Issue Tracking · Reviewed 20 Oct 2026

Jira

Jira is a project management tool for planning, tracking, and delivering work.

free tier · atlassian.com ↗

Paid against free › Issue Tracking › Jira

Jira at a glance

SEO analysis

Collected Oct 20, 2026

atlassian.com: an estimated 38,365,744 total monthly visits and about 4,060,451 monthly organic visits across 193,592 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.

Overview

01

Summary

The useful answer before the supporting detail.

Jira is a project management tool that helps any team plan, track, and deliver work S60. It is used by software, marketing, IT, operations, design, and product teams, scaling from a single project to organization-wide work S60. Jira provides visibility into progress without extra status meetings S60, and includes AI features that work with context in work items S60.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Jira is a project management tool by Atlassian S60.
  • Core purpose: Helps teams plan, track, and deliver work of almost any kind S60.
  • Intended users: Software, marketing, IT, operations, design, and product teams S60.
  • Product scope: A single product that unifies Jira Software and Jira Work Management S1.
  • Positioning: Atlassian positions Jira as project management for the AI era S86.
  • Claimed distinction: Flexible and works with thousands of apps and integrations S60.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Software teamsBuilding and shipping products S60
Project and program managersCoordinating across groups S60
Product and design teamsPlanning roadmaps S60
Marketing teamsManaging their work as sprints in Jira S86
Cross-functional teamsUsing Jira together and connecting it to tools they already use S60

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Work planningBreak projects into tasks, set owners and due dates, and organize work into sprints or a backlog S60.
Progress trackingFollow work as it moves through your process, from to-do to done, on boards built for your team S60.
ReportingUse built-in reports to answer how a project is tracking without building a spreadsheet S60.
Timeline viewPlan and track work across weeks or months and manage dependencies so work stays on track S60.
AutomationHandle repetitive steps with no-code rules, such as assigning work or moving items between stages S60.
AI featuresIncludes AI features that work with context in work items and acts as system of record for human and AI-agent work S60.
CustomizationTailor work item types, fields, and workflows to match how your team works S60.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Atlassian MarketplaceIntegrationConnect Jira to thousands of apps and integrations, including tools for communication, development, design, and reporting S60.
Rovo MCP ServerAI interfaceConnect Jira, Confluence, Bitbucket, and more to AI model, ChatGPT, Cursor, VS Code, and other AI tools, so they act on your work with your existing permissions S93.
Teamwork Graph CLIAPIGive coding agents like AI modelCode and Cursor connected context in the terminal, so they can traverse work, code, and decisions across your tools S93.
Data connectorsIntegrationExplore data connectors to connect warehouse and databases, so work and data context come together S93.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 monthly S93Up to 10 users S932 GB storage; 150 automation steps per month S93
Standard$8.48 per user / month S93Everything from Free, plus S93250 GB storage; 400 automation steps per user per month S93
Premium$15.56 per user / month S93Everything from Standard, plus S93Unlimited storage; 750 automation steps per user per month S93
EnterpriseContact sales S93Everything from Premium, plus S931,000 automation steps per user per month S93

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
teamretro.com1124 l's retrospective
instituteprojectmanagement.com1125 phases of project life cycle
teamoclock.com1134 l's retrospective
project-management.com1135 phases of project life cycle
parabol.co1144 l's retrospective
coursera.org1145 phases of project life cycle
retrium.com1154 l's retrospective
geeksforgeeks.org1155 phases of project life cycle
miro.com1164 l's retrospective
6sigma.us1165 phases of project life cycle

