Social Listening · Reviewed 24 Oct 2026

Octolens

AI social listening tool that filters brand mentions and delivers them to your team.

from $159 · free tier · octolens.com ↗

Paid against free › Social Listening › Octolens

Octolens at a glance

Overview

01

Summary

The useful answer before the supporting detail.

Octolens is an AI-powered social listening platform for B2B tech brands, tracking mentions across socials, communities, media, and reviews S1. It serves founders, marketers, DevRel, and agencies who need to monitor brand and competitor conversations and respond quickly S1. The platform filters noise with AI, scores mentions by relevance, and delivers them to Slack, email, webhooks, API, or MCP, enabling fast engagement and workflow integration S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Octolens is an AI social listening tool for B2B tech brands S62 S1.
  • Core purpose: It solves the problem of monitoring brand mentions across many platforms and filtering out noise S1.
  • Intended users: Founders, marketers, DevRel, GTM engineers, and agencies S18.
  • Product scope: A web application that tracks mentions, applies AI filtering, and delivers alerts via multiple channels S1.
  • Positioning: Positioned as "social listening for the agent era," emphasizing AI and API-first delivery S62.
  • Claimed distinction: Claims to include API, webhooks, and MCP on every plan, unlike competitors that gate API access behind enterprise contracts S62.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
FoundersMonitor brand mentions and competitor activity to stay informed and respond quickly S1.
Marketing teamsTrack sentiment and gather customer language for content creation and reputation management S1.
DevRel teamsCollect feature requests and bug reports from Reddit and GitHub to inform product development S62 S18.
GTM engineersBuild custom workflows by piping mentions into CRM, databases, or agents via API and webhooks S62.
AgenciesRun monitoring for multiple clients from one place with multi-workspace support S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Brand and competitor trackingTracks mentions of your brand and competitors across socials, communities, media, and reviews S62.
AI relevance scoringAI checks each mention against your company context and scores it High, Medium, or Low S1.
Mention taggingAutomatically tags mentions by type, such as buy intent, user feedback, bug report, or competitor mention S1.
Language labelingLabels each mention with its language, enabling global teams to route conversations appropriately S1.
Delivery to Slack, email, webhooksSends mentions to Slack, email, or webhooks, instantly or as a digest S18.
API and MCP accessProvides REST API, MCP server, and webhooks on every plan for programmatic access S1.
Attio integrationNative integration to turn public mentions into CRM records S1.
Analytics dashboardIncludes an analytics dashboard for tracking mentions and sentiment S128.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
SlackIntegrationSends mentions to Slack channels, instantly or as a digest S18.
EmailIntegrationDelivers mention alerts to email S1.
WebhooksIntegrationPushes mentions to any custom pipeline, compatible with Discord and automation tools like Zapier, n8n, Make S128.
REST APIAPIProvides structured mention data for building custom dashboards or powering AI agents S1.
MCP serverAI interfaceAllows querying mentions from AI model, ChatGPT, Cursor, or any MCP-compatible tool S1 S62.
AttioIntegrationNative integration to turn public mentions into CRM records S1.
CLIAPIProvides command-line access to query mentions and manage feeds S1 S18.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Pro$159 per month, billed annually (monthly billing available; up to 20% saved annually) S12810 keywords, 15,000 mentions/month, API, webhooks, MCP, Slack alerts, analytics dashboard, CSV export S128Extra mentions $0.013 each; extra keywords $10 each; hourly refresh; 2 years data history S128
Scale$499 per month, billed annually S12840 keywords, 50,000 mentions/month, adds podcasts, news, web, newsletters, priority support (Slack Connect) S128Extra mentions $0.01 each; extra keywords $5 each; real-time refresh; unlimited data history S128
EnterpriseCustom, contact sales S128Unlimited mentions and keywords, multiple workspaces, custom AI agents S128 S134Not published S128
Free trial7-day free trial, no credit card required S128Full access to Pro features during trial S128Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
communitytracker.ai221.5social listening tools, social listening programs
talkwalker.com224.5social listening tools, social listening programs
outx.ai225.5social listening tools, social listening programs
thecmo.com111social listening programs
agorapulse.com113social listening tools
brafton.com114social listening tools
sproutsocial.com115social listening programs
quora.com116social listening tools
somin.ai116social listening programs
thetilt.com117social listening tools

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.0%

Scout traffic model did not return a separate AI-referral trend series for this domain.

