⚡Stack Radar

Social Listening · Reviewed 24 Oct 2026

Brand24

AI-powered social listening and media monitoring tool.

from $249 · free tier · brand24.com ↗

Paid against free › Social Listening › Brand24

Brand24 at a glance
219.9KEstimated total trafficModeled monthly visits4.2KRanking keywordsPublic search sample100/100Technical health15 pages checked12KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Brand24 is a media monitoring and social listening tool that helps businesses, marketers, and agencies track what’s being said about their brand, competitors, or topics across the web and social media S11. It solves the problem of scattered online conversations by centralizing mentions and enriching them with data like reach, sentiment, and author details S11. Its practical value lies in providing real-time monitoring, AI-powered insights, and reporting features that support reputation management, competitive analysis, and lead generation S1 S11.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Brand24 is a media monitoring and social listening tool S11.
  • Core purpose: It helps users track and analyze online mentions to understand brand presence and audience sentiment S1.
  • Intended users: Businesses, marketers, and agencies S11.
  • Product scope: A web-based application for monitoring and analyzing brands, campaigns, industries, or competitors S1.
  • Positioning: Brand24 positions itself as an AI-powered social listening tool with comprehensive access to online mentions S60.
  • Claimed distinction: It claims to be one of the first social listening tools with an official ChatGPT app S11.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
BusinessesMonitor brand mentions to manage reputation and respond to customer feedback S11 S60.
MarketersTrack campaign performance and measure brand awareness through share of voice analysis S60 S1.
AgenciesAnalyze competitors and create personalized reports for clients S1 S11.
Customer feedback teamsCollect and analyze customer insights to inform business decisions S60.
Influencer researchersIdentify influencers and track hashtags for collaboration opportunities S1 S60.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Real-time monitoringTracks brand mentions across 25M+ online sources, including social media, news, forums, and blogs S11.
Sentiment analysisUses machine learning to classify mentions as positive, negative, or neutral S11.
AI InsightsAutomatically generates weekly reports with charts, metrics, and recommendations S11.
Brand AssistantA conversational AI that answers questions about a brand using monitoring data S11.
Events detectionIdentifies unusual spikes in mentions and analyzes their real-life causes S11.
Reporting and exportExports data to Excel, PowerPoint, and PDF, and supports scheduled email reports S11.
Hashtag trackingTracks and analyzes hashtags to identify influencers and monitor brand mentions S1.
AI VisibilityMonitors brand presence in AI models like ChatGPT and AI modelvia Chatbeat integration S11.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
SlackIntegrationSends real-time mention alerts to chosen Slack channels S11.
Microsoft TeamsIntegrationRoutes real-time alerts into MS Teams chats S11.
APIAPIAllows integration of analytics data into custom apps and dashboards S11.
ChatGPTAI interfaceOfficial app in OpenAI App Store for querying brand data via natural conversation S11.
MCP serverAI interfaceConnects project data to AI assistants like AI modeland AI modelfor on-demand insights S11.
ChatbeatIntegrationEnables AI visibility tracking in LLMs like ChatGPT and AI model S11.
Excel/CSV exportData portabilityExports raw mention data for deeper analysis S11.
PowerPoint exportData portabilityExports data to editable presentations S11.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Individual$249 per month billed monthly, or $199 per month billed annually S13 keywords, 2,000 mentions a month S11 user, updates every 12 hours S1
Team$349 per month billed monthly, or $299 per month billed annually S17 keywords, 10,000 mentions a month S1Unlimited users, hourly updates S1
Pro$499 per month billed monthly, or $399 per month billed annually S112 keywords, 40,000 mentions a month S1Real-time updates, AI Insights and AI Topics for 2 projects S1
Business$699 per month billed monthly, or $599 per month billed annually S125 keywords, 100,000 mentions a month S1AI Insights for 5 projects, advanced reports S1
EnterpriseFrom $1,499 per month, billed annually only S1Custom keywords and mentions S1AI Visibility module, dedicated consulting S1
APIExtra fee of $149 (listed in the plan table) S1Not establishedNot established
Free trial14 days, no credit card required S148Not establishedNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com324.3brand 24, brand24
capterra.com221brand 24, brand24
webcatalog.io226.5brand 24, brand24
checkthat.ai226.5brand 24, brand24
eweek.com112brand24
open.spotify.com113brand 24
communitytracker.ai114brand 24
nocode.tech115brand 24
softwareoasis.com118brand 24
g2.com119brand24

