⚡Stack Radar

Usability Testing · Reviewed 26 Oct 2026

Loop11

Online usability testing platform for UX teams.

from $179 · free tier · loop11.com ↗

Paid against free › Usability Testing › Loop11

Loop11 at a glance
26.3KEstimated total trafficModeled monthly visits374Ranking keywordsPublic search sample91/100Technical health15 pages checked0Referring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Loop11 is a usability testing platform that helps UX designers, consultants, and researchers evaluate websites and apps with real users S1. It solves the problem of understanding user behavior by enabling rapid prototype testing, task-based testing, and A/B testing S5 S20. The platform provides practical value through features like heatmaps, clickstream analytics, and AI-generated insights that help teams make data-driven design decisions S12 S28 S36.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Loop11 is an Australian usability testing platform for UX professionals S1.
  • Core purpose: It helps teams evaluate and improve website and app usability through user testing S5 S20.
  • Intended users: UX designers, consultants, and researchers S1.
  • Product scope: A web-based platform offering usability testing, heatmaps, A/B testing, and AI insights S12 S20 S28.
  • Positioning: Positioned as a fast and easy way to set up and run usability projects S5.
  • Claimed distinction: Backed by sophisticated functionality that outrivals many other products S1.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
UX designersTest prototypes and wireframes with real people to validate designs before development S5 S71.
UX researchersAnalyze user behavior with heatmaps and clickstreams to identify pain points and patterns S12.
Product teamsConduct A/B tests to optimize design elements and improve user experience S20.
Marketing teamsTest headlines, images, or offers to refine marketing campaigns S20.
Mobile app developersTest app functionality and usability across devices to ensure a seamless experience S59.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Usability testingRun task-based tests with real users to gather feedback on websites and prototypes S5.
Heatmap analysisVisualize user engagement across devices to identify hot spots and popular click zones S12.
A/B testingConduct A/B tests to compare design variations and make data-driven decisions S20.
AI InsightsLeverage OpenAI and ChatGPT to generate summaries and recommendations from test data S28.
Clickstream analyticsVisualize participants' journeys through your website to understand user interactions S36.
Information architecture testingEvaluate content organization and findability through tree testing and first-click testing S44.
Mobile & tablet testingTest apps and websites on mobile devices to ensure usability across platforms S59.
Moderated testingRecord screen, webcam, and audio for moderated sessions, with instant video download S64.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
OpenAI / ChatGPTAI integrationProvides AI-generated summaries and recommendations from user test data S28.
AI modelAI integrationSpeeds up analysis of usability test results S65.
Heatmaps & ClickstreamsIntegrationCombines click heatmaps with clickstream analytics for deeper insights S12.
Video downloadData exportAllows instant download of recorded user sessions for review S64.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Rapid Insights$179 per month billed annually; $199 billed monthly S15 seats, moderated and unmoderated tests S13 projects per month, 10 participants each S1
Pro$358 per month billed annually; $399 billed monthly S15 seats, heatmaps, clickstreams, path analysis, export S110 projects per month, 100 participants each S1
EnterpriseCustom quote S1Unlimited projects, SSO, report segments, advanced security S1Not established S1
Free trial14 days, no credit card S1Enterprise features, 3 studies S1Not established S1

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
youtube.com224.5loop 11, loop11
chromewebstore.google.com112loop 11
play.google.com113loop 11
trustpilot.com113loop11
help.usertesting.com114loop 11
crunchbase.com118loop11
paidfromsurveys.com119loop11