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 3.2%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
otherEveryone. Working on the right things. In Jira, teams and AI agents plan, execute, and deliver outcomes together.https://www.atlassian.com/
otherDiscover collections—curated apps and AI agents on a secure, compliant, and reliable platform.https://www.atlassian.com/
otherThe teamwork platform for the AI erahttps://www.atlassian.com/
otherTurn scattered tools into a seamless system for AI orchestration, planning, knowledge, and delivering work at scale.https://www.atlassian.com/
otherMeasure and improve productivity, quality, and speed with the AI-native SDLC for every software team.https://www.atlassian.com/
otherDiscover best practices for building unstoppable teams with AI.https://www.atlassian.com/
featuresMaximize your AI investment by connecting data and relationships across all applications for consistent, accurate, and enriched AI experiences.https://www.atlassian.com/platform
featuresThe State of Product 2027 is here. See how AI is reshaping product teams and what they build next.Read the reporthttps://www.atlassian.com/collections/product
featuresBuilt for better product decisions in the AI erahttps://www.atlassian.com/collections/product
featuresTeam up with AI across your product workflowhttps://www.atlassian.com/collections/product
featuresCapture customer input across every channel and use AI to organize, tag, and surface clear themes, so teams focus on the signals that matter, not the noise.https://www.atlassian.com/collections/product
featuresGuardrails for secure, scalable AI adoptionhttps://www.atlassian.com/platform/ai-trust
featuresAccelerate AI-powered teamwork with security, governance, and visibility built into every app, agent, and experience.https://www.atlassian.com/platform/ai-trust
featuresRovo is built on the trusted Atlassian Cloud Platform, offering a secure foundation that automatically respects your permissions and policies across AI experiences. Customize advanced security features and determine the data accessible to AI before enabling it.https://www.atlassian.com/platform/ai-trust
featuresDiscover how Atlassian’s
AI is designed, built, and deployed with teams
in mind.https://www.atlassian.com/platform/ai-trust
featuresAI-powered teamwork, built on trusthttps://www.atlassian.com/platform/ai-trust
featuresAtlassian's MCP Server connects your AI to your team’s work and knowledge, grounding every answer and action in context.https://www.atlassian.com/platform/rovo-mcp
featuresUse one AI solution that benefits everyone.https://www.atlassian.com/platform/rovo-mcp
featuresTurn your AI into active, end-to-end business execution grounded in your company’s work and governed across every team.https://www.atlassian.com/platform/rovo-mcp
featuresQuality AI starts with quality datahttps://www.atlassian.com/platform

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gap1 first-page appearances across 4 l's retrospective

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
G2Atlassian Products / Read 31781 Reviews on G2Grounded web searchAtlassian Products / Read 31781 Reviews on G2 # Atlassian 4.4 out of 5 stars 5 star 63% 4 star 29% 3 star 5% 2 star 1% 1 star 0% 31,781 reviews - 33 profiles - 48 categories Average star rating 4.4 #1 in 30 categories
calendly.comHow Atlassian upped its customer service game / CalendlyGrounded web searchSince adopting Calendly, the Atlassian team has enhanced communication between departments, removed friction in the customer handoff process, and created a consistent, on-brand scheduling experience for prospects and customers. The results? More satisfied customers, higher sales conversion rates, and increased customer renewals — all of which have a positive impact on their bottom line. Atlassian was one of four companies reviewed by Forrester Consulting as part of a 2023 Total Economic Impact™

Customer proof

Proof typeNamed customer or sourceEvidence
Case studyRedditcustomer case study — How Reddit saved over $300k/yr using Jira and Confluence ... (How Reddit saved over $300k/yr using Jira and Confluence)
Case studyDatasitecustomer case study — # How Datasite drove $500,000+ in productivity savings in five months and transformed product development with Atlassian ... (How Datasite drove $500,000+ in productivity savings in five months and transformed product development with Atlassian)
RatingYale School of Managementcustomer case study — ## With Atlassian, ... (Yale School of Management upleveled service with Atlassian)
Case studyUnited Airlinescustomer case study — # United Airlines fuels 5x faster deployments with the speed, security, and support of Atlassian Cloud Enterprise ... (United Airlines scales with speed on Atlassian cloud)
Case studyMercedes-Benzcustomer case study — 50,000+ Employees across the business working together on Atlassian 10x Faster software delivery on Atlassian 90% Quality improvement in defect intake and triage with Rovo Agent ... (Mercedes‑Benz drives the future of mobility with Atlassian)
Case studysproutsocial.comcustomer case study — Atlassian started using Sprout Listening in 2019. (How Atlassian Uses Sprout to Enhance Social Media ROI / Sprout Social)