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

Page typeEvidenceSource
customersJoin our FREE AI Visibility Masterclass!https://brand24.com/blog/customer-success-metrics/
customersRegister Now!https://brand24.com/blog/customer-success-metrics/
customersTable of contentshttps://brand24.com/blog/customer-success-metrics/
customersTrusted by overhttps://brand24.com/blog/customer-success-metrics/
customers2M Marketershttps://brand24.com/blog/customer-success-metrics/
customersBlog / Analytics & Reportinghttps://brand24.com/blog/customer-success-metrics/
customersAuthor: Agata Bernatekhttps://brand24.com/blog/customer-success-metrics/
customers](https://brand24.com/blog/author/agata-bernatek/)https://brand24.com/blog/customer-success-metrics/
customersUpdated: November 17, 2025https://brand24.com/blog/customer-success-metrics/
customers10 Top Customer Success Metrics You Should Track in 2026https://brand24.com/blog/customer-success-metrics/
customersIn today’s competitive market, providing exceptional customer service is critical to retaining and growing your customer base. The right metrics make all the difference and guide you every step of the way. Here are the essential customer success metrics for marketers in 2026.https://brand24.com/blog/customer-success-metrics/
customersCustomer success metrics show how well a company is helping its customers succeed. They go beyond the numbers – they show customer satisfaction, loyalty, and the actual value delivered by the company. By tracking these key indicators, companies can see what’s working, fix pain points, and create a smoother, more satisfying customer experience. As a result, they can reinforce relationships, increase retention, and drive sustainable growth.https://brand24.com/blog/customer-success-metrics/
customersThere are plenty of customer success metrics to choose from!https://brand24.com/blog/customer-success-metrics/
customersMost of us asked “how to effectively choose the right customer success metrics” and “how to tailor these indicators to our industry and unique goals.”https://brand24.com/blog/customer-success-metrics/
customersI’ve compiled 10 key indicators in this article that measure customer success like a pro. Whether you’re a startup or a large enterprise, mastering these metrics is essential to increasing loyal customers and boosting revenue.https://brand24.com/blog/customer-success-metrics/
customersPS. There are also special parts for SaaS companies that require a slightly different approach.https://brand24.com/blog/customer-success-metrics/
customersLet’s dive into essential customer success metrics!https://brand24.com/blog/customer-success-metrics/
customersKey Customer Success Metrics to track:https://brand24.com/blog/customer-success-metrics/
customers01 Customer satisfaction score (CSAT)https://brand24.com/blog/customer-success-metrics/
customersWhen we talk about customer success metrics, it ultimately comes down to customer satisfaction scores. This metric allows you to measure customer satisfaction with a particular interaction, product, or service.https://brand24.com/blog/customer-success-metrics/

