Overview
Summary
The useful answer before the supporting detail.
Owler is a business and competitive intelligence platform that provides data on millions of companies and delivers personalized news alerts S1. It is used by sales, marketing, and executive professionals to track competitors, prospects, and key accounts, helping them find leads and improve outreach S1 S18. The platform offers a free community tier and paid Pro and Enterprise plans, with integrations for CRM and communication tools S1.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Owler is a business and competitive intelligence company S1.
- Core purpose: It helps users monitor company news and competitive landscapes to improve sales and marketing efforts S18.
- Intended users: Executives, marketers, and sales professionals S1.
- Product scope: A web platform with a browser extension, offering company data, news alerts, and integrations S1 S24.
- Positioning: Owler positions itself as a leading source of dynamic competitive information S15.
- Claimed distinction: It precisely matches news events to companies and tags them by type, unlike generic alerts S15.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Sales professionals | Track leads and prospects to personalize outreach and improve engagement S18 S15. |
| Marketers | Monitor competitors and industry news to inform campaigns and messaging S1 S18. |
| Executives | Stay informed about key accounts and market trends to guide strategy S1 S15. |
| Investment managers | Research companies and track competitive dynamics for investment decisions S18. |
Traffic and search
SEO analysis
Collected Oct 21, 2026owler.com: an estimated 188,074 total monthly visits and about 311,035 monthly organic visits across 123,855 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.
Search summary
The useful answer before the supporting detail.
owler.com is the public website evaluated in this SEO report. owler.com: an estimated 188,074 total monthly visits and about 311,035 monthly organic visits across 123,855 ranking keywords. Scout crawled 0 pages and measured a technical health score of 0/100.
- Total traffic (modeled): 188,074 monthly visits across all channels.
- Organic search traffic (estimated): 311,035 monthly visits from search.
- Strongest sampled ranking: advent health revenue at position 1.
- Leading page in the collected evidence: https://www.owler.com/company/adventhealth/competitors.
- Closest measured organic competitor: adventhealth.com, appearing 4 times in the sampled first-page SERPs.
- Technical crawl: 0 pages, health score 0/100.
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 217,507 |
| 2026-05 | 205,583 |
| 2026-06 | 228,424 |
| 2026-07 | 230,287 |
| 2026-08 | 204,264 |
| 2026-09 | 188,074 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 33.8% |
| IN | India | 16.4% |
| GB | United Kingdom | 2.7% |
| CA | Canada | 1.8% |
| DE | Germany | 1.7% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Jan 23, 2000 |
| Last changed | May 15, 2026 |
| Expires | Jan 23, 2027 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | NS-1217.AWSDNS-24.ORG, NS-1798.AWSDNS-32.CO.UK, NS-81.AWSDNS-10.COM, NS-933.AWSDNS-52.NET |
Website capture
Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| hindilinks4u | 241,460 | $1.53 | $3,590 |
| owler | 3,400 | $6.59 | $3,290 |
| oddsshark | 7,070 | $5.35 | $570 |
| enterprise | 579,750 | $1.61 | $430 |
| preffered machine annual sales | 450 | $0.00 | $430 |
Independent Google result page
Query: advent health revenue
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | AdventHealth's operating margin holds steady at 11.6% in ... | https://www.beckershospitalreview.com/finance/adventhealths-operating-margin-holds-steady-at-11-6-in-2025/ | AdventHealth operating margin held steady at 11.6% in 2025 with $2.7 billion operating income and $23 billion revenue. |
| 2 | AdventHealth corporate financials | https://www.adventhealth.com/sites/default/files/assets/adventhealth-corporate-financials-2024.pdf | Gain on extinguishment of debt. (1,313). (82). Net realized and unrealized gains on investments. (258,715). (376,016). |
| 3 | AdventHealth | https://en.wikipedia.org/wiki/AdventHealth | Finances ; 2017, Increase $4.08 billion ; 2018, Increase $4.42 billion ; 2019, Increase $4.69 billion ; 2020, Increase $4.82 billion, $12.62 million ... |
| 4 | Fitch Rates AdventHealth, FL Series 2025A and B Bonds 'AA' | https://www.fitchratings.com/research/us-public-finance/fitch-rates-adventhealth-fl-series-2025a-b-bonds-aa-affirms-idr-outlook-stable-23-05-2025 | The consolidated system had total operating revenues of $19.8 billion in FY24, a 57% increase in five years with a significant portion of the ... |
| 5 | Financial Performance | https://www.adventisthealth.org/about-us/financial-performance/ | $7.4 billion total revenue; $224 million EBIDA; $3.4 billion cash & investments; 150 days cash on hand; 62.2% debt-to-capitalization. Financial reports. 2025 ... |
