Overview
Summary
The useful answer before the supporting detail.
Jira is a project management tool that helps any team plan, track, and deliver work S60. It is used by software, marketing, IT, operations, design, and product teams, scaling from a single project to organization-wide work S60. Jira provides visibility into progress without extra status meetings S60, and includes AI features that work with context in work items S60.
Product identity and positioning
Name, category, positioning, audience, and first-party claims.
- Identity: Jira is a project management tool by Atlassian S60.
- Core purpose: Helps teams plan, track, and deliver work of almost any kind S60.
- Intended users: Software, marketing, IT, operations, design, and product teams S60.
- Product scope: A single product that unifies Jira Software and Jira Work Management S1.
- Positioning: Atlassian positions Jira as project management for the AI era S86.
- Claimed distinction: Flexible and works with thousands of apps and integrations S60.
Use cases and audiences
Who the product serves and the jobs it is designed to handle.
| Audience | Practical use case |
|---|---|
| Software teams | Building and shipping products S60 |
| Project and program managers | Coordinating across groups S60 |
| Product and design teams | Planning roadmaps S60 |
| Marketing teams | Managing their work as sprints in Jira S86 |
| Cross-functional teams | Using Jira together and connecting it to tools they already use S60 |
Traffic and search
Search summary
The useful answer before the supporting detail.
Atlassian. atlassian.com: an estimated 38,365,744 total monthly visits and about 4,060,451 monthly organic visits across 193,592 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.
- Total traffic (modeled): 38,365,744 monthly visits across all channels.
- Organic search traffic (estimated): 4,060,451 monthly visits from search.
- Strongest sampled ranking: 4 l's retrospective at position 1.
- Leading page in the collected evidence: https://www.atlassian.com/team-playbook/plays/4-ls-retrospective-technique.
- Closest measured organic competitor: teamretro.com, appearing 1 times in the sampled first-page SERPs.
- Technical crawl: 15 pages, health score 97/100.
Website intelligence — Collected evidence
Company identity and positioning
| Page type | Evidence | Source |
|---|---|---|
| other | Atlassian | https://www.atlassian.com/ |
| other | Collaboration software for software, IT and business teams \ | static |
| other | See how teams know better with Atlassian | https://www.atlassian.com/ |
| other | Watch the biggest announcements from Team '26 Europe on-demand and see how high-performing teams stay on top. | https://www.atlassian.com/ |
| other | Unleash your teams and their agents | https://www.atlassian.com/ |
| other | Everyone. Working on the right things. In Jira, teams and AI agents plan, execute, and deliver outcomes together. | https://www.atlassian.com/ |
| other | Transform how your teams work | https://www.atlassian.com/ |
| other | Discover collections—curated apps and AI agents on a secure, compliant, and reliable platform. | https://www.atlassian.com/ |
| other | The teamwork platform for the AI era | https://www.atlassian.com/ |
| other | Turn scattered tools into a seamless system for AI orchestration, planning, knowledge, and delivering work at scale. | https://www.atlassian.com/ |
| other | Connect teams to elevate employee and customer experiences, improve service resilience, and deliver value fast. | https://www.atlassian.com/ |
| other | Measure and improve productivity, quality, and speed with the AI-native SDLC for every software team. | https://www.atlassian.com/ |
Domain performance
Modeled total traffic, six-month trend, engagement, countries, and domain identity.
Total website traffic
| Month | Modeled visits |
|---|---|
| 2026-04 | 36,501,549 |
| 2026-05 | 35,131,973 |
| 2026-06 | 35,998,828 |
| 2026-07 | 38,645,770 |
| 2026-08 | 37,728,580 |
| 2026-09 | 38,365,744 |
Top visitor countries
| Country | Name | Traffic share |
|---|---|---|
| US | United States | 31.0% |
| IN | India | 9.4% |
| BR | Brazil | 5.7% |
| DE | Germany | 5.5% |
| GB | United Kingdom | 5.0% |
Domain identity
| Signal | Value |
|---|---|
| Registered | Mar 19, 2001 |
| Last changed | Feb 26, 2025 |
| Expires | Mar 19, 2027 |
| WHOIS server | whois.verisign-grs.com |
| DNSSEC | Not signed |
| Nameservers | NS-112.AWSDNS-14.COM, NS-1388.AWSDNS-45.ORG, NS-2018.AWSDNS-60.CO.UK, NS-595.AWSDNS-10.NET |
Website capture

Organic keywords
Top keywords and an independent Google result page.
