Overview
Summary
The useful answer before the supporting detail.
Statista is a statistics database providing market data, consumer survey results, and industry studies from over 22,500 sources on over 60,000 topics S1. It serves businesses, academia, and agencies seeking reliable data for research and strategy S1. The platform offers tools for data export, API integration, and research AI, enabling users to access and utilize verified insights S1 S110 S108.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Statista is a statistics portal and market data platform S1.
- Core purpose: Provides access to statistics, consumer survey results, and industry studies for research and decision-making S1.
- Intended users: Businesses, academic institutions, agencies, and consultancies S1 S112 S115.
- Product scope: A web-based platform with market insights, consumer data, and research tools, not a suite of separate apps S10 S173.
- Positioning: Positioned as a foundation for better decisions, offering verified insights S10 S108.
- Claimed distinction: Claims to be the internet's leading statistics database S1.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Corporate customers | Access statistics and market data for business research and decision-making S1. |
| Universities | Provide students and faculty with statistics for academic research and campus licenses S1. |
| Agencies | Estimate market potential with 5-year revenue and growth forecasts for client campaigns S112. |
| Consultancies | Access verified data and forecasts to support client recommendations S115. |
| Marketing teams | Build audience profiles and export analysis-ready outputs for reports S173. |
Traffic and search
SEO analysis
Collected Oct 21, 2026statista.com: an estimated 4,113,850 total monthly visits and about 3,857,131 monthly organic visits across 487,608 ranking keywords. Scout crawled 15 pages and measured a technical health score of 90/100.
Search summary
The useful answer before the supporting detail.
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database. statista.com: an estimated 4,113,850 total monthly visits and about 3,857,131 monthly organic visits across 487,608 ranking keywords. Scout crawled 15 pages and measured a technical health score of 90/100.
- Total traffic (modeled): 4,113,850 monthly visits across all channels.
- Organic search traffic (estimated): 3,857,131 monthly visits from search.
- Strongest sampled ranking: 30 second commercial cost for super bowl at position 1.
- Leading page in the collected evidence: https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/.
- Closest measured organic competitor: facebook.com, appearing 2 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 90/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database | https://www.statista.com/ |
| other | Your foundation for better decisions | https://www.statista.com/ |
| other | On March 9, 2026, the Brent crude oil price stood at 88.75 U.S. dollars per barrel, compared to 87.87. U.S. dollars for WTI oil and 115.54 U.S. dollars for the OPEC basket. Oil prices rose slightly that week. | https://www.statista.com/ |
| other | Europe's Brent crude oil, the U.S. WTI crude oil, and OPEC's basket are three of the most important benchmarks used by traders as references for global oil and gasoline prices. | https://www.statista.com/ |
| other | In 2020, the coronavirus pandemic resulted in crude oil prices hitting a major slump as oil demand drastically declined following lockdowns and travel restrictions. Initial outlooks and uncertainty surrounding the course of the pandemic brought about a disagreement between two of the largest oil producers, Russia and Saudi Arabia, in early March. Bilateral talks between global oil producers ended in agreement on April 13th, with promises to cut petroleum output and hopes rising that these might help stabilize the oil price in the coming weeks. However, with storage facilities and oil tankers quickly filling up, fears grew over where to store excess oil, leading to benchmark prices seeing record negative prices between April 20 and April 22, 2020. | https://www.statista.com/ |
| other | As with most commodities, crude oil prices are impacted by supply and demand, as well as inventories and market sentiment. However, as oil is most often traded in future contracts (where a contract is agreed upon while product delivery will follow in the next two to three months), market speculation is one of the principal determinants for oil prices. Traders make conclusions on how production output and consumer demand will likely develop over the coming months, leaving room for uncertainty. Spot prices differ from futures in so far as they reflect the current market price of a commodity. | https://www.statista.com/ |