Independent review sources discovered

PlatformStatusDiscovered source
Googlediscovered_not_scrapedhttps://play.google.com/store/apps/details?id=pl.brand24.brand24
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 2.2%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
other“Brand24 is the one stop shop for your brand insights. Now with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.”https://brand24.com/
otherOur AI "definitely gets sarcasm." Get it? We've just used sarcasm to talk about sarcasm. Take that AI. Honestly, though, Artificial Intelligence helps you make sense of the data to save you time.https://brand24.com/
otherOur AI-powered language detection helps you to track mentions that matter.https://brand24.com/
featuresLet AI Solutions Do The Work For You.https://brand24.com/ai-solutions/
featuresArtificial intelligence in data analytics has revolutionized the way businesses approach social listening. AI provides a competitive edge, giving you actionable insights and much-needed data.https://brand24.com/ai-solutions/
featuresUse AI instead of manually analyzing thousands of mentions. Brand24 solutions work in the background, allowing you and your team to focushttps://brand24.com/ai-solutions/
featuresor ask an AI Brand Assistant for insights.https://brand24.com/features/
featuresDiscover the exceptional AI features created by our team of 6 talented R&D experts who are continuously revolutionizing the market with cutting-edge AI solutions.https://brand24.com/features/
features“Brand24’s new AI features are incredible. I remember spending hours trying to create Insight reports like these. Where now it’s literally at your finger tips. Showing insights for the given period, trends, mentions and sentiment.”https://brand24.com/features/
featuresI’ll show you exactly how I performed the product sentiment analysis for GoPro using Brand24, an AI-powered social listening tool.https://brand24.com/blog/product-sentiment-analysis/
featuresLet AI Solutions Do The Work For You.https://brand24.com/ai-solutions/
featuresDiscover advanced AI social listening solutions. Save time with machine learning and NLP technologies.https://brand24.com/ai-solutions/
featuresJoin 4000+ Brands in the AI Revolutionhttps://brand24.com/ai-solutions/
featuresAI Insights.https://brand24.com/ai-solutions/
featuresAI Insights are concise, ultra-customized weekly reports.https://brand24.com/ai-solutions/
featuresAI Brand Assistant.https://brand24.com/ai-solutions/
featuresImagine having an AI Brand Assistant that knows your brand inside and out.https://brand24.com/ai-solutions/
featuresThink about it as ChatGPT powered by all your data, mentions, brand health, and so much more. Ask AI anything – about your posts, stats, competitors, or the market and he will deliver answers in seconds.https://brand24.com/ai-solutions/
featuresSave your time by using AI to research and create effective solutions.https://brand24.com/ai-solutions/
featuresAI Anomaly Detection.https://brand24.com/ai-solutions/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.3 first-page appearances across brand 24, brand24

Website intelligence — Collected evidence

Website evidence gaps

  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
CapterraBrand24 Reviews 2026. Verified Reviews, Pros & Cons / CapterraGrounded web search4.7 (256) ... “We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough.“ October 27, 2025 ... “the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly
OctolensBrand24 Review (2026): Hands-On Test, Pricing, and VerdictGrounded web searchThe second is what's missing. When I opened the sources list in settings, the only dedicated social platforms were Facebook, Instagram, X, and TikTok. Everything else lives under "other socials" or "web". There is no dedicated Reddit source and no dedicated LinkedIn source. Some Reddit and LinkedIn posts did arrive — presumably the ones that get indexed by Google — but most were simply missed. For a B2B company this is the part that matters most, because Reddit, LinkedIn, Hacker News, and GitHub
TrustRadiusBrand24 2026 Verified Reviews, Pros & ConsGrounded web searchallows for easy data analysis. The structured presentation of collected data makes it convenient for users to navigate and interpret ... and more, Brand24 offers users a comprehensive solution for monitoring their brand
Market Intelligence ToolsBrand24 Review (2026): Pricing, Sentiment Accuracy & Fit / Market Intelligence ToolsGrounded web searchCompany and reviews G2 rating : 4.6 from 356 reviews Capterra rating : 4.7 from 255 reviews; customer service scored 4.8 ... reviewers rate it 4.6 from 356 reviews and Capterra reviewers rate it 4.7 from 255
ToolRadarBrand24 Reviews, Pricing & Alternatives (2026) - 4.6/5Grounded web search## Ratings Across the Web 4.6(359 reviews) Brand24 holds an aggregate rating of 4.6 out of 5 from 359 reviews across G2, last checked September 17, 2026. G2 359 reviews 4.6/5 Ratings aggregated from independent review platforms. Learn more
Hack'celerationBrand24 Review 2026: We Scored It 3.5/5 on Five Criteria / Hack'celerationGrounded web searchBrand24 is technically impressive, real-time monitoring across 25+ million sources, a genuinely useful ... limits apply across all your projects combined, the entry plan ($199/month annual ... s no free plan at all. The integration story is thin, native
brand24.comReviews / Brand24Grounded web searchTo share your experience with Brand24 and help others make informed decisions, consider leaving a Brand24 review on highly regarded platforms such as G2, Capterra, SoftwareAdvice, or other similar review websites. Your valuable insights can make a