| 6 | Organizational and Financial Information | https://www.adventhealth.com/locations/hospitals/redmond/organizational-and-financial-information | Form 990 is an informational return that certain tax-exempt organizations must file with the Internal Revenue Service (IRS) on an annual basis. |
| 7 | Annual Value Report 2024 | https://www.adventhealth.com/sites/default/files/assets/2024-ahpn-annual-value-report-digital-final.pdf | Quarterly incentive revenue: By achieving targets for key performance metrics in cost of care, utilization, quality, access to care and clinical documentation ... |
| 8 | Lon Mapes' Post | https://www.linkedin.com/posts/lonmapes_adventhealth-doubles-revenue-in-7-years-as-activity-7134351632326131712-Ikhx | Quote: "Altamonte Springs, Fla.-based AdventHealth has doubled its operating revenue in the last seven years, growing from a $9 billion ... |
| 9 | AdventHealth: Revenue, Competitors, Alternatives | https://growjo.com/company/AdventHealth | Estimated Revenue & Valuation · AdventHealth's estimated annual revenue is currently $18B per year.(i) · AdventHealth's estimated revenue per employee is $ ... |
| 10 | First-of-its-kind report showcases AdventHealth's impact ... | https://www.adventhealth.com/news/first-its-kind-report-showcases-adventhealths-impact-across-floridas-economy-spurring-job-creation | More than $9 billion in salaries, wages and benefits for Floridians, resulting from AdventHealth's revenues. More than $3 billion invested ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-21T05:31:58.144Z. Movement appears after the next fresh analysis using the same location and language.
| Keyword | Current | Previous | Movement | Volume | Ranking URL |
|---|---|---|---|---|---|
| advent health revenue | 1 | Baseline | Baseline | 70 | https://www.owler.com/company/adventhealth/competitors |
| aeration industries | 1 | Baseline | Baseline | 50 | https://www.owler.com/company/aireo2 |
| alternative koncepts | 1 | Baseline | Baseline | 50 | https://www.owler.com/company/alternativekoncepts/news |
| american farmers & ranchers insurance | 1 | Baseline | Baseline | 50 | https://www.owler.com/company/afrmic |
| amway competitors | 1 | Baseline | Baseline | 50 | https://www.owler.com/company/amway/competitors |
| aspiration partners inc | 1 | Baseline | Baseline | 50 | https://www.owler.com/company/aspiration |
| astronomer revenue | 1 | Baseline | Baseline | 50 | https://www.owler.com/company/astronomer/competitors |
| atlas headquarters | 1 | Baseline | Baseline | 50 | https://www.owler.com/company/atlasdsr |
| auntie anne's competitors | 1 | Baseline | Baseline | 50 | https://www.owler.com/company/auntieannes/competitors |
| ait plano tx | 1 | Baseline | Baseline | 40 | https://www.owler.com/company/aint |
| alonti catering kitchen corporate office | 1 | Baseline | Baseline | 40 | https://www.owler.com/company/alonti |
| alternatives to amtrak | 1 | Baseline | Baseline | 40 | https://www.owler.com/company/amtrak/competitors |
| appaloosa management holdings | 1 | Baseline | Baseline | 40 | https://www.owler.com/company/amlp |
| arabella advisors dc | 1 | Baseline | Baseline | 40 | https://www.owler.com/company/arabellaadvisors |
| atr corp | 1 | Baseline | Baseline | 40 | https://www.owler.com/company/atrcorp |
| audio visual services group | 1 | Baseline | Baseline | 40 | https://www.owler.com/company/psav |
| absolut competitors | 1 | Baseline | Baseline | 30 | https://www.owler.com/company/absolut |
| air products and chemicals competitors | 1 | Baseline | Baseline | 30 | https://www.owler.com/company/airproducts/competitors |
| air products competitors | 1 | Baseline | Baseline | 30 | https://www.owler.com/company/airproducts/competitors |
| aptiv competitors | 1 | Baseline | Baseline | 30 | https://www.owler.com/company/aptiv |
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Company data access | Search and access data on over 20 million public and private companies, including revenue, employee count, and funding history S1 S15. |
| News monitoring | Receive real-time and daily news updates about followed companies via Daily Snapshot and alerts S1 S15. |
| Competitive tracking | Monitor over 45 million competitive relationships and explore competitive landscapes S15. |
| Targeted lists | Create custom lists to get personalized emails and alerts about companies that matter S1. |
| Outreach suggestions | Get suggestions for timely introduction topics to connect with prospects S15. |
| CRM integrations | Automate tasks and see news alerts within HubSpot, Salesforce, and Microsoft Teams S24. |
| Browser extension | Access company insights while browsing websites or using LinkedIn via the Chrome extension S24. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| HubSpot | Integration | Automatically generates tasks and shows news alerts about deals and companies within HubSpot S24. |
| Slack | Integration | Delivers business insights and instant alerts directly into Slack channels S24. |
| Salesforce | Integration | Syncs data and provides real-time updates on leads and accounts within Salesforce S24. |