Independent mentions

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipMeet our leadership teamsource
Contact and support30-min response time for critical issues with dedicated phone number and senior support team.source
Legal and privacyThis site uses cookies to improve your browsing experience and perform analytics and research. We may also disclose information about your use of our site (including through the use of third-party cookies) to third partisource
Security and complianceControl access through your own idP and SSO.source
Uptime and status pageNot published on the collected pages.—
Domain registered2001-03-19—
Domain expires2027-03-19—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Get Started with Jira: A Comprehensive Beginner's Guide / AtlassianGuideLearn Jira step-by-step with our comprehensive introduction guide to master setup, essential features, and best practices to boost productivity. (source)Not dated
About Us / AtlassianProduct updateProduct update is publicly available. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Jira is available as a cloud product S1.S1
Platforms and appsNot published on the collected pages.—
API and extensibility (API, SDK, webhooks, MCP, plugins)Jira connects with thousands of apps and integrations through the Atlassian Marketplace S60.S60
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2001-03-19 — MarkMonitor Inc.
Domain expires2027-03-19
First archived2001-07-05 — web archive
TLS certificateAmazon, valid, expires 2027-02-09
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options
Headers not servedReferrer-Policy
Server headerAtlassianEdge
Mail handled bymxb-001d9801.gslb.pphosted.com, mxa-001d9801.gslb.pphosted.com
Nameserversns-595.awsdns-10.net, ns-2018.awsdns-60.co.uk
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 7
  • Notices: 4

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed70https://www.atlassian.com/
noticeMeta description length should be reviewed9https://www.atlassian.com/
warningTitle length should be reviewed70https://www.atlassian.com/
noticeMeta description length should be reviewed9https://www.atlassian.com/
warningTitle length should be reviewed72https://www.atlassian.com/software/jira/dev
noticeMeta description length should be reviewed171https://www.atlassian.com/software/jira/dev
noticeMeta description length should be reviewed15https://www.atlassian.com/software/rovo
warningDuplicate title in audit sample2https://www.atlassian.com/
warningDuplicate title in audit sample2https://www.atlassian.com/
warningDuplicate meta description in audit sample2https://www.atlassian.com/
warningDuplicate meta description in audit sample2https://www.atlassian.com/

Crawled pages

StatusTitleH1sWordsResponseURL
200Collaboration software for software, IT and business teams \Atlassian12002816 ms
200Collaboration software for software, IT and business teams \Atlassian12002861 ms
200Products \Atlassian12672715 ms
200Jira \Project Management for the AI Era \Atlassian1968
200Confluence \AI Workspace for Knowledge & Collaboration1922602 ms
200Revolutionize IT Support with Jira Service Management \Atlassian153325963 ms
200Atlassian Teamwork Collection \Atlassian11998550 ms
200Strategy Collection - Strategic Portfolio Management \Atlassian118561,677 ms
200Atlassian Service Collection \Atlassian11741572 ms
200Jira for AI-Native Software Development \Plan and Orchestrate AI Agents1816552 ms
200Atlassian Product Collection \Atlassian11792532 ms
200Rovo: Unlock organizational knowledge with GenAI \Atlassian11648639 ms
200Bitbucket Home Page1872508 mshttps://www.atlassian.com/software/bitbucket
200Atlassian Software Collection \Atlassian11903513 ms
200Bitbucket Pipelines \Atlassian1104560 ms

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct23.4%
search15.7%
search organic12.4%
search paid3.3%
social4.5%
social organic4.1%
social paid0.4%
referrals46.6%
paid referrals1.2%
mail4.8%
gen ai3.2%
affiliate0.6%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed platform support, data export options, and release history. Open questions remain about the exact scope of AI features and their availability across plans.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from atlassian.com, including the Jira product page, pricing page, getting-started guide, and company about page. External proof search was used to discover case studies, but their content was not scraped. Limitations include potential outdated pricing and lack of independent reviews.

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