 per month S1200,000 credits a month S150,000+ contacts; dedicated short code; 4–12 week setup S1
Free Trial14 days, no credit card required S1Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com225ez texting, emoji meaning in text
facebook.com226.5ez texting, emoji meaning in text
linkedin.com112ez texting
engagebay.com112emoji meaning in text
business.com113ez texting
smartsocial.com113emoji meaning in text
emojipedia.org114emoji meaning in text
simpletexting.com115ez texting
mumsnet.com115emoji meaning in text
textbolt.com117ez texting

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.7%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherTurn your website, knowledge base, and PDFs into AI-powered SMS replies so your team can answer customers faster while staying accurate and on-brand.https://www.eztexting.com/
featuresAI-Powered SMS Marketing That Wins, Converts, and Keeps Customershttps://www.eztexting.com/features
featuresEZ Texting puts AI-powered messaging, mass texting, two-way conversations, and automated follow-up in one platform for small business owners. You don't need a developer, and you can see results on day one.https://www.eztexting.com/features
featuresEZ Texting is the AI-powered SMS marketing platform for small businesses. Use AI to write messages, automate follow-up sequences, and personalize campaigns at scale, then send to your entire list in minutes from a registered business number. The 48 features below fall into five stages. Most businesses launch with the first six and see results the same day.https://www.eztexting.com/features
featuresSend and receive in six languages with built-in AI translation.https://www.eztexting.com/features
featuresCommunicate confidently in six languages with built-in AI translation.https://www.eztexting.com/solutions
featuresAI-Powered SMS Marketing That Wins, Converts, and Keeps Customershttps://www.eztexting.com/features
featuresEZ Texting puts AI-powered messaging, mass texting, two-way conversations, and automated follow-up in one platform for small business owners. You don't need a developer, and you can see results on day one.https://www.eztexting.com/features
featuresEZ Texting is the AI-powered SMS marketing platform for small businesses. Use AI to write messages, automate follow-up sequences, and personalize campaigns at scale, then send to your entire list in minutes from a registered business number. The 48 features below fall into five stages. Most businesses launch with the first six and see results the same day.https://www.eztexting.com/features
featuresWrite it with AIhttps://www.eztexting.com/features
featuresThree AI features write the first draft, answer replies, and translate other languages, so you never start from a blank message box.https://www.eztexting.com/features
featuresGenerate a first draft of each campaign message with AI.https://www.eztexting.com/features
features](/features/ai-compose)https://www.eztexting.com/features
features](/features/ai-reply)https://www.eztexting.com/features
featuresSend and receive in six languages with built-in AI translation.https://www.eztexting.com/features

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.2 first-page appearances across ez texting, emoji meaning in text

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
eztexting.comEZ Texting vs. ClickSend / Best AlternativeGrounded web searchEZ Texting is easy and a great way to communicate with our customers. And if I ever have any questions or issues, their customer service and support is outstanding! We are able to stay closer to the customer and answer many of their questions before the
eztexting.comEZ Texting vs. Text Request / Best AlternativeGrounded web searchOverall I am very pleased! I own a fitness business and EZ Texting is a great tool for constant contact, leads, sales, ... Reason for leaving Text Request: “Cost, increasing monthly costs and adding extra features that would be nice but were an add on.”
eztexting.comEZ Texting vs. SimpleTexting: SMS Marketing ComparisonGrounded web searchEZ Texting is easy and a great way to communicate with our customers. And if I ever have any questions or issues, their customer service and support is outstanding! We are able to stay closer to the customer and answer many of their questions before
eztexting.comEZ Texting vs. Text-Em-All / Best AlternativeGrounded web search“What I love most about EZ texting is their mass texting features with multimedia and affordable plans. I honestly like this platform more than any others I've used. Totally recommend!” -Stephanie C., Outreach & Communications

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialJessica Pulliamtestimonial — “We love EZ Texting! (SMS Marketing Services / Text Message Marketing / EZ Texting)
Case studyLaneit Jonescustomer case study — EZ Texting is an integral part of our business because not only do we use it to share our sweets, but we also stay connected with our customers, which are like our family. (How Neitly Vegan Sweets is Boosting Their Reach with EZ Texting / EZ Texting)
Case studyGraeme Coxcustomer case study — I needed a quick and reliable solution that would allow me to communicate time-sensitive information. (Enpowered Solutions Serves Clients With SMS Notifications)

