⚡Stack Radar

Issue Tracking · Reviewed 20 Oct 2026

Backlog

Backlog is a project management and issue tracking platform for virtual teams.

from $35 · free tier · nulab.com ↗

Paid against free › Issue Tracking › Backlog

Backlog at a glance

SEO analysis

Collected Oct 20, 2026

nulab.com: an estimated 3,931,207 total monthly visits and about 183,996 monthly organic visits across 18,417 ranking keywords. Scout crawled 15 pages and measured a technical health score of 97/100.

3.9MEstimated total trafficModeled monthly visits18.4KRanking keywordsPublic search sample97/100Technical health15 pages checked8.5KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Backlog is a project management and issue tracking platform that combines task management, bug tracking, and team collaboration in one place S52. It is used by virtual teams that build, plan, or create, including developers, designers, and business teams, to manage workflows without switching tools S52. Its main practical value is flat-rate pricing without per-user fees, allowing teams to scale without extra cost S52.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Backlog is a project management and issue tracking platform by Nulab S52.
  • Core purpose: It solves the problem of fragmented project management by combining task tracking, code management, and collaboration S52.
  • Intended users: Virtual teams that build, plan, or create, including developers, designers, and business teams S52.
  • Product scope: It is a single platform that includes task management, bug tracking, code integration, and collaboration tools S52.
  • Positioning: Backlog positions itself as an all-in-one project management solution that adapts to how teams work S52.
  • Claimed distinction: It claims to offer flat-rate pricing without per-user fees, enabling unlimited users on higher plans S52.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Development teamsManage code, review pull requests, and link commits to tasks without switching tools S52.
Agile teamsMove through Agile workflows faster, with AI helping spot blockers and keep teams aligned S52.
Marketing teamsPlan campaigns, assign deliverables, and collaborate across teams S52.
Design teamsCollaborate on assets and gather feedback from cross-functional teams S52.
Growing businessesScale project management without per-user costs S52.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
Task managementOrganize to-dos, assign tasks, and track deadlines with AI support S52.
Bug trackingManage bugs from reporting to resolution, with AI guiding priorities S52.
Code integrationBuilt-in Git and SVN let developers manage code, review pull requests, and link commits to tasks S52.
AI AssistantAn intelligent AI partner that connects workflows, manages the project lifecycle, and drafts documentation S60 S52.
Kanban boardKanban-style view for workflow visualization S60.
Gantt chartsVisualize project timelines and monitor progress S52.
SubtaskingBreak down large tasks into smaller, manageable subtasks S60.
DocumentsCollaborate on project docs with to-do lists, tables, charts, and real-time editing S60.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
Git and SVNIntegrationBuilt-in code management, allowing developers to manage code and link commits to tasks S52.
APIAPIBuild custom integrations with Backlog's robust API S52.
Security integrationsIntegrationConnect to existing identity and security tools S60.
Chat apps and file storageIntegrationFits into existing workflows with tools teams already use S52.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Free$0 S60Not establishedUp to 10 users, 1 project, 100 MB storage S60
Starter$35 per month, billed monthly (annual saves 17%) S60Not establishedUp to 30 users, 5 projects, 1 GB storage S60
Standard$100 per month S60Not establishedUnlimited users, 100 projects, 30 GB storage, Gantt 6-month view S60
Premium$175 per month S60AI Assistant with 2,000 credits per month S60Unlimited users, unlimited projects, 100 GB storage S60
EnterpriseCustom pricing S60Enterprise-grade security and user management S60Unlimited users, SAML SSO, SCIM, audit logs S60
On-PremisesNot establishedCan be installed on your private server S60Not established
AI Credit PackageNot establishedAdditional AI credits beyond monthly allowance S60Not established

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
apps.apple.com111backlog
support.nulab.com111cacoo
savio.io112backlog
youtube.com113backlog
ppm.express114backlog
romanoroth.com115backlog
reddit.com116backlog
softwareadvice.co.uk116cacoo
backlogmag.com117backlog