Top organic keywords
| Keyword | Volume | CPC | Estimated value |
|---|---|---|---|
| jira | 1,021,150 | $3.89 | $579,820 |
| loom | 886,480 | $1.57 | $145,630 |
| confluence | 339,140 | $2.09 | $141,740 |
| atlassian | 231,280 | $0.48 | $140,380 |
| 63,790,180 | $0.27 | $60,770 |
Independent Google result page
Query: 4 l's retrospective
| Position | Title | URL | Description |
|---|---|---|---|
| 1 | The "4 Ls" Retrospective Technique | https://www.atlassian.com/team-playbook/plays/4-ls-retrospective-technique | A 4Ls retrospective is a structured feedback technique used by teams to reflect on a completed sprint or project so they can improve future projects. |
| 2 | Four Ls Retrospective Template (Free) | https://www.teamretro.com/retrospective-templates/4ls-retrospective/ | The 4Ls retrospective asks your team four questions about the last sprint: what you Liked, what you Learned, what you Lacked and what you Longed for. |
| 3 | A Simple Guide to the 4 L's Retrospective Method | https://www.teamoclock.com/blog/a-simple-guide-to-the-4-ls-retrospective-method | The 4 L's retrospective method is a structured approach, focusing on four key aspects: Liked, Learned, Lacked, and Longed for. |
| 4 | 4Ls Retrospective | https://www.parabol.co/templates/sprint-retrospectives/4ls-liked-learned-lacked-longed/ | For retrospective, also known as a 4Ls retrospective or Four Ls, is an excellent way to gather information on a team process or agile project. |
| 5 | 4Ls Retrospective | Liked, Learned, Lacked, & Longed For | https://www.retrium.com/retrospective-techniques/4ls | 4Ls is a popular, frequently used agile retrospective technique that is simple to set up for the facilitator and easy to understand for the participants. |
| 6 | FREE 4 Ls Retrospective Template | https://miro.com/templates/4-ls-retrospective/ | The 4 L's retrospective is a team activity designed to understand what worked, what didn't, and what can be improved upon following a sprint. |
| 7 | 4Ls Retrospective | https://openpracticelibrary.com/practice/4ls-retrospective/ | The 4 Ls retrospective is a team activity upon completion of a sprint or project designed to understand what worked, what didn't, and what can ... |
| 8 | 4L Retrospective: Your Ultimate Guide To A Successful ... | https://scrum-master.org/en/4l-retrospective-scrum-guide-template/ | This guide will walk you through the 4Ls retrospective's core elements—Liked, Learned, Lacked, Longed For—outlining how to seamlessly conduct a ... |
| 9 | The 4Ls Retrospective Free Template (updated) | https://conceptboard.com/blog/4ls-retrospective-technique-free-template/ | The 4L retrospective is a technique used by teams to review and evaluate past performance. It's a simple framework wherein the team gets ... |
Important pages
Pages earning the most estimated search traffic in the sample.
