⚡Stack Radar

Agentic Workflows · Reviewed 19 Oct 2026

Make

Visual platform to build, manage, and oversee AI agents and automations.

from $12 · free tier · make.com ↗

Paid against free › Agentic Workflows › Make

Make at a glance

SEO analysis

Collected Oct 19, 2026

make.com: an estimated 5,080,223 total monthly visits and about 415,368 monthly organic visits across 50,609 ranking keywords. Scout crawled 15 pages and measured a technical health score of 96/100.

5.1MEstimated total trafficModeled monthly visits50.6KRanking keywordsPublic search sample96/100Technical health15 pages checked45.1KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Make is a visual no-code platform for building, managing, and overseeing AI agents and automated workflows S7. It is used by business teams and developers to automate processes and connect to a wide ecosystem of apps S7 S1. The platform provides governance and visibility, enabling teams to build and run automations with control S1 S7.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Make is an AI automation platform for visually building workflows and AI agents S44 S7.
  • Core purpose: It solves the problem of automating work and managing AI agents without code S7 S1.
  • Intended users: Business teams and developers who need automation with governance S7.
  • Product scope: A single platform for building, managing, and overseeing AI agents and automations S1.
  • Positioning: Positioned as the operating layer for the AI-era business S7.
  • Claimed distinction: Offers a glass-box view of everything built, from first automation to full governance S7.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Business teamsAutomate workflows and manage AI agents without writing code S7.
DevelopersBuild custom integrations and automate processes using APIs S7.
EnterprisesDeploy automation org-wide with governance and compliance features S7 S44.
Solution partnersOffer automation services and build joint business plans with Make S102.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Visual workflow builderBuild automated workflows by dragging and dropping modules in a visual environment S44.
AI agent managementCreate and manage AI agents that can autonomously achieve goals S7 S1.
Integration ecosystemConnect to 3,500+ apps out of the box, plus custom integrations via API S7 S44.
Governance and securityManage access with role-based permissions, SSO, and audit logs S44.
Real-time monitoringSee what your team builds and runs as it happens S44.
Multiple build methodsBuild by prompting, drag-and-drop, or via MCP S44.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
3,500+ appsIntegrationConnect to popular apps out of the box S7.
Custom apps via APIAPIConnect to any application with a public API S87.
MCPAI interfaceBuild and run automations from AI chats like AI model, ChatGPT, or AI model S44.
WebhooksWebhookReceive and process incoming webhooks in scenarios S87.
REST API endpointsAPIManage and automate usage of the Make platform itself S87.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 per month S871,000 credits per month S87Basic features S87
Core$12 per month (monthly billing) S8710,000 credits per month S87Core features S87
Pro$21 per month (monthly billing) S8710,000 credits per month S87Priority execution, log search S87
Teams$38 per month (monthly billing) S8710,000 credits per month S87Team features S87
EnterpriseContact sales S7Not establishedEnterprise-only apps, custom configuration, 24/7 support S7

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
play.google.com215app make
help.make.com111aggregator
dictionary.com112aggregator
appinstitute.com112app make
attractgroup.com113aggregator
choicely.com113app make
drkarlpopp.com114aggregator
replit.com114app make
docs.oracle.com115aggregator
appcreator24.com115app make