| other | In the first quarter of 2026, roughly 60.1 percent of x86 computer processor or CPU tests recorded were from Intel processors, while 38.8 percent were AMD processors. When looking solely at laptop CPUs, Intel is the clear winner, accounting for over 70 percent of laptop CPU test benchmark results in the first quarter of 2026. | https://www.statista.com/ |
| other | The x86 is a family of instruction set architectures (ISA) for computer processors, otherwise known as central processing units (CPUs), which were initially developed by Intel. They refer to the way a CPU handles information, with x86 architecture of variable instruction lengths, and primarily of a complex instruction set computer (CISC) design. Although additions and developments to the x86 processor have taken place, backward compatibility has remained a key feature of the architecture; the newer x86 processors can run all the programs that older processors could run. | https://www.statista.com/ |
| other | The x86 processor is the predominant hardware platform for laptops, desktops, and servers globally. Both Windows and Mac laptops have used x86 chips; previously, Apple’s line of Mac products used PowerPC microprocessors, with the transition to Intel x86 architecture first acknowledged in 2005. The first generation of Intel-based Mac computers were released in January 2006, a partnership that continued through until 2020, where Apple announced the switch of the Mac line from Intel CPUs to Arm-based processors. The decision was made in order to standardize on one CPU architecture for all iPhone, iPad, and Mac products. | https://www.statista.com/ |
| other | Firstly, Spotify is one of the most successful and popular music streaming services in the United States, and as of the first half of 2018 had the biggest share of music streaming subscribers in the world. With Spotify’s vast audience, featuring on the platform is a good start for emerging and popular artists hoping to make an impact. | https://www.statista.com/ |
| other | However, many artists who go viral do not expect to. Accessible, catchy content created by an already popular artist is already poised to do well, i.e. the latest song or album from U.S. singer Drake. This is an example of incidental viral marketing, when content spreads by itself partially as a result of an established and engaged audience. Indeed, Spotify’s most-streamed tracks generally originate from a well-known figure with a large following. But for smaller or entirely unknown content creators, going viral or experiencing their 15 minutes of fame can simply be a case of posting the right thing at the right time. | https://www.statista.com/ |
| other | Purchasing power parity (PPP) is a way of comparing currencies by what they can buy rather than by their exchange rates. It asks whether the same bundle of goods costs more in one country than another. The Big Mac Index uses the price of McDonald’s signature burger to illustrate how far different currencies stretch. In January 2025, a Big Mac cost about 5.79 U.S. dollars in the U.S. while in Switzerland it was 7.99 U.S. dollars. This implies that the Swiss franc buys less burger per dollar than the market exchange rate alone might suggest. | https://www.statista.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
Six-month trafficModeled monthly visits
Monthly visits4,113,850
Global rank#13,406
Top-country rankUS #8,866
Bounce rate62.7%
Pages per visit3.15
Visit duration1m 34s
| Month | Modeled visits |
|---|---|
| 2026-04 | 6,788,069 |
| 2026-05 | 6,252,008 |
| 2026-06 | 5,032,443 |
| 2026-07 | 4,534,563 |
| 2026-08 | 3,897,116 |
| 2026-09 | 4,113,850 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 29.2% |
| DE | Germany | 22.3% |
| GB | United Kingdom | 5.0% |
| IN | India | 3.9% |
| CA | Canada | 2.9% |
29.2%United States
United States29.2%Germany22.3%United Kingdom5.0%India3.9%Canada2.9%Other36.8%
Domain identity
| Signal | Value |
|---|---|
| Registered | Dec 28, 2005 |
| Last changed | Dec 29, 2025 |
| Expires | Dec 28, 2026 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | NS-1133.AWSDNS-13.ORG, NS-194.AWSDNS-24.COM, NS-1945.AWSDNS-51.CO.UK, NS-773.AWSDNS-32.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| statista | 78,170 | $2.20 | $74,970 |
| snake game | 2,663,570 | $0.35 | $55,340 |
| inflation trends 2026 | 876,440 | $0.00 | $7,280 |
| youtube | 315,269,550 | $0.19 | $7,220 |
| grocery delivery | 1,708,550 | $4.66 | $6,580 |
Independent Google result page
Query: 30 second commercial cost for super bowl