Website intelligence — Collected evidence
Prioritized website intelligence pages
| Type | Page | Words | Change | URL |
|---|---|---|---|---|
| other | Collaboration software for software, IT and business teams \ | static | 548 | new |
| pricing | Service Collection Pricing: Free and Paid Plans \ | playwright | 4,050 | new |
| pricing | Strategy Collection Pricing \ | Atlassian | playwright | 1,359 |
| pricing | Teamwork Collection Pricing: Apps and agents to supercharge teamwork \ | playwright | 3,305 | new |
| pricing | Bitbucket Pricing: Find the Right Plan for You \ | playwright | 2,847 | new |
| pricing | Confluence Pricing: Free and Paid Plans \ | playwright | 4,081 | new |
| pricing | Jira pricing: Free, Standard, Premium, Enterprise \ | playwright | 4,149 | new |
| pricing | Bitbucket Packages | 1,061 | new | https://www.atlassian.com/software/bitbucket/features/packages |
| pricing | Service Collection Pricing: Free and Paid Plans \ | playwright | 4,050 | new |
| features | Atlassian's platform \ | static | 553 | new |
| features | Atlassian Product Collection \ | static | 445 | new |
| features | Agentic Multiplayer Protocol \ | static | 767 | new |
| features | Rovo AI Security \ | static | 413 | new |
| features | Extend Atlassian into any AI assistant using MCP \ | static | 410 | new |
| features | Extend Atlassian into any AI assistant using MCP \ | static | 410 | new |
Features
| Page type | Evidence | Source |
|---|---|---|
| features | The intelligent teamwork platform uniting your system of work | https://www.atlassian.com/platform |
| features | The Atlassian Cloud Platform connects teams with all the curated data, context, and goals they need as they work across their favorite Atlassian and third-party applications. | https://www.atlassian.com/platform |
| features | The Atlassian Platform is the foundation of intelligent connection that empowers Atlassian's 300K+ customers to do their most impactful work. | https://www.atlassian.com/platform |
| features | From chaos to context | https://www.atlassian.com/platform |
| features | Teamwork Graph intelligently discovers, understands, and connects data to maximize collaboration and productivity across all your apps and collections. | https://www.atlassian.com/platform |
| features | Discover more | https://www.atlassian.com/platform |
| features | Unleash the power of all data | https://www.atlassian.com/platform |
| features | Effortlessly unify data across Atlassian, marketplace, and third-party apps, dissolving siloes and providing essential context right when needed. | https://www.atlassian.com/platform |
| features | Quality AI starts with quality data | https://www.atlassian.com/platform |
| features | Maximize your AI investment by connecting data and relationships across all applications for consistent, accurate, and enriched AI experiences. | https://www.atlassian.com/platform |
| features | The power of AI, everywhere | https://www.atlassian.com/platform |
| features | Rovo transforms teamwork with AI-driven apps and experiences powering knowledge discovery, collaboration, and agents across Atlassian apps and collections. | https://www.atlassian.com/platform |
| features | Learn more about Rovo | https://www.atlassian.com/platform |
| features | Simplify how work unfolds | https://www.atlassian.com/platform |
| features | Pre-loaded platform apps help you map how work unfolds across your System of Work by connecting data across teams, goals, and work. | https://www.atlassian.com/platform |
| features | Meet the Platform Apps | https://www.atlassian.com/platform |
| features | Administration | https://www.atlassian.com/platform |
| features | Where ambition meets outcomes | https://www.atlassian.com/platform |
| features | The Goals app unifies and aligns individual, team, and organizational objectives with work ensuring visibility into progress at all levels for all teams. | https://www.atlassian.com/platform |
| features | Learn more about Goals | https://www.atlassian.com/platform |
Pricing and plans
| Page type | Evidence | Source |
|---|---|---|
| pricing | Free forever for 3 agents | https://www.atlassian.com/collections/service/pricing |
| pricing | Get it now | https://www.atlassian.com/collections/service/pricing |
| pricing | 1,250 automation steps per subscription per month | https://www.atlassian.com/collections/service/pricing |
| pricing | per agent / month | https://www.atlassian.com/collections/service/pricing |
| pricing | Try it free | https://www.atlassian.com/collections/service/pricing |
| pricing | Everything from Free plus: | https://www.atlassian.com/collections/service/pricing |
| pricing | 3,000 automation steps per user per month | https://www.atlassian.com/collections/service/pricing |
| pricing | 250 Rovo credits + 1,000 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | 250 Rovo credits + 1,000 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | Try it free | https://www.atlassian.com/collections/service/pricing |
| pricing | 6,500 automation steps per user per month | https://www.atlassian.com/collections/service/pricing |
| pricing | 700 Rovo credits + 2,500 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | 700 Rovo credits + 2,500 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | Billed annually. Switch to Annual billing above to view Enterprise pricing. | https://www.atlassian.com/collections/service/pricing |
| pricing | Contact sales | https://www.atlassian.com/collections/service/pricing |
| pricing | 9,500 automation steps per user per month | https://www.atlassian.com/collections/service/pricing |
| pricing | 1,500 Rovo credits + 6,250 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | 1,500 Rovo credits + 6,250 indexed objects per user/month. | https://www.atlassian.com/collections/service/pricing |
| pricing | Use our pricing calculator at the top of this page to determine the price of your subscription. Simply enter how many users you have and choose a billing cycle (annual or monthly). | https://www.atlassian.com/collections/service/pricing |
| pricing | Our detailed cloud pricing tables include price ranges for our Standard or Premium plans on our purchasing and licensing site. Contact our sales team for Enterprise pricing, available only for annual subscriptions. | https://www.atlassian.com/collections/service/pricing |
Integrations and supported platforms
No supporting public-page evidence was collected for this category.
