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Forms & Collection · Reviewed 27 Oct 2026

Tally

Free online form builder that works like a document.

from $24 · free tier · tally.so ↗

Paid against free › Forms & Collection › Tally

Tally at a glance
14.1MEstimated total trafficModeled monthly visits860Ranking keywordsPublic search sample97/100Technical health15 pages checked97.1KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Tally is a free online form builder that works like a text document, enabling users to create forms and surveys without code S78. It is used by teams and creators to collect data, payments, and signatures, solving the problem of complex and costly form tools S9. Its main practical value is offering unlimited forms and submissions for free, with advanced features available on paid plans S9.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Tally is a web-based form builder that works like a document S78.
  • Core purpose: It solves the problem of creating professional forms without complexity or cost S78.
  • Intended users: Teams and creators who need to build forms and surveys S156.
  • Product scope: A single form builder application, not a platform, with features like logic, payments, and integrations S9.
  • Positioning: Tally positions itself as the simplest way to create beautiful forms for free S78.
  • Claimed distinction: It claims to offer unlimited forms and submissions for free, unlike most form builders S78.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
TeamsCollect feedback and measure customer satisfaction S78.
CreatorsBuild and share forms to collect data from their audience S9.
BusinessesCreate checkout forms to accept payments S9.
Support teamsReceive help desk tickets through forms S78.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Unlimited formsCreate and store as many forms as needed without limits S9.
Conditional logicBuild forms that adapt based on user inputs or external data S9.
PaymentsAccept payments via Stripe without code S9.
E-signaturesCollect e-signatures to streamline contract signing S9.
File uploadsCollect images, PDFs, video, and audio files up to 10MB S9.
Tally AIGenerate, edit, and fix forms in plain language S9.
API accessProgrammatically create, update, or delete forms and submissions S9.
Form version historyRestore previous versions of forms, up to 90 days S9.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
StripeIntegrationAccept payments in forms S9.
Google SheetsIntegrationExport form submissions to Google Sheets S9.
SlackIntegrationSend form submissions to Slack S9.
NotionIntegrationSend form submissions to Notion S9.
ZapierIntegrationConnect Tally to 2,000+ web apps S9.
WebhooksWebhookSend submissions to a URL or web app S9.
APIAPIProgrammatically manage forms and submissions S9.
AI modelConnectorAI interfaceBuild, edit, and analyze forms through AI model S9.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 per month S169Unlimited forms and submissions, logic, payments, signatures, uploads, webhooks S16910 MB per uploaded file, Tally branding S169
Pro$24 per month, or yearly with two months off S169Branding removal, custom domains, partial submissions, team members S169Not established
Business$74 per month, or yearly with two months off S169Data retention control, email verification S169Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
heyflow.com111free online form builder website
workspace.google.com112free online form builder
websiteplanet.com112free online form builder website
jotform.com113free online form builder
wufoo.com113free online form builder website
fomr.io114free online form builder
responsly.com114free online form builder website
canva.com115free online form builder
form-qr-code-generator.com115free online form builder website
forms.app116free online form builder

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc
Googlediscovered_not_scrapedhttps://support.google.com/analytics/answer/7532985?hl=en
Googlediscovered_not_scrapedhttps://support.google.com/google-ads/answer/10000067?hl=en
Googlediscovered_not_scrapedhttps://support.google.com/google-ads/answer/14505993?sjid=1828950924013236710-EU#:~:text=As%20the%20regulatory%20ecosystem%20continues%20to%20evolve%2C%20we%20have%20announced%20upgrades%20to%20consent%20mode%C2%A0for%20Google%20Ads%2C%20Google%20Marketing%20Platform%20and%20Google%20Analytics%20that%20may%20require%20immediate%20action%20to%20preserve%20ads%20personalization%20features%20before%20March%202024.%C2%A0
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.0%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresGenerate, edit and fix forms in plain language with Tally AI.](https://app.notion.com/icons/robot_pink.svg?mode=light)https://tally.so/features