| Microsoft Teams | Integration | Provides instant insights and news in specified channels for sales teams S24. |
| Google Chrome Extension | Browser extension | Offers company insights while browsing websites or using LinkedIn S24. |
| ChatGPT plugin | AI interface | Accelerates company research and helps draft outbound communications using news insights S24. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Community | $0, free forever S1 | Follow 5 companies, 1 profile view a month S1 | 1 custom list; competitors of 3 companies S1 |
| Pro | $39 per month, billed annually S1 | Unlimited companies, profiles, and insights S1 | Competitor graph, advanced search, Chrome extension S1 |
| Enterprise | Contact Sales S1 | Unlimited usage S1 | APIs, CRM and Marketo integration S1 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| adventhealth.com | 4 | 1 | 5.8 | advent health revenue |
| newterra.com | 2 | 1 | 2 | aeration industries |
| beckershospitalreview.com | 1 | 1 | 1 | advent health revenue |
| en.wikipedia.org | 1 | 1 | 2 | advent health revenue |
| wwdmag.com | 1 | 1 | 2 | aeration industries |
| fitchratings.com | 1 | 1 | 4 | advent health revenue |
| mrwa.com | 1 | 1 | 4 | aeration industries |
| williamreidltd.com | 1 | 1 | 5 | aeration industries |
| adventisthealth.org | 1 | 1 | 6 | advent health revenue |
| otterbine.com | 1 | 1 | 6 | aeration industries |
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 73/100
- Backlinks: 446,460
- Referring domains: 11,071
- Dofollow backlinks: 88.0%
- Dofollow referring domains: 67.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 2.0%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where adventhealth.com appears. | 4 first-page appearances across advent health revenue |
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| Capterra | Owler Pricing, Reviews & Features - Capterra Canada 2026 | Grounded web search | ### Overall rating Based on 4 reviews 4.3 ... and SME owners" January 16, 2022 4.0 Pros: Owler's daily reports are something I like. A lot of company data is outdated and quite a lot is missing, I hope they would update the data more often. |
| TrustRadius | Owler Overview, Reviews, Pricing 2026 / TrustRadius | Grounded web search | # Owler Score 9.7 out of 10 42 Reviews and Ratings ... Maybe a little more granularity - Maybe some AI capabilities to further filter information based on usage - More competitive information in a comparative format |
| GetApp | Owler 2026 Pricing, Features, Reviews & Alternatives / GetApp | Grounded web search | (4) ## Owler reviews Overall rating 4.3 /5 4 Positive reviews 75 Rating breakdown - Value for money - Ease of use - Features - Customer support - Likelihood to recommend 7.50/10 Rating distribution 5 4 3 2 1 2 1 1 |
| ZoomInfo Pipeline | Owler Review 2026: Features, Pricing, and Verdict | Grounded web search | Owler does what it does well: competitive mapping and news monitoring at an accessible price. But several limitations show up when ... Accuracy Is Not Guaranteed. Owler's crowdsourced model means anyone can create a profile, which may produce inaccurate |
| Copy.ai | Owler Review: Powerful Competitive Intelligence Platform | Grounded web search | ## Owler Capterra Review Summary ... Owler receives generally positive reviews on Capterra, with users praising its sales intelligence features and overall effectiveness. However, some users note areas for improvement in the user interface. - Great sales intelligence and enablement features - Comprehensive competitor analysis tools - Valuable for business research and market insights ... - User interface could be more intuitive - Some users find in-depth research challenging ... Owler appears to |
| Software Advice | Owler Software Reviews, Demo & Pricing - 2026 | Grounded web search | ## Owler User Reviews Overall Rating 4.3 Ratings Breakdown 5 50% 4 25% 3 25% 2 1 0% Secondary Ratings Ease of Use 4.3 Value for money 4.5 Customer support 4.5 Functionality 4.3 Have you used Owler and would like to share your |
| G2 | Compare Crunchbase and Owler Social Share Options | Grounded web search | Crunchbase(370)4.4 out of 5Crunchbase By Crunchbase Try for free Owler(480)4.3 out of 5Owler By Owler ... Owler Most Helpful Favorable Review ML Michael L. Verified User in Information Technology and Services |
| G2 | Compare Owler and RocketReach Social Share Options | Grounded web search | Owler(480)4.3 out of 5Owler By Owler RocketReach(766)4.5 out of 5RocketReach ... As a free service, Owler is heads and shoulders above Google Alerts. The service provides higher ... and does a much better job of filtering out non-business content. They |
| trustradius.com | Owler Reviews from Real Users / TrustRadius | Grounded web search | # Owler Reviews & Insights Score 9.7 out of 10 42 Reviews and Ratings ... Valuable Source of Information: Users have found Owler to be a valuable source of information, with several reviewers stating that it provides clear |
Customer proof
No named customers, testimonials, or customer case studies were found.