Product and company updates
No supporting public-page evidence was collected for this category.
Rank tracking
Persistent keyword baselines and position movement.
This analysis created the first position baseline at 2026-10-20T16:32:02.757Z. Movement appears after the next fresh analysis using the same location and language.
Features
Features and capabilities
Core functions and evidence-backed product capabilities.
| Capability | What it does |
|---|---|
| Work planning | Break projects into tasks, set owners and due dates, and organize work into sprints or a backlog S60. |
| Progress tracking | Follow work as it moves through your process, from to-do to done, on boards built for your team S60. |
| Reporting | Use built-in reports to answer how a project is tracking without building a spreadsheet S60. |
| Timeline view | Plan and track work across weeks or months and manage dependencies so work stays on track S60. |
| Automation | Handle repetitive steps with no-code rules, such as assigning work or moving items between stages S60. |
| AI features | Includes AI features that work with context in work items and acts as system of record for human and AI-agent work S60. |
| Customization | Tailor work item types, fields, and workflows to match how your team works S60. |
Integrations and ecosystem
Connected products, exports, APIs, and workflow compatibility.
| Integration or interface | Type | What it enables |
|---|---|---|
| Atlassian Marketplace | Integration | Connect Jira to thousands of apps and integrations, including tools for communication, development, design, and reporting S60. |
| Rovo MCP Server | AI interface | Connect Jira, Confluence, Bitbucket, and more to AI model, ChatGPT, Cursor, VS Code, and other AI tools, so they act on your work with your existing permissions S93. |
| Teamwork Graph CLI | API | Give coding agents like AI modelCode and Cursor connected context in the terminal, so they can traverse work, code, and decisions across your tools S93. |
| Data connectors | Integration | Explore data connectors to connect warehouse and databases, so work and data context come together S93. |
Pricing
Pricing and plans
Published plans, free access, trials, credits, and pricing limitations.
| Plan or offer | Verified price and billing | Included | Limits |
|---|---|---|---|
| Free | $0 monthly S93 | Up to 10 users S93 | 2 GB storage; 150 automation steps per month S93 |
| Standard | $8.48 per user / month S93 | Everything from Free, plus S93 | 250 GB storage; 400 automation steps per user per month S93 |
| Premium | $15.56 per user / month S93 | Everything from Standard, plus S93 | Unlimited storage; 750 automation steps per user per month S93 |
| Enterprise | Contact sales S93 | Everything from Premium, plus S93 | 1,000 automation steps per user per month S93 |
Competition
Competitive landscape
Domains competing for the same organic search demand.