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Super Bowl 30-second ad costs 2002-2026 | https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/?srsltid=AU7gw4UctJ6DFLvRCXrK05RGzNCzLxXY4mHiuOazGYHtIWu_8X28Phy3 | In 2026, advertisers were paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LX ... |
| 2 | Super Bowl commercial cost, 2026 hits record high ... - Ad Meter | https://admeter.usatoday.com/story/sports/ad-meter/2026/01/29/super-bowl-commercial-cost-2026-30-second-ad/88418779007/ | $8 million going rate for 30 seconds of time in this year's game, Super Bowl I, 1967 – $37,500 Super Bowl II, 1968 – $54,500 Super Bowl III, ... |
| 3 | A 30 second Super Bowl ad will cost ... | https://www.reddit.com/r/nfl/comments/5s0iej/a_30_second_super_bowl_ad_will_cost_5000000_which/ | A 30 second Super Bowl ad will cost $5,000,000 which is $167.67 per millisecond. In 1995, the cost broke the 1 million dollar mark. Most SB ... |
| 4 | What is the cost of a 30-second Super Bowl ad? - Blog | https://www.ngpf.org/blog/question-of-the-day/question-of-the-day-what-is-the-cost-of-a-30-second-super-bowl-ad/ | Answer: $8 million Select spots cost as much as $10 million! Super Bowl advertising slots at an average rate of $8 million per 30 seconds for ... |
| 5 | A 30-second ad for Super Bowl I in 1967 cost just ... | https://www.instagram.com/p/DUgLrDuDfr0/?hl=en | A 30-second ad for Super Bowl I in 1967 cost just $37,500 ($369,362 in 2026). A 30-second Super Bowl ad costs around $8 million. That's more ... |
| 6 | Super Bowl Commercial Cost: $8M+ for 30 Seconds (2027) | https://www.moonb.io/blog/super-bowl-commercial-cost | A 30-second Super Bowl ad cost about $8 million in 2026, and 2027 spots sold for $8 to $9 million. Production, talent, history and ways in ... |
| 7 | Breaking down the cost of a Super Bowl ad in 2016 vs. 2026. | https://www.facebook.com/yahoofinance/posts/breaking-down-the-cost-of-a-super-bowl-ad-in-2016-vs-2026/1267291611932281/ | A 30-second commercial during the 2026 Super Bowl is expected to cost around $8 million, continuing a steady rise in ad prices over time. |
| 8 | How Much Does Running a 30-Second Super Bowl ... | https://www.inc.com/jeff-haden/how-much-does-running-a-30-second-super-bowl-commercial-really-cost-a-lot-more-than-you-think/91299462 | The average cost of a 30-second Super Bowl commercial is approximately $8 million. the true cost is between $16 and $29 million. |
| 9 | Is a Super Bowl commercial actually worth it? With brands ... | https://www.instagram.com/reel/DUfzHJBivMc/?hl=en | With brands reportedly paying $10M+ for 30 seconds, the sticker shock is real. But the real cost of a Super Bowl ad often lands closer to $16M– ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Statista - The Statistics Portal for Market Data, Market Research and Market Studies | 2,543 | new | https://www.statista.com/ |
| pricing | global green stimulus packages post COVID-19 \ | playwright | 3,755 | new |
| pricing | Average annual CPI in the U.S. 2025 \ | playwright | 3,841 | new |
| pricing | WTI and Brent crude oil annual spot prices 2025 \ | playwright | 3,866 | new |
| pricing | Cigarettes: average price in Germany 2025 \ | playwright | 3,652 | new |
| pricing | Average cigarette price and tobacco tax Germany 2025 \ | playwright | 3,606 | new |
| pricing | Carbon pricing in South Korea - Statistics & Facts \ | playwright | 4,062 | new |
| pricing | Carbon pricing worldwide - Statistics & Facts \ | playwright | 3,895 | new |
| features | Develop Strategies With Verified Insights \ | playwright | 2,645 | new |
| features | Reliable Data for Confident Research \ | static | 497 | new |
| features | Market Research & Statistics for Academia \ | static | 597 | new |
| features | Market Data & Insights for Agencies \ | static | 583 | new |
| features | Market Intelligence for Consultancies \ | static | 615 | new |
| features | Consumer Goods Market Data & Trends \ | static | 605 | new |
| features | 2026 Financial Trends, Industry Insights, & Market Data \ | static | 1,075 | new |
Features
Pricing and plans
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-21T05:29:51.262Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Market Insights | Access comparable market data for over 190 countries, including revenue metrics and KPIs S10. |
| Consumer Insights | Analyze audience with survey data on 15,000+ brands across 32 markets S173. |
| Research AI | Quickly uncover relevant and checked data points, free from AI-generated inaccuracies S110. |
| Data Export | Download data in CSV, XLS, PPT, and PDF formats for integration into workflows S151 S112. |
| API Integration | Integrate data into internal tools, AI workflows, and data pipelines via API S108 S173. |
