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Donations & Nonprofit Fundraising · Reviewed 27 Oct 2026

Fundraise Up

AI-powered donation platform for nonprofits to increase online giving.

free tier · fundraiseup.com ↗

Paid against free › Donations & Nonprofit Fundraising › Fundraise Up

Fundraise Up at a glance
119.9KEstimated total trafficModeled monthly visits2.3KRanking keywordsPublic search sample96/100Technical health15 pages checked4.3KReferring domainsLive backlink summary

Overview

01

Summary

The useful answer before the supporting detail.

Fundraise Up is a digital fundraising platform that helps nonprofits increase online donations through AI-powered checkouts and global payment options S108. It is used by over 3,500 nonprofits worldwide, including organizations in international relief, animal welfare, and education S1. The platform's main value is its performance-based pricing model, which aligns costs with fundraising success, and its ability to integrate with existing CRMs rather than replacing them S1 S169.

02

Product identity and positioning

Name, category, positioning, audience, and first-party claims.

  • Identity: Fundraise Up is a donation and fundraising platform for nonprofits, not a CRM S1.
  • Core purpose: It solves the problem of low online donation conversion by providing high-conversion checkouts and AI-powered fundraising experiences S108.
  • Intended users: Nonprofits of all sizes, including those in international relief, animal welfare, environment, education, and faith-based fundraising S1.
  • Product scope: It is a platform that includes donation checkouts, campaign pages, pledge management, email marketing, and donor portal features S11 S16 S30.
  • Positioning: The vendor positions it as the new standard for online giving, built for multi-country fundraising S11 S64.
  • Claimed distinction: It claims to triple donation conversion rates and deliver 3× higher conversion than the industry benchmark S11 S169.
03

Use cases and audiences

Who the product serves and the jobs it is designed to handle.

AudiencePractical use case
Nonprofits with international donorsEngage donors in 25 languages and 135+ currencies with localized payment methods S11 S40.
Capital campaign teamsTrack pledges from commitment to completion with real-time status S11 S21.
Organizations with complex structuresSupport chapters and federations out-of-the-box S11.
Nonprofits using CRMsSync donation data automatically to existing CRMs like Salesforce and HubSpot S1 S11.

Features

09

Features and capabilities

Core functions and evidence-backed product capabilities.

CapabilityWhat it does
High-conversion CheckoutProvides AI-powered, optimized donation checkouts with global payment methods to increase revenue S11 S108.
Campaign PagesHosted donation pages that can be created without web/IT teams, supporting multiple payment methods and localized experiences S30.
Pledge ManagementTracks donor pledges from commitment to completion, with automated reminders and real-time status S21.
Email MarketingCreates campaign-specific email templates and automatically sends mobile-optimized emails with PDF receipts S16.
Donor PortalAllows supporters to manage recurring plans, dedications, fundraisers, and receipts via a self-service portal S11.
Insights DashboardProvides donor analytics and fundraising data to inform decisions S11.
Company MatchingIntegrates with Double the Donation's 360MatchPro to streamline corporate matching S39.
10

Integrations and ecosystem

Connected products, exports, APIs, and workflow compatibility.

Integration or interfaceTypeWhat it enables
SalesforceIntegrationSyncs donor and transaction data in real time S11.
HubSpotIntegrationBrings donor and transaction data into HubSpot for connected workflows S11.
ZapierIntegrationConnects Fundraise Up with 8,000+ apps to automate workflows S11.
Double the Donation 360MatchProIntegrationPowers company matching within the donation checkout S39.
Blackbaud CRM, Microsoft DynamicsIntegrationNative integrations with 20+ platforms S30.
URL APIAPIPre-fills donor information to reduce donation time S39.

Pricing

11

Pricing and plans

Published plans, free access, trials, credits, and pricing limitations.

Plan or offerVerified price and billingIncludedLimits
Performance-based$0 upfront; fee on each donation S169No setup fees, subscriptions, or long-term contracts S169Rate not published; processing fees extra S169

Competition

12

Competitive landscape

Domains competing for the same organic search demand.

Sampled competitors

CompetitorFirst-page appearancesSampled queriesAverage positionQueries observed
techcrunch.com111fundraise up
betterworld.org111digital fundraising platforms
rallyup.com112digital fundraising platforms
pro.gofundme.com113fundraise up
jotform.com113digital fundraising platforms
g2.com114fundraise up
clickandpledge.com114digital fundraising platforms
x.com115fundraise up
reddit.com115digital fundraising platforms
pitchbook.com116fundraise up

Website intelligence — Collected evidence

Customers, testimonials, and first-party review claims

No supporting public-page evidence was collected for this category.

