⚡Stack Radar

Intent Data · Reviewed 27 Oct 2026

Leadfeeder

Identifies companies visiting your website and turns anonymous traffic into B2B leads.

from $79 · free tier · leadfeeder.com ↗

Paid against free › Intent Data › Leadfeeder

245.2KEstimated total trafficModeled monthly visits4.5KRanking keywordsPublic search sample94/100Technical health15 pages checked9.6KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Leadfeeder is a B2B lead generation platform that identifies the companies visiting your website and turns anonymous traffic into qualified pipeline S1. Sales and marketing teams use it to see which companies show interest, assess fit against their ideal customer profile, and act at the right moment S1 S137. Its practical value lies in connecting website engagement to account fit and automating follow-up through workflows and AI integrations S24 S14.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Leadfeeder, a B2B website visitor identification and lead generation platform S1 S14.
  • Core purpose: Solves the problem of anonymous website traffic by identifying the companies behind visits S1 S137.
  • Intended users: Sales and marketing teams, including SDRs, RevOps, and marketers S24.
  • Product scope: A web application with features like Lists, Workflows, and MCP server for AI tools S24 S32.
  • Positioning: Positions the website as a key marketing asset and lead generation engine S1.
  • Claimed distinction: Uses the world's most comprehensive IP-to-company data to identify companies S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Sales teamsIdentify high-intent companies visiting the website and prioritize follow-up S137.
Marketing teamsBuild audiences for paid, organic, and ABM campaigns based on ICP fit S137.
RevOpsAutomate lead routing and CRM updates with no-code workflows S24.
SDRsGet ranked lists of ICP-fit companies showing intent to focus outbound efforts S32.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Visitor identificationIdentifies the companies behind website traffic using IP-to-company data S1.
ListsBuilds and prioritizes audiences by company, contact, scoring, and segmentation S24.
No-code WorkflowsAutomates lead routing, list refresh, CRM updates, and alerts via a visual canvas S24.
AI enrichmentUses AI agents to answer questions about companies and enrich records in plain language S24.
MCP serverConnects Leadfeeder data to AI tools like ChatGPT and AI modelfor natural language queries S32 S14.
ICP targetingDefines Ideal Customer Profile from firmographic and behavioral data to build audiences S137.
CRM integrationSyncs data to CRMs like HubSpot and Salesforce S137 S24.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
HubSpotIntegrationSyncs visitor data and leads into HubSpot CRM S1 S14.
Salesforce, Pipedrive, Microsoft Dynamics, ZohoIntegrationConnects with major CRMs for lead management S137.
SlackIntegrationSends alerts when a record qualifies S24.
ZapierIntegrationAutomates workflows across apps S137.
MCP serverAI interfaceProvides access to visitor intelligence in AI tools like ChatGPT and AI model S32 S14.
APIAPIAllows pulling data into data warehouses for custom scoring S1.
WebhooksWebhookFires webhooks as workflow actions S24.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Lite$0 per month, unlimited users S1100 identified companies per month S17-day visitor history S1
DiscoverFrom $79 per month, billed annually; monthly billing offered S1Real-time alerts, CRM sync, API and MCP access S1Not published
ActivateFrom $369 per month, billed annually; monthly billing offered S1Intent signal filters, verified emails and phones, B2B display campaigns S1Not published
ScaleFrom $599 per month, billed annually only S1Free company data export, dedicated CSM S1Not published
EnterpriseCustom pricing S1Custom company identification volume S1Custom credit volume S1
Free trial14 days, no credit card S24 S137Full feature access during trial S24Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
online.hbs.edu221decision makers in a company, decision-makers in a company
apollo.io223.5decision makers in a company, decision-makers in a company
ebq.com223.5decision makers in a company, decision-makers in a company
leadg2.thecenterforsalesstrategy.com223.5decision makers in a company, decision-makers in a company
egrabber.com226.5decision makers in a company, decision-makers in a company
linkedin.com227decision makers in a company, decision-makers in a company
markempa.com112decision-makers in a company
salesport.io116decision makers in a company
skylead.io117decision makers in a company
profit.co117decision-makers in a company

