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Diagrams & Mind Maps · Reviewed 22 Oct 2026

Miro

Miro is a visual workspace for team collaboration and innovation.

from $8 · free tier · miro.com ↗

Paid against free › Diagrams & Mind Maps › Miro

Miro at a glance
30.2MEstimated total trafficModeled monthly visits45.9KRanking keywordsPublic search sample93/100Technical health15 pages checked64.6KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Miro is a visual workspace for innovation, where teams collaborate on an intelligent canvas to dream, design, and build together S1. It is used by teams of any size to solve the problem of scattered ideas and disconnected workflows, enabling them to align on strategy, run engaging workshops, and manage roadmaps S7 S11. The main practical value is accelerating product development from ideation to launch by combining collaboration, AI assistance, and integrations in one place S94.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Miro is a visual collaboration platform, described as the Intelligent Canvas S1.
  • Core purpose: It helps teams work together with AI to dream, design, and build the future S1.
  • Intended users: Teams of any size, including SMBs and enterprises, across various functions S1 S7.
  • Product scope: A platform with capabilities for meetings, workshops, roadmaps, goal setting, and docs S11 S19 S30 S7.
  • Positioning: Positioned as the visual workspace for innovation S1.
  • Claimed distinction: Enables human collaboration at the speed of AI S94.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
SMBsTrack OKRs quarterly and align teams on strategy S7.
Product teamsPlan and manage product roadmaps with dependencies and backlog S19.
Workshop facilitatorsRun interactive retros, training, and team meetings that ship S11.
ConsultantsStreamline end-to-end workflows with AI and client kickoffs S11 S128.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
AI-powered collaborationUse AI to create summaries, briefs, and meeting notes from board content S30.
Interactive workshopsRun live polls, activities, and retros that engage participants from any device S11.
Roadmap planningBuild living roadmaps that evolve with business priorities and sync with dev tools S19.
Goal setting (OKRs)Turn strategic planning into a collaborative process with AI assistance for SMART goals S7.
Miro DocsCreate and edit documents with cursor tracking and full-screen focus mode S30.
DiagrammingAuto-generate architecture diagrams from codebases and translate ideas into user flows S123 S133.
Kanban boardsTurn sticky notes into task cards and connect them to development workflows S134.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Jira and Azure DevOpsIntegrationTwo-way sync for roadmaps and Kanban cards S19 S134.
Microsoft, Slack, Google, AdobeIntegrationConnect tools to embed Miro in meetings and pull files onto boards S128.
AI model, Cursor, Copilot via MCP serverAI interfaceConnect AI tools with context flowing both ways S128.
PowerBI, Looker, TableauIntegrationConnect data to see performance and inform priorities S19.
Miro Solution PartnersPartner programAdvisory, implementation, and custom development services S176.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0AI to try, 250+ integrations S1283 editable boards S128
Starter$8 / month, billed yearly S12825 AI credits per member/month, unlimited boards, high-res export S128500 MCP calls per day S128
Business$20 / month, billed yearly (or $25 monthly) S12350 AI credits per member/month, SSO, unlimited guests S1282,000 MCP calls per day S128
EnterpriseContact sales, from 30 members S128From 2,500 pooled credits/month, SCIM, regional data hosting S12810,000 MCP calls per day S128

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
canva.com222.5a t chart, a mind map
readwritethink.org111a t chart
mindmup.com111a mind map
mindmeister.com113a mind map
study.com114a t chart
en.wikipedia.org114a mind map
mathnasium.com115a t chart
storyboardthat.com116a t chart
mindmapai.app116a mind map
creately.com117a t chart

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
Capterradiscovered_not_scrapedhttps://www.capterra.com/p/128955/Miro/
G2discovered_not_scrapedhttps://www.g2.com/products/miro/
Googlediscovered_not_scrapedhttps://play.google.com/store/apps/details?id=com.realtimeboard&from=footer_menu&source=miro_website
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.0%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherSpeed up product development from ideation to launch. Align teams, break tool silos, and ship what customers need in one AI-powered visual platform.https://miro.com/
otherTeams and AI work from shared context pulled from the tools you already usehttps://miro.com/
otherThe AI platform for teamworkhttps://miro.com/
otherMove beyond individual AI productivity to team and cross-team collaboration with AI.https://miro.com/
featuresTeam AI Diagramming Toolhttps://miro.com/capabilities/diagrams/
featuresElevate your writing with AI-powered tools. Rewrite for clarity, correct grammar, translate content, adjust tone, or condense text — all within your Miro workspace.https://miro.com/capabilities/docs/
featuresInstead of rebuilding your work for slides, let AI do the heavy lifting. Transform your board content — notes, docs, visuals — into structured decks. Pick your style, hit Generate, and get polished slides in minutes.https://miro.com/capabilities/slides/
features](https://miro.com/contact/sales/?utm_source=ai-workflows)https://miro.com/ai-playbooks/product-development/
features](https://miro.com/templates/miro-ai-playbooks-product-development/)https://miro.com/ai-playbooks/product-development/
featuresYour AI ecosystem, connected in Mirohttps://miro.com/ai-playbooks/product-development/
featuresSee AI Connectorshttps://miro.com/ai-playbooks/product-development/
features](https://miro.com/marketplace/category/ai-connectors/)https://miro.com/ai-playbooks/product-development/
featuresSee how AI Workflows take you from rough thinking to ready-to-build in a few clicks.https://miro.com/ai-playbooks/product-development/
featuresAI Initiative Planninghttps://miro.com/capabilities/blueprints/
featuresWith AI-powered diagramming you can go from brainstorm to process map, and from technical document to creating system design in a matter of seconds.https://miro.com/capabilities/diagrams/
featuresAI that doesn't slow you downhttps://miro.com/capabilities/diagrams/
featuresGet right into ideating and solving complex problems with a prompt and click. Miro AI can generate flowcharts, UML, ER diagrams, Mermaid diagrams from your agentic tools, and more.https://miro.com/capabilities/diagrams/
featuresAI Transformationhttps://miro.com/capabilities/diagrams/
featuresFigure out where AI fits into your current workflows by mapping it out on Miro. Use the AI shape pack to drag and drop AI icons, define human touchpoints, and set automation triggers.https://miro.com/capabilities/diagrams/
features](https://miro.com/ai-transformation/)https://miro.com/capabilities/diagrams/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where canva.com appears.2 first-page appearances across a t chart, a mind map