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

13

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 1.0%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherAI Insights for enhanced user test data analysishttps://www.loop11.com/
featuresAI Agents process and interact with websites in ways that differ from human users. If your website isn’t optimized for AI, you could be missing a growing audience.https://www.loop11.com/features/ai-browser-agents/
featuresLoop11 helps you measure and improve AI browser agents the same way you refine human experiences. Whether you’re training AI models or optimizing UX for real-world AI task execution, Loop11 gives you the insights you need.https://www.loop11.com/features/ai-browser-agents/
featuresTest your website for AI and Human Usabilityhttps://www.loop11.com/features/ai-browser-agents/
featuresAI-powered assistants like ChatGPT-4o, Claude 3.5 Sonnet, and others are increasingly performing web-based tasks on behalf of users. Whether it’s retrieving information, navigating interfaces, or making transactions, AI agents process and interact with websites in ways that differ from human users. If your website isn’t optimized for AI, you could be missing a growing audience.https://www.loop11.com/features/ai-browser-agents/
featuresSet up tasks for AI agents to complete—just as you would for human participants. Whether it’s searching for products, filling out forms, or completing a checkout process, you can test how well AI understands and executes each step.https://www.loop11.com/features/ai-browser-agents/
featuresOptimize for AI & Humanshttps://www.loop11.com/features/ai-browser-agents/
featuresRefine your digital experience to enhance usability for both AI and human users. Improve navigation, simplify interactions, and future-proof your site for AI-driven applications, from chatbots to automated browsing.https://www.loop11.com/features/ai-browser-agents/
featuresWith AI Insights, you’ll be able to leverage the power of OpenAI’s and ChatGPT’s artificial intelligence to gain insights from your user test data. The feature provides faster, more accurate results and enables informed decision-making about your product design. Here’s what AI Insights can do for you:https://www.loop11.com/features/ai-insights/
featuresAI Insights will write an AI-generated summary of audio transcriptions from every participant of your user tests, providing you with a quick and easy way to understand the results which includes recommendations for improvement.https://www.loop11.com/features/ai-insights/
featuresAI Insights is the perfect solution for organizations of all sizes. Whether you’re a small startup or a large enterprise, AI Insights will help you get the most out of your user testing efforts with Loop11.https://www.loop11.com/features/ai-insights/
featuresAI Insights offers several benefits that make it an ideal tool for any organization. With AI Insights, you’ll be able to:https://www.loop11.com/features/ai-insights/
featuresAI can automate parts of the testing process, reducing the need for manual work and making user testing much more cost-effective.https://www.loop11.com/features/ai-insights/
featuresAI can analyze a large amount of user data and identify trends, patterns, and information that can help improve the user experience.https://www.loop11.com/features/ai-insights/
featuresAI Insights allows for personalization of AI prompts to focus on the specific UX issues of your project.https://www.loop11.com/features/ai-insights/
featuresTechnology is advancing at an incredible pace, bringing us an explosion of amazing apps! Thanks to Artificial Intelligence (AI) and Machine learning (ML), the way apps interact with users is now more intuitive and personalised. As these new technologies continue to evolve, it’s getting even more exciting in the field of UX. The future’s looking brighter and smoother as we work to create interfaces that are super easy for everyone to use, no matter their level of tech-savvy.https://www.loop11.com/features/ai-insights/
featuresAI Browser Agentshttps://www.loop11.com/features/
featuresEnsure AI browser agents and humans can use your UX to avoid costly failures.https://www.loop11.com/features/
featuresDiscover morehttps://www.loop11.com/features/
featuresAI Browser Agentshttps://www.loop11.com/features/ai-browser-agents/

These are first-party product claims, not independent measurements of AI-search visibility.

14

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Striking-distance keywordMove “golden ratio graphic design” from position 4 toward the top three.Volume 170 · https://www.loop11.com/graphic-design-harmony-the-golden-ratios-influence/
Important pageStrengthen the page already earning search visibility before creating an unrelated page.https://www.loop11.com/graphic-design-harmony-the-golden-ratios-influence/ · 2 sampled keywords · best position 4
Competitor gapReview the sampled queries where youtube.com appears.2 first-page appearances across loop 11, loop11

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

15

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Loop11Loop11 in UX magazine – Loop11Grounded web search# Loop 11 in UX magazine ... Juliette Melton from UX Magazine has written a great review about Loop 11. It’s an in depth comparison of Loop 11 and other usability testing tools. She hits the spot when she says “it’s potentially very powerful”. She also goes on to describe some of Loop 11 ’s features as something she hasn’t seen before. For anyone wanting to know the differences between Loop 11 and other tools, this is a must read. To read the full review, go to the UX magazine article here: http
loop11.comHow to Run Competitive UX Benchmarking with Real Users – Loop11Grounded web searchOnline communities concentrate users around specific tools. Every major product has a subreddit, Facebook group, Slack community, or Discord where active users congregate. Review site commenters on G2, Capterra, or Product Hunt have strong opinions about products they use. Someone who left a detailed review has enough experience to provide meaningful benchmark data.
loop11.comHow to Enhance UX by Incorporating Customer Feedback Insights – Loop11Grounded web searchSocial media platforms and review sites like G2 or Trustpilot will provide recent and unfiltered feedback. Monitor these channels to identify emerging trends, recurring issues, and customer sentiment and gain real-time insights into user experience gaps. For example, here are Notion’s most recent reviews on G2– ... To simplify the feedback collection process with user testing, try tools like Loop11 for a comprehensive analysis.
loop11.comHow to Turn Public Feedback into Better UX – Loop11Grounded web searchMost UX teams track what’s easy to measure. They monitor conversion rates, scroll through analytics dashboards, and collect NPS scores. But the most honest product feedback rarely shows up in a spreadsheet. It ... Users complain on Twitter, leave one-star reviews, share screenshots in Slack groups, and post sarcastic comments on Reddit. These moments are often emotional and sometimes harsh, but they carry something valuable: raw, unfiltered signals about your user experience. When someone takes