Sampled competitors
| Competitor | First-page appearances | Sampled queries | Average position | Queries observed |
|---|---|---|---|---|
| teamretro.com | 1 | 1 | 2 | 4 l's retrospective |
| instituteprojectmanagement.com | 1 | 1 | 2 | 5 phases of project life cycle |
| teamoclock.com | 1 | 1 | 3 | 4 l's retrospective |
| project-management.com | 1 | 1 | 3 | 5 phases of project life cycle |
| parabol.co | 1 | 1 | 4 | 4 l's retrospective |
| coursera.org | 1 | 1 | 4 | 5 phases of project life cycle |
| retrium.com | 1 | 1 | 5 | 4 l's retrospective |
| geeksforgeeks.org | 1 | 1 | 5 | 5 phases of project life cycle |
| miro.com | 1 | 1 | 6 | 4 l's retrospective |
| 6sigma.us | 1 | 1 | 6 | 5 phases of project life cycle |
Website intelligence — Collected evidence
Customers, testimonials, and first-party review claims
No supporting public-page evidence was collected for this category.
Independent review sources discovered
No links to supported independent review platforms were discovered on the collected pages.
Backlink profile
Authority and referring-domain signals.
Backlink comparison profile
- Domain rating: 92/100
- Backlinks: 78,851,728
- Referring domains: 122,798
- Dofollow backlinks: 88.0%
- Dofollow referring domains: 81.0%
Collection decision
The Scout search index remains intentionally excluded from automatic Scout analysis. This Scout traffic model profile costs 5 credits (0.5 cents) and is included in the first comparison run so its usefulness can be judged before the recurring collection is finalized.
AI visibility
Measured ChatGPT and Google AI mentions with cited sources.
AI-assistant referral traffic
- Estimated current generative-AI referral share: 3.2%
| Month | Traffic share | Source |
|---|---|---|
| — | — | All AI assistants |
| — | — | All AI assistants |
| — | — | All AI assistants |
Website intelligence — Collected evidence
Site-stated AI capabilities
| Page type | Evidence | Source |
|---|---|---|
| other | Everyone. Working on the right things. In Jira, teams and AI agents plan, execute, and deliver outcomes together. | https://www.atlassian.com/ |
| other | Discover collections—curated apps and AI agents on a secure, compliant, and reliable platform. | https://www.atlassian.com/ |
| other | The teamwork platform for the AI era | https://www.atlassian.com/ |
| other | Turn scattered tools into a seamless system for AI orchestration, planning, knowledge, and delivering work at scale. | https://www.atlassian.com/ |
| other | Measure and improve productivity, quality, and speed with the AI-native SDLC for every software team. | https://www.atlassian.com/ |
| other | Discover best practices for building unstoppable teams with AI. | https://www.atlassian.com/ |
| features | Maximize your AI investment by connecting data and relationships across all applications for consistent, accurate, and enriched AI experiences. | https://www.atlassian.com/platform |
| features | The State of Product 2027 is here. See how AI is reshaping product teams and what they build next.Read the report | https://www.atlassian.com/collections/product |
| features | Built for better product decisions in the AI era | https://www.atlassian.com/collections/product |
| features | Team up with AI across your product workflow | https://www.atlassian.com/collections/product |
| features | Capture customer input across every channel and use AI to organize, tag, and surface clear themes, so teams focus on the signals that matter, not the noise. | https://www.atlassian.com/collections/product |
| features | Guardrails for secure, scalable AI adoption | https://www.atlassian.com/platform/ai-trust |
| features | Accelerate AI-powered teamwork with security, governance, and visibility built into every app, agent, and experience. | https://www.atlassian.com/platform/ai-trust |
| features | Rovo is built on the trusted Atlassian Cloud Platform, offering a secure foundation that automatically respects your permissions and policies across AI experiences. Customize advanced security features and determine the data accessible to AI before enabling it. | https://www.atlassian.com/platform/ai-trust |
| features | Discover how Atlassian’s AI is designed, built, and deployed with teams in mind. | https://www.atlassian.com/platform/ai-trust |
| features | AI-powered teamwork, built on trust | https://www.atlassian.com/platform/ai-trust |
| features | Atlassian's MCP Server connects your AI to your team’s work and knowledge, grounding every answer and action in context. | https://www.atlassian.com/platform/rovo-mcp |
| features | Use one AI solution that benefits everyone. | https://www.atlassian.com/platform/rovo-mcp |
| features | Turn your AI into active, end-to-end business execution grounded in your company’s work and governed across every team. | https://www.atlassian.com/platform/rovo-mcp |
| features | Quality AI starts with quality data | https://www.atlassian.com/platform |
These are first-party product claims, not independent measurements of AI-search visibility.