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

No citation-grounded independent review links were found.

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialMiro Newsroomtestimonial — SAN FRANCISCO and AMSTERDAM – January 12, 2026 – Miro®, the AI Innovation Workspace for teams, today launched AI Workflows for enterprise customers to accelerate and transform how organizations turn initial ideas to final del… (Miro launches collaborative AI Workflows to transform how teams work and accelerate innovation)

Independent mentions

  • AI Innovation Workspace for Enterprise Teams / Miro — Miro brings AI directly into the canvas, where your teams already build together. One platform for collaboration, connected tools, and enterprise security. ... Miro's Intelligent Canvas has embedded AI, 20+ formats, and an infinite surface that your whole team can think on together. ... Connect over 250 tools across your ecosystem in Miro — bringing together data, insights, and decisions in one place.
  • The AI Innovation Workspace Has Arrived / MiroBlog — That’s why, at Canvas 25, we launched the AI Innovation Workspace — built to bring AI and teams together on a shared canvas to get great work done, faster. ... canvas becomes the prompt: all that work your team does becomes rich context for AI to build
  • What is Miro? Get To Know Our AI Workspace For Innovation — So, what exactly is Miro? Let’s break it down. Miro is an AI innovation workspace where teams of any size can dream, design, and build their future together. We’re here to help you move from your first idea to the final result faster by giving your team a space to collaborate easily, whether you're together or working remotely. ... From diagramming and prototyping to product acceleration and business transformation, Miro is packed with AI-powered features that support every stage of your innovat
  • Miro puts AI where teams work — - Flows: Visual AI workflows that automate multi-step processes while maintaining full visibility, editability and control at every step. Greater automation gives teams freedom to focus more on the substance of work vs “busy” work.
  • miro.com — --- title: "AI Innovation Workspace / Miro" description: Speed up product development from ideation to launch. Align teams, break tool silos, and ship what customers need in one AI-powered visual platform. published: "Jun 30, 2026, 9:41 AM UTC" --- ... # The collaboration layer your AI tools are missing. Where teams and their agents think, plan and build together ... ### Intelligent Canvas Empower teamwork on one, infinite, multiplayer canvas ... ### Integrations ... Connects with 250+ apps so t
  • What's New: What we launched in October 2025 / MiroBlog — The AI Innovation Workspace brings AI onto the canvas, where your team already works ... this is the AI Canvas, which includes powerful new capabilities like Sidekicks and Flows. AI can ... context of your work — so you can skip copy-pasting things back
  • What’s New / Find out about our latest updates and releases - Miro / The Intelligent Canvas — The AI Innovation Workspace is here! It’s where your team and AI work together, right on ... canvas — with Sidekicks and Flows to keep teamwork flowing. Plus, check out ... : designed to help teams build the right thing, and get from idea to launch
  • 10 product highlights from Canvas 25 / MiroBlog — That’s why we built the AI Innovation Workspace, to: - Bring AI and teams together on a collaborative canvas - Empower teams to make smart decisions and move faster - Take entire organizations on a journey of transformation