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

PlatformStatusDiscovered source
G2discovered_not_scrapedhttps://www.g2.com/products/dealfront-group-gmbh-leadfeeder/reviews#reviews
Googlediscovered_not_scrapedhttps://chrome.google.com/webstore/detail/dealfront-connect/bbioibipebcopenpbhfceogfjknmjbpl?utm_source=ext_app_menu&ref=leadfeeder/
Googlediscovered_not_scrapedhttps://chromewebstore.google.com/detail/dealfront-connect/bbioibipebcopenpbhfceogfjknmjbpl?utm_source=ext_app_menu&ref=leadfeeder/
14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.5%
MonthSource
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresCustomer service solution that combines an AI chatbot, help desk, and proactive support.https://www.leadfeeder.com/features/
featuresCustomer service solution that combines an AI chatbot, help desk, and proactive support.https://www.leadfeeder.com/de/features/
featuresTry for freehttps://www.leadfeeder.com/features/ai-insights/
featuresConnect Leadfeeder to the AI tools you already use, like Claude or ChatGPT. Ask, in plain words, which companies are interested in what you sell, and act on the answer without leaving the chat.https://www.leadfeeder.com/features/
featuresLearn morehttps://www.leadfeeder.com/features/
featuresAccess Leadfeeder's buyer intent data through MCP in ChatGPT and Claude. Ask questions, identify high-fit accounts, enrich records, and act on demand without leaving your AI workflow.https://www.leadfeeder.com/product-updates/
featuresLearn morehttps://www.leadfeeder.com/de/features/
featuresLEADFEEDER AIhttps://www.leadfeeder.com/features/ai-insights/
featuresAI that connects buyer fit, intent, contacts, and signal alerts so Marketing and Sales can focus on the accounts most likely to convert.https://www.leadfeeder.com/features/ai-insights/
featuresTry for freehttps://www.leadfeeder.com/features/ai-insights/
pricingYes. Every plan includes the company-level reports, with three months of history on Lite and two years from Discover up. The AI summary and Ask a question start on Discover.https://www.leadfeeder.com/pricing/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where online.hbs.edu appears.2 first-page appearances across decision makers in a company, decision-makers in a company

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
TrustpilotLeadfeeder Reviews / Read Customer Service Reviews of leadfeeder.comGrounded web searchHTML tracking code installation does not work and customer service interface does not work either ... is any good. Why is it these companies just blow away solid prospects that would use their services for the lack of good old customer service. Beats me!
SalesHiveLeadfeeder Review 2026: Pricing, Features, Pros & Cons / SalesHiveGrounded web searchworking spaces or niche industries. - Contact enrichment is limited compared with dedicated contact databases ... What reviewers say across the web G2 4.3 / 5 742 reviews Capterra 4.2 / 5 134 reviews TrustRadius 8.0 / 10 49 reviews
Market Intelligence ToolsLeadfeeder review: what a company-level visitor feed costs from €0 to €2,089 a monthGrounded web searchThe positive reviews concentrate on the feed's key features. G2's summary of ... reviews counts 23 for lead generation, 22 for ease of use, 13 for HubSpot integrations and 13 for "actionable insights", the key pros in its tally. A senior account
EnjynLeadfeeder Review 2026 — Pricing & Coverage / EnjynGrounded web search## Ratings & reviews 4.3 861 reviews ↗ 5★ 537 4★ 274 3★ 32 2★ 4 1★ 14 👍 Pros Lead Generation 23 Ease of Use 22 Insights 13 Contact Information 11 ... Integration Issues 5 Incorrect Information 5 Inaccurate Data 5 Expensive 5 Data Accuracy 5
ToolradarLeadfeeder Reviews, Pricing & Alternatives (2026) - 3.9/5Grounded web search3.9(1,011 reviews) Leadfeeder holds an aggregate rating of 3.9 out of 5 from 1,011 reviews across Trustpilot, G2 and Capterra, last checked September 17, 2026. Trustpilot 11 reviews ... G2 865 reviews 4.3/5 ... Capterra 135 reviews 4.2/5 ... Ratings aggregated from independent review platforms. Learn more
BlockSentientLeadfeeder - 2026 Review: Pricing, Features & ComplianceGrounded web searchunder one brand. The legal contracting entity remains Dealfront Group GmbH in Karlsruhe, Germany, with subsidiaries Dealfront Germany GmbH and Dealfront Finland Oy, ... and email communications have migrated from @dealfront.com to @leadfeeder.com, which
ToolsGavelLeadfeeder review (2026): The veteran of company-level website visitor IDGrounded web searchDecade-plus track record as the category's original company-level ID tool ... and 5,000+ apps through Zapier - Free Lite plan covers 100 identified companies a month with unlimited seats, enough to test real traffic before paying anything - Reviewers

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyf.hubspotusercontent30.netcustomer case study — During the Covid-19 pandemic in 2020, Leadfeeder found that many of their ideal prospects were working remotely from home and had been feeling the full force of digital fatigue. (20220125_leadfeeder-case-study_v2)

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipWe deliver outcomes that count. The work we do makes an impact for our customers, our partners, and our team.source
Contact and supportNot published on the collected pages.—
Legal and privacyIs Leadfeeder GDPR compliant?source
Security and complianceThe \_\_cf\_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject tosource
Uptime and status pageNot published on the collected pages.—
Domain registered2006-07-14—
Domain expires2027-07-14—

Not found on the collected pages: contact and support, uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Data-Driven Pricing: Boost Profits With Lead IntelligenceRoadmapPublic product roadmap. (source)Not dated

Not found in the collected public sources: changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Cloud-based web application S1 S14.S1 S14
Platforms and appsWeb platform S1.S1
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers API, MCP server, and webhooks S1 S32 S24.S1 S32 S24
Data ownership and exportScale plan includes free company data export S1.S1
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2006-07-14 — NameCheap, Inc.
Domain expires2027-07-14
First archived2007-05-09 — web archive
TLS certificateAmazon, valid, expires 2027-03-22
Security headersX-Content-Type-Options, Referrer-Policy
Headers not servedHSTS, CSP, X-Frame-Options
Server headerCloudFront
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserversns-954.awsdns-55.net, ns-1272.awsdns-31.org
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 94/100
  • Critical issues: 0
  • Warnings: 11
  • Notices: 21