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.2%
MonthSource
—All AI assistants
—All AI assistants
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
identityBacklog AI Assistant speeds up daily work so your team can focus on what matters. Get instant insights, resolve bottlenecks, and generate detailed plans and docs in seconds.https://nulab.com/
featuresIntroducing AI Assistanthttps://nulab.com/teams/product-management/
featuresProject management, supercharged with AIhttps://nulab.com/teams/product-management/
featuresOne AI-powered workspacehttps://nulab.com/teams/product-management/
featuresSee capabilitieshttps://nulab.com/teams/product-management/
pricingAI Credit Package Pricinghttps://nulab.com/pricing/backlog/
pricingIs the AI Assistant free to use?https://nulab.com/pricing/backlog/
pricingThe AI Assistant is included in our Premium and Enterprise plans, which both come with a complimentary allowance of 2,000 credits every month.https://nulab.com/pricing/backlog/
pricingEach interaction with the AI Assistant (like asking it to organize tasks or draft an issue) consumes credits. If you run out, Premium and Enterprise plan administrators can purchase additional credit packs to keep the momentum going.https://nulab.com/pricing/backlog/
pricingOnce you hit your limit, the AI Assistant will pause until your next monthly refresh. To keep working without interruption, your Admin can purchase a Credit Package from the billing dashboard.https://nulab.com/pricing/backlog/
pricingWe recommend monitoring your usage in the Billing Dashboard mid-month. This helps you gauge whether your current plan is the right fit or if you should adjust your Credit Package for the upcoming month. You can learn more about credits and billing in our support article here.https://nulab.com/pricing/backlog/
pricingAI Credit Package Pricinghttps://nulab.com/pricing/backlog/
pricingIs the AI Assistant free to use?https://nulab.com/pricing/backlog/
pricingThe AI Assistant is included in our Premium and Enterprise plans, which both come with a complimentary allowance of 2,000 credits every month.https://nulab.com/pricing/backlog/
pricingEach interaction with the AI Assistant (like asking it to organize tasks or draft an issue) consumes credits. If you run out, Premium and Enterprise plan administrators can purchase additional credit packs to keep the momentum going.https://nulab.com/pricing/backlog/
pricingOnce you hit your limit, the AI Assistant will pause until your next monthly refresh. To keep working without interruption, your Admin can purchase a Credit Package from the billing dashboard.https://nulab.com/pricing/backlog/
pricingWe recommend monitoring your usage in the Billing Dashboard mid-month. This helps you gauge whether your current plan is the right fit or if you should adjust your Credit Package for the upcoming month. You can learn more about credits and billing in our support article here.https://nulab.com/pricing/backlog/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where apps.apple.com appears.1 first-page appearances across backlog

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
GartnerBacklog ReviewsGrounded web searchand Brand Management. You can track progress of all items you create based on assigned due dates and notifications. But file management is not effective as you may expected because there is a size limit as 10 MB
Trustpilotnulab.com Reviews / Read Customer Service Reviews of www.nulab.comGrounded web search## Smells nice but hard and crumbly Smells nice but hard and crumbly. You end up wasting more than using. Disappointing. Bought 2 from B&M to try. Won’t be buying anymore. ... I highly recommend this company as a project manager. The app provides features
nulab.comBacklog and Cacoo secure spots in G2’s 2024 Summer AwardsGrounded web searchIt’s that time of the year again when G2 reviewers shine a spotlight on the best B2B software out there. And this year, we’re absolutely thrilled to share some incredible news — both Backlog and Cacoo have snagged some seriously coveted spots in G2’s 2024 Summer Awards! ... Meanwhile, Backlog has been racking up accolades too, including ‘Best Support,’ ‘Easiest to Use,’ ‘Easiest Admin,’ and ‘Easiest Setup’ for small businesses and overall. It’s also been named a ‘High Performer’ overall and in E
nulab.comBacklog recognized by Capterra as most user-friendly softwareGrounded web searchHere at Nulab, we are beyond excited to announce that Capterra has recognized Backlog with the 2023 Best Ease of Use Badge from Capterra in the categories “Best Kanban Tool” and “Best Issue Tracking Software.” ... Your genuine feedback and reviews on Capterra have propelled Backlog to the top, landing us with an incredible overall rating of 4.6 (out of 5). This recognition is because of each and every one of you!