Independent mentions

  • EZ Texting vs. Textla / EZ Texting — s laid out nicely, and it's got all the features you'd want without any of ... clutter. Whether I'm setting up group chats, scheduling reminders, or just shooting off a quick message, it's all right there at my fingertips. I also like the AI help in
  • Higher Education Texting Platform / EZ Texting — “I enjoy the ease of EZ Texting. I am a college recruiter and it made it simple to connect with my students in a way that is more effective than email. Students are actually opening messages and responding.” Recruiter / Higher Education ... “We love using EZ Texting. It is such a helpful service for our college to communicate with both prospects and our current student body. It is by far the communication process that gets the best responses from our audience. We couldn't be happier with EZ Text
  • EZ Texting vs. Textedly / EZ Texting — . Not on Textedly. They also charged my account for ... EZ Texting is easy and a great way to communicate with our customers. And if I ever have any questions or issues, their customer service and support is outstanding! We are able to stay closer to

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipFounded in San Franciscosource
Contact and support“We love EZ Texting! We use EZ Texting to communicate with candidates and our current employees. The product helps with time consuming phone calls and with dealing with a younger generation, who are not keen on answeringsource
Legal and privacyCancel Save My Preferencessource
Security and complianceRCS messaging revolutionizes texting. It’s like upgrading from a flip phone to a smartphone. While you may be familiar with some of the features available in RCS via existing messaging services (such as Apple’s iMessage)source
Uptime and status pageNot published on the collected pages.—
Domain registered2006-01-17—
Domain expires2028-01-17—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
How to Build a Simple Fitness Center Marketing PlanGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
About EZ Texting: The SMS Platform 230,000+ Businesses TrustRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Available as a web app and mobile apps for iOS and Android S1 S17.S1 S17
Platforms and appsWeb app and mobile apps on iOS and Android S1 S17.S1 S17
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers a REST SMS API and Zapier integration for programmatic control and no-code connections S1 S17.S1 S17
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsClaims most A2P registrations are approved within hours due to close carrier connections S40.S40
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2006-01-17 — GoDaddy.com, LLC
Domain expires2028-01-17
First archived2006-07-08 — web archive
TLS certificateLet's Encrypt, valid, expires 2026-11-25
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserversns-cloud3.googledomains.com, ns-cloud4.googledomains.com
20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 4
  • Notices: 4

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text5https://www.eztexting.com/features
noticeMeta description length should be reviewed195https://www.eztexting.com/demo
noticeImages are missing alt text1https://www.eztexting.com/demo
noticeMeta description length should be reviewed182https://www.eztexting.com/features/rcs
warningDuplicate title in audit sample2https://www.eztexting.com/
warningDuplicate title in audit sample2https://www.eztexting.com/
warningDuplicate meta description in audit sample2https://www.eztexting.com/
warningDuplicate meta description in audit sample2https://www.eztexting.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200SMS Marketing Services \Text Message Marketing \EZ Texting11289
200SMS Marketing Services \Text Message Marketing \EZ Texting11289
200Start Your Free Trial Today \EZ Texting1187216 ms
200EZ Texting Features: SMS Marketing for Small Business12368113 mshttps://www.eztexting.com/features
200How Does EZ Texting SMS Marketing Work \EZ Texting1183787 ms
200Get a Demo \EZ Texting153364 ms
200Text Marketing with RCS \EZ Texting1359474 ms
200Mass Text Messaging & How to Send A Mass Text \EZ Texting1225733 ms
200Two-Way SMS Marketing \EZ Texting1125744 ms
200Automated SMS Marketing \Automated Texting Software I EZ Texting1223884 ms
200Automated SMS Workflows \EZ Texting1144456 ms
200Text-to-Pay \EZ Texting1124139 ms
200Text-to-Give \EZ Texting1123132 ms
200Buy Dedicated Short Code for Your Business \EZ Texting1213462 ms
200AI Compose \AI SMS Generator \EZ Texting11446

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct56.9%
search21.7%
search organic13.0%
search paid8.7%
social6.4%
social organic4.4%
social paid2.0%
referrals5.4%
paid referrals1.9%
mail5.9%
gen ai1.7%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing page content (only summary provided), no specific customer testimonials or case studies with named companies, and no information on data export, security certifications, or uptime guarantees. Open questions include the exact scope of AI features and the full list of integrations beyond those mentioned.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from eztexting.com, including about, features, and getting-started pages. The evidence catalog includes 180 entries from these pages. External proof search was enabled but only one request was made, with no verification requests. Pricing information was supplemented by an authoritative pricing table from the pricing page, read on 2026-10-23. Limitations include that some pages were not fully scraped (e.g., pricing page), and external review profiles were not collected.

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