| Forecasting | Use 5-year forecasts to anticipate market growth and changes S108 S112. |
| Citation Tools | Export data with automated citations for research and reporting S1. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Statista Connect API | API | Integrates data points from 50,000+ sources into existing systems S110. |
| Data export (CSV, XLS, PPT) | Data portability | Download data for easy integration into reports and presentations S112 S168. |
| AI workflows | AI interface | Brings market and consumer intelligence into AI tools and dashboards via API S173. |
| Internal tools | API | Connect Statista data to any internal tool or fintech stack S168. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Basic | $0, always free S77 | Free statistics; 5 Research AI queries S77 | PNG and PDF downloads only S77 |
| Starter | $199 per month, billed annually S77 | Unlimited Research AI queries; premium statistics S77 | XLS and PPT downloads; no reports S77 |
| Personal | $649 per month, billed annually S77 | Unlimited Research AI queries; all report categories S77 | Automated citations S77 |
| Professional | Talk to sales S77 | Market Insights forecasts, up to 20 KPIs per market S77 | Up to 99 seats; publication rights, training, add-ons S77 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| facebook.com | 2 | 1 | 5.5 | 30 second commercial super bowl cost |
| bloomberg.com | 1 | 1 | 1 | 30 second commercial super bowl cost |
| admeter.usatoday.com | 1 | 1 | 2 | 30 second commercial cost for super bowl |
| x.com | 1 | 1 | 2 | 30 second commercial super bowl cost |
| ngpf.org | 1 | 1 | 3 | 30 second commercial cost for super bowl |
| adwave.com | 1 | 1 | 3 | 30 second commercial super bowl cost |
| moonb.io | 1 | 1 | 4 | 30 second commercial cost for super bowl |
| reddit.com | 1 | 1 | 5 | 30 second commercial cost for super bowl |
| en.as.com | 1 | 1 | 5 | 30 second commercial super bowl cost |
| instagram.com | 1 | 1 | 6 | 30 second commercial cost for super bowl |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 93/100
- Backlinks: 24,329,733
- Referring domains: 387,401
- Dofollow backlinks: 93.0%
- Dofollow referring domains: 89.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 1.2%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| features | Research AI for instant insights | https://www.statista.com/business/solutions/develop-your-strategy |
| features | Expert insights from over 50,000 trusted sources—delivered seamlessly into your in‑house tools, AI ecosystem, and the external platforms your teams rely on. | https://www.statista.com/business/solutions/find-the-fact |
| features | Statista’s Research AI helps users quickly uncover relevant and checked data points, free from AI-generated inaccuracies. | https://www.statista.com/business/solutions/industry-academia |
| features | Statista’s AI-driven tools allow you to quickly uncover relevant trends and data points, so your team can focus on campaign strategy and creative development rather than lengthy research. | https://www.statista.com/business/solutions/industry-agencies |
| features | From prompt to insight in seconds with Research AI | https://www.statista.com/business/solutions/find-the-fact |
| features | Don’t waste time sifting through data—get the facts you need instantly. Research AI uses advanced technology to turn your questions into actionable answers. | https://www.statista.com/business/solutions/find-the-fact |
| features | AI-powered search, human-verified insights | https://www.statista.com/business/solutions/industry-academia |
| features | Statista’s Research AI helps users quickly uncover relevant and checked data points, free from AI-generated inaccuracies. | https://www.statista.com/business/solutions/industry-academia |
| features | Fast, human-verified answers with our Research AI tool | https://www.statista.com/business/solutions/industry-academia |
| features | Try Research AI | https://www.statista.com/business/solutions/industry-academia |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where facebook.com appears. | 2 first-page appearances across 30 second commercial super bowl cost |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Trustpilot | Statista Reviews / Read Customer Service Reviews of statista.com | Grounded web search | ### Poor 291 reviews 4-star 3-star 2-star How is the TrustScore calculated? Replied to 81% of negative reviews Typically replies within 1 month ... they catch you with a small print like an insurance company. Pricing is absolutely ridiculous |