Marketing opportunities
Actions calculated directly from the collected evidence.
| Opportunity | Recommended action | Evidence |
|---|---|---|
| Competitor gap | Review the sampled queries where teamretro.com appears. | 1 first-page appearances across 4 l's retrospective |
Website intelligence — Collected evidence
Website evidence gaps
- integrations: no usable public page was collected; verify whether the site publishes this evidence.
- customers: no usable public page was collected; verify whether the site publishes this evidence.
- reviews: no usable public page was collected; verify whether the site publishes this evidence.
- changes: no usable public page was collected; verify whether the site publishes this evidence.
- identity: no usable public page was collected; verify whether the site publishes this evidence.
- technical: no usable public page was collected; verify whether the site publishes this evidence.
Trust and proof
Customers, proof, and reviews
Published proof, customer signals, and review evidence.
Independent reviews
| Platform | Page | How it was found | Note |
|---|---|---|---|
| G2 | Atlassian Products / Read 31781 Reviews on G2 | Grounded web search | Atlassian Products / Read 31781 Reviews on G2 # Atlassian 4.4 out of 5 stars 5 star 63% 4 star 29% 3 star 5% 2 star 1% 1 star 0% 31,781 reviews - 33 profiles - 48 categories Average star rating 4.4 #1 in 30 categories |
| calendly.com | How Atlassian upped its customer service game / Calendly | Grounded web search | Since adopting Calendly, the Atlassian team has enhanced communication between departments, removed friction in the customer handoff process, and created a consistent, on-brand scheduling experience for prospects and customers. The results? More satisfied customers, higher sales conversion rates, and increased customer renewals — all of which have a positive impact on their bottom line. Atlassian was one of four companies reviewed by Forrester Consulting as part of a 2023 Total Economic Impact™ |
Customer proof
| Proof type | Named customer or source | Evidence |
|---|---|---|
| Case study | customer case study — How Reddit saved over $300k/yr using Jira and Confluence ... (How Reddit saved over $300k/yr using Jira and Confluence) | |
| Case study | Datasite | customer case study — # How Datasite drove $500,000+ in productivity savings in five months and transformed product development with Atlassian ... (How Datasite drove $500,000+ in productivity savings in five months and transformed product development with Atlassian) |
| Rating | Yale School of Management | customer case study — ## With Atlassian, ... (Yale School of Management upleveled service with Atlassian) |
| Case study | United Airlines | customer case study — # United Airlines fuels 5x faster deployments with the speed, security, and support of Atlassian Cloud Enterprise ... (United Airlines scales with speed on Atlassian cloud) |
| Case study | Mercedes-Benz | customer case study — 50,000+ Employees across the business working together on Atlassian 10x Faster software delivery on Atlassian 90% Quality improvement in defect intake and triage with Rovo Agent ... (Mercedes‑Benz drives the future of mobility with Atlassian) |
| Case study | sproutsocial.com | customer case study — Atlassian started using Sprout Listening in 2019. (How Atlassian Uses Sprout to Enhance Social Media ROI / Sprout Social) |
Independent mentions
- Atlassian Customers / Achieving Together What's Impossible Alone — > “After comparing collaboration and productivity tools, I knew Atlassian should be our #1 platform. Everything else felt too simple or too complex. Atlassian was intuitive enough for our basic users and advanced enough for our power users.”
- Atlassian connects 12,000+ employees with our System of Work — ’s AI-powered platform, our global, distributed ... Key Results ~100% Employees who create and share knowledge daily in Confluence 1-2 Average weekly hours saved per user with Rovo 22% Service requests resolved by virtual service agents
External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.
