Overview
Summary
The useful answer before the supporting detail.
Portkey is a comprehensive AI platform that provides a unified API to access 1600+ LLMs, along with an AI gateway, observability, guardrails, and prompt management S36 S112. It is used by developers and organizations to streamline AI integration, manage model access, and monitor performance in production S1 S36. The platform's practical value lies in reducing integration complexity, ensuring reliability, and providing centralized governance for AI applications S12 S112.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Portkey is an AI gateway and observability platform S36 S112.
- Core purpose: It solves the problem of managing, securing, and observing multiple LLM integrations S12 S112.
- Intended users: Developers and organizations building and scaling GenAI applications S1 S36.
- Product scope: A platform with AI Gateway, Observability, Guardrails, Governance, and Prompt Management S112.
- Positioning: Positioned as a production stack for GenAI builders, enabling teams to go to production S112.
- Claimed distinction: Claims to be a comprehensive platform with 1600+ LLMs and built-in governance S12.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
Traffic and search
Search summary
The useful answer before the supporting detail.
Democratize and productionize Gen AI across your entire org with Portkey. portkey.ai: an estimated 216,062 total monthly visits and about 6,012 monthly organic visits across 1,831 ranking keywords. Scout crawled 15 pages and measured a technical health score of 94/100.
- Total traffic (modeled): 216,062 monthly visits across all channels.
- Organic search traffic (estimated): 6,012 monthly visits from search.
- Strongest sampled ranking: portkey at position 1.
- Leading page in the collected evidence: https://portkey.ai/.
- Closest measured organic competitor: paloaltonetworks.com, appearing 1 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 94/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Democratize and productionize Gen AI across your entire org with Portkey | https://portkey.ai/ |
| other | Portkey is now PRISMA AIRS AI Gateway, generally available for all enterprises. | https://portkey.ai/ |
| other | Production Stack for Gen AI Builders | https://portkey.ai/ |
| other | Portkey equips AI teams with everything they need to go to production - AI Gateway, Observability, Guardrails, Governance, and Prompt Management, all in one platform. | https://portkey.ai/ |
| other | Powering 3000+ GenAI teams | https://portkey.ai/ |
| other | "Portkey is a no-brainer for anyone using AI in their GitHub workflows. The reason is simple: the risk-reward balance is clear. Portkey has saved us thousands of dollars by caching tests that would otherwise run repeatedly without any changes" | https://portkey.ai/ |
| other | Portkey’s MCP Gateway centralizes authentication, access, and observability of MCP servers, so teams can focus on building with MCP, not maintaining it. | https://portkey.ai/ |
| other | "Portkey is a complete game changer. Before you’d have to create a separate dashboard to get insights on user level data for apps like LibreChat, now you can just use Portkey’s dashboard and take advantage of all its logging and monitoring feature." | https://portkey.ai/ |
| other | A reliable source of truth for LLM pricing | https://portkey.ai/ |
| other | Using Portkey, you can build a production-ready platform to manage, observe, and govern GenAI for multiple teams | https://portkey.ai/ |
| other | ](https://portkey.ai/for/rbac) | https://portkey.ai/ |
| other | ](https://portkey.ai/for/manage-and-attribute-costs) | https://portkey.ai/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 263,834 |
| 2026-05 | 265,548 |
| 2026-06 | 246,325 |
| 2026-07 | 266,052 |
| 2026-08 | 226,232 |
| 2026-09 | 216,062 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 31.7% |
| IN | India | 24.0% |
| GB | United Kingdom | 7.2% |
| AU | Australia | 4.7% |
| RU | Russia | 2.2% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Dec 9, 2022 |
| Last changed | Sep 18, 2026 |
| Expires | Dec 9, 2028 |
| WHOIS server | whois.nic.ai |
| DNSSEC | — |
| Nameservers | athena.ns.cloudflare.com, arvind.ns.cloudflare.com |
Website capture

Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| portkey | 16,130 | $3.50 | $12,970 |
| portkey ai | 1,250 | $1.12 | $1,090 |
| portkey mcp | 180 | $0.00 | $260 |
| what are the different types of ai security tools | 480 | $0.00 | $230 |
| portkey jev vecel | 180 | $0.00 | $230 |
Independent Google result page
Query: portkey
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | Portkey: Production Stack for Gen AI Builders | https://portkey.ai/ | Democratize and productionize Gen AI across your entire org with Portkey's suite of AI gateway, observability, guardrails, and prompt management modules. |
