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Intent Data · Reviewed 27 Oct 2026

RB2B

RB2B identifies website visitors and delivers their contact details to your tools.

from $79 · free tier · rb2b.com ↗

Paid against free › Intent Data › RB2B

RB2B at a glance
153.6KEstimated total trafficModeled monthly visits619Ranking keywordsPublic search sample98/100Technical health15 pages checked6KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

RB2B is website visitor identification software that reveals the actual people and companies visiting your website, delivering their names, LinkedIn profiles, business emails, and firmographics to your tools in real time S1. It is used by over 100,000 websites, from startups to enterprises, to turn anonymous traffic into actionable leads S1. The main practical value is building pipeline from existing traffic by enabling immediate outreach via LinkedIn, email, or phone S1.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: RB2B is website visitor identification software by Retention.com S1.
  • Core purpose: Solves the problem of B2B website visitors leaving without filling out a form S1.
  • Intended users: Sales and marketing teams at startups, growth-stage companies, and enterprises S1.
  • Product scope: A single web application that identifies visitors and delivers their data to various tools S1.
  • Positioning: Positioned as the simplest, fastest, easiest, and least expensive path to the website visitor signal S56.
  • Claimed distinction: Identifies 70-80% of website traffic when person-level and company-level ID are combined S56.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Early-stage startupsSee who is visiting their website to identify potential leads S1.
Growth-stage sales teamsRoute visitor signals through HubSpot or Salesforce for targeted outreach S1.
EnterprisesIngest the visitor feed via webhook for integration into their systems S1.
Sales repsReceive instant alerts on high-intent visitors and start automated outreach S1.
Marketing teamsTrack visits to pricing, demo, or case study pages to gauge interest S1.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Visitor identificationIdentifies the actual people and companies visiting your website, delivering names, LinkedIn profiles, business emails, and firmographics S1.
Hot PagesTracks visits to high-intent pages like pricing, demo, or case study pages S1.
Hot Leads (ICP Filtering)Automatically tags visitors who match your Ideal Customer Profile S1.
Traffic ExclusionsAllows excluding specific domains, URLs, or lists from identification S139.
Routing and alertsRoutes visitor data to Slack, Teams, CRM, or other integrations, with instant alerts S1.
Identity data via APIProvides access to Retention.com identity data via API, warehouse delivery, or flat file S1.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
SlackIntegrationDelivers visitor identification alerts and leads directly to Slack channels S1.
Microsoft TeamsIntegrationDelivers visitor identification alerts and leads to Teams S1.
HubSpotIntegrationRoutes visitor data into HubSpot CRM for lead management S1 S139.
SalesforceIntegrationRoutes visitor data into Salesforce CRM for lead management S1 S139.
ClayIntegrationSends identified visitor data to Clay for enrichment and workflows S1 S139.
ZapierIntegrationConnects RB2B to thousands of apps via Zapier S1 S139.
WebhookAPIAllows custom integrations by sending visitor data to any endpoint S1 S139.
CSV ExportData portabilityAllows exporting visitor data to CSV files S139.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0/mo S139Company-Level ID, Slack & Teams integrations S139150 company-level resolutions per month; no person-level ID, no emails, no other integrations S139
Starter$79/mo S139Contact-Level Site ID (US only), Slack & Teams S139300 resolutions per month; no emails S139
ProFrom $149/mo S139Contact-Level Site ID, Company-Level ID, Email Enrichment, Hot Pages, Hot Leads, Exclusions, all integrations (Clay, HubSpot, Salesforce, Zapier, Webhook, Apollo, CSV Export, etc.) S139From 600 resolutions per month; overage at 25¢ per resolution S139
Pro+From $199/mo S139Identity Graph Waterfall, Email Enrichment, Hot Pages, Hot Leads, Exclusions, up to 3 additional contacts per ICP account (coming soon), all integrations S139From 600 premium resolutions per month (35-45% coverage); overage at 25¢ per resolution S139
Additional Domains$99/mo (up to 5) S139Additional domains for Pro and Pro+ plans S139Up to 5 domains S139
7-Day Full-Featured TrialFree for 7 days S139Full features including LinkedIn profiles, companies, all integrations, validated business emails S56After 7 days, downgrades to Free plan unless upgraded S56

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
reddit.com225.5apollo alternatives, apollo vs
apollo.io111apollo alternatives
saleshandy.com111apollo vs
apollo.com112apollo alternatives
reply.io112apollo vs
en.wikipedia.org113apollo alternatives
mailforge.ai113apollo vs
apollotheater.org114apollo alternatives
solidgrowth.com114apollo vs
apollographql.com115apollo alternatives