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 2.4%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherAutomate your work. Make allows you to visually build, scale and automate AI and agentic workflows. User friendly no-code integration tool. Try it now for free!https://www.make.com/
otherPut AI agents and workflows in the hands of every team – stay in control of everything they build.https://www.make.com/
otherOne AI Automation platformhttps://www.make.com/
otherMake is an AI automation platform. You build automated workflows and AI agents visually, connect them to the apps and data you already use, and see everything running in one place. It's built for teams and organizations deploying AI and automation across the business, from a single department to company-wide, with full visibility and control.https://www.make.com/
otherYes. Anyone comfortable thinking through a process — mapping steps, conditions, and outcomes — can build by prompting, dragging and dropping, or working from an AI chat. No coding required; developers can add custom code where it helps.https://www.make.com/
featuresThe operating layer 
for the AI-era businesshttps://www.make.com/product
featuresOne platform for your whole AI transformationhttps://www.make.com/product
featuresCustomers come first, but their needs don't always file neatly into a queue. Sometimes, customer expectations are rising faster than support teams can scale. Make connects your Customer Experience (CX) infrastructure and AI into workflows that onboard customers, route tickets with suggested resolutions and resolve customer inquiries from your knowledge base. Every step runs on a visual canvas your CX team can trust.https://www.make.com/solutions/automate-customer-experience
featuresAI adds a layer on top: categorizing tickets by intent, attaching relevant resolution articles, or deploying an AI agent that queries your systems, pulls customer context, and resolves inquiries directly, escalating to a human only when needed. Every step runs on a visual canvas your CX team can see, audit, and trust.https://www.make.com/solutions/automate-customer-experience
featuresMake handles CX workflows across the full spectrum on one platform: from automated onboarding and post-purchase follow-up to AI-powered feedback analysis to agents that resolve customer inquiries across your connected systems.https://www.make.com/solutions/automate-customer-experience
featuresWhen your CX tools are connected, your team sees the full picture. AI can surface patterns and flag at-risk accounts. Agents can interact with the user based on their own customer journey, every interaction feels specific, not scripted.https://www.make.com/solutions/automate-customer-experience
featuresHow Make's AI helps Stellantis &You UK auto-close 18,000 customer messageshttps://www.make.com/solutions/automate-customer-experience
featuresManual invoicing, expense chasing, and payroll bottlenecks cost your team hours every week. Errors cost you even more. Make connects your finance tools and puts automations, AI and agents to work. All visible on a canvas your compliance team can audit in seconds.https://www.make.com/solutions/automate-finance
featuresHow to use Make AI for automating finance operationshttps://www.make.com/solutions/automate-finance
featuresMake’s finance apps connect with thousands of tools across accounting, payments, HR, and AI. Every action runs on a visual canvas your team can audit.https://www.make.com/solutions/automate-finance
featuresSome finance workflows need reliable automation to execute perfectly every time. Others need AI to classify data, or agents to act within your guardrails. Make handles the full spectrum on one automation platform.https://www.make.com/solutions/automate-finance
featuresConnected finance tools make your data trustworthy. AI detects spending anomalies and surfaces cashflow patterns across systems (giving your team the foundation for sharper financial decisions).https://www.make.com/solutions/automate-finance
featuresSelect a platform like Make that integrates with your accounting stack and supports the full spectrum, from simple routing to AI-powered data extraction to AI agents. Build your workflow visually on a drag-and-drop canvas.https://www.make.com/solutions/automate-finance
featuresWhat starts as one invoice workflow becomes your finance operating system. Add AI-enhanced steps where you need extraction and validation. Deploy agents where you need actions, reviews and decisions. (Manage everything from Make Grid for a single view of every workflow and agent running across your finance team.)https://www.make.com/solutions/automate-finance
featuresSet guardrails so agents only act within approved policies, route exceptions back to a finance reviewer, and keep a full audit trail for every decision. Finance stays accountable for the numbers while AI handles the work behind them.https://www.make.com/solutions/automate-finance

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where play.google.com appears.2 first-page appearances across app make

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
make.comAI Workflow Automation Software & ToolsGrounded web search## Líder en satisfacción del cliente Únete a miles de clientes satisfechos que nos otorgan las mejores calificaciones. ### Capterra 4.8 (404 reviews) ### G2 4.7 (238 reviews) 4.8 (404 reviews) ### Gartner 4.6 (20 reviews)
make.comAI Workflow Automation Software & ToolsGrounded web search## Líder em satisfação de clientes Junte-se a milhares de clientes satisfeitos que nos avaliam com as melhores notas. ### Capterra 4.8 (404 reviews) ### G2 4.7 (238 reviews) 4.8 (404 reviews) 4.6 (20 reviews)