Customer proof

Proof typeNamed customer or sourceEvidence
TestimonialLoop11testimonial — helps us to collect data around metrics, and then we can drive conclusions about which side performed better based on the data ... (Clients & Testimonials – Loop11)

Independent mentions

  • Loop11 – Easiest Online Usability Testing Tool — 11 provides the fastest and easiest way for you to set up and run a usability project. You could ... 24 hours! There’s no code to insert and no IT or usability knowledge required. Our step-by-step approach will guide you through the process, but
  • FAQ – Loop11 — Loop11 provides the fastest and easiest way for you to set up and run a usability project. You could have results back within 24 hours! There’s no code to insert and no IT or usability knowledge required. Our step-by-step approach will guide you through
  • About Us – Loop11 — -made, with global reach Loop11 is an Australian born and bred company serving UX designers, consultants and researchers around the globe. We’re the usability testing platform of choice for companies of all sizes in the USA, Europe and the Asia-Pacific.
  • Features – Loop11 — fastest and easiest way for you to set up and run a usability project. You could have results back within 24 ... There’s no code to insert and no IT or usability knowledge required. Our step-by-step approach will guide you through the process, but we’ve
  • Loop 11 vs UserTesting – Loop11 — With Loop11, you can purchase a monthly subscription and cancel it at any time. The only choice with UserTesting is to lock yourself into an expensive annual subscription starting at around $15,000/year. Loop11 also has annual subscriptions

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

16

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipOur founder, Toby Biddle, owned a successful UX consulting firm for over a decade. But UX designers kept asking for more control and freedom to test as and when they needed.source
Contact and support“What we’re really doing with Loop11 is validating our designs. We might have a particular journey, like a user upgrading their mobile phone, and we want to redesign that. We test our approach on users, and we then havesource
Legal and privacyFlexible, no contracts. Upgrade, downgrade or cancel anytime.source
Security and complianceSingle Sign-on (SSO)source
Uptime and status pageNot published on the collected pages.—
Domain registered2005-12-06—
Domain expires2026-12-06—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

17

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Product FAQFAQAnswers common product, workflow, pricing, privacy, ownership, API, and team questions. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

18

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Loop11 is an online platform, indicating cloud delivery S20.S20
Platforms and appsLoop11 supports testing on desktop, tablet, and mobile devices S135.S135
API and extensibility (API, SDK, webhooks, MCP, plugins)Not published on the collected pages.—
Data ownership and exportUsers can download videos and export data from reports S28 S64.S28 S64
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
19

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2005-12-06 — Netregistry Wholesale Pty Ltd
Domain expires2026-12-06
TLS certificateAmazon, valid, expires 2027-01-25
Security headersX-Frame-Options
Headers not servedHSTS, CSP, X-Content-Type-Options, Referrer-Policy
Server headernginx
Mail handled byaspmx.l.google.com, alt2.aspmx.l.google.com
Nameserversns-238.awsdns-29.com, ns-603.awsdns-11.net

Not measurable: wayback: rate limited by archive.org, ladder stopped after 1 probe(s); rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

20

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 91/100
  • Critical issues: 0
  • Warnings: 20
  • Notices: 15

