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Calendars · Reviewed 26 Oct 2026

HEY

A fresh email and calendar service from 37signals.

· hey.com ↗

Paid against free › Calendars › HEY

HEY at a glance
893.8KEstimated total trafficModeled monthly visits10.3KRanking keywordsPublic search sample96/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

HEY is a paid email and calendar service from 37signals that redefines email with an Imbox for important messages, a Feed for newsletters, and a Paper Trail for receipts S1 S21. It is designed for individuals and teams who want to reduce inbox clutter and protect their privacy, with features like spy tracker blocking and at-work encryption S1 S102. The main practical value is regaining control over email and time through purpose-built boxes, workflows, and an integrated calendar S21.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: HEY is an email and calendar service from 37signals S1.
  • Core purpose: It solves the problem of bloated inboxes and time wasted on unimportant email S1.
  • Intended users: Individuals and teams who want a fresh approach to email and calendar S1.
  • Product scope: It is a full-featured email and calendar product, not a platform, with an Imbox, Feed, Paper Trail, and Calendar S1 S21.
  • Positioning: HEY positions itself as a delightfully fresh take on email and calendar S1.
  • Claimed distinction: It claims to have solved email with original twists and strong privacy protections S21.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
IndividualsReduce email overwhelm by using the Imbox for important messages and the Feed for newsletters S1.
TeamsCollaborate on group email addresses like sales@ or support@ with Extensions, seeing all emails and private comments S1.
Support or sales teamsHandle emails sent to a single address collectively, with shared visibility and private comments S1.
People managing projectsUse Collections to gather related threads and share them with the team S118.
Privacy-conscious usersBlock spy trackers and use at-work encryption to protect email activity S1 S102.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
ImboxFocuses on important emails from people and services you care about, keeping out random receipts and newsletters S1.
The FeedProvides a separate, dedicated space for newsletters, already open, newest at top, like a social media feed S1.
Paper TrailOrganizes receipts and transactions in a dedicated space S21.
Spy Tracker BlockingPrevents companies from tracking when you open emails and where you were S1.
Reply LaterBuilt-in workflow to defer replies S1.
CollectionsAllows collaboration on email threads, sharing with team members, and private comments S1 S118.
CalendarFull-featured calendar with original twists, including habits, time tracking, highlights, photos, and journal S1 S53.
ExtensionsLets you add group email addresses like sales@ or support@, with shared inbox and private comments S1 S80.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Calendar importData portabilityImport calendars from Google, Outlook, and Apple S53.
CLI and TUIAPILets agents and users interact with HEY from the terminal, with authentication and setup S113.
Email forwardingData portabilitySet up forwarding to another email address when cancelling, so you never lose email S54.
Data exportData portabilityExport email and contacts during trial or when cancelling S54.
Two-factor authentication appsIntegrationUses industry standard TOTP protocol, compatible with many authenticator apps S102.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
HEY for You$99 per year, per user S54Email, calendar, @hey.com address, 100 GB storage S54Not established
HEY for Domains$12 per user per month, first user $10 S80Custom domain email, multi-user billing S54Not established
HEY for Families$179 per year total S54Up to 4 additional people, each with email and calendar S54Not established
Short addresses2-character: $999/year; 3-character: $349/year S54Ultra-short @hey.com addressNot established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com323apple hey, attitude reflects leadership
instagram.com211.5attitude reflects leadership
tiktok.com216apple hey
annoyingorange.fandom.com113apple hey
dandenney.com113attitude reflects leadership
imdb.com114apple hey
tenor.com114attitude reflects leadership
chartedpath.com115attitude reflects leadership
reddit.com116apple hey
en.wiktionary.org117attitude reflects leadership

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.4%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

No supporting public-page evidence was collected for this category.