| Josh Bernoff Blog | My big problem with Statista - Josh Bernoff | Grounded web search | Your Web search for data will often land on statista.com. Unless you’re a member, though, the data will be missing the source — which makes it worse than useless. Statista’s policies undermine the integrity of research and data and contribute to the flood of bad statistics and dubious surveys you read in media. ... But the source is not actually Statista — Statista didn’t do the survey, it is just an aggregator. Somebody else did the study. If we want to judge the credibility, we need to know wh |
| Library Journal | Statista’s Market Research Resources / eReviews / Library Journal | Grounded web search | resource offering wide-ranging and robust content, a plethora of ways to find the content, sensible links ... and engaging visuals. Added features and the timely addition of relevant subject matter make it a significant source of consumer and market data |
| rfp.wiki | Statista vs Crunchbase (2026): Scores, Reviews & Verdict | Grounded web search | that limit mid-cycle refunds. / / No rich TCO evidence available yet. / Total Cost of Ownership Deployment effort, implementation cost drivers, support exposure, and ownership warnings. N/A 3.6 / ... contracts auto-renew; buyers should align procurement |
| techlist.ai | Statista: 15 Tools Behind $224M Revenue 2026 / TechList.ai | Grounded web search | ### Statista 2.1 290 reviews ✓ Claimed ... date: 10/3/2025 ##### The statistics are helpful but their… The statistics are helpful but their cancellation process and customer service is predatory I would not suggest using this service at all |
| rfp.wiki | Euromonitor International vs Statista (2026): Pros, Cons & Pricing | Grounded web search | / Euromonitor International AI-Powered Benchmarking Analysis Euromonitor International provides global market intelligence, consumer research, industry data, custom research, reports, and its Passport platform for strategy, category, channel, and market planning. Updated about 2 months ago 37% confidence / This comparison was done analyzing more than 309 reviews from 2 review sites. / Statista AI-Powered Benchmarking Analysis Statistics and market data platform spanning industries and countries, |
Customer proof
No named customers, testimonials, or customer case studies were found.
Independent mentions
- Statista · What Buyers Need to Know (2026) — - Many buyers like the library model but still combine Statista with specialized CI tools ... - Pricing and packaging are seen as fair for enterprises yet heavy for occasional users ... - Support experiences vary; some issues resolve quickly while billing
- Statista - The Statistics Portal for Market Data, Market Research and Market Studies — Statista - The Statistics Portal for Market Data, Market Research and Market Studies # Empowering people with data Insights and facts across 170 industries and 150+ countries ... ### Ground AI answers in reliable data Plug market intelligence from 50K+
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Some questioned the purpose of NATO after the fall of the Berlin Wall in 1989 and the collapse of the Soviet Union a few years later. In 2019, French President Emmanuel Macron even called the organization 'brain dead' am | source |
| Contact and support | Feel free to contact us anytime. We will respond to your inquiry as quickly as possible. | source |
| Legal and privacy | Cancellation of a Starter Account | source |
| Security and compliance | Not published on the collected pages. | — |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 2005-12-28 | — |
| Domain expires | 2026-12-28 | — |
Not found on the collected pages: security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Statista - The Statistics Portal for Market Data, Market Research and Market Studies | Product update | Product update is publicly available. (source) | January 2006 |
| Market Data & Insights for Agencies / Statista | Roadmap | Public product roadmap. (source) | Not dated |
Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Web-based platform S1. | S1 |
| Platforms and apps | Accessible via web browser S1. | S1 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Offers API integration via Statista Connect S108 S110. | S108 |
| Data ownership and export | Data can be exported in CSV, XLS, PPT, and PDF formats S151 S112. | S151 |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2005-12-28 — InterNetX GmbH |
| Domain expires | 2026-12-28 |
| TLS certificate | Amazon, valid, expires 2027-04-27 |
| Security headers | HSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy |
| Mail handled by | de-smtp-inbound-2.mimecast.com, de-smtp-inbound-1.mimecast.com |
| Nameservers | ns-773.awsdns-32.net, ns-1133.awsdns-13.org |
Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 90/100