Independent review sources discovered

No links to supported independent review platforms were discovered on the collected pages.

14

AI visibility

Measured ChatGPT and Google AI mentions with cited sources.

AI-assistant referral traffic

  • Estimated current generative-AI referral share: 0.4%
MonthSource
—All AI assistants

Website intelligence — Collected evidence

Site-stated AI capabilities

Page typeEvidenceSource
featuresFundraise Up is the new digital fundraising platform for online giving. Double your donation revenue with AI conversion optimization, turnkey payment methods, & more.https://fundraiseup.com/
featuresThe AI fundraising platform trusted by the world’s leading nonprofitshttps://fundraiseup.com/
featuresConvert more supporters with AI-powered fundraising experiences built for every giving moment.https://fundraiseup.com/
featuresAI-powered fundraising since 2017. Today, we’re helping nonprofits maximize every donation in the next era of agentic giving.https://fundraiseup.com/
featuresThe AI fundraising platform trusted by the world’s leading nonprofitshttps://fundraiseup.com/
featuresConvert more supporters with AI-powered fundraising experiences built for every giving moment.https://fundraiseup.com/
featuresAI at Fundraise Uphttps://fundraiseup.com/
featuresAI is reshaping the ways donors give. Fundraise Up uses AI to create better donor experiences that drive more impact.https://fundraiseup.com/
featuresExplore AI Overviewhttps://fundraiseup.com/

These are first-party product claims, not independent measurements of AI-search visibility.

15

Marketing opportunities

Actions calculated directly from the collected evidence.

OpportunityRecommended actionEvidence
Competitor gapReview the sampled queries where techcrunch.com appears.1 first-page appearances across fundraise up

Website intelligence — Collected evidence

Website evidence gaps

  • integrations: no usable public page was collected; verify whether the site publishes this evidence.
  • customers: no usable public page was collected; verify whether the site publishes this evidence.
  • reviews: no usable public page was collected; verify whether the site publishes this evidence.
  • changes: no usable public page was collected; verify whether the site publishes this evidence.
  • identity: no usable public page was collected; verify whether the site publishes this evidence.
  • technical: no usable public page was collected; verify whether the site publishes this evidence.

Trust and proof

16

Customers, proof, and reviews

Published proof, customer signals, and review evidence.

Independent reviews

PlatformPageHow it was foundNote
Software AdviceFundraise Up User ReviewsGrounded web search# Fundraise Up User Reviews ## Overall Rating 4.8 ## Ratings Breakdown 5 (83) 4 (8) 3 (2) 2 (1) 1 ## Secondary Ratings Ease-of-use 4.9 Customer Support 4.9 Value for money 4.8 Functionality 4.7
Should I Use ItFundraise Up Review 2026: Pricing & Pros / Should I Use ItGrounded web searchReview-site users praise conversion gains and support, while some Reddit users report integration friction. > “Fundraise Up was a game-changer...” Capterra review > “We've had an ... Software Advice review > “SOS Fundraise Up/ Stripe/ QBO/ Hubspot”
ToolradarFundraiseUp Reviews, Pricing & Alternatives (2026) - 4.8/5Grounded web search## Ratings Across the Web 4.8(180 reviews) FundraiseUp holds an aggregate rating of 4.8 out of 5 from 180 reviews across G2 and Capterra, last checked September 17, 2026. G2 87 reviews 4.8/5 Capterra 93 reviews 4.8/5 Ratings aggregated from
Software AdviceFundraise Up Software Reviews, Demo & Pricing - 2026Grounded web searchprofit, we were using our CRM's payment system for donations. We needed more donor options and a simpler process. We investigated options and landed on ... like Apple Pay. In addition, we found that the product was well-priced versus other options

Customer proof

Proof typeNamed customer or sourceEvidence
RatingRobyn Bucknamtestimonial — Read 26 Fundraise Up reviews and testimonials from customers, explore 33 case studies and customer success stories, and watch 1 customer videos to see why companies chose Fundraise Up as their Fundraising Software ... (60 Fundraise Up Customer Reviews & References / FeaturedCustomers)
Case studyUNICEF USAcustomer case study — The recurring Upsell feature has generated an additional $3M in annual revenue. (A $3M+ boost: UNICEF USA’s success with Fundraise Up)