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where youtube.com appears.3 first-page appearances across apple hey, attitude reflects leadership

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
GrabYourDotHEY review (7/10) · GrabYourDotGrounded web searchBut let's be straight about the dealbreakers. There's no IMAP or SMTP, so you ain't using your favorite third-party email client here. It's all about their app or web interface. Plus, if you're thinking about using your own domain, that'll set you back another $99. And they only do annual billing, so you're committing right out the gate unless you try their
RightAIChoiceHEY Email: pricing, status & alternativesGrounded web search- − Drafts often vanish without warning, a years-old unfixed ... or write without internet - − Search is barely functional according to multiple long-term users - − Calendar fails to import iCal invites correctly - − App feels abandoned with no major

Customer proof

No named customers, testimonials, or customer case studies were found.

Independent mentions

  • hey.com claims to have 'fixed' email - I tried to find out what exactly they do... / Hacker News — hey.com claims to have "fixed" email - I tried to find out what exactly they do to justify the claim but hit my timeout at about 5 minutes wading through vague testimonials. there's a 37min video that supposedly breaks it all down, I bailed about 5min in, afaict it's a just polished client. ... It’s not an email client- it’s a gateway to a proprietary messaging service that happens to support email ... Right which is kind of my point. They say they've reinvented email or whatever, but haven't th
  • I use Hey.com's 'catch all' inbox for this but it's a bit janky... — Hey.com's "catch all" inbox for this but it's a bit janky. If you set up a "custom domain" Hey account, you can actually email ... . (Not unique to hey obviously) It has the benefit that it's impossible to block, but Hey obviously doesn't really want me
  • HEY: Email the Web / Hacker News — is a very cool feature, but I’d love to see it extended to where the email you send was also made public at a permanent URL when you CC ... I'm a HEY user and thrilled with this new feature, although I didn't realize I needed it until they announced it :)
  • Heyyyyyyyyyyyy.com / Hacker News — My biggest gripe about Hey is that it’s marketed as an email client, but it’s actually a proprietary database you get access to through something that looks like an email address. I’m exaggerating a bit. But I don’t understand why they built a service and not a client. For me, email is about being not locked into a specific client. And Hey requires a separate client than the one for my existing email addresses. ralphstodomingo on Aug 26, 2020 / root / parent / next – ... While we're here, can
  • Apple revives old fight with Hey after rejecting new calendar app / Hacker News — I thought the compromise they agreed on for Hey was to provide a 14 day random email address to use on iOS (addressing the app review issue of “no functionality without external account”). If they didn’t do this for the calendar app then DHH is
  • Hey.com is a love letter to the open web / Hacker News — Not only nothing new, but you can't /use/ this service outside of their own walled garden. No API access (or plans), no way to use another client to access it but their own. This is entirely antithetical to the 'open web' claim. TacoToni on June 16, 2020 / parent / prev / next – ... Maybe its web client app is, but the service is not. It's a closed,
  • Ask HN: Best Paid Gmail Replacement? / Hacker News — I'm a big Hey fan. Have been using it since launch. The screener feature is great, and I like being able to organize my feeds. They've also done a good amount of iteration in the ~9 months I've had it so I'm hopeful for a consistent release of features. I do with it had better calendar integration, or maybe it's own calendar. I'm not sure, but that's the big thing that Gmail has that I really miss
  • Am I misreading something, or can you only use a *@hey.com address... — can you only use a *@hey.com address and not your own domain? So if Hey lock you out you potentially lose access to all of the accounts you set up using that address. ... regain your life. If you don't own the domain to your main email you are running a

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipYour kind words and support mean so much to our team. We promise to always do our best for you. 🙏❤️source
Contact and supportNeed to remember details about a contact? Where you met, their phone number, when to follow-up, etc. Contact Notes are a great way to document details about a contact without having to go digging through your emails.source
Legal and privacyCan I cancel at any time?source
Security and complianceEmail’s the skeleton key to your digital life, so HEY goes to great lengths to keep you protected. From strong password requirements, to mandatory Two-Factor Authentication (2FA) for all paying customers, to supporting hsource
Uptime and status pageNot published on the collected pages.—
Domain registered1995-09-28—
Domain expires2027-09-27—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
HEY — HEY is for everyoneProduct updateProduct update is publicly available. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)HEY is a cloud-based service, accessible via browser and native apps S89.S89
Platforms and appsHEY offers full-featured native apps for iOS and Android, and works in the browser S89.S89
API and extensibility (API, SDK, webhooks, MCP, plugins)HEY provides a CLI and TUI for terminal-based interaction and automation S113.S113
Data ownership and exportUsers can export email and contacts, and set up forwarding when cancelling S54.S54
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1995-09-28 — Cloudflare, Inc.
Domain expires2027-09-27
TLS certificateGoogle Trust Services, valid, expires 2026-12-13
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled byhome-mx.app.hey.com
Nameserversmerlin.ns.cloudflare.com, serena.ns.cloudflare.com