Customer proof

Proof typeNamed customer or sourceEvidence
Case studynulab.comcustomer case study — PiraGo, a Vietnam-based software development and IT consulting company, significantly improved its service quality by using Backlog for project management and communication. (Backlog Case Study / PiraGo / Nulab)
Case studynulab.comcustomer case study — Backlog has simplified our work process and helps us operate and communicate effortlessly within the company and across different time zones. (Backlog Case Study / Droisys / Nulab)

Independent mentions

  • Account Feedback - Nulab Community — # Nulab Account Account Feedback / Topic / / Replies / Views / Activity / / --- / --- / --- / --- / --- / / About the Account Feedback category / / 0 / 1224 / June 3, 2021 / / Request : Change organize that applications / / 3 / 36 / August 5, 2025 /
  • Case Studies / Success with PM Software / Nulab — # 18,000+ clients bring their ideas to life with Nulab See how better collaboration helped these companies ## Trusted by over 18,000 companies worldwide ... . Now their project managers can easily oversee every aspect of a project, keep track of
  • Backlog celebrates two acknowledgments on the Capterra Shortlist / Nulab — Capterra users praise Backlog as a great all-in-one platform for task and code management, bug tracking, productivity tracking, and version control. Teams are able to divide large-scale projects into smaller subtasks and log each issue or update to make
  • Backlog recognized as Software Advice frontrunner in 2022 / Nulab — Backlog offers task tracking, bug tracking, file-sharing, notifications, progress visualizations, and much more all in one place. The Kanban board mode really ties all these elements together by allowing teams to see the larger project workflow at a

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipOur team’s favorite Backlog AI Assistant promptssource
Contact and supportYes, the Backlog On-Premises plan can be installed on your private server. This On-Premises option gives you full control over your data, users, security settings, updates, and permissions, and allows you to configure yosource
Legal and privacyNo. Your data is isolated and secure. We never use your project data or prompts to train global AI models. You can review our full Security White Paper and AI Assistant Terms of Service for more details.source
Security and complianceCollaboration is pretty important, right? Your workflow management system should allow real-time communication, collaborative editing, and task assignments. But as collaboration expands, so does the need for security. Masource
Uptime and status pageNot published on the collected pages.—
Domain registered1996-12-06—
Domain expires2026-12-05—

Not found on the collected pages: uptime and status page. This only means Scout did not find it on the pages it read; it says nothing about the company itself.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
How to create a killer implementation plan / NulabGuideEnsure project success when you create a thought-out implementation plan that your team can follow from beginning to end. (source)Not dated
How to create a quality management plan everyone sticks to / NulabGuideWithout a foolproof quality management plan in place, you're likely to get a lot of negative feedback from your customers. (source)Not dated
How to create a change management plan (and get it right!) / NulabGuideHow to create a change management plan (and get it right!) (source)Not dated
How to tame your to-do list with a schedule management plan / NulabGuideCreate a schedule management plan to take control of your workload and get better at balancing assignments, timelines, budgets, and resource allocation. (source)Not dated
A detailed guide to the product design process / NulabGuideGuides, comparisons, pricing breakdowns, use cases, and how-to articles. (source)Not dated
How to become a chief product officer (and what one actually is) / NulabGuideThe path to CPO is a combination of structured learning, hands-on experience, and a passion for creating products that resonate with users. (source)Not dated
What is a workflow? Here’s everything you need to know / NulabProduct updateProduct update is publicly available. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Backlog is available as a cloud service and can be installed on a private server for on-premises deployment S60.S60
Platforms and appsNot published on the collected pages.—
API and extensibility (API, SDK, webhooks, MCP, plugins)Backlog offers a robust API for building custom integrations S52.S52
Data ownership and exportNot published on the collected pages.—
Performance and reliability claimsNot published on the collected pages.—
Release activityNot published on the collected pages.—
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered1996-12-06 — Amazon Registrar, Inc.
Domain expires2026-12-05
First archived2000-04-07 — web archive
TLS certificateAmazon, valid, expires 2027-05-02
Security headersHSTS, CSP, X-Content-Type-Options, X-Frame-Options, Referrer-Policy
Server headerAmazonS3
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversns-1529.awsdns-63.org, ns-1805.awsdns-33.co.uk