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where heyflow.com appears.1 first-page appearances across free online form builder website

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Product HuntTally Reviews (2026) / Product HuntGrounded web searchReviewers see Tally as a simple, Notion-like form builder that stays easy to use even when forms get complex. They repeatedly praise fast setup, clean design, conditional logic, hidden fields, calculations, embeds, and broad integrations with tools like Airtable, Notion, Google Sheets, and Coda. Many say it replaced Typeform, Jotform, or Google Forms in real workflows such as client intake, registrations, research, and internal requests. Criticism is limited but specific: some want stronger anal
G2Tally Reviews & Product Details / G2 AIGrounded web searchG2 Rating ... 4.9/ 5.0 ★★★★★ 150 reviews ... ### Pros - ✓ Reviewers appreciate Tally's ease of use, customization options, integration with other tools, and the analytics provided, along with the responsive customer support. ### Cons - ✗ Reviewers mentioned that Tally has
CapterraTally Price, Features, Reviews & Ratings - Capterra IndiaGrounded web searchand submissions and features an easy to use and modern text ... ### Overall rating Based on 42 reviews 4.9 ### Reviews sentiment Positive 100% Neutral 0% Negative 0% ... ### Tally 4.9 (42) Reviews $0.00 month Free version Free trial
Hack'celerationTally Review 2026: Honest Pros, Cons and a Hands-On Test / Hack'celerationGrounded web searchto use, with a clean design that makes forms look professional out of the ... advanced or scored logic gets manual fast, the mobile view of rating scales can get cut off ... 4-star is a recommendation, which tells you how much goodwill the tool earns
ToolradarTally Reviews, Pricing & Alternatives (2026) - 4.3/5Grounded web searchAcross the Web 4.3(116 reviews) Tally holds an aggregate rating of 4.3 out of 5 from 116 reviews across Trustpilot and G2, last checked September 17, 2026. Trustpilot 13 reviews 3.3/5 G2 103 reviews 4.9/5 Ratings aggregated from independent review
Product HuntTally: The simplest way to create forms / Product HuntGrounded web search-like form builder that stays easy to use even when forms get complex. They repeatedly praise fast setup, clean ... Criticism is limited but specific: some want stronger analytics, templates, mobile polish, undo, and clearer limits around heavy free
toolsplorer.comTally: Pricing, Features & Alternatives 2026 / ToolsplorerGrounded web search4 independent sources · Data updated: 2026-10-21 · ... Show score breakdown / Source / Rating / Weight / / --- / --- / --- / / Capterra / 9.8/10 / 35.7 % / / Trustpilot / 7.6/10 / 28.6 % / / Reddit / 5.2/10 / 21.4 % / / Product Hunt / 7.6/10 / 14.3 % /
reddgrow.aiTally Reddit Reviews & Mentions — Form Builders (2026)Grounded web searchThis SaaS product is designed to help users organize their lives, manage commitments, and balance various life areas. It aims to improve productivity and streamline daily tasks by integrating information from multiple channels. The platform is geared towards individuals seeking better time management and organizational tools for work, study, and personal life. Based on 137 Reddit mentions across 10 subreddits, Tally has a 30% positive sentiment score in the Form Builders space. Reddit users most
topratedaisoftware.comTally Review - Top Rated AI SoftwareGrounded web search$29-99/month tiers (Tally, 2026). The Notion-style editor eliminates the learning curve entirely. If you can type a document, you can build a professional form in minutes. Tally ... Kitty Award for Best Bootstrapped Product that same year (Product Hunt,

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • AI Info: How Tally Works for AI Crawlers & Assistants — - Praised for simplicity, ease of use, generous free plan, and responsive support - Overall satisfaction: 4.9/5 across 142 reviews (vs. Typeform’s 4.5 across 1002 reviews) - Most-cited strengths in reviews: ease of use (33 reviews), easy setup (15), seamless integrations with Notion, Google Sheets and Airtable (15), responsive customer support (11) ... Tally is frequently recommended organically in Reddit threads about form builders, no-code stacks and Typeform alternatives, across communities i