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Choose from over 25 Instant Insights, including leadership changes, acquisitions, product launches and more | source |
| Contact and support | Not published on the collected pages. | — |
| Legal and privacy | Not published on the collected pages. | — |
| Security and compliance | Not published on the collected pages. | — |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 2000-01-23 | — |
| Domain expires | 2027-01-23 | — |
Not found on the collected pages: contact and support, legal and privacy, security and compliance, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
Not established in the collected sources.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Owler is a cloud-based web platform with a browser extension S24. | S24 |
| Platforms and apps | Available on web and as a Google Chrome extension S24. | S24 |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Enterprise plan includes APIs and CRM integrations S1. | S1 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2000-01-23 — Amazon Registrar, Inc. |
| Domain expires | 2027-01-23 |
| TLS certificate | DigiCert Inc, valid, expires 2026-11-14 |
| Security headers | HSTS, X-Content-Type-Options, X-Frame-Options |
| Headers not served | CSP, Referrer-Policy |
| Mail handled by | de-smtp-inbound-1.mimecast.com, de-smtp-inbound-2.mimecast.com |
| Nameservers | ns-1798.awsdns-32.co.uk, ns-81.awsdns-10.com |
Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 0 of 15 maximum
- Technical health: 0/100
- Critical issues: 0
- Warnings: 0
- Notices: 0
Issues
The bounded crawl did not detect title, description, H1, canonical, indexing, thin-content, image-alt, response-time, or duplicate-metadata issues.
Crawled pages
The website did not return crawlable HTML pages.
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 39.1% |
| search | 48.2% |
| search organic | 47.8% |
| search paid | 0.4% |
| social | 1.4% |
| social organic | 1.3% |
| social paid | 0.1% |
| referrals | 4.5% |
| paid referrals | 3.1% |
| 1.7% | |
| gen ai | 2.0% |
| affiliate | 0.0% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention specific competitors by name. Evidence gaps include lack of detailed pricing for Enterprise, absence of security certifications, and no independent review ratings. Open questions remain about data accuracy, update frequency, and customer support quality.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 4 collected pages from owler.com (About, Owler Pro, Integrations, and corporate page) out of 15 total. Static requests were blocked; browser rendering rendered 4 pages. External proof search was completed but no additional verification was performed. Pricing data was supplemented by an owner-reviewed research note from the checkout page. Limitations include incomplete coverage and lack of third-party validation.
- Official Websitehttps://www.owler.com/corpVerified
- Official Websitehttps://www.owler.com/aboutVerified
- Official Websitehttps://www.owler.com/owler-proVerified
- Documentationhttps://www.owler.com/integrationsVerified
- Review Sitehttps://www.capterra.ca/software/1016829/owlerVerified
- Review Sitehttps://www.trustradius.com/products/owlerVerified
- Review Sitehttps://www.getapp.com/marketing-software/a/owler/Verified
- Review Sitehttps://pipeline.zoominfo.com/sales/owler-reviewVerified
- Review Sitehttps://www.copy.ai/go-to-market-tools/owler-reviewVerified
- Review Sitehttps://www.softwareadvice.com/competitive-intelligence/owler-profile/Verified
- Review Sitehttps://www.g2.com/compare/crunchbase-vs-owlerVerified
- Review Sitehttps://www.g2.com/compare/owler-vs-rocketreachVerified
- Review Sitehttps://www.trustradius.com/products/owler/reviewsVerified