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.6%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
pricingEvery plan includes the self-serve knowledge base plus AI chat and AI email support. Pro and Pro+ also include human escalation.https://rb2b.com/pricing

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where reddit.com appears.2 first-page appearances across apollo alternatives, apollo vs

Website intelligence — Collected evidence

Website evidence gaps

  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
ZoomInfo PipelineRB2B Review: Complete Breakdown 2026Grounded web searchUsers highlight three consistent themes: (1) easy five-minute setup that gets Slack alerts flowing the same day, (2) real-time visitor notifications that help reps act on high ... center on limited match rates on standard plans, U.S.-only
ToolRadarRB2B Reviews, Pricing & Alternatives (2026) - 4.5/5Grounded web search## Ratings Across the Web 4.5(284 reviews) RB2B holds an aggregate rating of 4.5 out of 5 from 284 reviews across G2, last checked October 15, 2026. G2 284 reviews 4.5/5 Ratings aggregated from independent review platforms. Learn more
Market Intelligence ToolsRB2B Review (2026): Pricing, Match Rates & Privacy TermsGrounded web searchThe 70-80% headline combines person-level and company-level ID. The pricing table, the figure tied to what you pay, promises 15-20% contact-level coverage on Starter and Pro and 35-45% on Pro+. A support article puts specific contact info at "around a quarter" of US ... Users who check visitor identity against their own CRM read the lower end. Devin W., a small-business reviewer on G2 who rated it 3.5/5, wrote: ... A mid-market G2 reviewer who still rated it 4.0/5 listed "Relatively low share of
ToolsGavelRB2B review (2026): Real-time Slack alerts that name the person browsing your siteGrounded web searchof October 2026, RB2B holds 4.5 out of 5 ... 280 reviews, the largest public base in the visitor-identification category by a wide margin. Capterra’s listing ... is thinner still: 4 reviews averaging 2.7 out of 5, and what’s there skews critical.
leadpipe.comRB2B Review: Current Plans, Data and EvaluationGrounded web searchidentity correctness, required-field completeness and sales outcomes need evidence from your ... . Public product pages do not establish a universal winner. This review does not publish an independent accuracy score or claim to have run a controlled test.
itechguides.comRB2B Review (2026): Pricing, Pros & ConsGrounded web searchvisitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some ... firmographic data. It is a strong fit for teams that want to act on known website interest rather than search broadly for
hackingdemand.comRB2B Discount, Pricing & Review (2026) / Hacking DemandGrounded web searchin real time. It has a free plan, with paid tiers scaling by identifications. Best for US-focused teams converting site traffic into outbound. Warmly and UpLead are the main ... ★ 4.5 on G2 (283 reviews) Reviewed by Charles Summers · Updated June 2026

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialHeath Barnetttestimonial — “Using RB2B, we identified a high-value website visitor and added them to a targeted sequence, which led to closing a $100K opportunity. (RB2B: Website Visitor Identification Software / Free Plan)

Independent mentions

  • RB2B Review (2026): What Real Users Say / GTM Ranked — > RB2B will do exactly that. I use them for that and it links to their LinkedIn. You'll need some other tools to get emails or phone numbers based on that contact. r/b2bmarketing· 2026-01-07· View on Reddit ... > I use RB2B which shows me many, but not all, of my website visitors--- companies and people when it can. Useful sometimes for making connections. r/b2bmarketing· 2026-01-09· View on Reddit ... > I fought this exact battle. My niche was tiny, the audience was tiny, and search volume sat