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipFounder Dub.co, previously at Vercelsource
Contact and supportContact info. Collect names, addresses, phone numbers, emails & links.source
Legal and privacyYour data privacy and security are our top priorities. We are GDPR compliant and treat your data with care and confidentiality.source
Security and complianceTally is hosted in Europe, we don’t use cookie-tracking, and all form data is securely stored, and encrypted both in transit and at rest. Learn more about Tally & GDPR.source
Uptime and status pageNot published on the collected pages.—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
About Tally: Meet the Team Behind the Form BuilderRoadmapPublic product roadmap. (source)Not dated
Explore all Tally features for free online forms and surveysRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Tally is a cloud-hosted web application S78.S78
Platforms and appsTally is accessible via web browser S78.S78
API and extensibility (API, SDK, webhooks, MCP, plugins)Tally offers an API for programmatic management and webhooks for submissions S9.S9
Data ownership and exportUsers can export submissions as PDF S9.S9
Performance and reliability claimsNot published on the collected pages.—
Release activityTally states it ships new features every day S9.S9
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
TLS certificateGoogle Trust Services, valid, expires 2026-12-26
Security headersCSP, X-Frame-Options
Headers not servedHSTS, X-Content-Type-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserverspenny.ns.cloudflare.com, darwin.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 6
  • Notices: 7

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed71https://tally.so/
noticeLow visible word count26https://tally.so/login
noticeLow visible word count44https://tally.so/signup
warningPage should have one primary H10https://tally.so/create
noticeLow visible word count2https://tally.so/create
noticeMeta description length should be reviewed49https://tally.so/help/fair-use-policy
warningTitle length should be reviewed4https://tally.so/help/gdpr
noticeMeta description length should be reviewed216https://tally.so/help/gdpr
warningTitle length should be reviewed5https://tally.so/r/3qDpEY
warningMissing meta description—https://tally.so/r/3qDpEY
warningPage should have one primary H12https://tally.so/r/3qDpEY
noticePage is marked noindex—https://tally.so/r/3qDpEY
noticeLow visible word count20https://tally.so/r/3qDpEY

Crawled pages

StatusTitleH1sWordsResponseURL
200Tally - Create Beautiful Forms for Free \Unlimited Forms & Submissions11322407 ms
200Tally Pricing \Free Form Builder with Unlimited Responses1786381 ms
200Login - Tally126369 mshttps://tally.so/login
200Sign up - Tally144226 mshttps://tally.so/signup
200Create a free form in seconds - No signup required \Tally02243 ms
200Fair Use Policy1441853 mshttps://tally.so/help/fair-use-policy
200GDPR1756648 mshttps://tally.so/help/gdpr
200Embed220198 mshttps://tally.so/r/3qDpEY
200Connect Tally Forms to Notion \Free Native Integration11406755 ms
200Google Sheets Integration \Free Form Builder \Tally11361
200Airtable Integration \Free Forms for Airtable \Tally11185
200Webhooks \Free Form builder with Webhooks \Tally11734
200Slack Integration \Free Form builder for Slack \Tally11008
200Coda integration \Free Form builder for Coda \Tally1918
200Google Analytics 4 Integration \Free Form builder for GA411147728 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct61.8%
search5.8%
search organic5.6%
search paid0.2%
social14.5%
social organic11.8%
social paid2.7%
referrals11.6%
paid referrals1.1%
mail4.1%
gen ai1.0%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security certifications, uptime statistics, and independent review data. Open questions remain about the exact limits of the free tier under fair use and the full feature set of paid plans.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 12 of 15 collected pages from tally.so, including the homepage, features, pricing, and help center. Static and browser rendering rendering were used; external proof search was limited. The catalog includes 180 evidence items, but some pages were not fully captured. Claims are cited with source tokens S1–S135.

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