Customer proof

No named customers, testimonials, or customer case studies were found.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipDiscover the exceptional AI features created by our team of 6 talented R&D experts who are continuously revolutionizing the market with cutting-edge AI solutions.source
Contact and supportWeb push notifications – install the full Brand24 dashboard as an app directly from your browser and receive filtered mention alerts on your phone or computer.source
Legal and privacyOur terms of service outline the rules and guidelines for using Brand24’s services, including user responsibilities and limitations.source
Security and complianceNot published on the collected pages.—
Uptime and status pageNot published on the collected pages.—
Domain registered1998-05-11—
Domain expires2028-05-10—

Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Brand24 is a web-based application, accessible via browser S11.S11
Platforms and appsAvailable as a web app; can be installed as an app from the browser for push notifications S11.S11
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers an API, MCP server, and integrations with Slack, Teams, and ChatGPT S11.S11
Data ownership and exportData can be exported to Excel, CSV, and PowerPoint S11.S11
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1998-05-11 — Key-Systems GmbH
Domain expires2028-05-10
First archived2001-02-02 — web archive
TLS certificateSectigo Limited, valid, expires 2027-03-21
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-921.awsdns-51.net, ns-1344.awsdns-40.org
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 100/100
  • Critical issues: 0
  • Warnings: 0
  • Notices: 1

Issues

SeverityIssueValueAffected URL
noticeMeta description length should be reviewed181https://brand24.com/features/

Crawled pages

StatusTitleH1sWordsResponseURL
200Brand24 - #1 AI Social Listening Tool186313 mshttps://brand24.com/
200Key Features Overview \Brand241115211 ms
200Enterprise-Grade Media Monitoring For Global Teams \Brand241126428 ms
200Social Listening for Agencies \Brand24196932 ms
200#1 Social Listening Tool for Marketing Teams \Brand241100137 ms
200Best Tool for PR Professionals \Brand241125426 ms
200#1 SaaS Marketing Tool \Brand24193632 ms
200Professional Analytical Services \Brand241120029 ms
200AI Solutions \Brand24113737 ms
200AI-powered Brand Reports \Brand24113909 ms
200Personal AI-Powered Brand Assistant \Brand241143113 ms
200AI-Visibility \Brand241119915 ms
200Online Reputation Management \Brand241182943 ms
200Competitive Analysis \Brand24118721,829 ms
200Market Research \Brand241168728 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct41.8%
search42.9%
search organic25.9%
search paid17.0%
social1.6%
social organic1.4%
social paid0.1%
referrals2.6%
paid referrals6.5%
mail2.4%
gen ai2.2%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any specific competitors by name. Evidence gaps include lack of detailed customer case studies, independent review ratings, and specific security or compliance certifications. Open questions remain about the exact scope of the free trial and the API's pricing structure beyond the listed fee.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from brand24.com, including feature overviews, FAQ pages, pricing information, and use-case pages. The evidence catalog includes 180 entries, with sources ranging from product pages to pricing tables. External proof search was conducted but did not yield additional verified customer reviews or ratings. Limitations include the absence of first-party customer testimonials with named companies and lack of detailed technical documentation.

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