Issues

SeverityIssueValueAffected URL
noticeImages are missing alt text16https://www.leadfeeder.com/
noticeMeta description length should be reviewed177https://www.leadfeeder.com/web-insights/
noticeImages are missing alt text14https://www.leadfeeder.com/web-insights/
noticeImages are missing alt text16https://www.leadfeeder.com/
noticeMeta description length should be reviewed195https://www.leadfeeder.com/web-visitors/
noticeImages are missing alt text15https://www.leadfeeder.com/web-visitors/
noticeImages are missing alt text25https://www.leadfeeder.com/companies/
warningTitle length should be reviewed69https://www.leadfeeder.com/lists/
noticeMeta description length should be reviewed228https://www.leadfeeder.com/lists/
noticeImages are missing alt text21https://www.leadfeeder.com/lists/
noticeImages are missing alt text17https://www.leadfeeder.com/campaigns/
warningTitle length should be reviewed79https://www.leadfeeder.com/features/mcp-server/
noticeMeta description length should be reviewed184https://www.leadfeeder.com/features/mcp-server/
noticeImages are missing alt text24https://www.leadfeeder.com/features/mcp-server/
noticeImages are missing alt text17https://www.leadfeeder.com/features/ai-insights/
noticeMeta description length should be reviewed181https://www.leadfeeder.com/web-insights/free/
noticeImages are missing alt text15https://www.leadfeeder.com/web-insights/free/
noticeMeta description length should be reviewed181https://www.leadfeeder.com/web-visitors/free/
noticeImages are missing alt text15https://www.leadfeeder.com/web-visitors/free/
noticeImages are missing alt text10https://www.leadfeeder.com/features/
warningTitle length should be reviewed8https://www.leadfeeder.com/security/
noticeImages are missing alt text3https://www.leadfeeder.com/security/
noticeImages are missing alt text12https://www.leadfeeder.com/gdpr/
noticeImages are missing alt text9https://www.leadfeeder.com/integrations/salesforce/
warningDuplicate title in audit sample2https://www.leadfeeder.com/
warningDuplicate title in audit sample2https://www.leadfeeder.com/
warningDuplicate title in audit sample2https://www.leadfeeder.com/web-insights/free/
warningDuplicate title in audit sample2https://www.leadfeeder.com/web-visitors/free/
warningDuplicate meta description in audit sample2https://www.leadfeeder.com/
warningDuplicate meta description in audit sample2https://www.leadfeeder.com/
warningDuplicate meta description in audit sample2https://www.leadfeeder.com/web-insights/free/
warningDuplicate meta description in audit sample2https://www.leadfeeder.com/web-visitors/free/

Crawled pages

StatusTitleH1sWordsResponseURL
200Turn Your Website Into a Lead Generation Engine1228441 mshttps://www.leadfeeder.com/
200B2B Website Analytics Software \Leadfeeder Web Insights1177416 ms
200Turn Your Website Into a Lead Generation Engine1228437 mshttps://www.leadfeeder.com/
200Website Visitor Identification Software \Leadfeeder12672278 ms
200Company Search Tool for B2B Prospecting \Leadfeeder11816225 ms
200Identify, Enrich & Prioritize Target Accounts with Lists \Leadfeeder1167429 ms
200Reach Your ICP With B2B Display Ads1231820 mshttps://www.leadfeeder.com/campaigns/
200Leadfeeder MCP Server for ChatGPT, AI model & Copilot \Buyer Intent Intelligence1305735 ms
200Leadfeeder AI: Build Qualified Pipeline, Faster and Smarter1169346 mshttps://www.leadfeeder.com/features/ai-insights/
200Free Website Analytics for B2B \Leadfeeder Web Insights1202326 ms
200Free Website Analytics for B2B \Leadfeeder Web Insights1200812 ms
200All Features175118 mshttps://www.leadfeeder.com/features/
200Security188033 mshttps://www.leadfeeder.com/security/
200GDPR Compliance and Data Transparency \Leadfeeder1237410 ms
200Leadfeeder + Salesforce191519 mshttps://www.leadfeeder.com/integrations/salesforce/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct37.3%
search22.4%
search organic17.1%
search paid5.3%
social9.9%
social organic8.7%
social paid1.2%
referrals12.7%
paid referrals1.2%
mail14.7%
gen ai1.5%
affiliate0.3%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed security certifications, uptime status, and release history. Pricing for higher tiers is not fully published, and customer testimonials are mostly anonymous. The MCP server is included with paid plans that have API access, but details on API limits are not provided S32.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from leadfeeder.com, including product feature pages, pricing, and company information. Evidence was gathered via static and rendered page collection. External proof search was used but only to verify existence of results, not to extract content. Limitations include reliance on vendor-published information and lack of independent verification of claims.

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