Issues

SeverityIssueValueAffected URL
warningMissing meta description—https://www.loop11.com/
noticeImages are missing alt text4https://www.loop11.com/
warningMissing meta description—https://www.loop11.com/
noticeImages are missing alt text4https://www.loop11.com/
warningMissing meta description—https://www.loop11.com/how-loop11-works/
warningPage should have one primary H12https://www.loop11.com/how-loop11-works/
noticeImages are missing alt text4https://www.loop11.com/how-loop11-works/
warningMissing meta description—https://www.loop11.com/video-tutorials/
noticeImages are missing alt text4https://www.loop11.com/video-tutorials/
warningMissing meta description—https://www.loop11.com/features/
warningPage should have one primary H13https://www.loop11.com/features/
warningMissing canonical URL—https://www.loop11.com/features/
noticeImages are missing alt text4https://www.loop11.com/features/
warningMissing meta description—https://www.loop11.com/features/ai-insights/
noticeImages are missing alt text32https://www.loop11.com/features/ai-insights/
warningMissing meta description—https://www.loop11.com/features/online-usability-testing/
noticeImages are missing alt text32https://www.loop11.com/features/online-usability-testing/
warningMissing meta description—https://www.loop11.com/features/prototype-testing/
noticeImages are missing alt text32https://www.loop11.com/features/prototype-testing/
warningMissing meta description—https://www.loop11.com/features/ux-benchmarking/
noticeImages are missing alt text32https://www.loop11.com/features/ux-benchmarking/
warningMissing meta description—https://www.loop11.com/features/ab-testing/
noticeImages are missing alt text36https://www.loop11.com/features/ab-testing/
warningMissing meta description—https://www.loop11.com/features/information-architecture-testing/
noticeImages are missing alt text32https://www.loop11.com/features/information-architecture-testing/
warningMissing meta description—https://www.loop11.com/features/true-intent-studies/
noticeImages are missing alt text32https://www.loop11.com/features/true-intent-studies/
warningMissing meta description—https://www.loop11.com/features/moderated-usability-testing/
noticeImages are missing alt text36https://www.loop11.com/features/moderated-usability-testing/
warningMissing meta description—https://www.loop11.com/features/unmoderated-usability-testing/
noticeImages are missing alt text32https://www.loop11.com/features/unmoderated-usability-testing/
warningMissing meta description—https://www.loop11.com/features/search-engine-findability/
noticeImages are missing alt text32https://www.loop11.com/features/search-engine-findability/
warningDuplicate title in audit sample2https://www.loop11.com/
warningDuplicate title in audit sample2https://www.loop11.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Loop11 – Easiest Online Usability Testing Tool1417624 mshttps://www.loop11.com/
200Loop11 – Easiest Online Usability Testing Tool1417615 mshttps://www.loop11.com/
200How Loop11 Works – Loop112992353 mshttps://www.loop11.com/how-loop11-works/
200Video Tutorials – Loop111883464 mshttps://www.loop11.com/video-tutorials/
200Features – Loop113193311 mshttps://www.loop11.com/features/
200AI Insights – Loop111358312 mshttps://www.loop11.com/features/ai-insights/
200Online Usability Testing – Loop111349735 mshttps://www.loop11.com/features/online-usability-testing/
200Prototype Testing – Loop111294722 mshttps://www.loop11.com/features/prototype-testing/
200UX Benchmarking – Loop1113364344 mshttps://www.loop11.com/features/ux-benchmarking/
200A/B Testing – Loop111391216 mshttps://www.loop11.com/features/ab-testing/
200Information Architecture (IA) Testing – Loop111291631 mshttps://www.loop11.com/features/information-architecture-testing/
200True Intent Studies – Loop111360963 mshttps://www.loop11.com/features/true-intent-studies/
200Moderated Usability Testing – Loop111418442 mshttps://www.loop11.com/features/moderated-usability-testing/
200Unmoderated Usability Testing – Loop1112829503 mshttps://www.loop11.com/features/unmoderated-usability-testing/
200Search Engine Findability – Loop111256817 mshttps://www.loop11.com/features/search-engine-findability/

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

21

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct43.4%
search23.4%
search organic22.5%
search paid0.9%
social3.2%
social organic2.8%
social paid0.4%
referrals21.5%
paid referrals1.7%
mail5.0%
gen ai1.0%
affiliate0.9%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

22

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing information beyond the main plans, no customer case studies with named companies, and no information on security certifications or API availability. Open questions remain about the full scope of Enterprise features and the depth of AI integration.

23

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from loop11.com, including feature pages, About Us, and pricing information. The evidence catalog includes 180 entries from static and rendered pages. External proof search was performed but no additional verification was completed. Limitations include the absence of third-party review data and limited documentation on technical details.

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