| 2 | Portkey-AI/gateway: A blazing fast AI ... | https://github.com/portkey-ai/gateway | The AI Gateway is designed for fast, reliable & secure routing to 1600+ language, vision, audio, and image models. It is a lightweight, open-source, and ... |
| 3 | Palo Alto Networks to Acquire Portkey to Secure the Rise of ... | https://www.paloaltonetworks.com/company/press/2026/palo-alto-networks-to-acquire-portkey-to-secure-the-rise-of-ai-agents | Portkey delivers a critical centralized control plane to manage and protect autonomous AI agents, already processing trillions of tokens per ... |
| 4 | Portkey - Phoenix | https://arize.com/docs/phoenix/integrations/python/portkey | Portkey is an AI Gateway and observability platform that provides routing, guardrails, caching, and monitoring for 200+ LLMs with enterprise-grade security ... |
| 5 | Understanding Portkey AI Gateway Pricing For 2026 | https://www.truefoundry.com/blog/portkey-pricing-guide | Typical Portkey pricing ranges from $2,000-$10,000+/month depending on volume, retention, deployment model, and support level. |
| 6 | Portkey Reviews 2026: Details, Pricing, & Features | https://www.g2.com/products/portkey/reviews | Portkey is the essential control panel for AI-powered applications, trusted by thousands of dev teams worldwide. |
| 7 | Portkey | https://www.linkedin.com/company/portkey-ai | A Palo Alto Networks Company | AI Gateway, Guardrails, and Governance. Processing 14 Billion+ LLM tokens every Privately Held Founded 2023 |
| 8 | Prisma AIRS AI Gateway Reviews & Ratings 2026 | https://www.gartner.com/reviews/product/prisma-airs-ai-gateway | Portkey delivers solid value as a centralized platform for managing AI operations. For teams looking to bring more structure and visibility to their AI usage |
Important pages
Pages earning the most estimated search traffic in the sample.
| URL | Ranking keywords | Estimated traffic | Best position |
|---|---|---|---|
| https://portkey.ai/ | 3 | 1,875.7 | 1 |
| https://portkey.ai/features/ai-gateway | 3 | 173.3 | 1 |
| https://portkey.ai/error-library/file-type-error-10511 | 1 | 118.6 | 1 |
| https://portkey.ai/blog/what-is-costar-prompt-engineering | 5 | 100.3 | 1 |
| https://docs.portkey.ai/docs/virtual_key_old/product/ai-gateway/load-balancing | 1 | 15.2 | 1 |
| https://docs.portkey.ai/docs/aigw/integrations/guardrails/mistral | 1 | 15.2 | 1 |
| https://docs.portkey.ai/docs/aigw/api-reference/inference-api/headers | 1 | 15.2 | 1 |
| <https://portkey.ai/models/vertex-ai/anthropic.AI model%4020240307> | 1 | 12.2 | 1 |
| <https://portkey.ai/models/vertex-ai/anthropic.AI model%4020241022> | 1 | 12.2 | 1 |
| <https://portkey.ai/blog/AI model> | 1 | 12.2 | 1 |
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Production Stack for Gen AI Builders\ | static | 1,511 | new |
| pricing | Portkey \ | playwright | 1,029 | new |
| features | How Fontys ICT built an institutional AI platform with a gateway architecture | 2,087 | new | https://portkey.ai/blog/how-fontys-ict-built-an-institutional-ai-platform-with-a-gateway-architecture/ |
| features | Best AI Gateway Solutions | 4,062 | new | https://portkey.ai/buyers-guide/ai-gateway-solutions |
| features | Bring Your Agents to Prod \ | playwright | 466 | new |
| features | Enterprise-grade AI Gateway \ | static | 1,122 | new |
| features | Auto-Instrumentation [BETA] - Portkey (Prisma AIRS AI Gateway) Docs | 364 | new | https://portkey.ai/docs/product/observability/auto-instrumentation |
| features | Safeguard your AI requests with guardrails\ | static | 1,074 | new |
| features | Centralized governance with Model Catalog \ | static | 1,157 | new |
| features | Full-stack observability for AI apps\ | static | 1,039 | new |
| features | Create, version and deploy prompts\ | static | 1,082 | new |
| features | Enterprise-grade security and compliance \ | static | 401 | new |
| features | Enterprise-grade security and compliance \ | static | 401 | new |
| features | Portkey Features - Portkey (Prisma AIRS AI Gateway) Docs | 522 | new | https://portkey.ai/docs/introduction/feature-overview |
| features | Coding Agents - Portkey (Prisma AIRS AI Gateway) Docs | 810 | new | https://portkey.ai/docs/product/coding-agent |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | Portkey is now PRISMA AIRS AI Gateway, generally available for enterprises.[](https://www.paloaltonetworks.com/blog/2026/07/announcing-general-availability-of-prisma-airs-ai-gateway/?utm_source=portkeyblognav&utm_medium=referral&utm_campaign=ai_gateway&utm_content=GAblog) | https://portkey.ai/blog/how-fontys-ict-built-an-institutional-ai-platform-with-a-gateway-architecture/ |
| features | Read More | https://portkey.ai/blog/how-fontys-ict-built-an-institutional-ai-platform-with-a-gateway-architecture/ |
| features |