Customer proof

Proof typeNamed customer or sourceEvidence
Review profileFranklinCoveytestimonial — Make helps FranklinCovey save $100,000s and ... (AI Workflow Automation Software & Tools / Make)

Independent mentions

  • AI Workflow Automation Software & Tools / Make — # The visual AI automation platform Connect any app, data source, or AI model. Build and manage automations and AI agents – visually, in code, or with a prompt. Capterra 4.8 G2 4.7 Getapp 4.8 Gartner 4.6
  • AI Workflow Automation Software & Tools / Make — # Build and manage AI agents and automations in one visual landscape Connect any app, data source, or AI model. Build by prompt, drag-and-drop, or from AI model, ChatGPT, and any other AI chat. ... and see everything running in one place. It's built for
  • Check website NEW — of 50 The SSL certificate is valid This website is (very) old This website is safe according to DNSFilter Negative highlights This website has received mainly negative reviews In summary, make.com is very likely not a scam but legit and reliable.
  • parse.gl — - make.comOwned19% AI Workflow Automation Software & Tools / Make· 55 answers(opens in a new tab) Automation Tool / Integration Platform / Make· 7 answers(opens in a new tab) Make AI Toolkit Integration / Workflow Automation / Make· 3 answers(opens in a new tab) 3,000+ Integration Apps / Connect & Automate Software / Make· 3 answers(opens in a new tab) 3,000+ Integration Apps / Connect & Automate Software· 3 answers(opens in a new tab) AI Workflow Automation Software & Tools / Make· 2 answers(op
  • 7 Best AI Workflow Automation Platforms (2026): ROI and Guide / fiveagents.io Intelligence — The visual interface lets business teams design automations without IT, and with 400+ AI app integrations and pricing from ... 300/month, it scales from small teams to mid-market ... For teams that outgrow linear “if this then that” logic, Make
  • 7 Best AI Workflow Automation Platforms 2026: Proven ROI & Guide — for a visual builder that handles advanced, multi-step scenarios. ... 400+ AI app integrations and pricing from $10-$300/month, it scales from small teams to mid-market enterprises ... For teams that outgrow linear “if this then that” logic, Make
  • AI Workflow Automation Software & Tools / Make — Make réunit l'automatisation no-code et l'IA au sein d'une plateforme visuelle unique, pour vous permettre de créer plus vite et évoluer en gardant le contrôle. ... L'IA de Make permet à Stellantis &You d'économiser 151 heures de travail sans valeur

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipToday, organizations from all verticals and across the globe, integrate, automate, and keep growing with Make – supported by our team of over 380 employees.source
Contact and supportYes, prices are cheaper with the annual payment in advance compared to monthly payments. We’re also proud to support non-profit organizations that make a difference around the world. If you are an NGO or NPO, please contsource
Legal and privacyGDPR, SOC 2 Type II and SOC 3. Encryption in transit and at rest, SSO, and access controls that satisfy a security review.source
Security and complianceGDPR, SOC 2 Type II and SOC 3. Encryption in transit and at rest, SSO, and access controls that satisfy a security review.source
Uptime and status page> _Support is so important in product-first companies. When your customers encounter an issue, it's frustrating for them. Being there to help when that happens establishes trust and the basis for any long-term customer asource
Domain registered1997-07-31—
Domain expires2027-07-30—