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipFounder/CEO, Distribute.sosource
Contact and supportConnect over LinkedIn, Email, Phone, or all of the above.source
Legal and privacyReview our Data Services Agreement, Data Usage Terms, DPA, InfoSec Addendum, and our GDPR/CPRA FAQ.source
Security and compliancerb2b is soc2 type ii compliantsource
Uptime and status pageNot published on the collected pages.—
Domain registered2004-04-18—
Domain expires2027-04-18—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
What Is Cold Outreach? Guide to Effective Strategies / RB2BGuideI get a lot of heat for saying cold email is dead. But let’s be clear—it’s not cold outreach itself that’s failing; it’s the outdated playbook behind it.… (source)Not dated
Lead Forensics Pricing Guide 2025: Costs, Plans & Better Alternatives / RB2BGuideLead Forensics is a well-known website visitor identification tool. It helps businesses discover which companies are browsing their site. If you’re… (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)RB2B is a cloud-based web application; installation is via a script in the site header S1.S1
Platforms and appsAvailable on web; integrates with Slack, Teams, and CRMs S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers webhook integration and API access to identity data S1.S1
Data ownership and exportData can be exported via CSV S139.S139
Performance and reliability claimsIdentifies 70-80% of website traffic when person-level and company-level ID are combined S56.S56
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2004-04-18 — NameCheap, Inc.
Domain expires2027-04-18
First archived2010-06-13 — web archive
TLS certificateAmazon, valid, expires 2027-04-28
Security headersnone served
Headers not servedHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headercloudflare
Mail handled bysmtp.google.com
Nameserversns-8.awsdns-01.com, ns-878.awsdns-45.net
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 98/100
  • Critical issues: 0
  • Warnings: 0
  • Notices: 15

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text1https://rb2b.com/
noticeImages are missing alt text1https://rb2b.com/high-intent-page-tracking
noticeImages are missing alt text1https://rb2b.com/hubspot
noticeImages are missing alt text1https://rb2b.com/icp-lead-filtering
noticeImages are missing alt text1https://rb2b.com/salesforce-crm
noticeImages are missing alt text1https://rb2b.com/page-suppression
noticeImages are missing alt text1https://rb2b.com/integrations
noticeImages are missing alt text1https://rb2b.com/traffic-insights
noticeImages are missing alt text1https://rb2b.com/rb2b-insiders
noticeImages are missing alt text1https://rb2b.com/about
noticeImages are missing alt text1https://rb2b.com/security
noticeImages are missing alt text1https://rb2b.com/contact
noticeImages are missing alt text1https://rb2b.com/faq
noticeImages are missing alt text1https://rb2b.com/academy
noticeImages are missing alt text1https://rb2b.com/who-are-you

Crawled pages

StatusTitleH1sWordsResponseURL
200RB2B: Website Visitor Identification Software \Free Plan1150352 ms
200High-Intent Page Tracking: See Who Views Your Pricing Page151751 mshttps://rb2b.com/high-intent-page-tracking
200HubSpot Website Visitor Identification Integration \RB2B160817 ms
200ICP Lead Filtering: Tag Website Visitors That Fit Your ICP150938 mshttps://rb2b.com/icp-lead-filtering
200Salesforce Website Visitor Identification Integration \RB2B159352 ms
200Exclude Internal & Competitor Traffic From Visitor ID \RB2B145526 ms
200RB2B Integrations: HubSpot, Salesforce, Slack, Clay & 50+161032 mshttps://rb2b.com/integrations
200B2B Website Visitor Analytics & Campaign Tracking \RB2B146242 ms
200RB2B Insiders: B2B SaaS Founder Community & GTM Playbook140438 mshttps://rb2b.com/rb2b-insiders
200About RB2B: Website Visitor Identification by Retention.com173123 mshttps://rb2b.com/about
200RB2B Security: SOC 2 Type II Certified Visitor ID137531 mshttps://rb2b.com/security
200Contact RB2B: Support, Sales, Partnerships & Privacy137743 mshttps://rb2b.com/contact
200RB2B FAQ: Pricing, Coverage, Compliance & Integrations1161434 mshttps://rb2b.com/faq
200RB2B Academy: Website Visitor ID Guides & Playbooks175227 mshttps://rb2b.com/academy
200Who Are You? RB2B for Startups, Growth Teams & Enterprise160631 mshttps://rb2b.com/who-are-you

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct50.3%
search40.1%
search organic35.0%
search paid5.2%
social1.9%
social organic1.9%
social paid0.0%
referrals4.5%
paid referrals0.7%
mail1.8%
gen ai0.6%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors by name, except for comparisons in blog articles (e.g., 6sense, Albacross) which are not part of the product's own positioning S154 S169. Evidence gaps include lack of detailed customer reviews, specific integration setup documentation, and information about data retention policies. Open questions remain about the exact coverage of person-level identification and the availability of features like API access on lower-tier plans.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 14 collected pages from rb2b.com, including the About page, pricing page, and blog articles. The evidence catalog includes 139 items from these pages, with a mix of identity, pricing, features, integrations, and trust signals. External proof search was performed but no additional verification was completed. Limitations include the lack of first-party customer reviews and detailed technical documentation.

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