Independent mentions

  • Fundraise Up on Reddit — # Fundraise Up on Reddit ... Fundraise Up ( fundraiseup.com) scores 77 out of 100 for Reddit visibility, based on 16 tracked Reddit mentions across communities such as r/noida, r/AITAH, r/BestofRedditorUpdates, r/Chandigarh, r/justwholesome. The brand is categorised under Nonprofit & Impact Tech. A score in this range means Fundraise Up is regularly discussed by real Reddit users, which is exactly the kind of source ChatGPT, Perplexity, AI modeland Google AI Overviews quote when someone asks for
  • Real-world wins from nonprofits like yours — ## A $3M+ boost: UNICEF USA’s success with Fundraise Up ... How Wheeler Mission grew sustainer giving to nearly 30% of all donations62% of donations are made online. ... How Pieta achieved 12% monthly giving conversion and record-breaking recurring donor growth380% increase in recurring donor conversion
  • See what’s possible — ## Raising $7M with the Canadian Red Cross in a historic holiday campaign ... ## Greater Good Charities didn’t just grow. They doubled their monthly giving revenue with Fundraise Up 161% lift in online revenue 230% increase in recurring giving revenue
  • How The Salvation Army UK converts 49% of donors with Fundraise Up — . By collecting real-time PII data points from website visitors, Fundraise Up offers personalized giving suggestions ... donors choosing the AI-suggested giving amounts. - A 49% donor conversion rate — far exceeding the industry standard of 15% to 17%.

External links were grounded in one live web search. Search snippets are leads, not independently scraped page content; rejected links remain available in Review evidence.

17

Company, security, and trust

Ownership, policies, security signals, and public trust evidence.

SignalFindingSource
Company and ownershipTasked with seeing the future and making smart moves, our leadership team guides us toward new ways of unlocking the world’s generosity potential.source
Contact and supportTurn any phone or tablet into a donation terminal. Every donation lands in your dashboard.source
Legal and privacyCancel Save My Preferencessource
Security and complianceISO 27001: we have the proper safeguards in place as part of our information security management system. Here’s why this unique cert matters for nonprofits.source
Uptime and status pageDid you know? We guarantee 99.9% uptime. To support organizations that operate in Canada, Fundraise Up has data centers located across the country.source
Domain registered2017-10-10—
Domain expires2031-10-10—

Every trust signal above is backed by a collected page or a registration record.

18

Documentation and product updates

Help resources, product guidance, and visible changes over time.

Resource or updateTypeWhat is availableDate or freshness
Documentation / Fundraise UpDocumentationExplore guides for taking a best-practices approach to implementing Fundraise Up. (source)Not dated
Contact and supportSupportPublic contact and support channel. (source)Not dated
How to Set Up & Optimize Donation Pages in Minutes with Fundraise UpGuideBoost your fundraising with Fundraise Up’s Donation Campaign Pages. Quickly launch engaging, high-converting pages to increase donations. (source)Not dated

Not found in the collected public sources: public roadmap, changelog or release notes, status page, separate help center or knowledge base.

Technical

19

Technical and delivery signals

Delivery model, platforms, API, data ownership, reliability claims and release activity.

SignalFindingSource
Delivery model (cloud, self-hosted, desktop, browser extension)Campaign Pages are hosted by Fundraise Up S30.S30
Platforms and appsWeb-based platform; no native mobile apps mentioned S108.S108
API and extensibility (API, SDK, webhooks, MCP, plugins)Offers a URL API for pre-filling donor info S39.S39
Data ownership and exportSupports bulk export of PDF receipts S40.S40
Performance and reliability claimsScales effortlessly to handle high-volume giving S30.S30
Release activityRecent updates include new integrations and payment methods S64.S64
20

Measured infrastructure

Domain, certificate, and hosting signals, measured directly.

SignalFinding
Domain registered2017-10-10 — MarkMonitor Inc.
Domain expires2031-10-10
First archived2018-07-05 — web archive
TLS certificateGoogle Trust Services, valid, expires 2027-01-10
Security headersHSTS, CSP, X-Frame-Options
Headers not servedX-Content-Type-Options, Referrer-Policy
Server headercloudflare
Mail handled byaspmx.l.google.com, alt1.aspmx.l.google.com
Nameserversleia.ns.cloudflare.com, coby.ns.cloudflare.com
21

Technical site audit

A bounded multi-page crawl with page-level issues and URLs.

