⚡Stack Radar

Forms & Collection · Reviewed 27 Oct 2026

Fillout

Fillout is a platform for creating forms, surveys, and quizzes.

from $15 · free tier · fillout.com ↗

Paid against free › Forms & Collection › Fillout

Fillout at a glance
4.3MEstimated total trafficModeled monthly visits6KRanking keywordsPublic search sample97/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Fillout is a platform for creating forms, surveys, and quizzes that audiences will answer S1. It is used by organizations across every industry to build secure and powerful forms S1. The platform's main value is its ability to integrate with existing tools to automate workflows and scale operations S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Fillout is a platform for creating forms, surveys, and quizzes S1.
  • Core purpose: It solves the problem of building forms that people will actually answer S63.
  • Intended users: Organizations across every industry vertical S1.
  • Product scope: It is a form builder that goes beyond basic forms to support business workflows S1.
  • Positioning: Fillout positions itself as an all-in-one form solution S63.
  • Claimed distinction: It claims to be in a league of its own S63.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Customer feedbackCollect customer feedback surveys S63.
Event organizersCreate event registration forms S63.
HR teamsManage job application forms S63.
Sales teamsCapture and manage leads S63.
Operations teamsTrack lead conversions S63.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Drag-and-drop builderCreate forms with a simple drag-and-drop interface S63.
CustomizationUse pre-built themes or customize with fonts, logo, colors, and custom CSS S63.
Logic and automationAutomate with smart forms and conditional logic S63.
AnalyticsTrack data with flexible views and analytics S63.
IntegrationsConnect to 50+ native integrations S63.
Secure data intakeDesigned for intaking customer data securely S104.
Response editingAllow respondents to update existing submissions with login forms S63.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
AirtableNative integrationCreate and update records in Airtable bases S130.
NotionNative integrationCreate and update entries in Notion databases S130.
SalesforceNative integrationCreate and update Salesforce records from a form S130.
REST APIAPISend data to any REST API on form submission S130.
CalendlyIntegrationBook meetings directly from forms S152.
DropboxIntegrationStore uploaded files in Dropbox folders S123.
ClearbitIntegrationEnrich form submission data with Clearbit's APIs S156.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 per month S104Unlimited forms, seats, payments, logic, REST API S1041,000 responses per month S104
Starter$15 per month billed annually, or $19 billed monthly S104Signatures, login forms S1042,000 responses per month S104
Pro$40 per month billed annually, or $49 billed monthly S104No branding, custom CSS S1045,000 responses per month S104
Business$75 per month billed annually, or $89 billed monthly S104Custom domain, partial submissions, analytics S104Unlimited responses S104
EnterpriseNot published S104SSO, audit logs S104Not published S104

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
venngage.com111ai forms
dashboard.formaloo.com111bug form
robin.feathery.io112ai forms
docs.google.com112bug form
buildform.ai113ai forms
facebook.com113bug form
dialzara.com114ai forms
fluentforms.com114bug form
unite.ai115ai forms
usersnap.com115bug form

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

Website intelligence — Scout synthesis

First-party claims (from catalog):

  • Fillout positions itself as an "all-in-one form solution" W2 and lists features including forms, scheduling, PDF, payments, workflows, and signatures W4. This suggests competition with form builders (e.g., Typeform, Google Forms) and broader workflow tools.
  • The integrations page mentions native integrations with Airtable, HubSpot, Notion, Stripe, Google Sheets, Salesforce, and others W52W53W55W56W58W60.

Scout inference:

  • The catalog does not provide direct competitor comparisons or market positioning data. No further competitive analysis is possible.
13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.6%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where venngage.com appears.1 first-page appearances across ai forms

Website intelligence — Collected evidence

Website evidence gaps

  • features: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Website intelligence — Scout synthesis

First-party claims (from catalog):

  • The homepage highlights use cases: customer feedback surveys, event registration forms, and job application forms W3.
  • The integrations page lists many specific tools (e.g., HubSpot, Stripe, Google Sheets, Salesforce) W53W56W58W60, and individual integration pages provide detailed use cases (e.g., Calendly for scheduling W141, Dropbox for file uploads W196).
  • The pricing page mentions a free tier and paid plans with annual discounts W32W34.

Scout inference:

  • The site has a rich set of integration-specific landing pages that could be leveraged for SEO targeting long-tail keywords like "[Tool] form integration."
  • The presence of templates (e.g., restaurant table reservation form W152) suggests a template library that could be expanded for additional organic traffic.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Product HuntFillout.com Reviews (2026) / Product HuntGrounded web searchReviewers describe Fillout.com as a fast, reliable form builder with a simple, fluid interface, strong customization, and useful integrations, especially for Airtable and Notion workflows. Several say it works well as an alternative to tools like WP Forms or limited native Airtable forms, and they repeatedly praise the responsive support team for quick fixes and feedback turnaround. One user noted messy results emails at first, but said the issue was addressed quickly. Overall, the feedback is s
TrustpilotFillout Reviews / Read Customer Service Reviews of fillout.comGrounded web searchI have used fillout for approx a year for my company's forms. Loved the product, gave us exactly what we needed, sleak and well designed forms. Until we accidentally identified a massive security gap that is. If you are using Airtable or Notion integration, if you have any forms on "Update", any logged in user can just change url ID and see not just any record from that table but it can actually
Product HuntFillout.com: Make any form in minutes / Product HuntGrounded web searchdescribe Fillout.com as a fast, reliable form builder with a simple, fluid interface, strong customization, and useful integrations ... Several say it works well as an alternative to tools like WP Forms or limited
fillout.comFillout / Forms that do it allGrounded web search100,000+ organizations trust Fillout for secure data intake Average rating of 4.8 out of 5 from hundreds of reviews across G2 Business Reviews and Product Hunt. Business reviews 5/5 Product Hunt 4.7/5
formepic.comFillout Expert & User Reviews — Features, Pricing, Pros & Cons + Best AlternativesGrounded web search- Capterra rating: 5.0/5 overall, with high marks for usability but a lower “value for money” rating¹. - G2 rating: 4.8/5 for ease of setup and integrations³. - Trustpilot rating: 4.7/5 from verified users, praising the UI and responsiveness⁵.
fillout.comFillout / Reviews and testimonialsGrounded web searchWe collect tens of thousands of submissions across dozens of forms with Fillout. Our customers like the look and feel of the forms and we have ... > “I think Fillout will get you the closest. Best integration to Airtable that I have seen natively.” Reddit
rightaichoice.comFillout.com: pricing, status & alternatives (Oct 2026) / RightAIChoiceGrounded web searchreportedly carry a real learning curve despite the 'easy' framing - − Response caps mean costs scale with traffic rather than team size, punishing viral or public forms - − Custom domains and white-label emails are locked behind the Business tier
searchtools.aiFillout AI Tool / SearchTools.aiGrounded web search## Aggregated reviews Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's. 4.50/5 34 reviews · 2 sources G G2 4.60 30 C Capterra 4.0 4
Product HuntFillout.com Customers / Product HuntGrounded web search## Make any form in minutes 5.0 • 13 reviews• 956 followers ## Make any form in minutes 5.0 • 13 reviews• 956 followers ... is a powerful, no-code form builder. Create a form in minutes and style the form to match your brand. Add multiple pages,

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyRavi K. Udeshicustomer case study — In this interview, Ravi K. (How Fairfax County is modernizing data intake with Fillout)

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipPreviously, our team has led large-scale software and design projects in multiple startups and high-growth environments including Microsoft, Retool and Jet.com. Join the team →source
Contact and supportIf you have any questions, contact us anytime and we'll get back to you within one business day.source
Legal and privacyCan I cancel my subscription anytime?source
Security and compliancePlatform up-time and application security are the two non-negotiable priorities at Fillout. We follow industry best practices to keep data secure for the thousands of businesses that rely on our platform. For companies wsource
Uptime and status pageNot published on the collected pages.—
Domain registered2001-05-31—
Domain expires2030-05-31—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Not established in the collected sources.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Fillout is a web-based platform S63.S63
Platforms and appsAccessible via web browser S63.S63
API and extensibility (API, SDK, webhooks, MCP, plugins)REST API included on every plan S104.S104
Data ownership and exportExport submissions to CSV S104.S104
Performance and reliability claimsPlatform up-time is a non-negotiable priority S1.S1
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2001-05-31 — GoDaddy.com, LLC
Domain expires2030-05-31
TLS certificateLet's Encrypt, valid, expires 2026-12-28
Security headersHSTS
Headers not servedCSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headerVercel
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversnena.ns.cloudflare.com, reese.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 6
  • Notices: 4

Issues

SeverityIssueValueAffected URL
noticeMeta description length should be reviewed178https://www.fillout.com/integrations
noticeMeta description length should be reviewed180https://www.fillout.com/report-abuse
warningPage should have one primary H10https://www.fillout.com/report-abuse
noticeLow visible word count9https://www.fillout.com/report-abuse
noticeMeta description length should be reviewed178https://www.fillout.com/conversion-kit
warningPage should have one primary H10https://www.fillout.com/ai-quiz-maker
warningDuplicate title in audit sample2https://www.fillout.com/
warningDuplicate title in audit sample2https://www.fillout.com/
warningDuplicate meta description in audit sample2https://www.fillout.com/
warningDuplicate meta description in audit sample2https://www.fillout.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Fillout \Forms that do it all154650 ms
200Fillout \Forms that do it all154614 ms
200Fillout \Plans & Pricing11914104 ms
200Fillout \Form integrations169845 ms
200Fillout \Reviews and testimonials1268644 ms
200Fillout \Careers149530 ms
200Fillout \Report abuse0942 ms
200Fillout blog1516579 mshttps://www.fillout.com/blog
200Fillout \Enterprise form builder141123 ms
200Fillout \Make a Scheduling Form for free145827 ms
200PDF to Form129533 mshttps://www.fillout.com/pdf-to-form
200Fillout \Make a Payment Form for free131828 ms
200Fillout \Form Workflows131120 ms
200Conversion kit \Lead generation forms that convert144219 ms
200AI Quiz Maker039818 mshttps://www.fillout.com/ai-quiz-maker

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct61.1%
search5.3%
search organic4.8%
search paid0.5%
social7.9%
social organic6.3%
social paid1.6%
referrals15.8%
paid referrals2.6%
mail6.4%
gen ai0.6%
affiliate0.2%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security certifications, uptime statistics, and specific customer case studies. Open questions remain about enterprise plan pricing and advanced compliance features.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from fillout.com, including the homepage, about, pricing, and integration pages. Static and rendered page captures were used. External proof search was performed but no additional verification was completed. Limitations include potential missing information from pages not collected and the absence of third-party review content.

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