Every trust signal above is backed by a collected page or a registration record.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Contact and supportSupportPublic contact and support channel. (source)Not dated
How to Understand Your Users' Needs and Build a Thriving Community Around Your SaaS Product / MakeGuideBuilding a community around your product can be hard if you don't know your users. Learn how to understand your users, and you will understand their needs! (source)Not dated
Incorporating Customer Feedback into Your Product Roadmap: A Short Guide / MakeRoadmapIf your team is overwhelmed with support tickets, feature requests, product prioritization, and customer complaints, go ahead and give Canny a try. (source)Not dated
Contact and supportSupportPublic contact and support channel. (source)Not dated
How to Build and Grow Customer Support in a Product-First Company / MakeRoadmapPublic product roadmap. (source)Not dated
How to Understand Your Users' Needs and Build a Thriving Community Around Your SaaS Product / MakeRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based platform, no self-hosting required S7.S7
Platforms and appsWeb application S7.S7
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers REST API endpoints, webhooks, and MCP support S87 S44.S87 S44
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1997-07-31 — united-domains GmbH
Domain expires2027-07-30
First archived1999-04-30 — web archive
TLS certificateLet's Encrypt, valid, expires 2027-01-17
Security headersHSTS
Headers not servedCSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-33.awsdns-04.com, ns-967.awsdns-56.net
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 96/100
  • Critical issues: 0
  • Warnings: 10
  • Notices: 5

Issues

SeverityIssueValueAffected URL
noticeMeta description length should be reviewed181https://www.make.com/product
warningTitle length should be reviewed68https://www.make.com/whats-new
warningTitle length should be reviewed69https://www.make.com/ai-agents
noticeMeta description length should be reviewed223https://www.make.com/solutions/automate-marketing
noticeMeta description length should be reviewed249https://www.make.com/solutions/automate-it
warningSlow HTML response2228https://www.make.com/solutions/automate-it
noticeMeta description length should be reviewed186https://www.make.com/solutions/automate-customer-experience
warningSlow HTML response3076https://www.make.com/solutions/automate-customer-experience
warningTitle length should be reviewed67https://www.make.com/solutions/automate-sales
noticeMeta description length should be reviewed241https://www.make.com/solutions/automate-sales
warningDuplicate title in audit sample2https://www.make.com/
warningDuplicate title in audit sample2https://www.make.com/
warningDuplicate meta description in audit sample3https://www.make.com/
warningDuplicate meta description in audit sample3https://www.make.com/
warningDuplicate meta description in audit sample3https://www.make.com/maia

Crawled pages

StatusTitleH1sWordsResponseURL
200AI Workflow Automation Software & Tools \Make1132683 ms
200AI Workflow Automation Software & Tools \Make1132639 ms
200Automation Tool \Integration Platform \Make11370
200What's New at Make \Latest Features, Updates & Releases \Make13583
200AI Automation \Add AI Into Your Business Workflows \Make1931
2003,500+ Integration Apps \Connect & Automate Software \Make11791
200Maia by Make: See Your Words Build AI Automation \Make118911,865 ms
200Make AI Agents \Build transparent AI agents across 3000+ apps \Make11587
200Make MCP Server \What is MCP, How it works & Examples \Make11920
200Make Grid \A Visual Grid Of Your Automation \Make11504
200Automation Security & Compliance \Make11139804 ms
200AI Marketing Automation \Solutions & Examples \Make12412
200Automate IT \Add AI To Your IT Workflows \Make12344
200AI Customer Experience Automation \Support & Engagement \Make12470
200AI Sales Automation \Outreach, Prospecting & Deal Follow-up \Make12632

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct74.2%
search11.0%
search organic8.6%
search paid2.4%
social4.5%
social organic4.3%
social paid0.3%
referrals4.3%
paid referrals1.1%
mail2.4%
gen ai2.4%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name. Evidence gaps include lack of detailed customer reviews, specific performance metrics, and data export options. Open questions remain about the exact capabilities of the Enterprise plan and the full scope of the MCP integration.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from make.com, including product, pricing, about, and blog pages. The evidence catalog includes 15 pages with 8 rendered via browser rendering. External proof search was used but only to verify the existence of linked results, not to extract content. Limitations include that some pages were not fully scraped, and external review profiles were not collected.

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