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s). A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 96/100
  • Critical issues: 0
  • Warnings: 12
  • Notices: 3

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed67https://www.hey.com/
warningTitle length should be reviewed67https://www.hey.com/
warningTitle length should be reviewed67https://www.hey.com/features/
noticeMeta description length should be reviewed48https://www.hey.com/calendar/
noticeMeta description length should be reviewed39https://www.hey.com/omarchy/
noticeMeta description length should be reviewed41https://www.hey.com/the-hey-way/
warningDuplicate title in audit sample3https://www.hey.com/
warningDuplicate title in audit sample3https://www.hey.com/
warningDuplicate title in audit sample3https://www.hey.com/features/
warningDuplicate title in audit sample2https://www.hey.com/agents/
warningDuplicate title in audit sample2https://www.hey.com/agents/
warningDuplicate meta description in audit sample2https://www.hey.com/
warningDuplicate meta description in audit sample2https://www.hey.com/
warningDuplicate meta description in audit sample2https://www.hey.com/agents/
warningDuplicate meta description in audit sample2https://www.hey.com/agents/

Crawled pages

StatusTitleH1sWordsResponseURL
200HEY — A delightfully fresh take on email + calendar, from 37signals11173163 mshttps://www.hey.com/
200HEY — A delightfully fresh take on email + calendar, from 37signals1117389 mshttps://www.hey.com/
200HEY — A delightfully fresh take on email + calendar, from 37signals12321109 mshttps://www.hey.com/features/
200HEY — HEY CLI and TUI1639106 mshttps://www.hey.com/agents/
200HEY — Make your day1553108 mshttps://www.hey.com/calendar/
200HEY — Hey, nice domain name1124773 mshttps://www.hey.com/domains/
200HEY — Two flavors, two prices1107597 mshttps://www.hey.com/pricing/
200HEY — Frequently asked questions about HEY11815100 mshttps://www.hey.com/faqs/
200HEY — HEY thanks!15446131 mshttps://www.hey.com/testimonials/
200HEY — HEY CLI and TUI163998 mshttps://www.hey.com/agents/
200HEY — Introducing the HEY TUI!1453176 mshttps://www.hey.com/omarchy/
200HEY — We’ll never lock you in1488161 mshttps://www.hey.com/forever/
200HEY — Our stance on Spy Trackers1989170 mshttps://www.hey.com/spy-trackers/
200HEY — HEY, there’s new stuff!16703226 mshttps://www.hey.com/new/
200HEY — The HEY Way12161165 mshttps://www.hey.com/the-hey-way/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct80.0%
search9.0%
search organic9.0%
search paid0.0%
social5.1%
social organic5.0%
social paid0.1%
referrals4.0%
paid referrals0.1%
mail1.4%
gen ai0.4%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name, except for a general critique of Gmail, Outlook, and Apple S21. HEY does not support importing old email from other services, which is a noted limitation S80. The pricing page indicates only annual billing for HEY for You, which may be a consideration for some users S54. The evidence does not include details on uptime, performance, or a public roadmap.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 13 of 15 collected pages from hey.com, including features, pricing, security, accessibility, and testimonials pages. The evidence catalog includes 180 items, with sources from static and browser rendering collection methods. External proof search was used but did not verify any additional claims. Limitations include missing pages and lack of independent review data.

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