Not measurable: rdap: exceeded the overall budget; wayback: exceeded the overall budget; tls: exceeded the overall budget; dns: exceeded the overall budget; headers: exceeded the overall budget. A gap here means the lookup was unavailable, not that the finding is negative.

21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 97/100
  • Critical issues: 0
  • Warnings: 7
  • Notices: 2

Issues

SeverityIssueValueAffected URL
warningPage should have one primary H10https://nulab.com/backlog/ai-assistant/
warningMissing canonical URL—https://nulab.com/try/
warningMissing canonical URL—https://nulab.com/integrations/backlog-and-cacoo/
noticeLow visible word count78https://nulab.com/nulabpass/
warningMissing canonical URL—https://nulab.com/learn/
warningMissing canonical URL—https://nulab.com/learn/project-management/ai-project-management-tools/
noticeMeta description length should be reviewed171https://nulab.com/backlog/features/
warningPage should have one primary H10https://nulab.com/backlog/features/
warningPage should have one primary H10https://nulab.com/pricing/backlog/

Crawled pages

StatusTitleH1sWordsResponseURL
200Collaboration Tools for Team & Project Management \Nulab131223 ms
200Project management, supercharged with AI \Nulab01003388 ms
200Try Products for Free \Backlog, Cacoo \Nulab1321
200Backlog & Cacoo Integrations \Nulab1352262 ms
200Nulab Pass \Single Sign-On Enterprise Security \Nulab178
200Learn \Nulab1537611 ms
2008 AI project management tools to speed up your workflow \Nulab12836290 ms
200Learn \Learn Collaboration Skills \Nulab1426
200Learn \Learn UX & Design Skills \Nulab1468
200Learn \Learn Project Management Skills \Nulab1465
200Learn \Learn Software Development Skills \Nulab1503
200Learn \Learn Strategy & Planning Skills \Nulab1469
200Backlog \Project Management Software for Virtual Teams \Nulab1445
200Features \Backlog All-in-One PM Tool \Nulab \Nulab0
200Backlog PM Software Pricing \Compare Plans \Nulab \Nulab0

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct6.2%
search2.8%
search organic2.8%
search paid0.0%
social0.8%
social organic0.8%
social paid0.0%
referrals78.9%
paid referrals1.8%
mail9.2%
gen ai0.2%
affiliate0.0%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention any competitors by name. Evidence gaps include lack of customer reviews, detailed security certifications, and specific integration names beyond Git/SVN and API. Open questions include the exact pricing for the AI Credit Package and the Enterprise plan, as well as the availability of mobile apps.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from nulab.com, including the Backlog product page, pricing page, and learning center articles. The evidence catalog includes 15 static pages and 8 rendered pages via browser rendering. External proof search was performed but yielded no verified customer reviews or ratings. Limitations include the absence of first-party customer testimonials and detailed technical documentation.

Paid against free, in your inbox

One job at a time: the paid tools worth paying for, the free ones you can run yourself, and who should pick which.

No tracking pixels. One click to leave. We use your address to send Stack Radar and nothing else. Privacy.