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipCEO and Co-foundersource
Contact and supportAccess free courses to ace the canvas in no time. Browse through our blog, get quick answers from our Help Center, and more.source
Legal and privacyAI Custom Terms of Servicesource
Security and complianceSingle Sign-On (SSO)source
Uptime and status pageNot published on the collected pages.—
Domain registered1995-09-08—
Domain expires2027-09-07—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Online Roadmap Maker / Create Your Own Roadmap / MiroRoadmapBuild living roadmaps that evolve with your business priorities. Speed up team collaboration with AI, connect dev tools, and keep everyone aligned. (source)Not dated
Accelerate Your Innovation Process with Miro Docs - Miro / The Innovation WorkspaceDocumentationBoost team innovation with Miro Docs. Collaborate in real-time with seamless integration, intuitive editing, and cross-device compatibility. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Miro is a cloud-based web app with a browser extension for screen recording S175.S175
Platforms and appsMiro is available on web, with mobile apps for participants joining from phones S11.S11
API and extensibility (API, SDK, webhooks, MCP, plugins)Miro offers an MCP server for AI tools and integrates with 250+ tools S128 S30.S128 S30
Data ownership and exportHigh-resolution exports are available S128.S128
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1995-09-08 — Amazon Registrar, Inc.
Domain expires2027-09-07
TLS certificateAmazon, valid, expires 2027-01-31
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options
Headers not servedReferrer-Policy
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-520.awsdns-01.net, ns-1347.awsdns-40.org

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 93/100
  • Critical issues: 0
  • Warnings: 12
  • Notices: 20

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H117https://miro.com/
noticeImages are missing alt text96https://miro.com/
warningPage should have one primary H10https://miro.com/intelligent-canvas-vision/
noticeLow visible word count0https://miro.com/intelligent-canvas-vision/
noticeImages are missing alt text4https://miro.com/intelligent-canvas/
warningTitle length should be reviewed87https://miro.com/ai/flows/
warningPage should have one primary H16https://miro.com/ai/flows/
noticeImages are missing alt text86https://miro.com/ai/flows/
noticeImages are missing alt text9https://miro.com/prototyping/
noticeImages are missing alt text15https://miro.com/mermaid-diagram/
noticeImages are missing alt text12https://miro.com/products/engage/
noticeMeta description length should be reviewed28https://miro.com/ai/ai-overview/
warningPage should have one primary H16https://miro.com/ai/ai-overview/
noticeImages are missing alt text129https://miro.com/ai/ai-overview/
noticeMeta description length should be reviewed202https://miro.com/products/ai-workflows/
noticeImages are missing alt text16https://miro.com/products/ai-workflows/
warningTitle length should be reviewed87https://miro.com/ai/connectors/
noticeMeta description length should be reviewed209https://miro.com/ai/connectors/
warningPage should have one primary H16https://miro.com/ai/connectors/
noticeImages are missing alt text103https://miro.com/ai/connectors/
warningTitle length should be reviewed81https://miro.com/ai/mcp/
noticeMeta description length should be reviewed38https://miro.com/ai/mcp/
noticeImages are missing alt text95https://miro.com/ai/mcp/
noticeMeta description length should be reviewed16https://miro.com/ai-playbooks/
noticeImages are missing alt text83https://miro.com/ai-playbooks/
warningPage should have one primary H15https://miro.com/capabilities/blueprints/
noticeImages are missing alt text139https://miro.com/capabilities/blueprints/
warningTitle length should be reviewed78https://miro.com/integrations/
noticeImages are missing alt text5https://miro.com/integrations/
warningTitle length should be reviewed8https://miro.com/ai-trust/
warningMissing meta description—https://miro.com/ai-trust/
noticeImages are missing alt text1https://miro.com/ai-trust/

Crawled pages

StatusTitleH1sWordsResponseURL
200AI Innovation Workspace \Miro171884216 ms
200Output isn’t progress. Let the work be seen. \Miro00187 ms
200Intelligent Canvas: Where humans and agents work together11407493 mshttps://miro.com/intelligent-canvas/
200AI Automation for Teams \Smart Collaborative Workflows - Miro \The Intelligent Canvas63312
200Prototyping Tool for Websites & Apps \Miro11320430 ms
200Mermaid Diagrams in Miro1987211 mshttps://miro.com/mermaid-diagram/
200Collaborative Meetings & Workshops That Ship \Miro11204320 ms
200AI Platform for Teams - Miro \The Intelligent Canvas64660692 ms
200Miro AI Workflows \Turn Canvas Context into Scalable Processes1985410 ms
200Maximize AI Investment ROI \Collaborative AI Workspace - Miro \The Intelligent Canvas63757
200Miro MCP Server \Connect AI Coding Tools to Miro - Miro \The Intelligent Canvas13733
200AI Playbooks - Miro \The Intelligent Canvas11712210 ms
200Launch Projects Faster With Workflow Blueprint \Miro52705229 ms
200Stay Connected with Miro Apps & Integrations - Miro \The Innovation Workspace1705248 ms
200AI Trust1713401 mshttps://miro.com/ai-trust/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct65.2%
search13.8%
search organic13.1%
search paid0.8%
social8.2%
social organic8.0%
social paid0.2%
referrals7.7%
paid referrals0.4%
mail3.7%
gen ai1.0%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security certifications, uptime statistics, and independent review ratings. Open questions remain about the exact scope of AI credits and MCP call limits for enterprise plans.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from miro.com, including product pages, pricing, and about pages. Static and rendered page collection were used; external proof search was performed but no additional verification was needed. Limitations: some pages were not fully captured, and pricing details were supplemented by an authoritative pricing table.

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