Company, security, and trust
Ownership, policies, security signals, and public trust evidence.
| Signal | Finding | Source |
|---|---|---|
| Company and ownership | Meet our leadership team | source |
| Contact and support | 30-min response time for critical issues with dedicated phone number and senior support team. | source |
| Legal and privacy | This site uses cookies to improve your browsing experience and perform analytics and research. We may also disclose information about your use of our site (including through the use of third-party cookies) to third parti | source |
| Security and compliance | Control access through your own idP and SSO. | source |
| Uptime and status page | Not published on the collected pages. | — |
| Domain registered | 2001-03-19 | — |
| Domain expires | 2027-03-19 | — |
Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.
Documentation and product updates
Help resources, product guidance, and visible changes over time.
| Resource or update | Type | What is available | Date or freshness |
|---|---|---|---|
| Get Started with Jira: A Comprehensive Beginner's Guide / Atlassian | Guide | Learn Jira step-by-step with our comprehensive introduction guide to master setup, essential features, and best practices to boost productivity. (source) | Not dated |
| About Us / Atlassian | Product update | Product update is publicly available. (source) | Not dated |
Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.
Technical
Technical and delivery signals
Delivery model, platforms, API, data ownership, reliability claims and release activity.
| Signal | Finding | Source |
|---|---|---|
| Delivery model (cloud, self-hosted, desktop, browser extension) | Jira is available as a cloud product S1. | S1 |
| Platforms and apps | Not published on the collected pages. | — |
| API and extensibility (API, SDK, webhooks, MCP, plugins) | Jira connects with thousands of apps and integrations through the Atlassian Marketplace S60. | S60 |
| Data ownership and export | Not published on the collected pages. | — |
| Performance and reliability claims | Not published on the collected pages. | — |
| Release activity | Not published on the collected pages. | — |
Measured infrastructure
Domain, certificate, and hosting signals, measured directly.
| Signal | Finding |
|---|---|
| Domain registered | 2001-03-19 — MarkMonitor Inc. |
| Domain expires | 2027-03-19 |
| First archived | 2001-07-05 — web archive |
| TLS certificate | Amazon, valid, expires 2027-02-09 |
| Security headers | HSTS, CSP, X-Content-Type-Options, X-Frame-Options |
| Headers not served | Referrer-Policy |
| Server header | AtlassianEdge |
| Mail handled by | mxb-001d9801.gslb.pphosted.com, mxa-001d9801.gslb.pphosted.com |
| Nameservers | ns-595.awsdns-10.net, ns-2018.awsdns-60.co.uk |
Technical site audit
A bounded multi-page crawl with page-level issues and URLs.
Scout — Bounded technical crawl
- Pages crawled: 15 of 15 maximum
- Technical health: 97/100
- Critical issues: 0
- Warnings: 7
- Notices: 4
Issues
| Severity | Issue | Value | Affected URL |
|---|---|---|---|
| warning | Title length should be reviewed | 70 | https://www.atlassian.com/ |
| notice | Meta description length should be reviewed | 9 | https://www.atlassian.com/ |
| warning | Title length should be reviewed | 70 | https://www.atlassian.com/ |
| notice | Meta description length should be reviewed | 9 | https://www.atlassian.com/ |
| warning | Title length should be reviewed | 72 | https://www.atlassian.com/software/jira/dev |
| notice | Meta description length should be reviewed | 171 | https://www.atlassian.com/software/jira/dev |
| notice | Meta description length should be reviewed | 15 | https://www.atlassian.com/software/rovo |
| warning | Duplicate title in audit sample | 2 | https://www.atlassian.com/ |
| warning | Duplicate title in audit sample | 2 | https://www.atlassian.com/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.atlassian.com/ |
| warning | Duplicate meta description in audit sample | 2 | https://www.atlassian.com/ |
Crawled pages