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherThe AI social listening tool for the agent era. Track brand mentions across Reddit, X, LinkedIn & 10+ platforms. API, MCP & webhooks on every plan.https://octolens.com/
otherAI filters the noise and sends the rest to your team and your agents.https://octolens.com/
featuresFind mentions everywhere people talk, filter the noise with AI, and send the rest to your team and your agents.https://octolens.com/product
featuresReputation, competitors and customer feedback across socials, communities, media and reviews. AI filters the noise and puts what matters in front of the right person.https://octolens.com/product
featuresAI Visibilityhttps://octolens.com/product
featuresAI FilteringRelevance · Intent · Sentiment · Languagehttps://octolens.com/product
featuresFind mentions everywhere people talk, filter the noise with AI, and send the rest to your team and your agents.https://octolens.com/product
pricingFor unlimited mentions, keywords, and custom AI agents — contact us for Enterprise pricing.https://octolens.com/pricing-calculator
integrationsAI classifiedbug\_report→ routedhttps://octolens.com/developer-relations
integrationsAI visibilityhttps://octolens.com/docs
integrationsJoin the conversations that shape what AI assistants recommend.https://octolens.com/docs
integrationsAI Assistanthttps://octolens.com/integrations
integrationsConnect Slack, Attio, or your AI tools in minutes. API, webhooks, and MCP on every plan.https://octolens.com/integrations

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap2 first-page appearances across social listening tools, social listening programs

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Product HuntOctolens: Social listening for the agent era / Product HuntGrounded web searchmonitors the web for keyword mentions, assesses posts with AI, & notifies you so you can jump into a conversation. Designed for B2B ... Founders & Growth teams to find social posts related to their solved pain point, product features, or competitors
octolens.comWhat is Octolens? - OctolensGrounded web searchSocial listening for tech brands. Mentions from everywhere people talk: social media, news, podcasts, communities, newsletters, reviews. Delivered where you and your agents work. ... Octolens uses your company context to score each mention for relevance, sentiment, and intent. That’s how common-word brands stay free of noise. ... Get feeds in Slack, email, or a webhook, instantly or as a digest.
octolens.comPricing Plans / OctolensGrounded web searchOctolens tracks every mention of your brand and competitors across socials, communities, media and reviews. AI filters out the noise and sends the posts that matter to Slack, email, webhooks, the API or your own agents, so you can respond faster, stop

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • Octolens — > One API for every mention across the internet. AI social listening across 15+ platforms — Reddit, LinkedIn, X (Twitter), Bluesky, GitHub, YouTube, Hacker News, Stack Overflow, TikTok, DEV, podcasts, newsletters, and news — delivered as structured JSON via REST API, webhooks, and MCP server on every plan.
  • Social Listening MCP Server for AI model, Cursor & ChatGPT / Octolens — # Social listening MCP server for your AI workflow ... Connect Octolens to AI model, Cursor, or ChatGPT and work with your social listening data in natural language — query mentions, run analytics, and manage keywords across 15+ platforms without leaving your AI tool. ... Octolens MCP connects your mentions, analytics, and workspace settings to AI model, Cursor, ChatGPT, and any MCP-compatible tool — no context-switching, no exports.
  • Social Listening API for Reddit, X & More / Octolens — for product, marketing, and engineering teams: monitor mentions across ... ### MCP Server→ Connect Octolens to AI model, Cursor, or any MCP-compatible AI agent for real-time social data. Your AI agents can query mentions, analyze sentiment, and respond.
  • Keyword Monitoring Tool — AI Mention Alerts / Octolens — Track your brand, competitors, and category keywords across Reddit, X, LinkedIn, Hacker News, YouTube, podcasts, and the open web. Octolens filters the noise with AI and delivers the mentions that matter to Slack, email, webhooks, or your API. Not SEO rank
  • Social Media Sentiment Analysis / Octolens — or Neutral the moment it's found — across Reddit, X, ... ### MCP server Connect AI modelor any MCP client and ask questions directly: “How did sentiment around us change since the launch?” Your agent reads the same scored mentions your team does.
  • octolens.com — > Install the official Octolens Agent Skill to give AI modelCode, Cursor, and other AI coding agents built-in expertise for working with your Octolens workspace via MCP or the REST API. ... The Octolens Agent Skill is a drop-in package of expertise that teaches AI coding agents how to work with Octolens correctly — which tools to call, how to filter mentions, how to set up keywords and alerts, and the gotchas to avoid. Once installed, your agent reaches for it automatically whenever a task involv
  • How AI Agents Access Social Data Without Getting Blocked — for B2B SaaS companies. It monitors mentions across Twitter/X, Reddit, LinkedIn, Hacker News, GitHub, YouTube, newsletters, podcasts, and more. What makes it useful for AI agents: it exposes this data through both an MCP server and a social listening