Scout — Bounded technical crawl

  • Pages crawled: 15 of 15 maximum
  • Technical health: 96/100
  • Critical issues: 0
  • Warnings: 5
  • Notices: 18

Issues

SeverityIssueValueAffected URL
warningTitle length should be reviewed75https://fundraiseup.com/
noticeImages are missing alt text127https://fundraiseup.com/
noticeImages are missing alt text63https://fundraiseup.com/pricing/
noticeImages are missing alt text50https://fundraiseup.com/ai/
noticeImages are missing alt text49https://fundraiseup.com/ai/agentic-giving/
noticeImages are missing alt text51https://fundraiseup.com/ai/ai-donor-experience/
noticeImages are missing alt text46https://fundraiseup.com/ai/ai-fundraiser/
noticeImages are missing alt text49https://fundraiseup.com/ai/fundraise-up-mcp/
noticeImages are missing alt text49https://fundraiseup.com/resources/ai-visibility-assessment/
noticeImages are missing alt text2https://fundraiseup.com/contact-sales/
warningTitle length should be reviewed88https://fundraiseup.com/demo-center/
noticeMeta description length should be reviewed20https://fundraiseup.com/demo-center/
noticeImages are missing alt text67https://fundraiseup.com/demo-center/
noticeImages are missing alt text79https://fundraiseup.com/features/
noticeImages are missing alt text96https://fundraiseup.com/features/checkout/
warningTitle length should be reviewed68https://fundraiseup.com/features/campaign-pages/
noticeImages are missing alt text91https://fundraiseup.com/features/campaign-pages/
warningTitle length should be reviewed67https://fundraiseup.com/features/peer-to-peer-fundraising/
noticeMeta description length should be reviewed210https://fundraiseup.com/features/peer-to-peer-fundraising/
noticeImages are missing alt text38https://fundraiseup.com/features/peer-to-peer-fundraising/
warningTitle length should be reviewed66https://fundraiseup.com/features/gift-cart/
noticeMeta description length should be reviewed228https://fundraiseup.com/features/gift-cart/
noticeImages are missing alt text55https://fundraiseup.com/features/gift-cart/

Crawled pages

StatusTitleH1sWordsResponseURL
200The nonprofit digital fundraising platform for online giving \Fundraise Up1110467 ms
200Nonprofit Fundraising Pricing \Fundraise Up1216766 ms
200Nonprofit AI Built Around How Donors Give \Fundraise Up11573123 ms
200Agentic Giving: Agent Donation Gateway \Fundraise Up11716146 ms
200Fundraising AI Software for Nonprofits \Fundraise Up11247167 ms
200Gloria: AI Video Fundraising Assistant \Fundraise Up11203132 ms
200Fundraise Up MCP \Fundraise Up11198118 ms
200Agentic Giving: How AI Recommends Nonprofits \Fundraise Up11343142 ms
200Book your free donation demo \Fundraise Up1401101 ms
200See the Fundraise Up Digital Fundraising Platform in Action \Demo Center \Fundraise Up1879
200Nonprofit Fundraising Platform Features \Fundraise Up1117542 ms
200Checkout Pages for Nonprofits \Fundraise Up11577119 ms
200How to Set Up & Optimize Donation Pages in Minutes with Fundraise Up1128055 mshttps://fundraiseup.com/features/campaign-pages/
200Peer-to-Peer Fundraising Early Access \Fundraise Up \Fundraise Up11363
200Gift Cart \Multi-Program Donations in One Checkout \Fundraise Up11674

This is a bounded Scout crawl. Core Web Vitals and Lighthouse scores are not claimed unless a dedicated performance audit is connected.

22

Search Console and Analytics

First-party search and behavioral data connection state.

Modeled acquisition channels

ChannelEstimated share
direct62.1%
search14.1%
search organic12.5%
search paid1.5%
social10.5%
social organic10.3%
social paid0.2%
referrals5.4%
paid referrals0.6%
mail6.8%
gen ai0.4%
affiliate0.1%
other0.0%

First-party connections

IntegrationStatusData available after connection
Google Search ConsoleNot connectedClicks, impressions, CTR, average position, queries, pages, countries, and devices
Google AnalyticsNot connectedOrganic sessions, engagement, landing pages, conversions, geography, and devices

No first-party Search Console or Analytics numbers are shown until the site owner authorizes the corresponding Google account. Scout traffic model values above are modeled estimates, not private analytics totals.

Limits and method

23

Limitations and open questions

Known constraints and missing evidence from the collected pages.

The collected pages do not mention specific competitors. Evidence gaps include lack of detailed pricing rates, no independent review ratings, and no explicit uptime or security certifications beyond compliance mentions.

24

Sources, method, and limitations

Evidence inventory, collection method, provider use, and constraints.

This report is based on 15 collected pages from fundraiseup.com, including product, feature, pricing, and documentation pages. Static and rendered page captures were used. External proof search was performed but no third-party reviews were collected. Claims are cited from the catalog; some marketing claims are not independently verified.

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