| Status | Title | H1s | Words | Response | URL |
|---|---|---|---|---|---|
| 200 | Collaboration software for software, IT and business teams \ | Atlassian | 1 | 2002 | 816 ms |
| 200 | Collaboration software for software, IT and business teams \ | Atlassian | 1 | 2002 | 861 ms |
| 200 | Products \ | Atlassian | 1 | 2672 | 715 ms |
| 200 | Jira \ | Project Management for the AI Era \ | Atlassian | 1 | 968 |
| 200 | Confluence \ | AI Workspace for Knowledge & Collaboration | 1 | 922 | 602 ms |
| 200 | Revolutionize IT Support with Jira Service Management \ | Atlassian | 1 | 53325 | 963 ms |
| 200 | Atlassian Teamwork Collection \ | Atlassian | 1 | 1998 | 550 ms |
| 200 | Strategy Collection - Strategic Portfolio Management \ | Atlassian | 1 | 1856 | 1,677 ms |
| 200 | Atlassian Service Collection \ | Atlassian | 1 | 1741 | 572 ms |
| 200 | Jira for AI-Native Software Development \ | Plan and Orchestrate AI Agents | 1 | 816 | 552 ms |
| 200 | Atlassian Product Collection \ | Atlassian | 1 | 1792 | 532 ms |
| 200 | Rovo: Unlock organizational knowledge with GenAI \ | Atlassian | 1 | 1648 | 639 ms |
| 200 | Bitbucket Home Page | 1 | 872 | 508 ms | https://www.atlassian.com/software/bitbucket |
| 200 | Atlassian Software Collection \ | Atlassian | 1 | 1903 | 513 ms |
| 200 | Bitbucket Pipelines \ | Atlassian | 1 | 1045 | 60 ms |
This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.
Search Console and Analytics
First-party search and behavioral data connection state.
Modeled acquisition channels
| Channel | Estimated share |
|---|---|
| direct | 23.4% |
| search | 15.7% |
| search organic | 12.4% |
| search paid | 3.3% |
| social | 4.5% |
| social organic | 4.1% |
| social paid | 0.4% |
| referrals | 46.6% |
| paid referrals | 1.2% |
| 4.8% | |
| gen ai | 3.2% |
| affiliate | 0.6% |
| other | 0.0% |
First-party connections
| Integration | Status | Data available after connection |
|---|---|---|
| Google Search Console | Not connected | Clicks, impressions, CTR, average position, queries, pages, countries, and devices |
| Google Analytics | Not connected | Organic sessions, engagement, landing pages, conversions, geography, and devices |
No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.
Limits and method
Limitations and open questions
Known constraints and missing evidence from the collected pages.
The collected pages do not mention any competitors by name. Evidence gaps include lack of detailed platform support, data export options, and release history. Open questions remain about the exact scope of AI features and their availability across plans.
Sources, method, and limitations
Evidence inventory, collection method, provider use, and constraints.
This report is based on 15 collected pages from atlassian.com, including the Jira product page, pricing page, getting-started guide, and company about page. External proof search was used to discover case studies, but their content was not scraped. Limitations include potential outdated pricing and lack of independent reviews.
- Official Websitehttps://www.atlassian.com/software/jiraVerified
- Official Websitehttps://www.atlassian.com/companyVerified
- Official Websitehttps://www.atlassian.com/platform/rovo-mcpVerified
- Official Websitehttps://www.atlassian.com/software/jira/guides/getting-started/introductionVerified
- Official Websitehttps://www.atlassian.com/blogVerified
- Pricing Pagehttps://www.atlassian.com/software/jira/pricingVerified
- Review Sitehttps://www.g2.com/sellers/atlassianVerified
- Articlehttps://www.atlassian.com/customers/redditVerified
- Articlehttps://www.atlassian.com/customers/datasiteVerified
- Articlehttps://www.atlassian.com/customers/yale-school-of-managementVerified
- Articlehttps://www.atlassian.com/customers/united-airlinesVerified
- Articlehttps://www.atlassian.com/customers/mercedes-benzVerified
- Articlehttps://www.atlassian.com/customersVerified
- Review Sitehttps://calendly.com/customers/atlassianVerified
- Articlehttps://www.atlassian.com/customers/atlassianVerified
- Articlehttps://sproutsocial.com/insights/atlassian-customer-story/Verified