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCEO & Co-Founder, Juiceboxsource
Contact and supportFor unlimited mentions, keywords, and custom AI agents — contact us for Enterprise pricing.source
Legal and privacyNo credit card required · API access on all plans · Cancel anytimesource
Security and compliance“Any plans for SSO? Our security team keeps asking”source
Uptime and status pageNot published on the collected pages.—
Domain registered2019-10-18—
Domain expires2027-10-18—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated
What is Octolens? - OctolensDocumentationSocial listening for tech brands. Mentions from everywhere people talk: social media, news, podcasts, communities, newsletters, reviews. Delivered where you and your agents work. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S62.S62
Platforms and appsWeb platform; no native mobile or desktop apps mentioned S62.S62
API and extensibility (API, SDK, webhooks, MCP, plugins)REST API, webhooks, MCP server, and CLI are included on every plan S1.S1
Data ownership and exportCSV export is included on all plans S128.S128
Performance and reliability claimsNew mentions reach your team within minutes S62.S62
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2019-10-18 — NameCheap, Inc.
Domain expires2027-10-18
First archived2018-08-08 — web archive
TLS certificateLet's Encrypt, valid, expires 2026-12-28
Security headersHSTS, X-Frame-Options
Headers not servedCSP, X-Content-Type-Options, Referrer-Policy
Server headerVercel
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns1.vercel-dns.com, ns2.vercel-dns.com
20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 6
  • Notices: 4

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed70https://octolens.com/product
noticeMeta description length should be reviewed177https://octolens.com/integrations
warningTitle length should be reviewed67https://octolens.com/mcp
noticeMeta description length should be reviewed193https://octolens.com/agents
warningTitle length should be reviewed67https://octolens.com/competitor-monitoring
warningTitle length should be reviewed70https://octolens.com/customer-feedback
noticeMeta description length should be reviewed218https://octolens.com/content-production
noticeMeta description length should be reviewed213https://octolens.com/ai-visibility
warningTitle length should be reviewed69https://octolens.com/build
warningTitle length should be reviewed69https://octolens.com/developer-relations

Crawled pages

StatusTitleH1sWordsResponseURL
200Octolens - Agentic Social Listening Tool11608107 mshttps://octolens.com/
200Product Overview: Every Brand Mention, Filtered & Delivered \Octolens1198931 ms
200Integrations — Slack, Attio, PostHog, AI model & More \Octolens140853 ms
200Social Listening API for Reddit, X & More \Octolens1175484 ms
200Social Listening MCP Server for AI model, Cursor & ChatGPT \Octolens12443223 ms
200Social Data for AI Agents — CLI, MCP & API \Octolens12971337 ms
200Online Reputation Monitoring Tool — See Every Mention \Octolens13436189 ms
200Competitor Monitoring Tool: What People Say About Rivals \Octolens13119270 ms
200Customer Feedback Tool — Hear the Feedback Nobody Sends You \Octolens13221172 ms
200Content Production from Real Customer Conversations \Octolens13014205 ms
200AI Visibility Platform: Get Recommended by ChatGPT \Octolens11851223 ms
200Build with Octolens — Add Social Listening to Your Product \Octolens11621193 ms
200Social Listening for Founders & Executives \Octolens11917214 ms
200Social Listening for Marketing Teams \Octolens11918238 ms
200Social Listening for Developer Relations & Community Teams \Octolens1199541 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct26.1%
search50.7%
search organic37.3%
search paid13.5%
social12.1%
social organic11.4%
social paid0.7%
referrals9.8%
paid referrals0.0%
mail1.2%
gen ai0.0%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name, but they reference Brandwatch as an alternative with higher cost S1. Evidence gaps include lack of detailed security and compliance information, no uptime status page, and no explicit data retention policies beyond plan limits. Open questions remain about the specifics of the Enterprise plan's pricing and features, as well as the availability of SSO, which is requested by users S62.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from octolens.com, including product overview, pricing, integrations, and documentation pages. The evidence catalog includes 180 entries from static and rendered pages, with external proof search used to verify some claims. Limitations: some pages were not fully scraped, and external review content was not collected. All claims are cited with source tokens S1–S128.

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