- Critical issues: 0
- Warnings: 30
- Notices: 2
Issues
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Statista - The Statistics Portal for Market Data, Market Research and Market Studies | 1 | 2579 | 551 ms | https://www.statista.com/ |
| 200 | Statista - The Statistics Portal for Market Data, Market Research and Market Studies | 1 | 2579 | 232 ms | https://www.statista.com/ |
| 200 | Consumer Goods & FMCG \ | Statista | 1 | 6517 | 1,726 ms |
| 200 | E-Commerce \ | Statista | 1 | 4298 | 444 ms |
| 200 | Economy & Politics \ | Statista | 1 | 4086 | 405 ms |
| 200 | Energy & Environment \ | Statista | 1 | 4064 | 726 ms |
| 200 | Health, Pharma & Medtech \ | Statista | 1 | 4870 | 569 ms |
| 200 | Internet \ | Statista | 1 | 6130 | 642 ms |
| 200 | Media \ | Statista | 1 | 3490 | 1,251 ms |
| 200 | Technology & Telecommunications \ | Statista | 1 | 4832 | 881 ms |
| 200 | Transportation & Logistics \ | Statista | 1 | 4632 | 646 ms |
| 200 | Travel, Tourism & Hospitality \ | Statista | 1 | 3352 | 818 ms |
| 200 | Statista Industry Overview | 1 | 663 | 202 ms | https://www.statista.com/markets/ |
| 200 | Data growth worldwide 2029 \ | Statista | 1 | 1312 | 253 ms |
| 200 | Market size of AI worldwide 2032 \ | Statista | 1 | 1426 | 260 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 21.0% |
| search | 68.5% |
| search organic | 68.3% |
| search paid | 0.2% |
| social | 2.0% |
| social organic | 2.0% |
| social paid | 0.0% |
| referrals | 6.4% |
| paid referrals | 0.1% |
| 0.8% | |
| gen ai | 1.2% |
| affiliate | 0.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security certifications, uptime guarantees, and release history. Pricing details for the Professional plan are not publicly listed, requiring sales contact S10. The full scope of API capabilities and data coverage is not fully documented in the collected pages.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from statista.com, including the homepage, getting-started guides, industry solution pages, and sample statistics pages. The evidence catalog includes 180 entries, but many are duplicate or irrelevant (e.g., cookie consent details). External proof search was enabled but did not verify additional sources. Pricing information was supplemented by an authoritative pricing table from the accounts page, which was provided separately. Limitations include incomplete coverage of legal, security, and technical details.
- Official Websitehttps://www.statista.com/Verified
- Official Websitehttps://www.statista.com/getting-started/welcome-to-statistaVerified
- Pricing Pagehttps://www.statista.com/statistics/190974/unadjusted-consumer-price-index-of-all-urban-consumers-in-the-us-since-1992/Verified
- Pricing Pagehttps://www.statista.com/statistics/209641/average-annual-spot-price-of-wti-and-brent-crude-oil/Verified
- Official Websitehttps://www.statista.com/business/solutions/develop-your-strategyVerified
- Official Websitehttps://www.statista.com/business/solutions/find-the-factVerified
- Official Websitehttps://www.statista.com/business/solutions/industry-academiaVerified
- Official Websitehttps://www.statista.com/business/solutions/industry-agenciesVerified
- Official Websitehttps://www.statista.com/business/solutions/industry-consultingVerified
- Official Websitehttps://www.statista.com/business/solutions/industry-consumer-goodsVerified
- Official Websitehttps://www.statista.com/business/solutions/industry-financeVerified
- Official Websitehttps://www.statista.com/business/solutions/industry-technologyVerified
- Official Websitehttps://www.statista.com/business/solutions/team-marketingVerified
- Official Websitehttps://www.statista.com/business/solutions/team-research-and-developmentVerified
- Official Websitehttps://www.statista.com/business/solutions/team-salesVerified
- Review Sitehttps://www.trustpilot.com/review/statista.comVerified
- Review Sitehttps://bernoff.com/blog/my-big-problem-with-statistaVerified
- Review Sitehttps://www.libraryjournal.com/story/Statista-Market-Research-Resources-eReviewsVerified
- Articlehttps://www.rfp.wiki/enterprise-software-enterprise-application-software-eas-enterprise-service-management-esm/market-competitive-intelligence-platforms/statistaVerified
- Review Sitehttps://www.rfp.wiki/enterprise-software-enterprise-application-software-eas-enterprise-service-management-esm/market-competitive-intelligence-platforms/statista/crunchbaseVerified
- Review Sitehttps://techlist.ai/statista.comVerified
- Review Sitehttps://www.rfp.wiki/enterprise-software-enterprise-application-software-eas-enterprise-service-management-esm/market-competitive-intelligence-platforms/euromonitor-international/statistaVerified